Design Thinking + Social Change
19
© anel palafox 2009 anel palafox industrial designer ma design management - final major project
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MA Design Management Research Proposal by Anel PalafoxMay 2009London, UK
Transcript of Design Thinking + Social Change
© anel palafox 2009
anel palafoxindustrial designer
ma design management - final major project
© anel palafox 2009
design thinking + social change
© anel palafox 2009
design thinking + social change
what? how? when?
© anel palafox 2009
pointstarting
© anel palafox 2009
© anel palafox 2009© digital eskimo - The Wall, Sydney 2009
digital eskimo®
design tools
end user approach
collaborative methodology
© anel palafox 2009
design tools
end user approach
collaborative methodology
design thinking
© anel palafox 2009
design tools
end user approach
collaborative methodology
+ social sector
design thinking
improve
life quality relationships sustainability
wellbeing
© anel palafox 2009
increase productivity
efficiency
effectiveness
profit
design thinking
private
/social
benefits(Impact)
/© anel palafox 2009
comodity
design thinking
£private / social
?(KPIs)
© anel palafox 2009
aimsis design thinking an effective tool
to address social changes?
what are the advantages of applying design
thinking to solve social challenges?
relationship between design thinking & social sector
characteristics & benefits - pros & cons
entrepreneurs-businessmen-philanthropists-academics
brands - authors - projects - methodologies - trends
objectives
© anel palafox 2009
objectives
© anel palafox 2009
what?
who?
where?
with what?
how?
definition of social challenge
people actively working in the area
politics & norms in the social sector
revenue models and financial support
types of social challenges
© anel palafox 2009
eye care systemover 30 years
250,000 operations a year60% free - selfunded
india – healthcare
$200 a pair Bausch & Lomb $4 a pair Aravind Hospital.
case study #1
what?
how?
where?
© anel palafox 2009
community project16 women + 1 year =
wall-hanging called ‘Bagaan’(‘Garden’ in Bengali)
east london - social
case study #2
community awarenesspublic spaces ownership
what?
how?
where?
© anel palafox 2009
case study #3
fog collector dessert zones sustainable & low cost
water supply for lifeecologic
chile - natural resources
health improvement eliminate water bills
what?
how?
where?
© anel palafox 2009
i don’t know anything about it
it’s huge
it goes across many disciplines
it has great relevance
what i’ve learnt so far
it’s potential is amazing
“Problems cannot be solved by the same level of thinking that created them.”
Albert Einstein
© anel palafox 2009
but design thinking just might...!
so design won’t save the world
thank you!
© anel palafox 2009
