Social Media 101

Social Media 101

By Kristina Courtnage Bowman

What is social media?• Social networking: http://www.youtube.com/

watch?v=6a_KF7TYKVc&NR=1• Yochai Benkler: The Wealth of Networks: How

Social Production Transforms Markets and Freedom– “network information economy”

• Empowers consumers to rate, recommend, comment (2-way communication)

Social Media 101 Kristina Courtnage Bowman @kris_bowman


Why use social media?• 74% of people who go online in the U.S. visit

social networks and blogs• Average 6 hours, 35 minutes per month on

social networks and blogs (Nielsen, 2010)• Half (47%) of internet users ages 50-64 and

one-in-four (26%) users ages 65 and older now use social networking sites (Pew Research, 2010)

http://blog.nielsen.com/nielsenwire/global/social-media-accounts-for-22-percent-of-time-online/

http://pewresearch.org/pubs/1711/older-adults-social-networking-facebook-twitter


Personal online identity and brandExercise 1:1. What are my core values? (name 3)2. What is my mission?3. What are my professional goals?


Building your online brand (3 C’s)• Content – Status updates, news, links, photos, video,

geolocation data• Contacts – Friends, followers, fans, connections

• Consistency– Commit to contributing to your blog, Twitter feed,

Facebook page every _______ (day, week, month)


Finding information with Twitter


@TheBeginning• Twitter handle (@UWComm)– Used to reply to a post or it can be used to give

credit to a source when retweeting.• Retweet– "Sounds interesting! RT @connettivity: Chatted

about China vs. Hong Kong Internet usage w/ @jocelynsation, @UWComm student from Hong Kong."


URL shorteners• tinyurl (customize link)• bit.ly (tracks link statistics)• goog.gl• Built-in to Twitter clients (ow.ly)


News Tweets• @cnnbrk (CNN Breaking News)• @msnbc_us (MSNBC)• @nytimes (New York Times)• @seattletimes• @seattlepi• @KING5Seattle• Comprehensive list

http://twitter.com/#!/moniguzman/seattlenews/members


Communication Tweeps• @NatComm• @UWComm• @AEJMC• @Poynter• @PRSA and @PRSAPugetSound• @APStylebook• @AWCConnect


Lists• @UWComm/localmedia• @UWComm/uw• @UWComm/comindustry• @moniguzman/journalism


#Hashtags• #mcdm• #nca2010 and #ona10• #spjwash• #onasea• #pr• #followfriday or #FF• #teamrhetoric


#mcdm


Using Twitter’s API• Hootsuite• Tweetdeck• Twhirl


Twitter Exercise1. Sign up for a Twitter account. 2. Follow 5 news sources or people. 3. Follow 2 lists.4. Send 2 Tweets – one should be a Reply (@) or

a Retweet (RT @).


LinkedIn• Makes connections visible• Helps you build a network of people you can

go to when you are looking for work, looking for someone to hire, or just looking for topical advice

• LinkedIn Groups raises your visibility and allows you to send messages to people who you are not directly connected to.


LinkedIn Search• People search• Company search (follow companies)• Job search• Answers search• Groups search


LinkedIn Apps• Reading List by Amazon• SlideShare Presentations• Lawyer Ratings• Portfolio Display• Real Estate Pro• Wordpress• Events


Tips for LinkedIn• Fill out profile completely so contacts can find

you more easily• Use a professional-looking photos (only

enough space for a headshot)• Have a clearly defined goal.• Send personal notes when making

connections.• Get recommendations before you need them.


LinkedIn Exercise• Take a few minutes to look at your LinkedIn

profile and see if it matches the mission and professional goals you outlined earlier.

• If you don’t have a LinkedIn profile start thinking about what you would include.

• Talk with a partner about your profile or what you will put in your profile. Give each other feedback.


Why use Facebook?• Keep in touch with friends/family• Share photos• Plan events• Promote business or organization• Promote Causes• Virtual meeting space for groups• Play games


Rule #1• Don’t write anything you wouldn’t want your

mother/boss/whole world to see.OR

• Don’t write anything you wouldn’t print on a T-shirt and wear to the mall.


Facebook Settings• Privacy Settings• Account Settings• Edit my profile (near picture)• Find friends


Facebook status updates• Updates• Links• Photos• Videos (upload your own or link from

YouTube)• Places• News feed and news feed settings (bottom)


Friend Requests• Decide what your policy is for accepting friend

requests• It’s OK to “ignore” friend requests


“Like” pages• Businesses• Organizations• Causes• http://www.facebook.com/uwcommunication


Facebook groups• Work best for “closed garden” communication


Facebook apps• Third-party games, quizzes and other utilities• Example: Causes, Farmville, Mafia Wars• Check application settings occasionally


Tagging friends• Photos• Places• Status updates• You can untag yourself


Tough Questions• Do I friend my son/daughter/student/co-

worker?• How much should I share?• Can I ignore a friend request?• What if someone else posts a picture of me I

don't like?


Social Media and Public Records• National Archives and Records Administration

(NARA) stance (2010): – “NARA and agencies must recognize that the

majority of web 2.0 records, because of the function of the records, do not have permanent value.”

– “NARA and agencies should recognize that a small percentage of web 2.0 content does have permanent or long-term value due to the content and way the information is being used.”

http://www.archives.gov/records-mgmt/resources/web2.0-use.pdf


SM and Public Records (cont.)• NARA Recommendations– “Partnerships: NARA should work with other

agency partners to identify best practices for capture and management of social media records.

– Records Management in Policy: Agencies need to integrate records management requirements into their social media policy development and planning processes.”

Questions?


Social Media 101

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