Social Media Efficiency 5 31-12
24
Social Media Efficiency #SMEfficiency @JFouts @MyDutchNephew
-
Upload
mydutchuncle -
Category
Self Improvement
-
view
153 -
download
2
description
My Dutch Uncle's social media czar, Spencer Doyle and social media coach Janet Fouts discuss tools and strategies to help you get more done in less time with social media.
Transcript of Social Media Efficiency 5 31-12
Social Media Efficiency#SMEfficiency @JFouts@MyDutchNephew
2
Who we are
• Janet Fouts Social Media Coach at Tatu Digital Media
• Spencer DoyleSocial Media Czar at My Dutch Uncle
4
To be efficient you need a plan
AND a strategy for each network
• What are your goals?• How much time do you have?• Who’s going to do the work?• Be diligent about time spent• Get the right tools• Track everything• janetfouts.com/listen
What are your goals?
• Brand visibility• Fundraising• Volunteer management• Professional development• A listening tool and sounding board for
constituency
7
Who’s doing the work?
• Not the least experienced person on the team• Play off team strengths• What can be delegated?• Interns and volunteers
need clear direction
7
8
How much time?
• How urgent is your mission?• Create a plan around availability• “Chunk” tasks• Set time limits and stick to them!
8
Blogging Efficiency: Your Blog
• Purpose– What is your blog’s purpose?
– What are you trying to achieve?
• Content-successful blogs are:– Engaging
• CTAs
– Interactive• Comments section
– Sharable• Pictures
• Video
• Lists
• Frequency– Daily
– 2-3x per week minimum
• Schedule your posts, plan ahead
• Relationship with other social media
12
Blogging
• Knowing your blog’s purpose will help you stay focused on what’s important so that you can spend less time posting and post more frequently
• It will also guide you to develop a strategy that makes sense
• With a strategy, you can plan ahead
Social Media Is Social
• Snowball effect– A little can go a long way, but
strategy is key• Content drives traffic– Do you have the right content?• Sharable• Stories• Advice, not ads
Editorial CalendarSunday Monday Tuesday Wednesday Thursday Friday Saturday
Blog • Weekend event summary?
• Pictures?• Videos?
Info post re: upcoming events, programs, news
Daily advice tip Top Ten list Checklist • Week-in-review• share Scoop.it
curations• top reads from
the week• Weekend
Weekend event piece?
Facebook • “Like”• Comment• Share• Post at least 4 posts per day
Share pictures Share videos Facebook Friday
Twitter 8-24 tweets 8-24 tweets (including blog posts, RTs, etc.)
• 8-24 tweets
• #CharityTuesday
8-24 tweets 8-24 tweets • 8-24 tweets• #FF
8-24 tweets
Scoop.it
• Auto Follow• Auto Direct Message• More trouble than
it’s worth• It’s not all bad
The Automation Devil
HootSuite
•Manage multiple accts•Delegate•Scheduling•Analytics•Rss Feed
http://hootsuite.com
Delegate
Schedule your time
• When are you most effective online?• When is your network online?• Managing content distribution
24
Join Us June 27th at 1 PM
• Nonprofit 101: Starting a Nonprofit– Featuring John D. Golenski, CEO at
My Dutch Uncle
Questions?
[email protected]@jfoutsJanetFouts.comTatuDigital.com408.216.7423
[email protected]@MyDutchNephewFacebook.com/MyDutchUncleMyDutchUncle.com415.625.2942
