Best Practices For Facebook Advertising
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BEST PRACTICES FOR FACEBOOK ADVERTISING
PRANAV SHRESTHA
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http://adage.com/article/digital/facebook-admits-organic-reach-brand-posts-dipping/245530/
Facebook Admits Organic Reach Is Falling Short, Urges Marketers to Buy Ads.
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Facebook Admits Organic Reach Is Falling Short, Urges Marketers to Buy Ads.
http://adage.com/article/digital/facebook-admits-organic-reach-brand-posts-dipping/245530/
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So, what now?
Organic Reach
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Or squeeze out some dough from your marketing budget to advertise on Facebook?
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But, before you make it rain with all your marketing dollars
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Best PracticesFor FacebookAdvertising
Here Are Some
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DEFINE YOUR TARGET MARKET
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Don’ t advertise without targeting.It’ s expensive & ineffective.
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Take advantage of Facebook’ s 11 targeting factors.
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1. Location 2. Age
7. Workplaces
6. Education
5. Keywords
4. Language3. Birthday
8. Relationship 9. Interested In 10. Gender 11. Connections
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However, don’ t get carried away and over target. Keep it balanced with the few key attributes that you want to target.
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You can pick broad categories like “traveling” or target precise interests such as the airline company.
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SET YOUR AD BUDGETS AND GOALS
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Think Long Term.Start off with a modest budget.
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Start off with a modest budget for your first campaign. You don’ t want to spend it all on a single campaign.
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Create measurable goals such as Click Through Rates, number of likes, comments and fans.
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Focus more on engagement and less on sales.
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Your Facebook page is about building a friendship.
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And turning that relationship into brand loyalty.
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GET CREATIVE
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Don’ t Be Boring.
If your image doesn’ t catch a user’ s eye, you wont get any clicks.
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Keep your ad copy short and interesting. Use a call to action.
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Create multiple ads with different elements to see what works best.
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Don’ t be afraid to experiment.Test different ad copy, images, ad placement and calls to action.
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TRACK AND ADJUST
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Keep track of your ad campaign through Facebook Ads Manager. Check Click Through Rates, Engagement, Reach and Conversions to see how your ad is performing.
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Track and adjust based on which ads worked best for you. Note which interest groups had better response and the creative design that got the most conversion.
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To Recap.
Define your
target audience. Set your ad
budget & goals.
Get creative. Track & Adjust.
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