Social Media 101
By Kristina Courtnage Bowman
What is social media?• Social networking: http://www.youtube.com/
watch?v=6a_KF7TYKVc&NR=1• Yochai Benkler: The Wealth of Networks: How
Social Production Transforms Markets and Freedom– “network information economy”
• Empowers consumers to rate, recommend, comment (2-way communication)
Social Media 101 Kristina Courtnage Bowman @kris_bowman
Social Media 101 Kristina Courtnage Bowman @kris_bowman
Why use social media?• 74% of people who go online in the U.S. visit
social networks and blogs• Average 6 hours, 35 minutes per month on
social networks and blogs (Nielsen, 2010)• Half (47%) of internet users ages 50-64 and
one-in-four (26%) users ages 65 and older now use social networking sites (Pew Research, 2010)
Social Media 101 Kristina Courtnage Bowman @kris_bowman
Personal online identity and brandExercise 1:1. What are my core values? (name 3)2. What is my mission?3. What are my professional goals?
Social Media 101 Kristina Courtnage Bowman @kris_bowman
Building your online brand (3 C’s)• Content – Status updates, news, links, photos, video,
geolocation data• Contacts – Friends, followers, fans, connections
• Consistency– Commit to contributing to your blog, Twitter feed,
Facebook page every _______ (day, week, month)
Social Media 101 Kristina Courtnage Bowman @kris_bowman
Finding information with Twitter
Social Media 101 Kristina Courtnage Bowman @kris_bowman
@TheBeginning• Twitter handle (@UWComm)– Used to reply to a post or it can be used to give
credit to a source when retweeting.• Retweet– "Sounds interesting! RT @connettivity: Chatted
about China vs. Hong Kong Internet usage w/ @jocelynsation, @UWComm student from Hong Kong."
Social Media 101 Kristina Courtnage Bowman @kris_bowman
URL shorteners• tinyurl (customize link)• bit.ly (tracks link statistics)• goog.gl• Built-in to Twitter clients (ow.ly)
Social Media 101 Kristina Courtnage Bowman @kris_bowman
News Tweets• @cnnbrk (CNN Breaking News)• @msnbc_us (MSNBC)• @nytimes (New York Times)• @seattletimes• @seattlepi• @KING5Seattle• Comprehensive list
Social Media 101 Kristina Courtnage Bowman @kris_bowman
Communication Tweeps• @NatComm• @UWComm• @AEJMC• @Poynter• @PRSA and @PRSAPugetSound• @APStylebook• @AWCConnect
Social Media 101 Kristina Courtnage Bowman @kris_bowman
Lists• @UWComm/localmedia• @UWComm/uw• @UWComm/comindustry• @moniguzman/journalism
Social Media 101 Kristina Courtnage Bowman @kris_bowman
#Hashtags• #mcdm• #nca2010 and #ona10• #spjwash• #onasea• #pr• #followfriday or #FF• #teamrhetoric
Social Media 101 Kristina Courtnage Bowman @kris_bowman
#mcdm
Social Media 101 Kristina Courtnage Bowman @kris_bowman
Using Twitter’s API• Hootsuite• Tweetdeck• Twhirl
Social Media 101 Kristina Courtnage Bowman @kris_bowman
Twitter Exercise1. Sign up for a Twitter account. 2. Follow 5 news sources or people. 3. Follow 2 lists.4. Send 2 Tweets – one should be a Reply (@) or
a Retweet (RT @).
Social Media 101 Kristina Courtnage Bowman @kris_bowman
LinkedIn• Makes connections visible• Helps you build a network of people you can
go to when you are looking for work, looking for someone to hire, or just looking for topical advice
• LinkedIn Groups raises your visibility and allows you to send messages to people who you are not directly connected to.
Social Media 101 Kristina Courtnage Bowman @kris_bowman
LinkedIn Search• People search• Company search (follow companies)• Job search• Answers search• Groups search
Social Media 101 Kristina Courtnage Bowman @kris_bowman
LinkedIn Apps• Reading List by Amazon• SlideShare Presentations• Lawyer Ratings• Portfolio Display• Real Estate Pro• Wordpress• Events
Social Media 101 Kristina Courtnage Bowman @kris_bowman
Tips for LinkedIn• Fill out profile completely so contacts can find
you more easily• Use a professional-looking photos (only
enough space for a headshot)• Have a clearly defined goal.• Send personal notes when making
connections.• Get recommendations before you need them.
Social Media 101 Kristina Courtnage Bowman @kris_bowman
LinkedIn Exercise• Take a few minutes to look at your LinkedIn
profile and see if it matches the mission and professional goals you outlined earlier.
• If you don’t have a LinkedIn profile start thinking about what you would include.
• Talk with a partner about your profile or what you will put in your profile. Give each other feedback.
Social Media 101 Kristina Courtnage Bowman @kris_bowman
Why use Facebook?• Keep in touch with friends/family• Share photos• Plan events• Promote business or organization• Promote Causes• Virtual meeting space for groups• Play games
Social Media 101 Kristina Courtnage Bowman @kris_bowman
Rule #1• Don’t write anything you wouldn’t want your
mother/boss/whole world to see.OR
• Don’t write anything you wouldn’t print on a T-shirt and wear to the mall.
Social Media 101 Kristina Courtnage Bowman @kris_bowman
Facebook Settings• Privacy Settings• Account Settings• Edit my profile (near picture)• Find friends
Social Media 101 Kristina Courtnage Bowman @kris_bowman
Facebook status updates• Updates• Links• Photos• Videos (upload your own or link from
YouTube)• Places• News feed and news feed settings (bottom)
Social Media 101 Kristina Courtnage Bowman @kris_bowman
Friend Requests• Decide what your policy is for accepting friend
requests• It’s OK to “ignore” friend requests
Social Media 101 Kristina Courtnage Bowman @kris_bowman
“Like” pages• Businesses• Organizations• Causes• http://www.facebook.com/uwcommunication
Social Media 101 Kristina Courtnage Bowman @kris_bowman
Facebook groups• Work best for “closed garden” communication
Social Media 101 Kristina Courtnage Bowman @kris_bowman
Facebook apps• Third-party games, quizzes and other utilities• Example: Causes, Farmville, Mafia Wars• Check application settings occasionally
Social Media 101 Kristina Courtnage Bowman @kris_bowman
Tagging friends• Photos• Places• Status updates• You can untag yourself
Social Media 101 Kristina Courtnage Bowman @kris_bowman
Tough Questions• Do I friend my son/daughter/student/co-
worker?• How much should I share?• Can I ignore a friend request?• What if someone else posts a picture of me I
don't like?
Social Media 101 Kristina Courtnage Bowman @kris_bowman
Social Media and Public Records• National Archives and Records Administration
(NARA) stance (2010): – “NARA and agencies must recognize that the
majority of web 2.0 records, because of the function of the records, do not have permanent value.”
– “NARA and agencies should recognize that a small percentage of web 2.0 content does have permanent or long-term value due to the content and way the information is being used.”
Social Media 101 Kristina Courtnage Bowman @kris_bowman
SM and Public Records (cont.)• NARA Recommendations– “Partnerships: NARA should work with other
agency partners to identify best practices for capture and management of social media records.
– Records Management in Policy: Agencies need to integrate records management requirements into their social media policy development and planning processes.”
Questions?
Social Media 101 Kristina Courtnage Bowman @kris_bowman