SOCIAL BY DESIGNHOW TO BUILD A

APPLICATION

At Tigerlily, we integrate social features from the very first steps of design.

BECAUSE FACEBOOK IS JUST LIKE EVERYDAY LIFE.

1CARRY YOUR IDUse the Facebook "Single sign on" (SSO) to log into your app

CARRY YOUR ID 1

To simplify the sign in and login process, you have to connect Spotify with your Facebook account. Spotify uses your Facebook information to easily create your account and to begin sharing your music with friends.

2

MEET FRIENDS Display the Facebook "Facepile" plugin to see friends connected to the app

MEET FRIENDS

The French Tennis Federation had displayed the "Facepile" plugin on its latest Facebook contest to encourage user to participate like their friends.

2

CHITCHAT

3

Foster Facebook comments with interactive contents

CHITCHAT 3

Livestream propose to interact on live events with the Facebook comments box and other social streams. Users can publish their messages on their Facebook profile.

For the last Facebook developer conference, F8, where Mark Zuckerberg launched the Timeline, the live stream brought together more than 100 000 unique viewers around the world.

PLAY TOGETHER

4

Ask users to build their own team to join a contest or a cause

PLAY TOGETHER 4

The french band Cocoon organized a private concert for its community. Fans had to create their own teams of friends who wanted to attend this exclusive show.

In one week, more than 2,000 events were created for a total of 5,000 participants.

GRADUATE

5

Give awards to your best ambassadors

GRADUATE 5

Foursquare offers badges and exclusive promotions to their most active users.

ACT PUBLICLY

6

Show actions to your friends, such as inputs & participations

ACT PUBLICLY

Cinemur notifies you of your latest friends actions : they want to watch this movie, they like this movie, they comment this movie...

6

RECOMMEND 7Invite your community to publish and rate their own contributions.

RECOMMEND 7

The music TV show, Taratata, invited its Facebook community to create their Spotify playlist and share them with friends to win votes.

A social way to recommend music through an interactive contest. Nearly 200 playlists were listen by nearly 10,000 users.

SHARE YOUR LOVE

8

Push sharing actions : invite, like, tweet... 

SHARE YOUR LOVE 8

For its vintage photo contest in partnership with the band "The Black Keys", the mobile Brand Sosh invited users to share their contribution to win votes from their friends and encourage them to participate. In one week, more than 400 photos were uploaded.

SHARE FASTER

9

Integrate the Facebook Open Graph to boost your app

SHARE FASTER 9

The Open Graph allows users to instantly and seamlessly share what they are reading, watching, listening, cooking...

Dailymotion was one of the first services to integrate the Open Graph last year. In april, Dailymotion won more than 20m users !

THINK SHARE 10Always think about what users want to share and not what you want to sell

THINK SHARE 10

Orange RockCorps organized the first interactive show with The Ting Tings. The more the audience shared content through Facebook, Instagram, Twitter and Foursquare, the more the concert was impressive.

An original way to live an highly social experience.

RECAP

RECAP

RECAPCARRY YOUR ID

MEET FRIENDS

CHITCHAT

GRADUATE

PLAY TOGETHER

ACT PUBLICLY

RECOMMEND

SHARE YOUR LOVE

SHARE FASTER

THINK SHARE

The Tigerlily platform helps iconic brands optimize conversations, engage users through rich contents or contests, and identify key communities.

NOW IS THE TIME TO BECOME A SOCIAL MEDIA CHIEF.

VISIT OUR WEBSITE CONTACT US

TO ALL FLICKR ARTISTS, THANK YOU.This presentation could not be done without you.

Title Slide•Gruppe Feuer by siegertmarc

Introduction•Vintage Card by dan.marv

Carry your ID•Vintage Travel by CodyCreamer

Meet friends•Smile by jerik0ne

Chitchat•SAMFund Event-Chicago by jerik0ne

Play Together•1975posthoorn02 by annrkizst

Graduate•Analog Pictures from Mom by cote

Act publicly•Leap of Faith - Mana'o'i'o by Justin Ornellas

Recommend•Self-Portrait #24 by r.f.m II

Share your love•Chris and Monica - Wedding by B Rosen

Share faster•Relic Flight Val by B Rosen

Think share•Sharing music, roman style by B Rosen

Recap•Two by Foxtongue

All these photos are under Creative Commons license.