OF SOCIAL MEDIA DESIGN & BRANDING

By Oyin Oludipe

Social media is changing the way companies promote themselves. It’s no longer enough to simply have a website.

AS MARKETING EVOLVES

Studies have shown that businesses that utilize social media experience increased exposure to existing and

potential customers, reduced marketing costs, and improved sales.

Trailing the Trend

Image-centric

Traditional text-based

Social Media Design as a Branding Tool

Image is Everything!According to Trend Reports, between 65 and 85 percent of people describe themselves as visual learners. Psychologically, consumers love imagery and seeing visually appealing things creates positive emotions. Hence, the rationale of social media design.

So What Is Social Media Design?

• Crafting of beautiful and accessible graphics for the purpose of developing social networking sites like Facebook, Twitter etc.

Allure

• The purpose is to spur conversation among fans and followers of a particular brand.

Connect

Inspirational Quote Graphics

Educational Infographics

Conversation Threads

Comments Company Insights

Followers

Components

Benefits• Building online reputation.• Reaching a larger audience.• Creating a community of like-minded, engaged

participants.

Key Imperatives

A website and logo design for thumbnail or cover photo

Social sharing buttons to

ease content referral by

people

Mobile friendly

interface

Strategy

Develop

Balance (symmetry),

Framing (consistent whitespace),

Contrast (ability to discern between

subject/background)

Engage

Know your audience, rule of

thirds, colour theory, hierarchy

in layout and proper

typography pairings

Connect

Legibility and proper, relevant imagery are two

important things.

With the correct social

media design, a website

can instantly increase its

traffic resulting in a large

boost in sales or

enquiries…