Athens branding and re-branding (Athens-holic)

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ENTREPRENEUSHIP

ATHENS CITY BRANDING
CURRENT SITUATION

LOCISH: Mobile application that acts as an electronic travel guide placing the city's residents in the service of the traveler

INCREDIBLUE: Mobile application which rents boats to stakeholders without the involvement of any intermediary

DOPIOS: mobile application that promises to bring travelers into contact with the life and pulse of the city to intimate them with the locals

ATENISTAS: Voluntary group utilizes the mood of Athenian citizens for creation. Sponsoring only in material goods. The various costs of the actions covered by aid members of subgroups

CURRENT SITUATION IN ATHENS
INNOVATHENS

Municipality of Athens, in addition, lately makes effort to boost entrepreneuship in Athens through Innovathens

Innovathens: it is a program that happens in our city and it is provided to participants contestants free. Their purpose is to support any new innovative idea and help it stand on market.

Innovathens offers:
- Update
- Counseling
- Information on activities and programs for innovation and entrepreneuship
- Networking with fellow entrepreneuers and colleagues

This is all done through events, technical seminars and competitions

DISADVANTAGES

During our research we found, however, some important drawbacks, which are suppressive agent in Athens branding. More specifically:New businesses, which were reported, funded mainly by foreign organizations and various Greek private initiatives. (e.g. Attica Ventures, EGG, etc.)
A. Locish: Financing from Silicon Valley
B. Incrediblue: Financing of Greek private namely OPENFUND

The Greek government bodies so far do not support these companies with the overall project results to promote the name of the firm and not Athens as a city.

Municipality of Athens through Innovathens aims to generate business and not in support of already existing ones. Furthermore, there is no clear niche in the whole program.

AMSTERDAM

The Amsterdam Marketing is the close cooperation with local corporate, cultural enterprises and government agencies, to achieve a common goal: to create a strong economic base in the region of Amsterdam, attracting the maximum number of meetings per year.

To accomplish this, A.M. works with public and private organizations, cultural institutions and universities.

The target groups that focuses are:
Residents, Visitors, and Business

Their action is based on research on the current market situation.

ATHENSHOLIC'S RE-BRANDING

Target Groups:Greek and foreign entrepreneuers

Visitors

Citizens of Athens

ATHENSHOLIC'S RE-BRANDING

PURPOSEOur goal is not to become another business like any other, but to support and promote existing ones.STRATEGY
To achieve this:

Promotion and advertising state enterprizes

Innovathens
Two sections:
A. Creating new businesses
B. Strengthening existingAPPROACH

Social Media

CONTACT WITH US

Our Facebook page: Athens-Holic

Our Emails:
[email protected][email protected]@[email protected]@yahoo.com

OUR NAMES

Katerina Zamani

Fotini Zanni

Charalambos Karanikolas

Natalia Karkatseli

Zoi Mauroeidakou