Social Design SlideShare Fowa07
-
Upload
rashmi-sinha -
Category
Business
-
view
105 -
download
2
description
Transcript of Social Design SlideShare Fowa07
![Page 1: Social Design SlideShare Fowa07](https://reader035.fdocuments.us/reader035/viewer/2022070304/54c835844a795950168b459e/html5/thumbnails/1.jpg)
Make your appMake your app social: 10 social: 10 lessonslessons from SlideSharefrom SlideShare
Rashmi Sinhawww.slideshare.net
![Page 2: Social Design SlideShare Fowa07](https://reader035.fdocuments.us/reader035/viewer/2022070304/54c835844a795950168b459e/html5/thumbnails/2.jpg)
2
Presentations are hard to share Presentations are hard to share
Large-scale sharing like pictures/video
Office 2.0?
Large-scale sharing like pictures/video
Office 2.0?
![Page 3: Social Design SlideShare Fowa07](https://reader035.fdocuments.us/reader035/viewer/2022070304/54c835844a795950168b459e/html5/thumbnails/3.jpg)
3
![Page 4: Social Design SlideShare Fowa07](https://reader035.fdocuments.us/reader035/viewer/2022070304/54c835844a795950168b459e/html5/thumbnails/4.jpg)
4
on slideshare...on slideshare... Users drive navigation (tags, popularity)
Embeds, RSS, simple urls
Slides as microcontent
Mash up slides with audio
Users drive navigation (tags, popularity)
Embeds, RSS, simple urls
Slides as microcontent
Mash up slides with audio
![Page 5: Social Design SlideShare Fowa07](https://reader035.fdocuments.us/reader035/viewer/2022070304/54c835844a795950168b459e/html5/thumbnails/5.jpg)
5
What people share...What people share...
Cartoons Sermons Mother’s day cards
Love Songs
Talk slides
Images of womenPaintings Standalone lectures
Activism Lesson plansMovie reviewsHumor
![Page 6: Social Design SlideShare Fowa07](https://reader035.fdocuments.us/reader035/viewer/2022070304/54c835844a795950168b459e/html5/thumbnails/6.jpg)
6
SlideShare as anSlideShare as an object- object-based social networkbased social network
![Page 7: Social Design SlideShare Fowa07](https://reader035.fdocuments.us/reader035/viewer/2022070304/54c835844a795950168b459e/html5/thumbnails/7.jpg)
04/10/23
7
How it works•People connect to each other•Six degrees of separation•“Are you my friend” awkwardness
Social networks as a graph 1) I am linked to ->
-> to you
--->You are linked to her ->
-> to her…
![Page 8: Social Design SlideShare Fowa07](https://reader035.fdocuments.us/reader035/viewer/2022070304/54c835844a795950168b459e/html5/thumbnails/8.jpg)
04/10/23
8
1) I share my pics ->
-> with you --->
-->You share your pics ->
---> with him
How it works•People share objects | watch others•Connections through objects•Social info streams: emergence of popular, interesting items
Object based social networks (conversations over objects, e.g., Flickr, YouTube, SlideShare)
![Page 9: Social Design SlideShare Fowa07](https://reader035.fdocuments.us/reader035/viewer/2022070304/54c835844a795950168b459e/html5/thumbnails/9.jpg)
9
10 10 lessons about lessons about social designsocial design
![Page 10: Social Design SlideShare Fowa07](https://reader035.fdocuments.us/reader035/viewer/2022070304/54c835844a795950168b459e/html5/thumbnails/10.jpg)
10
Forget the ipod!Forget the ipod!
![Page 11: Social Design SlideShare Fowa07](https://reader035.fdocuments.us/reader035/viewer/2022070304/54c835844a795950168b459e/html5/thumbnails/11.jpg)
11
Give up controlGive up controlThis is messy!This is messy!
![Page 12: Social Design SlideShare Fowa07](https://reader035.fdocuments.us/reader035/viewer/2022070304/54c835844a795950168b459e/html5/thumbnails/12.jpg)
12
Plant seeds, let Plant seeds, let people connectpeople connect
![Page 13: Social Design SlideShare Fowa07](https://reader035.fdocuments.us/reader035/viewer/2022070304/54c835844a795950168b459e/html5/thumbnails/13.jpg)
13
emergent emergent social social architecturearchitecture
![Page 14: Social Design SlideShare Fowa07](https://reader035.fdocuments.us/reader035/viewer/2022070304/54c835844a795950168b459e/html5/thumbnails/14.jpg)
14
1. Make system1. Make system
personally usefulpersonally usefulsolve ONE problem well
Don’t count on altruismthrive on people’s selfishness
solve ONE problem well
Don’t count on altruismthrive on people’s selfishness
![Page 15: Social Design SlideShare Fowa07](https://reader035.fdocuments.us/reader035/viewer/2022070304/54c835844a795950168b459e/html5/thumbnails/15.jpg)
15
online editingonline editing is is
going to take agoing to take a
generationgenerationOm Malik
FOWA 07, Day One
Om MalikFOWA 07, Day One
![Page 16: Social Design SlideShare Fowa07](https://reader035.fdocuments.us/reader035/viewer/2022070304/54c835844a795950168b459e/html5/thumbnails/16.jpg)
16
2. Embed it in the 2. Embed it in the social social contextcontext
Individual contributionscan be embedded, collected & mashed-upSimple, guessable URLs for everything
Slideshows > by EventsMusic > by Playlists
Individual contributionscan be embedded, collected & mashed-upSimple, guessable URLs for everything
Slideshows > by EventsMusic > by Playlists
![Page 17: Social Design SlideShare Fowa07](https://reader035.fdocuments.us/reader035/viewer/2022070304/54c835844a795950168b459e/html5/thumbnails/17.jpg)
17
what kind ofwhat kind of socialsocial do do
youyou want to be?want to be?
a social space or a widget?own a piece of the social graph?play in the facebook playground?
a social space or a widget?own a piece of the social graph?play in the facebook playground?
![Page 18: Social Design SlideShare Fowa07](https://reader035.fdocuments.us/reader035/viewer/2022070304/54c835844a795950168b459e/html5/thumbnails/18.jpg)
18
3. 3. PrivacyPrivacy is is socialsocialSharing is often in closed circles
Sharing is often in closed circles
![Page 19: Social Design SlideShare Fowa07](https://reader035.fdocuments.us/reader035/viewer/2022070304/54c835844a795950168b459e/html5/thumbnails/19.jpg)
19
Indexed by Google(everyone/everywhere)
Only me
My friends
My groups
PublicPublic PrivatePrivate
Only in place
![Page 20: Social Design SlideShare Fowa07](https://reader035.fdocuments.us/reader035/viewer/2022070304/54c835844a795950168b459e/html5/thumbnails/20.jpg)
20
Porous boundary Porous boundary between public & privatebetween public & private
People will share for the right returns. Set defaults to public
People will share for the right returns. Set defaults to public
Privacy settings on Flickr
![Page 21: Social Design SlideShare Fowa07](https://reader035.fdocuments.us/reader035/viewer/2022070304/54c835844a795950168b459e/html5/thumbnails/21.jpg)
21
4.4. levels of levels of participationparticipation
Everyone will not create!Implicit creation by consumptionRemixing - adding value to others’ content
Everyone will not create!Implicit creation by consumptionRemixing - adding value to others’ content
Source: Bradley Horowitz’s weblog, Elatable, Feb. 17, 2006, “Creators, Synthesizers, and Consumers”
![Page 22: Social Design SlideShare Fowa07](https://reader035.fdocuments.us/reader035/viewer/2022070304/54c835844a795950168b459e/html5/thumbnails/22.jpg)
22
5. Enable5. Enable socialsocial navigationnavigation
Help people connectLet them feel presence of others
ways to browse: tags, popularity, virality
Help people connectLet them feel presence of others
ways to browse: tags, popularity, virality
![Page 23: Social Design SlideShare Fowa07](https://reader035.fdocuments.us/reader035/viewer/2022070304/54c835844a795950168b459e/html5/thumbnails/23.jpg)
23
Popularity onPopularity on SlideShareSlideShare
Metric Goal
Favorite & tag Remember stuff, tell someone you like their stuff
Comment Interact with others
View Watch it
Embed Share on your blog
Download Keep it on your desktop
Email Share with your friends
![Page 24: Social Design SlideShare Fowa07](https://reader035.fdocuments.us/reader035/viewer/2022070304/54c835844a795950168b459e/html5/thumbnails/24.jpg)
24
diff strokesdiff strokes for for diff diff folksfolks
most viewedmost favorited & tagged
most viewedmost favorited & tagged
![Page 25: Social Design SlideShare Fowa07](https://reader035.fdocuments.us/reader035/viewer/2022070304/54c835844a795950168b459e/html5/thumbnails/25.jpg)
25
Wisdom of crowdsWisdom of crowdsCognitive Diversity
IndependenceDecentralizationEasy Aggregation
Cognitive Diversity
IndependenceDecentralizationEasy Aggregation
![Page 26: Social Design SlideShare Fowa07](https://reader035.fdocuments.us/reader035/viewer/2022070304/54c835844a795950168b459e/html5/thumbnails/26.jpg)
26
6. Get into a6. Get into a conversation conversation with with
users users Answer emails personally
Monitor blogs, subscribe to RSS
Customer service as user research
Answer emails personally
Monitor blogs, subscribe to RSS
Customer service as user research
![Page 27: Social Design SlideShare Fowa07](https://reader035.fdocuments.us/reader035/viewer/2022070304/54c835844a795950168b459e/html5/thumbnails/27.jpg)
27
7. The7. The beta beta as theas the market probe market probe get feedback to the real thing
the risk of failure
get feedback to the real thing
the risk of failure
![Page 28: Social Design SlideShare Fowa07](https://reader035.fdocuments.us/reader035/viewer/2022070304/54c835844a795950168b459e/html5/thumbnails/28.jpg)
28
social sites as social sites as complex systemscomplex systems
![Page 29: Social Design SlideShare Fowa07](https://reader035.fdocuments.us/reader035/viewer/2022070304/54c835844a795950168b459e/html5/thumbnails/29.jpg)
29
7. 7. LaunchLaunch firstfirst,, refinerefine laterlater
Avoid analysis - paralysis
Look at best practices, take a guess
Put it out there. Respond. Refine.
Avoid analysis - paralysis
Look at best practices, take a guess
Put it out there. Respond. Refine.
![Page 30: Social Design SlideShare Fowa07](https://reader035.fdocuments.us/reader035/viewer/2022070304/54c835844a795950168b459e/html5/thumbnails/30.jpg)
30
8. Be agile8. Be agileYou don’t know the right answerFail fast to get to the right answerTrack metrics, adjust, change
You don’t know the right answerFail fast to get to the right answerTrack metrics, adjust, change
![Page 31: Social Design SlideShare Fowa07](https://reader035.fdocuments.us/reader035/viewer/2022070304/54c835844a795950168b459e/html5/thumbnails/31.jpg)
31
Feedback emailFeedback emailPersonal emailsPersonal emails
Blog postsBlog posts
Shadow AppShadow App
Web analyticsWeb analytics
Phone conversationsPhone conversations
User forumUser forum
Slideshows about SlideShare
Slideshows about SlideShare
MetricsMetricsSatisfactionSatisfaction
![Page 32: Social Design SlideShare Fowa07](https://reader035.fdocuments.us/reader035/viewer/2022070304/54c835844a795950168b459e/html5/thumbnails/32.jpg)
32
10. Most of all,10. Most of all, allow for allow for playplay
![Page 33: Social Design SlideShare Fowa07](https://reader035.fdocuments.us/reader035/viewer/2022070304/54c835844a795950168b459e/html5/thumbnails/33.jpg)
33
Finally Finally slides athttp://www.slideshare.net/group/future-of-web-applications
find me at http://www.slideshare.net/rashmi