Social Business Slideshare

The Social Business Model

Tuesday, February 24, 15

SellingMarketing

A CampaignSocial Media Sites

ComplexExclusively Online

What Social

Business is NOT


Digitally DrivenSocially Connected

Mobile Enabled

Social Business

is engagement

...forCustomers, Employees,

Vendors &Media


Employees create their own brand

Others Telling Your Story For You

ProvideBusiness Value

Build Brand

Champions

reflects

Culture

of a

company

WHERE DREAMS COME TRUETuesday, February 24, 15

A uniform and consistent expression of your quality and

value

Your Brand


The only thing better than someone being impressed when they meet you is for them to be impressed

long before they meet you.


Your brand is Your business

The Experience deliveredThe Quality of your offering

The Story toldThe Emotional Connection made


What’s the real value of building your

brand?

to build relationships

establish credibility within your industry or profession

differentiate yourself from peers, competitors & anyone else

to define how you are perceived


Your building a brand strategy

that creates market gravity


“Get (enter your name here) on the phone”


4 Foundations

for Success


What’s Your Story?How is it being told?

Is your target audience listening?

Good Story = Great Business

1


How is your story told?

Media

Digital - Social - Mobile

Authorship

Testimonials

Videos

Vendors

Images

Social Networks

Bio’sAvatars


What do you want YOUR legacy to be?

the VISION

2


The experience your target audience will have with YOU

the MISSION

3


We know we are successful when. . .?The goals is derived from your vision and

your mission. They are specific and prioritized.

the goal

4


Define Success

Improved Customer Experience Customer Access & engagement

Lead Generation

Increase Sales RevenueDecrease acquisition costs

Competitive Intel

Accelerated Sales CycleTalent Hired. Marketing costs reduced


HOW will we accomplish our goal?

the STRATEGY


12

3

456

7

8


Tactics Images. Videos. Presentations. Movie Trailers

Alumni CXO outreach

Email Marketing

Website, CTAs, Blogs

Twitter Lists, LinkedIn

Prospecting, Google Alerts

Conference SpeakerPanelist

SEO

Podcasts, Webinars,

Infographics

Social Networks

12

3

45

6

7

8


Can’t sell like it’s 1996Tuesday, February 24, 15

Share of voiceReach

WebsiteTraffic

Leads Generated

SocialMentions

TweetsLikesPosts

Comments

Engagement

DownloadsSubscribers

BrandAwareness

Conversion Rate

WebsiteVisitor Loyalty

Email Marketing

E-commerce

Social Ads


Be transparent and have the courage

to be you

You can’t cut your way to growth. This

takes time

Bring your passion. It

resonates with your audience


This is not a silver bullet


Author, Speaker - Jay Baer

“Realize that Social Business success isn’t big moves on the chess board, it’s little moves every day that eventually add up to a major shift”


Conversations build relationships -Relationships build trust -Trust builds your business.


The strategy to meet the goal is?

You know we’re successful when . . .

The Vision & Mission are well defined

The tactics to execute the strategy are?

The tools & applications to measure the effectiveness of our efforts are?


Thank You@AdamKarwoski

Social Business Consultant,Author, Entrepreneur


Social Business Slideshare

Sales

Transcript of Social Business Slideshare