Design thinking towards Social Innovation Redesigning for ...
Social Design Thinking - #getsocial11
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Transcript of Social Design Thinking - #getsocial11
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Social Design Thinking
November 2011
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Rick MansCapgemini
@rickmans
slideshare.net/rickmans
dontmindrick.com
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We’re not in Wonderland
anymore, Alice
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Consumersahead of business
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Cost savings
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Increase Margins
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Increase revenues
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Impacting business goals
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It is not yet another
silo
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Supporter
Visiting fan
Viewer
Loyal contributor
Integrated user
Evangelist
Outsider
Pass
iona
teAc
tive
Pass
ive
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SMILE Activities
Supporting
Meshing
Interacting
Listening
• Help customers and let customers help themselves and others• Ensure there is a platform for them where they can find you, the brand, and
other customers
• Integrate customer feedback and input in your product cycles• Create a place where customers can provide input on your product and where
they can see the result.
• Start solving real world problems• Create an environment that promotes and enables co creation• Use a platform in which you can interact with your customers
• Doing web care is a good way to get to know what is said about your products • Give customers a platform on which they can share their thoughts.
Evangelizing• Provide customers a home base with tools so they can promote you / your
products• Create easy promotion kits that can be reused over and over again.
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Overview Social Transformation Strategies
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Business Areas impacted by Social Transformation Strategies
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Design principles
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Candy is Magical
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PARTS
Social Design Thinking
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PARTS
Participation on Scale
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PARTS
Asynchronicity
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PARTS
Relevance
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PARTS
Trust
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PARTS
Sharing
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Rick MansCapgemini
@rickmans
slideshare.net/rickmans
dontmindrick.com