HorizonWatching: Leveraging Social Media and Communities for Foresight
Social Business: A 2014 HorizonWatching Trend Report
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Contact: Bill Chamberlin, HorizonWatching Community Leader January 2014 Social Business: Trends To Watch In 2014 A HorizonWatching Community Trend Detail Report
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ABOUT THIS REPORT: This 2014 HorizonWatching Social Business Trend report provides an overview of the Cognitive Computing trend. The target audience for this document is HorizonWatching Community members who want a resource document that can provide them with summary information, lists of resources, as well as insights into what trends we might see around Social Business and related topics during 2014. CONTENT: Summary information about this emerging trend is provided along with many links to additional resources, including a list of trends and prediction articles about this trend. HOW TO USE THE REPORT: The slides are meant to be read/studied and the links are there for you to continue your learning. You may want to view the slides in slideshow mode so you can easily follow the links A MORE DETAILED REPORT IS AVAILABLE: This is a Summary PDF Version of this Trend Report. A more detailed Powerpoint version of this deck is located at http://www.billchamberlin.com/reports-books/. The more detailed 30 page report has more information and resources for you, including a list of over 65 trend and prediction articles for 2014.
Transcript of Social Business: A 2014 HorizonWatching Trend Report
Contact Bill Chamberlin HorizonWatching Community Leader
January 2014
Social Business Trends To Watch In 2014 A HorizonWatching Community Trend Detail Report
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
About This Deliverable
2 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
Purpose The slides provide information about the Social Business a trend in 2014
This is a Summary Version of this Trend Report
This file can be downloaded at httpwwwslidesharenethorizonwatching
A more detailed Powerpoint version of this deck is located at
httpwwwbillchamberlincomreports-books The 30 page report has more
information and resources for you including a list of over 65 trend and prediction
articles for 2014
Content Summary information about this emerging trend is provided along with
many links to additional resources including a list of trends and prediction articles
about this trend The slides are meant to be readstudied and the links are there for
you to continue your learning You may want to view the slides in slideshow mode so
you can easily follow the links
For more information on Emerging Technology Trends see the
HorizonWatching blog
Note This presentation represents my own personal thoughts and ideashellipnot those of my employer
- Bill Chamberlin httpwwwbillchamberlincom
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Table of Contents
1 Trends to Watch in 2014
2 What Others Are Saying About Social Business for 2014
3 Additional Resources
3 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Table of Contents
1 Trends to Watch in 2014
2 What Others Are Saying About Social Business for 2014
3 Additional Resources
4 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Social Business Trends to Watch in 2014 1 Itrsquos Not Just About Marketing Expect more interest in
using social capabilities throughout the enterprise involving
every department and employee in the social strategy
2 It Transforms Business Processes As social
capability is embedded into all traditional front and back office
applications it will force businesses to develop new business
processes systems and planning methodologies New skills
will be required
3 CEOs (amp Senior Execs) Step Up To The Plate Continuing a trend from 2013 execs are beginning to own the
transformation and cultural challenges They increasingly lead
by example which is a good thing
4 HR Embraces Social Internally A long time user of
Social for external recruiting in 2014 expect HR to supplement
traditional surveys by harvesting internal social information to
understand employee issues including what motivates them
why they stayleave and general job satisfaction
5 Social Becomes More Visual Expect more interest in
integrating visual content in social and collaborative
conversations between people and teams Social apps must
allow for all visual content to be embedded into conversation
streams including live video
5 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
IBM Video Social Business Transforming
the Way We Work
Access more 2014 Social
Business trend articles blog
posts and related information
via the Horizonwatching Blog
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Social Business Trends to Watch in 2014 (cont)
6 Relationship Marketing Most corporate Twitter
accounts push content over 90 of the time In 2014
enterprise Marketers need to achieve balance between
pushing content and relationship engagement
7 Community Marketing Enterprise increase
focus on developing community platforms Most are
understaffed mismanaged and will fail within 90 days
after launch
8 Social Analytics Companies want to analyze
sentiment listen and learn from customer experiences
and behaviors and tap into the social pulse of
customers advocates influencers and their collective
networks
9 Employee Advocacy Programs Enterprises
realize that employees given the training support and
rewards can be great brand ambassadors in external
social media
10Developers Required Social needs to be fully
integrated into new enterprise and customer apps
being built on the ldquoThird Platformrdquo requiring new apps
that integrate social mobile cloud big dataanalytics
and IoT capabilities
6 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
IDC 2013 Social Business Survey
ldquoIDC expects the worldwide
enterprise social software
applications market
revenue to grow from $10 billion in
2012 to $27 billion by 2017 This
represents an aggressive
compound annual growth rate
(CAGR) of 223rdquo ndash IDC (link)
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Table of Contents
1 Trends to Watch in 2014
2 What Others Are Saying About Social Business for 2014
3 Additional Resources
7 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
In 2014 Social capabilities will increasingly be expanded across the entire enterprise into all departments all processes
8 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
ldquoWersquore seeing social unlock new engines of innovation across an enterprise every
business process and department Social has become the new intelligence for driving
business outcomesrdquo ndash Scott Hebner IBM (link)
ldquoThere is still a broad set of business use cases in customer experience employee
experience (empowerment) and partner experience (including partner and supplier
enablement) that can be augmented by additional social capabilities to drive increased
business valuerdquo ndash IDC (link)
ldquoSocial technologies will become increasingly
integrated into existing enterprise applications
over the next 12-18 months In addition to
being a strategic component in virtually all
customer engagement and marketing
strategies data from social applications will
feed the product and service development
processrdquo ndash IDC (link)
14 Social Media Trends to Watch in 2014 - Sandy Carter IBM
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
9 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
ldquoThere is increasing interest for using
social technologies within
organizations to connect people more
effectively to capture and reuse
valuable informal knowledge and to
deliver relevant information more
intelligently where it is needed
through social filteringrdquo ndash Gartner (link)
ldquoEnterprise social networks will become the primary communication channels for
noticing deciding or acting on information relevant to carrying out workrdquo ndash Gartner (link)
Social collaboration technologies connect people to other people strengthening relationships and increasing productivity
ldquoConnecting people to people and people to information and supporting users to surface
information in real time is the ultimate goal of enterprise social softwarerdquo ndash IDC (link)
MIT Sloan CIO Symposium Video
Architecting the Social Enterprise
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Enterprises that think Social Business is just a platform decision usually fail during implementation
10 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
ldquoThrough 2015 80 percent of social
business efforts will not achieve the
intended benefits due to inadequate
leadership and an overemphasis on
technologyrdquo ndash Gartner (link)
ldquoSocial collaboration initiatives that have a clear and compelling purpose from the
outset tend to succeed While this may seem obvious the vast majority of
organizations treat collaboration as a platform decision rather than a solution to a
specific business problem or a route to a desired outcomerdquo ndash Gartner (link)
ldquoMany social business programs lack a
strong foundation Only 17 of
companies identify their social strategy
as maturerdquo ndash Brian Solis Altimeter (link)
How Companies Can Move Past a Trough of
Disillusionment in Social Business MIT Sloan
Interviews Dion Hinchcliffe Dachis Group
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Successful social business efforts requires new processes new skills a change in culture and strong leadership
11 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
ldquoSocial business is not just about the technology
and tools but the intangibles culture psychology
sociology behaviorrdquo ndash Scott Hebner IBM (link)
ldquoSuccessful social business initiatives require leadership and behavioral changes
Just sponsoring a social project is not enough mdash managers need to demonstrate
their commitment to a more open transparent work style by their actionsrdquo ndash Gartner (link)
ldquo Driving adoption needs to be a top priority of the
CIO in any social business and collaboration
initiative and getting there requires skills and
resources to drive effective change managementrdquo ndash
Forrester (link)
IBM Social Business Patterns
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Table of Contents
1 Trends to Watch in 2014
2 What Others Are Saying About Social Business for 2014
3 Additional Resources
12 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Social Business ndash Selected Books
13 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
bull The Seven Success Factors of Social Business Strategy by
Charlene Li and Brian Solis 2013
bull The Most Powerful Brand On Earth by Chris Boudreaux and
Susan Emerick 2013
bull Maximize Your Social Neal Schaffer 2013
bull Your Brand The Next Media Company Michael Brito 2013
bull Opting In Ed Brill 2013
bull Highly Recommended Paul Rand 2013
bull Brilliant Social Media by Adam Gray 2013
bull The Business of Being Social Michelle Carvill and David Taylor
2013
bull Social Inc by Bob Zukis 2013
bull The Pursuit of Social Business Excellence Vala Afshar and Brad
Martin 2012
bull Social Business By Design by Dion Hinchcliffe Peter Kim Jeff
Dachis 2012
bull Smart Business Social Business by Michael Brito 2011
bull Get Bold by Sandy Carter 2011
The Most Powerful Brand On Earth
by Chris Boudreaux and Susan
Emerick 2013
ldquoBrands that thrive and profit
from employee and customer
empowerment generate
significantly greater awareness
and revenues while also
decreasing costs of marketing
selling and customer servicerdquo - The Most Powerful Brand On Earth
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Social Business ndash Selected Social Media Websites and Searches
14 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
bull Google Blog Search Social Business Enterprise
Collaboration
bull Technorati Blog posts tagged Social Business Social
Media
bull Google+ Communities Search Social Business
bull LinkedIn Group Search Social Business
bull Pinterest Search Social Business Social Media
bull Slideshare Social Business Enterprise Collaboration
bull Twitter socialbusiness socialbiz social
bull Tumblr Search Social Business Social Media
bull YouTube Social Business Playlist Social Business
Channels and Enterprise Collaboration Playlist Enterprise
Collaboration Channels
bull Wikipedia Enterprise Social Software Social Computing
Social Media
ldquoSmart business and technology leaders are rethinking business strategy to create a social business
mdash moving beyond linear process-driven organizations to create new dynamic networked businesses
that focus on customer valuerdquo ndash Forrester (link)
Pinterest Search for Social Business Pins
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Social Business ndash IBM Resources and Links
15 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
Websites bull IBM Social Business
bull IBM Social Business Press Kit
bull Software Social Collaboration and Connections
bull Lotus Social Software
bull Social Business Case Studies
bull IBM SmartCloud Social Business
bull DeveloperWorks Social Business Tookit
bull Global Business Services Collective Intelligence
bull IBM Research Center for Social Business
bull Event Connect2014
bull PartnerWorld Social Business
bull IBM Social Computing Guidelines
Social Media bull Twitter IBMSocialBiz IBMCtr4SocialBiz
bull Twitter Hashtag socbiz
bull Facebook Page Social Business
bull Blog Social Business Insights
bull Community IBM Collaboration Solutions
bull Tumblr IBM Social Business
bull YouTube IBM Social Business Channel
bull Pinterest IBM Social Business
bull Google+ page Social Business Europe
bull LinkedIn Group IBM Social Business Community
IBM Social Business Insights Blog
IBM Social Business Press Kit
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
More detailed HorizonWatching Trend Reports are available for download
16 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
Available for download at httpwwwbillchamberlincomreports-books
ndash Typically 20-30 pages (Powerpoint format)
ndash All will be available by mid-February For the current status of the availability of the reports see
Availability of HorizonWatching 2014 Trend Reports
Contents of the Detailed Trend Reports 1 Trends to Watch (Important developments to watch in 2014)
2 Trend Information (Market Opportunty Growth Drivers Adoption Challenges Implications)
3 Quotes What Analysts and the Media is saying about the trend
4 Lists of Websites and Resources
bull Analysts
bull Media
bull Selected IT vendor and consultant websites and resources
bull Top Trend and Prediction Articles
bull Social Media Sites amp Searches
bull Selected Online Influencers
bull Selected white papers and other websites
bull List of 2014 Trend and Prediction Articles
Note A summary of each of the detailed
reports will also available in pdf format via
the HorizonWatching account on
Slideshare at
httpwwwslidesharenethorizonwatching
A more detailed Powerpoint version of this deck is located at
httpwwwbillchamberlincomreports-books The 30 page report has more information and
resources for you including a list of over 65 trend and prediction articles for 2014
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Access additional information on emerging technology trends via the Horizonwatching websites
17 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
Other HorizonWatching Content and Community Sites ndash Linkedin Profile = wwwlinkedincominwhchamb
ndash Wordpress = Horizonwatching ndash Thought Leadership Blog
ndash Tumblr = HorizonWatching ndash Quote Blog
ndash Twitter = HorizonWatching ndash 140 Character Blog
ndash Slideshare = HorizonWatching - Slide Decks
ndash Facebook = HorizonWatching ndash Community Page
ndash LinkedIn Group = HorizonWatching ndash Community Group
Note This presentation represents my thoughts and ideashellipnot those of my employer Follow me
for more technology trend information on my public blog - HorizonWatching at
wwwbillchamberlincom Thanks Bill Chamberlin
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
About This Deliverable
2 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
Purpose The slides provide information about the Social Business a trend in 2014
This is a Summary Version of this Trend Report
This file can be downloaded at httpwwwslidesharenethorizonwatching
A more detailed Powerpoint version of this deck is located at
httpwwwbillchamberlincomreports-books The 30 page report has more
information and resources for you including a list of over 65 trend and prediction
articles for 2014
Content Summary information about this emerging trend is provided along with
many links to additional resources including a list of trends and prediction articles
about this trend The slides are meant to be readstudied and the links are there for
you to continue your learning You may want to view the slides in slideshow mode so
you can easily follow the links
For more information on Emerging Technology Trends see the
HorizonWatching blog
Note This presentation represents my own personal thoughts and ideashellipnot those of my employer
- Bill Chamberlin httpwwwbillchamberlincom
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Table of Contents
1 Trends to Watch in 2014
2 What Others Are Saying About Social Business for 2014
3 Additional Resources
3 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Table of Contents
1 Trends to Watch in 2014
2 What Others Are Saying About Social Business for 2014
3 Additional Resources
4 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Social Business Trends to Watch in 2014 1 Itrsquos Not Just About Marketing Expect more interest in
using social capabilities throughout the enterprise involving
every department and employee in the social strategy
2 It Transforms Business Processes As social
capability is embedded into all traditional front and back office
applications it will force businesses to develop new business
processes systems and planning methodologies New skills
will be required
3 CEOs (amp Senior Execs) Step Up To The Plate Continuing a trend from 2013 execs are beginning to own the
transformation and cultural challenges They increasingly lead
by example which is a good thing
4 HR Embraces Social Internally A long time user of
Social for external recruiting in 2014 expect HR to supplement
traditional surveys by harvesting internal social information to
understand employee issues including what motivates them
why they stayleave and general job satisfaction
5 Social Becomes More Visual Expect more interest in
integrating visual content in social and collaborative
conversations between people and teams Social apps must
allow for all visual content to be embedded into conversation
streams including live video
5 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
IBM Video Social Business Transforming
the Way We Work
Access more 2014 Social
Business trend articles blog
posts and related information
via the Horizonwatching Blog
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Social Business Trends to Watch in 2014 (cont)
6 Relationship Marketing Most corporate Twitter
accounts push content over 90 of the time In 2014
enterprise Marketers need to achieve balance between
pushing content and relationship engagement
7 Community Marketing Enterprise increase
focus on developing community platforms Most are
understaffed mismanaged and will fail within 90 days
after launch
8 Social Analytics Companies want to analyze
sentiment listen and learn from customer experiences
and behaviors and tap into the social pulse of
customers advocates influencers and their collective
networks
9 Employee Advocacy Programs Enterprises
realize that employees given the training support and
rewards can be great brand ambassadors in external
social media
10Developers Required Social needs to be fully
integrated into new enterprise and customer apps
being built on the ldquoThird Platformrdquo requiring new apps
that integrate social mobile cloud big dataanalytics
and IoT capabilities
6 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
IDC 2013 Social Business Survey
ldquoIDC expects the worldwide
enterprise social software
applications market
revenue to grow from $10 billion in
2012 to $27 billion by 2017 This
represents an aggressive
compound annual growth rate
(CAGR) of 223rdquo ndash IDC (link)
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Table of Contents
1 Trends to Watch in 2014
2 What Others Are Saying About Social Business for 2014
3 Additional Resources
7 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
In 2014 Social capabilities will increasingly be expanded across the entire enterprise into all departments all processes
8 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
ldquoWersquore seeing social unlock new engines of innovation across an enterprise every
business process and department Social has become the new intelligence for driving
business outcomesrdquo ndash Scott Hebner IBM (link)
ldquoThere is still a broad set of business use cases in customer experience employee
experience (empowerment) and partner experience (including partner and supplier
enablement) that can be augmented by additional social capabilities to drive increased
business valuerdquo ndash IDC (link)
ldquoSocial technologies will become increasingly
integrated into existing enterprise applications
over the next 12-18 months In addition to
being a strategic component in virtually all
customer engagement and marketing
strategies data from social applications will
feed the product and service development
processrdquo ndash IDC (link)
14 Social Media Trends to Watch in 2014 - Sandy Carter IBM
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
9 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
ldquoThere is increasing interest for using
social technologies within
organizations to connect people more
effectively to capture and reuse
valuable informal knowledge and to
deliver relevant information more
intelligently where it is needed
through social filteringrdquo ndash Gartner (link)
ldquoEnterprise social networks will become the primary communication channels for
noticing deciding or acting on information relevant to carrying out workrdquo ndash Gartner (link)
Social collaboration technologies connect people to other people strengthening relationships and increasing productivity
ldquoConnecting people to people and people to information and supporting users to surface
information in real time is the ultimate goal of enterprise social softwarerdquo ndash IDC (link)
MIT Sloan CIO Symposium Video
Architecting the Social Enterprise
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Enterprises that think Social Business is just a platform decision usually fail during implementation
10 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
ldquoThrough 2015 80 percent of social
business efforts will not achieve the
intended benefits due to inadequate
leadership and an overemphasis on
technologyrdquo ndash Gartner (link)
ldquoSocial collaboration initiatives that have a clear and compelling purpose from the
outset tend to succeed While this may seem obvious the vast majority of
organizations treat collaboration as a platform decision rather than a solution to a
specific business problem or a route to a desired outcomerdquo ndash Gartner (link)
ldquoMany social business programs lack a
strong foundation Only 17 of
companies identify their social strategy
as maturerdquo ndash Brian Solis Altimeter (link)
How Companies Can Move Past a Trough of
Disillusionment in Social Business MIT Sloan
Interviews Dion Hinchcliffe Dachis Group
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Successful social business efforts requires new processes new skills a change in culture and strong leadership
11 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
ldquoSocial business is not just about the technology
and tools but the intangibles culture psychology
sociology behaviorrdquo ndash Scott Hebner IBM (link)
ldquoSuccessful social business initiatives require leadership and behavioral changes
Just sponsoring a social project is not enough mdash managers need to demonstrate
their commitment to a more open transparent work style by their actionsrdquo ndash Gartner (link)
ldquo Driving adoption needs to be a top priority of the
CIO in any social business and collaboration
initiative and getting there requires skills and
resources to drive effective change managementrdquo ndash
Forrester (link)
IBM Social Business Patterns
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Table of Contents
1 Trends to Watch in 2014
2 What Others Are Saying About Social Business for 2014
3 Additional Resources
12 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Social Business ndash Selected Books
13 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
bull The Seven Success Factors of Social Business Strategy by
Charlene Li and Brian Solis 2013
bull The Most Powerful Brand On Earth by Chris Boudreaux and
Susan Emerick 2013
bull Maximize Your Social Neal Schaffer 2013
bull Your Brand The Next Media Company Michael Brito 2013
bull Opting In Ed Brill 2013
bull Highly Recommended Paul Rand 2013
bull Brilliant Social Media by Adam Gray 2013
bull The Business of Being Social Michelle Carvill and David Taylor
2013
bull Social Inc by Bob Zukis 2013
bull The Pursuit of Social Business Excellence Vala Afshar and Brad
Martin 2012
bull Social Business By Design by Dion Hinchcliffe Peter Kim Jeff
Dachis 2012
bull Smart Business Social Business by Michael Brito 2011
bull Get Bold by Sandy Carter 2011
The Most Powerful Brand On Earth
by Chris Boudreaux and Susan
Emerick 2013
ldquoBrands that thrive and profit
from employee and customer
empowerment generate
significantly greater awareness
and revenues while also
decreasing costs of marketing
selling and customer servicerdquo - The Most Powerful Brand On Earth
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Social Business ndash Selected Social Media Websites and Searches
14 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
bull Google Blog Search Social Business Enterprise
Collaboration
bull Technorati Blog posts tagged Social Business Social
Media
bull Google+ Communities Search Social Business
bull LinkedIn Group Search Social Business
bull Pinterest Search Social Business Social Media
bull Slideshare Social Business Enterprise Collaboration
bull Twitter socialbusiness socialbiz social
bull Tumblr Search Social Business Social Media
bull YouTube Social Business Playlist Social Business
Channels and Enterprise Collaboration Playlist Enterprise
Collaboration Channels
bull Wikipedia Enterprise Social Software Social Computing
Social Media
ldquoSmart business and technology leaders are rethinking business strategy to create a social business
mdash moving beyond linear process-driven organizations to create new dynamic networked businesses
that focus on customer valuerdquo ndash Forrester (link)
Pinterest Search for Social Business Pins
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Social Business ndash IBM Resources and Links
15 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
Websites bull IBM Social Business
bull IBM Social Business Press Kit
bull Software Social Collaboration and Connections
bull Lotus Social Software
bull Social Business Case Studies
bull IBM SmartCloud Social Business
bull DeveloperWorks Social Business Tookit
bull Global Business Services Collective Intelligence
bull IBM Research Center for Social Business
bull Event Connect2014
bull PartnerWorld Social Business
bull IBM Social Computing Guidelines
Social Media bull Twitter IBMSocialBiz IBMCtr4SocialBiz
bull Twitter Hashtag socbiz
bull Facebook Page Social Business
bull Blog Social Business Insights
bull Community IBM Collaboration Solutions
bull Tumblr IBM Social Business
bull YouTube IBM Social Business Channel
bull Pinterest IBM Social Business
bull Google+ page Social Business Europe
bull LinkedIn Group IBM Social Business Community
IBM Social Business Insights Blog
IBM Social Business Press Kit
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
More detailed HorizonWatching Trend Reports are available for download
16 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
Available for download at httpwwwbillchamberlincomreports-books
ndash Typically 20-30 pages (Powerpoint format)
ndash All will be available by mid-February For the current status of the availability of the reports see
Availability of HorizonWatching 2014 Trend Reports
Contents of the Detailed Trend Reports 1 Trends to Watch (Important developments to watch in 2014)
2 Trend Information (Market Opportunty Growth Drivers Adoption Challenges Implications)
3 Quotes What Analysts and the Media is saying about the trend
4 Lists of Websites and Resources
bull Analysts
bull Media
bull Selected IT vendor and consultant websites and resources
bull Top Trend and Prediction Articles
bull Social Media Sites amp Searches
bull Selected Online Influencers
bull Selected white papers and other websites
bull List of 2014 Trend and Prediction Articles
Note A summary of each of the detailed
reports will also available in pdf format via
the HorizonWatching account on
Slideshare at
httpwwwslidesharenethorizonwatching
A more detailed Powerpoint version of this deck is located at
httpwwwbillchamberlincomreports-books The 30 page report has more information and
resources for you including a list of over 65 trend and prediction articles for 2014
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Access additional information on emerging technology trends via the Horizonwatching websites
17 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
Other HorizonWatching Content and Community Sites ndash Linkedin Profile = wwwlinkedincominwhchamb
ndash Wordpress = Horizonwatching ndash Thought Leadership Blog
ndash Tumblr = HorizonWatching ndash Quote Blog
ndash Twitter = HorizonWatching ndash 140 Character Blog
ndash Slideshare = HorizonWatching - Slide Decks
ndash Facebook = HorizonWatching ndash Community Page
ndash LinkedIn Group = HorizonWatching ndash Community Group
Note This presentation represents my thoughts and ideashellipnot those of my employer Follow me
for more technology trend information on my public blog - HorizonWatching at
wwwbillchamberlincom Thanks Bill Chamberlin
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Table of Contents
1 Trends to Watch in 2014
2 What Others Are Saying About Social Business for 2014
3 Additional Resources
3 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Table of Contents
1 Trends to Watch in 2014
2 What Others Are Saying About Social Business for 2014
3 Additional Resources
4 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Social Business Trends to Watch in 2014 1 Itrsquos Not Just About Marketing Expect more interest in
using social capabilities throughout the enterprise involving
every department and employee in the social strategy
2 It Transforms Business Processes As social
capability is embedded into all traditional front and back office
applications it will force businesses to develop new business
processes systems and planning methodologies New skills
will be required
3 CEOs (amp Senior Execs) Step Up To The Plate Continuing a trend from 2013 execs are beginning to own the
transformation and cultural challenges They increasingly lead
by example which is a good thing
4 HR Embraces Social Internally A long time user of
Social for external recruiting in 2014 expect HR to supplement
traditional surveys by harvesting internal social information to
understand employee issues including what motivates them
why they stayleave and general job satisfaction
5 Social Becomes More Visual Expect more interest in
integrating visual content in social and collaborative
conversations between people and teams Social apps must
allow for all visual content to be embedded into conversation
streams including live video
5 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
IBM Video Social Business Transforming
the Way We Work
Access more 2014 Social
Business trend articles blog
posts and related information
via the Horizonwatching Blog
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Social Business Trends to Watch in 2014 (cont)
6 Relationship Marketing Most corporate Twitter
accounts push content over 90 of the time In 2014
enterprise Marketers need to achieve balance between
pushing content and relationship engagement
7 Community Marketing Enterprise increase
focus on developing community platforms Most are
understaffed mismanaged and will fail within 90 days
after launch
8 Social Analytics Companies want to analyze
sentiment listen and learn from customer experiences
and behaviors and tap into the social pulse of
customers advocates influencers and their collective
networks
9 Employee Advocacy Programs Enterprises
realize that employees given the training support and
rewards can be great brand ambassadors in external
social media
10Developers Required Social needs to be fully
integrated into new enterprise and customer apps
being built on the ldquoThird Platformrdquo requiring new apps
that integrate social mobile cloud big dataanalytics
and IoT capabilities
6 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
IDC 2013 Social Business Survey
ldquoIDC expects the worldwide
enterprise social software
applications market
revenue to grow from $10 billion in
2012 to $27 billion by 2017 This
represents an aggressive
compound annual growth rate
(CAGR) of 223rdquo ndash IDC (link)
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Table of Contents
1 Trends to Watch in 2014
2 What Others Are Saying About Social Business for 2014
3 Additional Resources
7 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
In 2014 Social capabilities will increasingly be expanded across the entire enterprise into all departments all processes
8 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
ldquoWersquore seeing social unlock new engines of innovation across an enterprise every
business process and department Social has become the new intelligence for driving
business outcomesrdquo ndash Scott Hebner IBM (link)
ldquoThere is still a broad set of business use cases in customer experience employee
experience (empowerment) and partner experience (including partner and supplier
enablement) that can be augmented by additional social capabilities to drive increased
business valuerdquo ndash IDC (link)
ldquoSocial technologies will become increasingly
integrated into existing enterprise applications
over the next 12-18 months In addition to
being a strategic component in virtually all
customer engagement and marketing
strategies data from social applications will
feed the product and service development
processrdquo ndash IDC (link)
14 Social Media Trends to Watch in 2014 - Sandy Carter IBM
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
9 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
ldquoThere is increasing interest for using
social technologies within
organizations to connect people more
effectively to capture and reuse
valuable informal knowledge and to
deliver relevant information more
intelligently where it is needed
through social filteringrdquo ndash Gartner (link)
ldquoEnterprise social networks will become the primary communication channels for
noticing deciding or acting on information relevant to carrying out workrdquo ndash Gartner (link)
Social collaboration technologies connect people to other people strengthening relationships and increasing productivity
ldquoConnecting people to people and people to information and supporting users to surface
information in real time is the ultimate goal of enterprise social softwarerdquo ndash IDC (link)
MIT Sloan CIO Symposium Video
Architecting the Social Enterprise
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Enterprises that think Social Business is just a platform decision usually fail during implementation
10 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
ldquoThrough 2015 80 percent of social
business efforts will not achieve the
intended benefits due to inadequate
leadership and an overemphasis on
technologyrdquo ndash Gartner (link)
ldquoSocial collaboration initiatives that have a clear and compelling purpose from the
outset tend to succeed While this may seem obvious the vast majority of
organizations treat collaboration as a platform decision rather than a solution to a
specific business problem or a route to a desired outcomerdquo ndash Gartner (link)
ldquoMany social business programs lack a
strong foundation Only 17 of
companies identify their social strategy
as maturerdquo ndash Brian Solis Altimeter (link)
How Companies Can Move Past a Trough of
Disillusionment in Social Business MIT Sloan
Interviews Dion Hinchcliffe Dachis Group
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Successful social business efforts requires new processes new skills a change in culture and strong leadership
11 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
ldquoSocial business is not just about the technology
and tools but the intangibles culture psychology
sociology behaviorrdquo ndash Scott Hebner IBM (link)
ldquoSuccessful social business initiatives require leadership and behavioral changes
Just sponsoring a social project is not enough mdash managers need to demonstrate
their commitment to a more open transparent work style by their actionsrdquo ndash Gartner (link)
ldquo Driving adoption needs to be a top priority of the
CIO in any social business and collaboration
initiative and getting there requires skills and
resources to drive effective change managementrdquo ndash
Forrester (link)
IBM Social Business Patterns
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Table of Contents
1 Trends to Watch in 2014
2 What Others Are Saying About Social Business for 2014
3 Additional Resources
12 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Social Business ndash Selected Books
13 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
bull The Seven Success Factors of Social Business Strategy by
Charlene Li and Brian Solis 2013
bull The Most Powerful Brand On Earth by Chris Boudreaux and
Susan Emerick 2013
bull Maximize Your Social Neal Schaffer 2013
bull Your Brand The Next Media Company Michael Brito 2013
bull Opting In Ed Brill 2013
bull Highly Recommended Paul Rand 2013
bull Brilliant Social Media by Adam Gray 2013
bull The Business of Being Social Michelle Carvill and David Taylor
2013
bull Social Inc by Bob Zukis 2013
bull The Pursuit of Social Business Excellence Vala Afshar and Brad
Martin 2012
bull Social Business By Design by Dion Hinchcliffe Peter Kim Jeff
Dachis 2012
bull Smart Business Social Business by Michael Brito 2011
bull Get Bold by Sandy Carter 2011
The Most Powerful Brand On Earth
by Chris Boudreaux and Susan
Emerick 2013
ldquoBrands that thrive and profit
from employee and customer
empowerment generate
significantly greater awareness
and revenues while also
decreasing costs of marketing
selling and customer servicerdquo - The Most Powerful Brand On Earth
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Social Business ndash Selected Social Media Websites and Searches
14 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
bull Google Blog Search Social Business Enterprise
Collaboration
bull Technorati Blog posts tagged Social Business Social
Media
bull Google+ Communities Search Social Business
bull LinkedIn Group Search Social Business
bull Pinterest Search Social Business Social Media
bull Slideshare Social Business Enterprise Collaboration
bull Twitter socialbusiness socialbiz social
bull Tumblr Search Social Business Social Media
bull YouTube Social Business Playlist Social Business
Channels and Enterprise Collaboration Playlist Enterprise
Collaboration Channels
bull Wikipedia Enterprise Social Software Social Computing
Social Media
ldquoSmart business and technology leaders are rethinking business strategy to create a social business
mdash moving beyond linear process-driven organizations to create new dynamic networked businesses
that focus on customer valuerdquo ndash Forrester (link)
Pinterest Search for Social Business Pins
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Social Business ndash IBM Resources and Links
15 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
Websites bull IBM Social Business
bull IBM Social Business Press Kit
bull Software Social Collaboration and Connections
bull Lotus Social Software
bull Social Business Case Studies
bull IBM SmartCloud Social Business
bull DeveloperWorks Social Business Tookit
bull Global Business Services Collective Intelligence
bull IBM Research Center for Social Business
bull Event Connect2014
bull PartnerWorld Social Business
bull IBM Social Computing Guidelines
Social Media bull Twitter IBMSocialBiz IBMCtr4SocialBiz
bull Twitter Hashtag socbiz
bull Facebook Page Social Business
bull Blog Social Business Insights
bull Community IBM Collaboration Solutions
bull Tumblr IBM Social Business
bull YouTube IBM Social Business Channel
bull Pinterest IBM Social Business
bull Google+ page Social Business Europe
bull LinkedIn Group IBM Social Business Community
IBM Social Business Insights Blog
IBM Social Business Press Kit
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
More detailed HorizonWatching Trend Reports are available for download
16 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
Available for download at httpwwwbillchamberlincomreports-books
ndash Typically 20-30 pages (Powerpoint format)
ndash All will be available by mid-February For the current status of the availability of the reports see
Availability of HorizonWatching 2014 Trend Reports
Contents of the Detailed Trend Reports 1 Trends to Watch (Important developments to watch in 2014)
2 Trend Information (Market Opportunty Growth Drivers Adoption Challenges Implications)
3 Quotes What Analysts and the Media is saying about the trend
4 Lists of Websites and Resources
bull Analysts
bull Media
bull Selected IT vendor and consultant websites and resources
bull Top Trend and Prediction Articles
bull Social Media Sites amp Searches
bull Selected Online Influencers
bull Selected white papers and other websites
bull List of 2014 Trend and Prediction Articles
Note A summary of each of the detailed
reports will also available in pdf format via
the HorizonWatching account on
Slideshare at
httpwwwslidesharenethorizonwatching
A more detailed Powerpoint version of this deck is located at
httpwwwbillchamberlincomreports-books The 30 page report has more information and
resources for you including a list of over 65 trend and prediction articles for 2014
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Access additional information on emerging technology trends via the Horizonwatching websites
17 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
Other HorizonWatching Content and Community Sites ndash Linkedin Profile = wwwlinkedincominwhchamb
ndash Wordpress = Horizonwatching ndash Thought Leadership Blog
ndash Tumblr = HorizonWatching ndash Quote Blog
ndash Twitter = HorizonWatching ndash 140 Character Blog
ndash Slideshare = HorizonWatching - Slide Decks
ndash Facebook = HorizonWatching ndash Community Page
ndash LinkedIn Group = HorizonWatching ndash Community Group
Note This presentation represents my thoughts and ideashellipnot those of my employer Follow me
for more technology trend information on my public blog - HorizonWatching at
wwwbillchamberlincom Thanks Bill Chamberlin
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Table of Contents
1 Trends to Watch in 2014
2 What Others Are Saying About Social Business for 2014
3 Additional Resources
4 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Social Business Trends to Watch in 2014 1 Itrsquos Not Just About Marketing Expect more interest in
using social capabilities throughout the enterprise involving
every department and employee in the social strategy
2 It Transforms Business Processes As social
capability is embedded into all traditional front and back office
applications it will force businesses to develop new business
processes systems and planning methodologies New skills
will be required
3 CEOs (amp Senior Execs) Step Up To The Plate Continuing a trend from 2013 execs are beginning to own the
transformation and cultural challenges They increasingly lead
by example which is a good thing
4 HR Embraces Social Internally A long time user of
Social for external recruiting in 2014 expect HR to supplement
traditional surveys by harvesting internal social information to
understand employee issues including what motivates them
why they stayleave and general job satisfaction
5 Social Becomes More Visual Expect more interest in
integrating visual content in social and collaborative
conversations between people and teams Social apps must
allow for all visual content to be embedded into conversation
streams including live video
5 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
IBM Video Social Business Transforming
the Way We Work
Access more 2014 Social
Business trend articles blog
posts and related information
via the Horizonwatching Blog
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Social Business Trends to Watch in 2014 (cont)
6 Relationship Marketing Most corporate Twitter
accounts push content over 90 of the time In 2014
enterprise Marketers need to achieve balance between
pushing content and relationship engagement
7 Community Marketing Enterprise increase
focus on developing community platforms Most are
understaffed mismanaged and will fail within 90 days
after launch
8 Social Analytics Companies want to analyze
sentiment listen and learn from customer experiences
and behaviors and tap into the social pulse of
customers advocates influencers and their collective
networks
9 Employee Advocacy Programs Enterprises
realize that employees given the training support and
rewards can be great brand ambassadors in external
social media
10Developers Required Social needs to be fully
integrated into new enterprise and customer apps
being built on the ldquoThird Platformrdquo requiring new apps
that integrate social mobile cloud big dataanalytics
and IoT capabilities
6 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
IDC 2013 Social Business Survey
ldquoIDC expects the worldwide
enterprise social software
applications market
revenue to grow from $10 billion in
2012 to $27 billion by 2017 This
represents an aggressive
compound annual growth rate
(CAGR) of 223rdquo ndash IDC (link)
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Table of Contents
1 Trends to Watch in 2014
2 What Others Are Saying About Social Business for 2014
3 Additional Resources
7 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
In 2014 Social capabilities will increasingly be expanded across the entire enterprise into all departments all processes
8 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
ldquoWersquore seeing social unlock new engines of innovation across an enterprise every
business process and department Social has become the new intelligence for driving
business outcomesrdquo ndash Scott Hebner IBM (link)
ldquoThere is still a broad set of business use cases in customer experience employee
experience (empowerment) and partner experience (including partner and supplier
enablement) that can be augmented by additional social capabilities to drive increased
business valuerdquo ndash IDC (link)
ldquoSocial technologies will become increasingly
integrated into existing enterprise applications
over the next 12-18 months In addition to
being a strategic component in virtually all
customer engagement and marketing
strategies data from social applications will
feed the product and service development
processrdquo ndash IDC (link)
14 Social Media Trends to Watch in 2014 - Sandy Carter IBM
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
9 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
ldquoThere is increasing interest for using
social technologies within
organizations to connect people more
effectively to capture and reuse
valuable informal knowledge and to
deliver relevant information more
intelligently where it is needed
through social filteringrdquo ndash Gartner (link)
ldquoEnterprise social networks will become the primary communication channels for
noticing deciding or acting on information relevant to carrying out workrdquo ndash Gartner (link)
Social collaboration technologies connect people to other people strengthening relationships and increasing productivity
ldquoConnecting people to people and people to information and supporting users to surface
information in real time is the ultimate goal of enterprise social softwarerdquo ndash IDC (link)
MIT Sloan CIO Symposium Video
Architecting the Social Enterprise
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Enterprises that think Social Business is just a platform decision usually fail during implementation
10 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
ldquoThrough 2015 80 percent of social
business efforts will not achieve the
intended benefits due to inadequate
leadership and an overemphasis on
technologyrdquo ndash Gartner (link)
ldquoSocial collaboration initiatives that have a clear and compelling purpose from the
outset tend to succeed While this may seem obvious the vast majority of
organizations treat collaboration as a platform decision rather than a solution to a
specific business problem or a route to a desired outcomerdquo ndash Gartner (link)
ldquoMany social business programs lack a
strong foundation Only 17 of
companies identify their social strategy
as maturerdquo ndash Brian Solis Altimeter (link)
How Companies Can Move Past a Trough of
Disillusionment in Social Business MIT Sloan
Interviews Dion Hinchcliffe Dachis Group
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Successful social business efforts requires new processes new skills a change in culture and strong leadership
11 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
ldquoSocial business is not just about the technology
and tools but the intangibles culture psychology
sociology behaviorrdquo ndash Scott Hebner IBM (link)
ldquoSuccessful social business initiatives require leadership and behavioral changes
Just sponsoring a social project is not enough mdash managers need to demonstrate
their commitment to a more open transparent work style by their actionsrdquo ndash Gartner (link)
ldquo Driving adoption needs to be a top priority of the
CIO in any social business and collaboration
initiative and getting there requires skills and
resources to drive effective change managementrdquo ndash
Forrester (link)
IBM Social Business Patterns
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Table of Contents
1 Trends to Watch in 2014
2 What Others Are Saying About Social Business for 2014
3 Additional Resources
12 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Social Business ndash Selected Books
13 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
bull The Seven Success Factors of Social Business Strategy by
Charlene Li and Brian Solis 2013
bull The Most Powerful Brand On Earth by Chris Boudreaux and
Susan Emerick 2013
bull Maximize Your Social Neal Schaffer 2013
bull Your Brand The Next Media Company Michael Brito 2013
bull Opting In Ed Brill 2013
bull Highly Recommended Paul Rand 2013
bull Brilliant Social Media by Adam Gray 2013
bull The Business of Being Social Michelle Carvill and David Taylor
2013
bull Social Inc by Bob Zukis 2013
bull The Pursuit of Social Business Excellence Vala Afshar and Brad
Martin 2012
bull Social Business By Design by Dion Hinchcliffe Peter Kim Jeff
Dachis 2012
bull Smart Business Social Business by Michael Brito 2011
bull Get Bold by Sandy Carter 2011
The Most Powerful Brand On Earth
by Chris Boudreaux and Susan
Emerick 2013
ldquoBrands that thrive and profit
from employee and customer
empowerment generate
significantly greater awareness
and revenues while also
decreasing costs of marketing
selling and customer servicerdquo - The Most Powerful Brand On Earth
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Social Business ndash Selected Social Media Websites and Searches
14 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
bull Google Blog Search Social Business Enterprise
Collaboration
bull Technorati Blog posts tagged Social Business Social
Media
bull Google+ Communities Search Social Business
bull LinkedIn Group Search Social Business
bull Pinterest Search Social Business Social Media
bull Slideshare Social Business Enterprise Collaboration
bull Twitter socialbusiness socialbiz social
bull Tumblr Search Social Business Social Media
bull YouTube Social Business Playlist Social Business
Channels and Enterprise Collaboration Playlist Enterprise
Collaboration Channels
bull Wikipedia Enterprise Social Software Social Computing
Social Media
ldquoSmart business and technology leaders are rethinking business strategy to create a social business
mdash moving beyond linear process-driven organizations to create new dynamic networked businesses
that focus on customer valuerdquo ndash Forrester (link)
Pinterest Search for Social Business Pins
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Social Business ndash IBM Resources and Links
15 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
Websites bull IBM Social Business
bull IBM Social Business Press Kit
bull Software Social Collaboration and Connections
bull Lotus Social Software
bull Social Business Case Studies
bull IBM SmartCloud Social Business
bull DeveloperWorks Social Business Tookit
bull Global Business Services Collective Intelligence
bull IBM Research Center for Social Business
bull Event Connect2014
bull PartnerWorld Social Business
bull IBM Social Computing Guidelines
Social Media bull Twitter IBMSocialBiz IBMCtr4SocialBiz
bull Twitter Hashtag socbiz
bull Facebook Page Social Business
bull Blog Social Business Insights
bull Community IBM Collaboration Solutions
bull Tumblr IBM Social Business
bull YouTube IBM Social Business Channel
bull Pinterest IBM Social Business
bull Google+ page Social Business Europe
bull LinkedIn Group IBM Social Business Community
IBM Social Business Insights Blog
IBM Social Business Press Kit
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
More detailed HorizonWatching Trend Reports are available for download
16 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
Available for download at httpwwwbillchamberlincomreports-books
ndash Typically 20-30 pages (Powerpoint format)
ndash All will be available by mid-February For the current status of the availability of the reports see
Availability of HorizonWatching 2014 Trend Reports
Contents of the Detailed Trend Reports 1 Trends to Watch (Important developments to watch in 2014)
2 Trend Information (Market Opportunty Growth Drivers Adoption Challenges Implications)
3 Quotes What Analysts and the Media is saying about the trend
4 Lists of Websites and Resources
bull Analysts
bull Media
bull Selected IT vendor and consultant websites and resources
bull Top Trend and Prediction Articles
bull Social Media Sites amp Searches
bull Selected Online Influencers
bull Selected white papers and other websites
bull List of 2014 Trend and Prediction Articles
Note A summary of each of the detailed
reports will also available in pdf format via
the HorizonWatching account on
Slideshare at
httpwwwslidesharenethorizonwatching
A more detailed Powerpoint version of this deck is located at
httpwwwbillchamberlincomreports-books The 30 page report has more information and
resources for you including a list of over 65 trend and prediction articles for 2014
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Access additional information on emerging technology trends via the Horizonwatching websites
17 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
Other HorizonWatching Content and Community Sites ndash Linkedin Profile = wwwlinkedincominwhchamb
ndash Wordpress = Horizonwatching ndash Thought Leadership Blog
ndash Tumblr = HorizonWatching ndash Quote Blog
ndash Twitter = HorizonWatching ndash 140 Character Blog
ndash Slideshare = HorizonWatching - Slide Decks
ndash Facebook = HorizonWatching ndash Community Page
ndash LinkedIn Group = HorizonWatching ndash Community Group
Note This presentation represents my thoughts and ideashellipnot those of my employer Follow me
for more technology trend information on my public blog - HorizonWatching at
wwwbillchamberlincom Thanks Bill Chamberlin
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Social Business Trends to Watch in 2014 1 Itrsquos Not Just About Marketing Expect more interest in
using social capabilities throughout the enterprise involving
every department and employee in the social strategy
2 It Transforms Business Processes As social
capability is embedded into all traditional front and back office
applications it will force businesses to develop new business
processes systems and planning methodologies New skills
will be required
3 CEOs (amp Senior Execs) Step Up To The Plate Continuing a trend from 2013 execs are beginning to own the
transformation and cultural challenges They increasingly lead
by example which is a good thing
4 HR Embraces Social Internally A long time user of
Social for external recruiting in 2014 expect HR to supplement
traditional surveys by harvesting internal social information to
understand employee issues including what motivates them
why they stayleave and general job satisfaction
5 Social Becomes More Visual Expect more interest in
integrating visual content in social and collaborative
conversations between people and teams Social apps must
allow for all visual content to be embedded into conversation
streams including live video
5 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
IBM Video Social Business Transforming
the Way We Work
Access more 2014 Social
Business trend articles blog
posts and related information
via the Horizonwatching Blog
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Social Business Trends to Watch in 2014 (cont)
6 Relationship Marketing Most corporate Twitter
accounts push content over 90 of the time In 2014
enterprise Marketers need to achieve balance between
pushing content and relationship engagement
7 Community Marketing Enterprise increase
focus on developing community platforms Most are
understaffed mismanaged and will fail within 90 days
after launch
8 Social Analytics Companies want to analyze
sentiment listen and learn from customer experiences
and behaviors and tap into the social pulse of
customers advocates influencers and their collective
networks
9 Employee Advocacy Programs Enterprises
realize that employees given the training support and
rewards can be great brand ambassadors in external
social media
10Developers Required Social needs to be fully
integrated into new enterprise and customer apps
being built on the ldquoThird Platformrdquo requiring new apps
that integrate social mobile cloud big dataanalytics
and IoT capabilities
6 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
IDC 2013 Social Business Survey
ldquoIDC expects the worldwide
enterprise social software
applications market
revenue to grow from $10 billion in
2012 to $27 billion by 2017 This
represents an aggressive
compound annual growth rate
(CAGR) of 223rdquo ndash IDC (link)
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Table of Contents
1 Trends to Watch in 2014
2 What Others Are Saying About Social Business for 2014
3 Additional Resources
7 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
In 2014 Social capabilities will increasingly be expanded across the entire enterprise into all departments all processes
8 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
ldquoWersquore seeing social unlock new engines of innovation across an enterprise every
business process and department Social has become the new intelligence for driving
business outcomesrdquo ndash Scott Hebner IBM (link)
ldquoThere is still a broad set of business use cases in customer experience employee
experience (empowerment) and partner experience (including partner and supplier
enablement) that can be augmented by additional social capabilities to drive increased
business valuerdquo ndash IDC (link)
ldquoSocial technologies will become increasingly
integrated into existing enterprise applications
over the next 12-18 months In addition to
being a strategic component in virtually all
customer engagement and marketing
strategies data from social applications will
feed the product and service development
processrdquo ndash IDC (link)
14 Social Media Trends to Watch in 2014 - Sandy Carter IBM
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
9 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
ldquoThere is increasing interest for using
social technologies within
organizations to connect people more
effectively to capture and reuse
valuable informal knowledge and to
deliver relevant information more
intelligently where it is needed
through social filteringrdquo ndash Gartner (link)
ldquoEnterprise social networks will become the primary communication channels for
noticing deciding or acting on information relevant to carrying out workrdquo ndash Gartner (link)
Social collaboration technologies connect people to other people strengthening relationships and increasing productivity
ldquoConnecting people to people and people to information and supporting users to surface
information in real time is the ultimate goal of enterprise social softwarerdquo ndash IDC (link)
MIT Sloan CIO Symposium Video
Architecting the Social Enterprise
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Enterprises that think Social Business is just a platform decision usually fail during implementation
10 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
ldquoThrough 2015 80 percent of social
business efforts will not achieve the
intended benefits due to inadequate
leadership and an overemphasis on
technologyrdquo ndash Gartner (link)
ldquoSocial collaboration initiatives that have a clear and compelling purpose from the
outset tend to succeed While this may seem obvious the vast majority of
organizations treat collaboration as a platform decision rather than a solution to a
specific business problem or a route to a desired outcomerdquo ndash Gartner (link)
ldquoMany social business programs lack a
strong foundation Only 17 of
companies identify their social strategy
as maturerdquo ndash Brian Solis Altimeter (link)
How Companies Can Move Past a Trough of
Disillusionment in Social Business MIT Sloan
Interviews Dion Hinchcliffe Dachis Group
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Successful social business efforts requires new processes new skills a change in culture and strong leadership
11 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
ldquoSocial business is not just about the technology
and tools but the intangibles culture psychology
sociology behaviorrdquo ndash Scott Hebner IBM (link)
ldquoSuccessful social business initiatives require leadership and behavioral changes
Just sponsoring a social project is not enough mdash managers need to demonstrate
their commitment to a more open transparent work style by their actionsrdquo ndash Gartner (link)
ldquo Driving adoption needs to be a top priority of the
CIO in any social business and collaboration
initiative and getting there requires skills and
resources to drive effective change managementrdquo ndash
Forrester (link)
IBM Social Business Patterns
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Table of Contents
1 Trends to Watch in 2014
2 What Others Are Saying About Social Business for 2014
3 Additional Resources
12 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Social Business ndash Selected Books
13 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
bull The Seven Success Factors of Social Business Strategy by
Charlene Li and Brian Solis 2013
bull The Most Powerful Brand On Earth by Chris Boudreaux and
Susan Emerick 2013
bull Maximize Your Social Neal Schaffer 2013
bull Your Brand The Next Media Company Michael Brito 2013
bull Opting In Ed Brill 2013
bull Highly Recommended Paul Rand 2013
bull Brilliant Social Media by Adam Gray 2013
bull The Business of Being Social Michelle Carvill and David Taylor
2013
bull Social Inc by Bob Zukis 2013
bull The Pursuit of Social Business Excellence Vala Afshar and Brad
Martin 2012
bull Social Business By Design by Dion Hinchcliffe Peter Kim Jeff
Dachis 2012
bull Smart Business Social Business by Michael Brito 2011
bull Get Bold by Sandy Carter 2011
The Most Powerful Brand On Earth
by Chris Boudreaux and Susan
Emerick 2013
ldquoBrands that thrive and profit
from employee and customer
empowerment generate
significantly greater awareness
and revenues while also
decreasing costs of marketing
selling and customer servicerdquo - The Most Powerful Brand On Earth
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Social Business ndash Selected Social Media Websites and Searches
14 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
bull Google Blog Search Social Business Enterprise
Collaboration
bull Technorati Blog posts tagged Social Business Social
Media
bull Google+ Communities Search Social Business
bull LinkedIn Group Search Social Business
bull Pinterest Search Social Business Social Media
bull Slideshare Social Business Enterprise Collaboration
bull Twitter socialbusiness socialbiz social
bull Tumblr Search Social Business Social Media
bull YouTube Social Business Playlist Social Business
Channels and Enterprise Collaboration Playlist Enterprise
Collaboration Channels
bull Wikipedia Enterprise Social Software Social Computing
Social Media
ldquoSmart business and technology leaders are rethinking business strategy to create a social business
mdash moving beyond linear process-driven organizations to create new dynamic networked businesses
that focus on customer valuerdquo ndash Forrester (link)
Pinterest Search for Social Business Pins
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Social Business ndash IBM Resources and Links
15 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
Websites bull IBM Social Business
bull IBM Social Business Press Kit
bull Software Social Collaboration and Connections
bull Lotus Social Software
bull Social Business Case Studies
bull IBM SmartCloud Social Business
bull DeveloperWorks Social Business Tookit
bull Global Business Services Collective Intelligence
bull IBM Research Center for Social Business
bull Event Connect2014
bull PartnerWorld Social Business
bull IBM Social Computing Guidelines
Social Media bull Twitter IBMSocialBiz IBMCtr4SocialBiz
bull Twitter Hashtag socbiz
bull Facebook Page Social Business
bull Blog Social Business Insights
bull Community IBM Collaboration Solutions
bull Tumblr IBM Social Business
bull YouTube IBM Social Business Channel
bull Pinterest IBM Social Business
bull Google+ page Social Business Europe
bull LinkedIn Group IBM Social Business Community
IBM Social Business Insights Blog
IBM Social Business Press Kit
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
More detailed HorizonWatching Trend Reports are available for download
16 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
Available for download at httpwwwbillchamberlincomreports-books
ndash Typically 20-30 pages (Powerpoint format)
ndash All will be available by mid-February For the current status of the availability of the reports see
Availability of HorizonWatching 2014 Trend Reports
Contents of the Detailed Trend Reports 1 Trends to Watch (Important developments to watch in 2014)
2 Trend Information (Market Opportunty Growth Drivers Adoption Challenges Implications)
3 Quotes What Analysts and the Media is saying about the trend
4 Lists of Websites and Resources
bull Analysts
bull Media
bull Selected IT vendor and consultant websites and resources
bull Top Trend and Prediction Articles
bull Social Media Sites amp Searches
bull Selected Online Influencers
bull Selected white papers and other websites
bull List of 2014 Trend and Prediction Articles
Note A summary of each of the detailed
reports will also available in pdf format via
the HorizonWatching account on
Slideshare at
httpwwwslidesharenethorizonwatching
A more detailed Powerpoint version of this deck is located at
httpwwwbillchamberlincomreports-books The 30 page report has more information and
resources for you including a list of over 65 trend and prediction articles for 2014
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Access additional information on emerging technology trends via the Horizonwatching websites
17 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
Other HorizonWatching Content and Community Sites ndash Linkedin Profile = wwwlinkedincominwhchamb
ndash Wordpress = Horizonwatching ndash Thought Leadership Blog
ndash Tumblr = HorizonWatching ndash Quote Blog
ndash Twitter = HorizonWatching ndash 140 Character Blog
ndash Slideshare = HorizonWatching - Slide Decks
ndash Facebook = HorizonWatching ndash Community Page
ndash LinkedIn Group = HorizonWatching ndash Community Group
Note This presentation represents my thoughts and ideashellipnot those of my employer Follow me
for more technology trend information on my public blog - HorizonWatching at
wwwbillchamberlincom Thanks Bill Chamberlin
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Social Business Trends to Watch in 2014 (cont)
6 Relationship Marketing Most corporate Twitter
accounts push content over 90 of the time In 2014
enterprise Marketers need to achieve balance between
pushing content and relationship engagement
7 Community Marketing Enterprise increase
focus on developing community platforms Most are
understaffed mismanaged and will fail within 90 days
after launch
8 Social Analytics Companies want to analyze
sentiment listen and learn from customer experiences
and behaviors and tap into the social pulse of
customers advocates influencers and their collective
networks
9 Employee Advocacy Programs Enterprises
realize that employees given the training support and
rewards can be great brand ambassadors in external
social media
10Developers Required Social needs to be fully
integrated into new enterprise and customer apps
being built on the ldquoThird Platformrdquo requiring new apps
that integrate social mobile cloud big dataanalytics
and IoT capabilities
6 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
IDC 2013 Social Business Survey
ldquoIDC expects the worldwide
enterprise social software
applications market
revenue to grow from $10 billion in
2012 to $27 billion by 2017 This
represents an aggressive
compound annual growth rate
(CAGR) of 223rdquo ndash IDC (link)
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Table of Contents
1 Trends to Watch in 2014
2 What Others Are Saying About Social Business for 2014
3 Additional Resources
7 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
In 2014 Social capabilities will increasingly be expanded across the entire enterprise into all departments all processes
8 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
ldquoWersquore seeing social unlock new engines of innovation across an enterprise every
business process and department Social has become the new intelligence for driving
business outcomesrdquo ndash Scott Hebner IBM (link)
ldquoThere is still a broad set of business use cases in customer experience employee
experience (empowerment) and partner experience (including partner and supplier
enablement) that can be augmented by additional social capabilities to drive increased
business valuerdquo ndash IDC (link)
ldquoSocial technologies will become increasingly
integrated into existing enterprise applications
over the next 12-18 months In addition to
being a strategic component in virtually all
customer engagement and marketing
strategies data from social applications will
feed the product and service development
processrdquo ndash IDC (link)
14 Social Media Trends to Watch in 2014 - Sandy Carter IBM
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
9 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
ldquoThere is increasing interest for using
social technologies within
organizations to connect people more
effectively to capture and reuse
valuable informal knowledge and to
deliver relevant information more
intelligently where it is needed
through social filteringrdquo ndash Gartner (link)
ldquoEnterprise social networks will become the primary communication channels for
noticing deciding or acting on information relevant to carrying out workrdquo ndash Gartner (link)
Social collaboration technologies connect people to other people strengthening relationships and increasing productivity
ldquoConnecting people to people and people to information and supporting users to surface
information in real time is the ultimate goal of enterprise social softwarerdquo ndash IDC (link)
MIT Sloan CIO Symposium Video
Architecting the Social Enterprise
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Enterprises that think Social Business is just a platform decision usually fail during implementation
10 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
ldquoThrough 2015 80 percent of social
business efforts will not achieve the
intended benefits due to inadequate
leadership and an overemphasis on
technologyrdquo ndash Gartner (link)
ldquoSocial collaboration initiatives that have a clear and compelling purpose from the
outset tend to succeed While this may seem obvious the vast majority of
organizations treat collaboration as a platform decision rather than a solution to a
specific business problem or a route to a desired outcomerdquo ndash Gartner (link)
ldquoMany social business programs lack a
strong foundation Only 17 of
companies identify their social strategy
as maturerdquo ndash Brian Solis Altimeter (link)
How Companies Can Move Past a Trough of
Disillusionment in Social Business MIT Sloan
Interviews Dion Hinchcliffe Dachis Group
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Successful social business efforts requires new processes new skills a change in culture and strong leadership
11 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
ldquoSocial business is not just about the technology
and tools but the intangibles culture psychology
sociology behaviorrdquo ndash Scott Hebner IBM (link)
ldquoSuccessful social business initiatives require leadership and behavioral changes
Just sponsoring a social project is not enough mdash managers need to demonstrate
their commitment to a more open transparent work style by their actionsrdquo ndash Gartner (link)
ldquo Driving adoption needs to be a top priority of the
CIO in any social business and collaboration
initiative and getting there requires skills and
resources to drive effective change managementrdquo ndash
Forrester (link)
IBM Social Business Patterns
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Table of Contents
1 Trends to Watch in 2014
2 What Others Are Saying About Social Business for 2014
3 Additional Resources
12 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Social Business ndash Selected Books
13 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
bull The Seven Success Factors of Social Business Strategy by
Charlene Li and Brian Solis 2013
bull The Most Powerful Brand On Earth by Chris Boudreaux and
Susan Emerick 2013
bull Maximize Your Social Neal Schaffer 2013
bull Your Brand The Next Media Company Michael Brito 2013
bull Opting In Ed Brill 2013
bull Highly Recommended Paul Rand 2013
bull Brilliant Social Media by Adam Gray 2013
bull The Business of Being Social Michelle Carvill and David Taylor
2013
bull Social Inc by Bob Zukis 2013
bull The Pursuit of Social Business Excellence Vala Afshar and Brad
Martin 2012
bull Social Business By Design by Dion Hinchcliffe Peter Kim Jeff
Dachis 2012
bull Smart Business Social Business by Michael Brito 2011
bull Get Bold by Sandy Carter 2011
The Most Powerful Brand On Earth
by Chris Boudreaux and Susan
Emerick 2013
ldquoBrands that thrive and profit
from employee and customer
empowerment generate
significantly greater awareness
and revenues while also
decreasing costs of marketing
selling and customer servicerdquo - The Most Powerful Brand On Earth
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Social Business ndash Selected Social Media Websites and Searches
14 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
bull Google Blog Search Social Business Enterprise
Collaboration
bull Technorati Blog posts tagged Social Business Social
Media
bull Google+ Communities Search Social Business
bull LinkedIn Group Search Social Business
bull Pinterest Search Social Business Social Media
bull Slideshare Social Business Enterprise Collaboration
bull Twitter socialbusiness socialbiz social
bull Tumblr Search Social Business Social Media
bull YouTube Social Business Playlist Social Business
Channels and Enterprise Collaboration Playlist Enterprise
Collaboration Channels
bull Wikipedia Enterprise Social Software Social Computing
Social Media
ldquoSmart business and technology leaders are rethinking business strategy to create a social business
mdash moving beyond linear process-driven organizations to create new dynamic networked businesses
that focus on customer valuerdquo ndash Forrester (link)
Pinterest Search for Social Business Pins
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Social Business ndash IBM Resources and Links
15 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
Websites bull IBM Social Business
bull IBM Social Business Press Kit
bull Software Social Collaboration and Connections
bull Lotus Social Software
bull Social Business Case Studies
bull IBM SmartCloud Social Business
bull DeveloperWorks Social Business Tookit
bull Global Business Services Collective Intelligence
bull IBM Research Center for Social Business
bull Event Connect2014
bull PartnerWorld Social Business
bull IBM Social Computing Guidelines
Social Media bull Twitter IBMSocialBiz IBMCtr4SocialBiz
bull Twitter Hashtag socbiz
bull Facebook Page Social Business
bull Blog Social Business Insights
bull Community IBM Collaboration Solutions
bull Tumblr IBM Social Business
bull YouTube IBM Social Business Channel
bull Pinterest IBM Social Business
bull Google+ page Social Business Europe
bull LinkedIn Group IBM Social Business Community
IBM Social Business Insights Blog
IBM Social Business Press Kit
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
More detailed HorizonWatching Trend Reports are available for download
16 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
Available for download at httpwwwbillchamberlincomreports-books
ndash Typically 20-30 pages (Powerpoint format)
ndash All will be available by mid-February For the current status of the availability of the reports see
Availability of HorizonWatching 2014 Trend Reports
Contents of the Detailed Trend Reports 1 Trends to Watch (Important developments to watch in 2014)
2 Trend Information (Market Opportunty Growth Drivers Adoption Challenges Implications)
3 Quotes What Analysts and the Media is saying about the trend
4 Lists of Websites and Resources
bull Analysts
bull Media
bull Selected IT vendor and consultant websites and resources
bull Top Trend and Prediction Articles
bull Social Media Sites amp Searches
bull Selected Online Influencers
bull Selected white papers and other websites
bull List of 2014 Trend and Prediction Articles
Note A summary of each of the detailed
reports will also available in pdf format via
the HorizonWatching account on
Slideshare at
httpwwwslidesharenethorizonwatching
A more detailed Powerpoint version of this deck is located at
httpwwwbillchamberlincomreports-books The 30 page report has more information and
resources for you including a list of over 65 trend and prediction articles for 2014
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Access additional information on emerging technology trends via the Horizonwatching websites
17 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
Other HorizonWatching Content and Community Sites ndash Linkedin Profile = wwwlinkedincominwhchamb
ndash Wordpress = Horizonwatching ndash Thought Leadership Blog
ndash Tumblr = HorizonWatching ndash Quote Blog
ndash Twitter = HorizonWatching ndash 140 Character Blog
ndash Slideshare = HorizonWatching - Slide Decks
ndash Facebook = HorizonWatching ndash Community Page
ndash LinkedIn Group = HorizonWatching ndash Community Group
Note This presentation represents my thoughts and ideashellipnot those of my employer Follow me
for more technology trend information on my public blog - HorizonWatching at
wwwbillchamberlincom Thanks Bill Chamberlin
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Table of Contents
1 Trends to Watch in 2014
2 What Others Are Saying About Social Business for 2014
3 Additional Resources
7 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
In 2014 Social capabilities will increasingly be expanded across the entire enterprise into all departments all processes
8 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
ldquoWersquore seeing social unlock new engines of innovation across an enterprise every
business process and department Social has become the new intelligence for driving
business outcomesrdquo ndash Scott Hebner IBM (link)
ldquoThere is still a broad set of business use cases in customer experience employee
experience (empowerment) and partner experience (including partner and supplier
enablement) that can be augmented by additional social capabilities to drive increased
business valuerdquo ndash IDC (link)
ldquoSocial technologies will become increasingly
integrated into existing enterprise applications
over the next 12-18 months In addition to
being a strategic component in virtually all
customer engagement and marketing
strategies data from social applications will
feed the product and service development
processrdquo ndash IDC (link)
14 Social Media Trends to Watch in 2014 - Sandy Carter IBM
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
9 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
ldquoThere is increasing interest for using
social technologies within
organizations to connect people more
effectively to capture and reuse
valuable informal knowledge and to
deliver relevant information more
intelligently where it is needed
through social filteringrdquo ndash Gartner (link)
ldquoEnterprise social networks will become the primary communication channels for
noticing deciding or acting on information relevant to carrying out workrdquo ndash Gartner (link)
Social collaboration technologies connect people to other people strengthening relationships and increasing productivity
ldquoConnecting people to people and people to information and supporting users to surface
information in real time is the ultimate goal of enterprise social softwarerdquo ndash IDC (link)
MIT Sloan CIO Symposium Video
Architecting the Social Enterprise
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Enterprises that think Social Business is just a platform decision usually fail during implementation
10 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
ldquoThrough 2015 80 percent of social
business efforts will not achieve the
intended benefits due to inadequate
leadership and an overemphasis on
technologyrdquo ndash Gartner (link)
ldquoSocial collaboration initiatives that have a clear and compelling purpose from the
outset tend to succeed While this may seem obvious the vast majority of
organizations treat collaboration as a platform decision rather than a solution to a
specific business problem or a route to a desired outcomerdquo ndash Gartner (link)
ldquoMany social business programs lack a
strong foundation Only 17 of
companies identify their social strategy
as maturerdquo ndash Brian Solis Altimeter (link)
How Companies Can Move Past a Trough of
Disillusionment in Social Business MIT Sloan
Interviews Dion Hinchcliffe Dachis Group
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Successful social business efforts requires new processes new skills a change in culture and strong leadership
11 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
ldquoSocial business is not just about the technology
and tools but the intangibles culture psychology
sociology behaviorrdquo ndash Scott Hebner IBM (link)
ldquoSuccessful social business initiatives require leadership and behavioral changes
Just sponsoring a social project is not enough mdash managers need to demonstrate
their commitment to a more open transparent work style by their actionsrdquo ndash Gartner (link)
ldquo Driving adoption needs to be a top priority of the
CIO in any social business and collaboration
initiative and getting there requires skills and
resources to drive effective change managementrdquo ndash
Forrester (link)
IBM Social Business Patterns
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Table of Contents
1 Trends to Watch in 2014
2 What Others Are Saying About Social Business for 2014
3 Additional Resources
12 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Social Business ndash Selected Books
13 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
bull The Seven Success Factors of Social Business Strategy by
Charlene Li and Brian Solis 2013
bull The Most Powerful Brand On Earth by Chris Boudreaux and
Susan Emerick 2013
bull Maximize Your Social Neal Schaffer 2013
bull Your Brand The Next Media Company Michael Brito 2013
bull Opting In Ed Brill 2013
bull Highly Recommended Paul Rand 2013
bull Brilliant Social Media by Adam Gray 2013
bull The Business of Being Social Michelle Carvill and David Taylor
2013
bull Social Inc by Bob Zukis 2013
bull The Pursuit of Social Business Excellence Vala Afshar and Brad
Martin 2012
bull Social Business By Design by Dion Hinchcliffe Peter Kim Jeff
Dachis 2012
bull Smart Business Social Business by Michael Brito 2011
bull Get Bold by Sandy Carter 2011
The Most Powerful Brand On Earth
by Chris Boudreaux and Susan
Emerick 2013
ldquoBrands that thrive and profit
from employee and customer
empowerment generate
significantly greater awareness
and revenues while also
decreasing costs of marketing
selling and customer servicerdquo - The Most Powerful Brand On Earth
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Social Business ndash Selected Social Media Websites and Searches
14 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
bull Google Blog Search Social Business Enterprise
Collaboration
bull Technorati Blog posts tagged Social Business Social
Media
bull Google+ Communities Search Social Business
bull LinkedIn Group Search Social Business
bull Pinterest Search Social Business Social Media
bull Slideshare Social Business Enterprise Collaboration
bull Twitter socialbusiness socialbiz social
bull Tumblr Search Social Business Social Media
bull YouTube Social Business Playlist Social Business
Channels and Enterprise Collaboration Playlist Enterprise
Collaboration Channels
bull Wikipedia Enterprise Social Software Social Computing
Social Media
ldquoSmart business and technology leaders are rethinking business strategy to create a social business
mdash moving beyond linear process-driven organizations to create new dynamic networked businesses
that focus on customer valuerdquo ndash Forrester (link)
Pinterest Search for Social Business Pins
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Social Business ndash IBM Resources and Links
15 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
Websites bull IBM Social Business
bull IBM Social Business Press Kit
bull Software Social Collaboration and Connections
bull Lotus Social Software
bull Social Business Case Studies
bull IBM SmartCloud Social Business
bull DeveloperWorks Social Business Tookit
bull Global Business Services Collective Intelligence
bull IBM Research Center for Social Business
bull Event Connect2014
bull PartnerWorld Social Business
bull IBM Social Computing Guidelines
Social Media bull Twitter IBMSocialBiz IBMCtr4SocialBiz
bull Twitter Hashtag socbiz
bull Facebook Page Social Business
bull Blog Social Business Insights
bull Community IBM Collaboration Solutions
bull Tumblr IBM Social Business
bull YouTube IBM Social Business Channel
bull Pinterest IBM Social Business
bull Google+ page Social Business Europe
bull LinkedIn Group IBM Social Business Community
IBM Social Business Insights Blog
IBM Social Business Press Kit
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
More detailed HorizonWatching Trend Reports are available for download
16 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
Available for download at httpwwwbillchamberlincomreports-books
ndash Typically 20-30 pages (Powerpoint format)
ndash All will be available by mid-February For the current status of the availability of the reports see
Availability of HorizonWatching 2014 Trend Reports
Contents of the Detailed Trend Reports 1 Trends to Watch (Important developments to watch in 2014)
2 Trend Information (Market Opportunty Growth Drivers Adoption Challenges Implications)
3 Quotes What Analysts and the Media is saying about the trend
4 Lists of Websites and Resources
bull Analysts
bull Media
bull Selected IT vendor and consultant websites and resources
bull Top Trend and Prediction Articles
bull Social Media Sites amp Searches
bull Selected Online Influencers
bull Selected white papers and other websites
bull List of 2014 Trend and Prediction Articles
Note A summary of each of the detailed
reports will also available in pdf format via
the HorizonWatching account on
Slideshare at
httpwwwslidesharenethorizonwatching
A more detailed Powerpoint version of this deck is located at
httpwwwbillchamberlincomreports-books The 30 page report has more information and
resources for you including a list of over 65 trend and prediction articles for 2014
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Access additional information on emerging technology trends via the Horizonwatching websites
17 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
Other HorizonWatching Content and Community Sites ndash Linkedin Profile = wwwlinkedincominwhchamb
ndash Wordpress = Horizonwatching ndash Thought Leadership Blog
ndash Tumblr = HorizonWatching ndash Quote Blog
ndash Twitter = HorizonWatching ndash 140 Character Blog
ndash Slideshare = HorizonWatching - Slide Decks
ndash Facebook = HorizonWatching ndash Community Page
ndash LinkedIn Group = HorizonWatching ndash Community Group
Note This presentation represents my thoughts and ideashellipnot those of my employer Follow me
for more technology trend information on my public blog - HorizonWatching at
wwwbillchamberlincom Thanks Bill Chamberlin
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
In 2014 Social capabilities will increasingly be expanded across the entire enterprise into all departments all processes
8 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
ldquoWersquore seeing social unlock new engines of innovation across an enterprise every
business process and department Social has become the new intelligence for driving
business outcomesrdquo ndash Scott Hebner IBM (link)
ldquoThere is still a broad set of business use cases in customer experience employee
experience (empowerment) and partner experience (including partner and supplier
enablement) that can be augmented by additional social capabilities to drive increased
business valuerdquo ndash IDC (link)
ldquoSocial technologies will become increasingly
integrated into existing enterprise applications
over the next 12-18 months In addition to
being a strategic component in virtually all
customer engagement and marketing
strategies data from social applications will
feed the product and service development
processrdquo ndash IDC (link)
14 Social Media Trends to Watch in 2014 - Sandy Carter IBM
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
9 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
ldquoThere is increasing interest for using
social technologies within
organizations to connect people more
effectively to capture and reuse
valuable informal knowledge and to
deliver relevant information more
intelligently where it is needed
through social filteringrdquo ndash Gartner (link)
ldquoEnterprise social networks will become the primary communication channels for
noticing deciding or acting on information relevant to carrying out workrdquo ndash Gartner (link)
Social collaboration technologies connect people to other people strengthening relationships and increasing productivity
ldquoConnecting people to people and people to information and supporting users to surface
information in real time is the ultimate goal of enterprise social softwarerdquo ndash IDC (link)
MIT Sloan CIO Symposium Video
Architecting the Social Enterprise
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Enterprises that think Social Business is just a platform decision usually fail during implementation
10 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
ldquoThrough 2015 80 percent of social
business efforts will not achieve the
intended benefits due to inadequate
leadership and an overemphasis on
technologyrdquo ndash Gartner (link)
ldquoSocial collaboration initiatives that have a clear and compelling purpose from the
outset tend to succeed While this may seem obvious the vast majority of
organizations treat collaboration as a platform decision rather than a solution to a
specific business problem or a route to a desired outcomerdquo ndash Gartner (link)
ldquoMany social business programs lack a
strong foundation Only 17 of
companies identify their social strategy
as maturerdquo ndash Brian Solis Altimeter (link)
How Companies Can Move Past a Trough of
Disillusionment in Social Business MIT Sloan
Interviews Dion Hinchcliffe Dachis Group
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Successful social business efforts requires new processes new skills a change in culture and strong leadership
11 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
ldquoSocial business is not just about the technology
and tools but the intangibles culture psychology
sociology behaviorrdquo ndash Scott Hebner IBM (link)
ldquoSuccessful social business initiatives require leadership and behavioral changes
Just sponsoring a social project is not enough mdash managers need to demonstrate
their commitment to a more open transparent work style by their actionsrdquo ndash Gartner (link)
ldquo Driving adoption needs to be a top priority of the
CIO in any social business and collaboration
initiative and getting there requires skills and
resources to drive effective change managementrdquo ndash
Forrester (link)
IBM Social Business Patterns
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Table of Contents
1 Trends to Watch in 2014
2 What Others Are Saying About Social Business for 2014
3 Additional Resources
12 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Social Business ndash Selected Books
13 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
bull The Seven Success Factors of Social Business Strategy by
Charlene Li and Brian Solis 2013
bull The Most Powerful Brand On Earth by Chris Boudreaux and
Susan Emerick 2013
bull Maximize Your Social Neal Schaffer 2013
bull Your Brand The Next Media Company Michael Brito 2013
bull Opting In Ed Brill 2013
bull Highly Recommended Paul Rand 2013
bull Brilliant Social Media by Adam Gray 2013
bull The Business of Being Social Michelle Carvill and David Taylor
2013
bull Social Inc by Bob Zukis 2013
bull The Pursuit of Social Business Excellence Vala Afshar and Brad
Martin 2012
bull Social Business By Design by Dion Hinchcliffe Peter Kim Jeff
Dachis 2012
bull Smart Business Social Business by Michael Brito 2011
bull Get Bold by Sandy Carter 2011
The Most Powerful Brand On Earth
by Chris Boudreaux and Susan
Emerick 2013
ldquoBrands that thrive and profit
from employee and customer
empowerment generate
significantly greater awareness
and revenues while also
decreasing costs of marketing
selling and customer servicerdquo - The Most Powerful Brand On Earth
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Social Business ndash Selected Social Media Websites and Searches
14 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
bull Google Blog Search Social Business Enterprise
Collaboration
bull Technorati Blog posts tagged Social Business Social
Media
bull Google+ Communities Search Social Business
bull LinkedIn Group Search Social Business
bull Pinterest Search Social Business Social Media
bull Slideshare Social Business Enterprise Collaboration
bull Twitter socialbusiness socialbiz social
bull Tumblr Search Social Business Social Media
bull YouTube Social Business Playlist Social Business
Channels and Enterprise Collaboration Playlist Enterprise
Collaboration Channels
bull Wikipedia Enterprise Social Software Social Computing
Social Media
ldquoSmart business and technology leaders are rethinking business strategy to create a social business
mdash moving beyond linear process-driven organizations to create new dynamic networked businesses
that focus on customer valuerdquo ndash Forrester (link)
Pinterest Search for Social Business Pins
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Social Business ndash IBM Resources and Links
15 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
Websites bull IBM Social Business
bull IBM Social Business Press Kit
bull Software Social Collaboration and Connections
bull Lotus Social Software
bull Social Business Case Studies
bull IBM SmartCloud Social Business
bull DeveloperWorks Social Business Tookit
bull Global Business Services Collective Intelligence
bull IBM Research Center for Social Business
bull Event Connect2014
bull PartnerWorld Social Business
bull IBM Social Computing Guidelines
Social Media bull Twitter IBMSocialBiz IBMCtr4SocialBiz
bull Twitter Hashtag socbiz
bull Facebook Page Social Business
bull Blog Social Business Insights
bull Community IBM Collaboration Solutions
bull Tumblr IBM Social Business
bull YouTube IBM Social Business Channel
bull Pinterest IBM Social Business
bull Google+ page Social Business Europe
bull LinkedIn Group IBM Social Business Community
IBM Social Business Insights Blog
IBM Social Business Press Kit
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
More detailed HorizonWatching Trend Reports are available for download
16 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
Available for download at httpwwwbillchamberlincomreports-books
ndash Typically 20-30 pages (Powerpoint format)
ndash All will be available by mid-February For the current status of the availability of the reports see
Availability of HorizonWatching 2014 Trend Reports
Contents of the Detailed Trend Reports 1 Trends to Watch (Important developments to watch in 2014)
2 Trend Information (Market Opportunty Growth Drivers Adoption Challenges Implications)
3 Quotes What Analysts and the Media is saying about the trend
4 Lists of Websites and Resources
bull Analysts
bull Media
bull Selected IT vendor and consultant websites and resources
bull Top Trend and Prediction Articles
bull Social Media Sites amp Searches
bull Selected Online Influencers
bull Selected white papers and other websites
bull List of 2014 Trend and Prediction Articles
Note A summary of each of the detailed
reports will also available in pdf format via
the HorizonWatching account on
Slideshare at
httpwwwslidesharenethorizonwatching
A more detailed Powerpoint version of this deck is located at
httpwwwbillchamberlincomreports-books The 30 page report has more information and
resources for you including a list of over 65 trend and prediction articles for 2014
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Access additional information on emerging technology trends via the Horizonwatching websites
17 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
Other HorizonWatching Content and Community Sites ndash Linkedin Profile = wwwlinkedincominwhchamb
ndash Wordpress = Horizonwatching ndash Thought Leadership Blog
ndash Tumblr = HorizonWatching ndash Quote Blog
ndash Twitter = HorizonWatching ndash 140 Character Blog
ndash Slideshare = HorizonWatching - Slide Decks
ndash Facebook = HorizonWatching ndash Community Page
ndash LinkedIn Group = HorizonWatching ndash Community Group
Note This presentation represents my thoughts and ideashellipnot those of my employer Follow me
for more technology trend information on my public blog - HorizonWatching at
wwwbillchamberlincom Thanks Bill Chamberlin
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
9 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
ldquoThere is increasing interest for using
social technologies within
organizations to connect people more
effectively to capture and reuse
valuable informal knowledge and to
deliver relevant information more
intelligently where it is needed
through social filteringrdquo ndash Gartner (link)
ldquoEnterprise social networks will become the primary communication channels for
noticing deciding or acting on information relevant to carrying out workrdquo ndash Gartner (link)
Social collaboration technologies connect people to other people strengthening relationships and increasing productivity
ldquoConnecting people to people and people to information and supporting users to surface
information in real time is the ultimate goal of enterprise social softwarerdquo ndash IDC (link)
MIT Sloan CIO Symposium Video
Architecting the Social Enterprise
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Enterprises that think Social Business is just a platform decision usually fail during implementation
10 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
ldquoThrough 2015 80 percent of social
business efforts will not achieve the
intended benefits due to inadequate
leadership and an overemphasis on
technologyrdquo ndash Gartner (link)
ldquoSocial collaboration initiatives that have a clear and compelling purpose from the
outset tend to succeed While this may seem obvious the vast majority of
organizations treat collaboration as a platform decision rather than a solution to a
specific business problem or a route to a desired outcomerdquo ndash Gartner (link)
ldquoMany social business programs lack a
strong foundation Only 17 of
companies identify their social strategy
as maturerdquo ndash Brian Solis Altimeter (link)
How Companies Can Move Past a Trough of
Disillusionment in Social Business MIT Sloan
Interviews Dion Hinchcliffe Dachis Group
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Successful social business efforts requires new processes new skills a change in culture and strong leadership
11 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
ldquoSocial business is not just about the technology
and tools but the intangibles culture psychology
sociology behaviorrdquo ndash Scott Hebner IBM (link)
ldquoSuccessful social business initiatives require leadership and behavioral changes
Just sponsoring a social project is not enough mdash managers need to demonstrate
their commitment to a more open transparent work style by their actionsrdquo ndash Gartner (link)
ldquo Driving adoption needs to be a top priority of the
CIO in any social business and collaboration
initiative and getting there requires skills and
resources to drive effective change managementrdquo ndash
Forrester (link)
IBM Social Business Patterns
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Table of Contents
1 Trends to Watch in 2014
2 What Others Are Saying About Social Business for 2014
3 Additional Resources
12 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Social Business ndash Selected Books
13 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
bull The Seven Success Factors of Social Business Strategy by
Charlene Li and Brian Solis 2013
bull The Most Powerful Brand On Earth by Chris Boudreaux and
Susan Emerick 2013
bull Maximize Your Social Neal Schaffer 2013
bull Your Brand The Next Media Company Michael Brito 2013
bull Opting In Ed Brill 2013
bull Highly Recommended Paul Rand 2013
bull Brilliant Social Media by Adam Gray 2013
bull The Business of Being Social Michelle Carvill and David Taylor
2013
bull Social Inc by Bob Zukis 2013
bull The Pursuit of Social Business Excellence Vala Afshar and Brad
Martin 2012
bull Social Business By Design by Dion Hinchcliffe Peter Kim Jeff
Dachis 2012
bull Smart Business Social Business by Michael Brito 2011
bull Get Bold by Sandy Carter 2011
The Most Powerful Brand On Earth
by Chris Boudreaux and Susan
Emerick 2013
ldquoBrands that thrive and profit
from employee and customer
empowerment generate
significantly greater awareness
and revenues while also
decreasing costs of marketing
selling and customer servicerdquo - The Most Powerful Brand On Earth
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Social Business ndash Selected Social Media Websites and Searches
14 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
bull Google Blog Search Social Business Enterprise
Collaboration
bull Technorati Blog posts tagged Social Business Social
Media
bull Google+ Communities Search Social Business
bull LinkedIn Group Search Social Business
bull Pinterest Search Social Business Social Media
bull Slideshare Social Business Enterprise Collaboration
bull Twitter socialbusiness socialbiz social
bull Tumblr Search Social Business Social Media
bull YouTube Social Business Playlist Social Business
Channels and Enterprise Collaboration Playlist Enterprise
Collaboration Channels
bull Wikipedia Enterprise Social Software Social Computing
Social Media
ldquoSmart business and technology leaders are rethinking business strategy to create a social business
mdash moving beyond linear process-driven organizations to create new dynamic networked businesses
that focus on customer valuerdquo ndash Forrester (link)
Pinterest Search for Social Business Pins
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Social Business ndash IBM Resources and Links
15 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
Websites bull IBM Social Business
bull IBM Social Business Press Kit
bull Software Social Collaboration and Connections
bull Lotus Social Software
bull Social Business Case Studies
bull IBM SmartCloud Social Business
bull DeveloperWorks Social Business Tookit
bull Global Business Services Collective Intelligence
bull IBM Research Center for Social Business
bull Event Connect2014
bull PartnerWorld Social Business
bull IBM Social Computing Guidelines
Social Media bull Twitter IBMSocialBiz IBMCtr4SocialBiz
bull Twitter Hashtag socbiz
bull Facebook Page Social Business
bull Blog Social Business Insights
bull Community IBM Collaboration Solutions
bull Tumblr IBM Social Business
bull YouTube IBM Social Business Channel
bull Pinterest IBM Social Business
bull Google+ page Social Business Europe
bull LinkedIn Group IBM Social Business Community
IBM Social Business Insights Blog
IBM Social Business Press Kit
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
More detailed HorizonWatching Trend Reports are available for download
16 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
Available for download at httpwwwbillchamberlincomreports-books
ndash Typically 20-30 pages (Powerpoint format)
ndash All will be available by mid-February For the current status of the availability of the reports see
Availability of HorizonWatching 2014 Trend Reports
Contents of the Detailed Trend Reports 1 Trends to Watch (Important developments to watch in 2014)
2 Trend Information (Market Opportunty Growth Drivers Adoption Challenges Implications)
3 Quotes What Analysts and the Media is saying about the trend
4 Lists of Websites and Resources
bull Analysts
bull Media
bull Selected IT vendor and consultant websites and resources
bull Top Trend and Prediction Articles
bull Social Media Sites amp Searches
bull Selected Online Influencers
bull Selected white papers and other websites
bull List of 2014 Trend and Prediction Articles
Note A summary of each of the detailed
reports will also available in pdf format via
the HorizonWatching account on
Slideshare at
httpwwwslidesharenethorizonwatching
A more detailed Powerpoint version of this deck is located at
httpwwwbillchamberlincomreports-books The 30 page report has more information and
resources for you including a list of over 65 trend and prediction articles for 2014
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Access additional information on emerging technology trends via the Horizonwatching websites
17 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
Other HorizonWatching Content and Community Sites ndash Linkedin Profile = wwwlinkedincominwhchamb
ndash Wordpress = Horizonwatching ndash Thought Leadership Blog
ndash Tumblr = HorizonWatching ndash Quote Blog
ndash Twitter = HorizonWatching ndash 140 Character Blog
ndash Slideshare = HorizonWatching - Slide Decks
ndash Facebook = HorizonWatching ndash Community Page
ndash LinkedIn Group = HorizonWatching ndash Community Group
Note This presentation represents my thoughts and ideashellipnot those of my employer Follow me
for more technology trend information on my public blog - HorizonWatching at
wwwbillchamberlincom Thanks Bill Chamberlin
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Enterprises that think Social Business is just a platform decision usually fail during implementation
10 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
ldquoThrough 2015 80 percent of social
business efforts will not achieve the
intended benefits due to inadequate
leadership and an overemphasis on
technologyrdquo ndash Gartner (link)
ldquoSocial collaboration initiatives that have a clear and compelling purpose from the
outset tend to succeed While this may seem obvious the vast majority of
organizations treat collaboration as a platform decision rather than a solution to a
specific business problem or a route to a desired outcomerdquo ndash Gartner (link)
ldquoMany social business programs lack a
strong foundation Only 17 of
companies identify their social strategy
as maturerdquo ndash Brian Solis Altimeter (link)
How Companies Can Move Past a Trough of
Disillusionment in Social Business MIT Sloan
Interviews Dion Hinchcliffe Dachis Group
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Successful social business efforts requires new processes new skills a change in culture and strong leadership
11 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
ldquoSocial business is not just about the technology
and tools but the intangibles culture psychology
sociology behaviorrdquo ndash Scott Hebner IBM (link)
ldquoSuccessful social business initiatives require leadership and behavioral changes
Just sponsoring a social project is not enough mdash managers need to demonstrate
their commitment to a more open transparent work style by their actionsrdquo ndash Gartner (link)
ldquo Driving adoption needs to be a top priority of the
CIO in any social business and collaboration
initiative and getting there requires skills and
resources to drive effective change managementrdquo ndash
Forrester (link)
IBM Social Business Patterns
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Table of Contents
1 Trends to Watch in 2014
2 What Others Are Saying About Social Business for 2014
3 Additional Resources
12 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Social Business ndash Selected Books
13 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
bull The Seven Success Factors of Social Business Strategy by
Charlene Li and Brian Solis 2013
bull The Most Powerful Brand On Earth by Chris Boudreaux and
Susan Emerick 2013
bull Maximize Your Social Neal Schaffer 2013
bull Your Brand The Next Media Company Michael Brito 2013
bull Opting In Ed Brill 2013
bull Highly Recommended Paul Rand 2013
bull Brilliant Social Media by Adam Gray 2013
bull The Business of Being Social Michelle Carvill and David Taylor
2013
bull Social Inc by Bob Zukis 2013
bull The Pursuit of Social Business Excellence Vala Afshar and Brad
Martin 2012
bull Social Business By Design by Dion Hinchcliffe Peter Kim Jeff
Dachis 2012
bull Smart Business Social Business by Michael Brito 2011
bull Get Bold by Sandy Carter 2011
The Most Powerful Brand On Earth
by Chris Boudreaux and Susan
Emerick 2013
ldquoBrands that thrive and profit
from employee and customer
empowerment generate
significantly greater awareness
and revenues while also
decreasing costs of marketing
selling and customer servicerdquo - The Most Powerful Brand On Earth
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Social Business ndash Selected Social Media Websites and Searches
14 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
bull Google Blog Search Social Business Enterprise
Collaboration
bull Technorati Blog posts tagged Social Business Social
Media
bull Google+ Communities Search Social Business
bull LinkedIn Group Search Social Business
bull Pinterest Search Social Business Social Media
bull Slideshare Social Business Enterprise Collaboration
bull Twitter socialbusiness socialbiz social
bull Tumblr Search Social Business Social Media
bull YouTube Social Business Playlist Social Business
Channels and Enterprise Collaboration Playlist Enterprise
Collaboration Channels
bull Wikipedia Enterprise Social Software Social Computing
Social Media
ldquoSmart business and technology leaders are rethinking business strategy to create a social business
mdash moving beyond linear process-driven organizations to create new dynamic networked businesses
that focus on customer valuerdquo ndash Forrester (link)
Pinterest Search for Social Business Pins
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Social Business ndash IBM Resources and Links
15 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
Websites bull IBM Social Business
bull IBM Social Business Press Kit
bull Software Social Collaboration and Connections
bull Lotus Social Software
bull Social Business Case Studies
bull IBM SmartCloud Social Business
bull DeveloperWorks Social Business Tookit
bull Global Business Services Collective Intelligence
bull IBM Research Center for Social Business
bull Event Connect2014
bull PartnerWorld Social Business
bull IBM Social Computing Guidelines
Social Media bull Twitter IBMSocialBiz IBMCtr4SocialBiz
bull Twitter Hashtag socbiz
bull Facebook Page Social Business
bull Blog Social Business Insights
bull Community IBM Collaboration Solutions
bull Tumblr IBM Social Business
bull YouTube IBM Social Business Channel
bull Pinterest IBM Social Business
bull Google+ page Social Business Europe
bull LinkedIn Group IBM Social Business Community
IBM Social Business Insights Blog
IBM Social Business Press Kit
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
More detailed HorizonWatching Trend Reports are available for download
16 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
Available for download at httpwwwbillchamberlincomreports-books
ndash Typically 20-30 pages (Powerpoint format)
ndash All will be available by mid-February For the current status of the availability of the reports see
Availability of HorizonWatching 2014 Trend Reports
Contents of the Detailed Trend Reports 1 Trends to Watch (Important developments to watch in 2014)
2 Trend Information (Market Opportunty Growth Drivers Adoption Challenges Implications)
3 Quotes What Analysts and the Media is saying about the trend
4 Lists of Websites and Resources
bull Analysts
bull Media
bull Selected IT vendor and consultant websites and resources
bull Top Trend and Prediction Articles
bull Social Media Sites amp Searches
bull Selected Online Influencers
bull Selected white papers and other websites
bull List of 2014 Trend and Prediction Articles
Note A summary of each of the detailed
reports will also available in pdf format via
the HorizonWatching account on
Slideshare at
httpwwwslidesharenethorizonwatching
A more detailed Powerpoint version of this deck is located at
httpwwwbillchamberlincomreports-books The 30 page report has more information and
resources for you including a list of over 65 trend and prediction articles for 2014
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Access additional information on emerging technology trends via the Horizonwatching websites
17 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
Other HorizonWatching Content and Community Sites ndash Linkedin Profile = wwwlinkedincominwhchamb
ndash Wordpress = Horizonwatching ndash Thought Leadership Blog
ndash Tumblr = HorizonWatching ndash Quote Blog
ndash Twitter = HorizonWatching ndash 140 Character Blog
ndash Slideshare = HorizonWatching - Slide Decks
ndash Facebook = HorizonWatching ndash Community Page
ndash LinkedIn Group = HorizonWatching ndash Community Group
Note This presentation represents my thoughts and ideashellipnot those of my employer Follow me
for more technology trend information on my public blog - HorizonWatching at
wwwbillchamberlincom Thanks Bill Chamberlin
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Successful social business efforts requires new processes new skills a change in culture and strong leadership
11 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
ldquoSocial business is not just about the technology
and tools but the intangibles culture psychology
sociology behaviorrdquo ndash Scott Hebner IBM (link)
ldquoSuccessful social business initiatives require leadership and behavioral changes
Just sponsoring a social project is not enough mdash managers need to demonstrate
their commitment to a more open transparent work style by their actionsrdquo ndash Gartner (link)
ldquo Driving adoption needs to be a top priority of the
CIO in any social business and collaboration
initiative and getting there requires skills and
resources to drive effective change managementrdquo ndash
Forrester (link)
IBM Social Business Patterns
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Table of Contents
1 Trends to Watch in 2014
2 What Others Are Saying About Social Business for 2014
3 Additional Resources
12 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Social Business ndash Selected Books
13 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
bull The Seven Success Factors of Social Business Strategy by
Charlene Li and Brian Solis 2013
bull The Most Powerful Brand On Earth by Chris Boudreaux and
Susan Emerick 2013
bull Maximize Your Social Neal Schaffer 2013
bull Your Brand The Next Media Company Michael Brito 2013
bull Opting In Ed Brill 2013
bull Highly Recommended Paul Rand 2013
bull Brilliant Social Media by Adam Gray 2013
bull The Business of Being Social Michelle Carvill and David Taylor
2013
bull Social Inc by Bob Zukis 2013
bull The Pursuit of Social Business Excellence Vala Afshar and Brad
Martin 2012
bull Social Business By Design by Dion Hinchcliffe Peter Kim Jeff
Dachis 2012
bull Smart Business Social Business by Michael Brito 2011
bull Get Bold by Sandy Carter 2011
The Most Powerful Brand On Earth
by Chris Boudreaux and Susan
Emerick 2013
ldquoBrands that thrive and profit
from employee and customer
empowerment generate
significantly greater awareness
and revenues while also
decreasing costs of marketing
selling and customer servicerdquo - The Most Powerful Brand On Earth
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Social Business ndash Selected Social Media Websites and Searches
14 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
bull Google Blog Search Social Business Enterprise
Collaboration
bull Technorati Blog posts tagged Social Business Social
Media
bull Google+ Communities Search Social Business
bull LinkedIn Group Search Social Business
bull Pinterest Search Social Business Social Media
bull Slideshare Social Business Enterprise Collaboration
bull Twitter socialbusiness socialbiz social
bull Tumblr Search Social Business Social Media
bull YouTube Social Business Playlist Social Business
Channels and Enterprise Collaboration Playlist Enterprise
Collaboration Channels
bull Wikipedia Enterprise Social Software Social Computing
Social Media
ldquoSmart business and technology leaders are rethinking business strategy to create a social business
mdash moving beyond linear process-driven organizations to create new dynamic networked businesses
that focus on customer valuerdquo ndash Forrester (link)
Pinterest Search for Social Business Pins
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Social Business ndash IBM Resources and Links
15 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
Websites bull IBM Social Business
bull IBM Social Business Press Kit
bull Software Social Collaboration and Connections
bull Lotus Social Software
bull Social Business Case Studies
bull IBM SmartCloud Social Business
bull DeveloperWorks Social Business Tookit
bull Global Business Services Collective Intelligence
bull IBM Research Center for Social Business
bull Event Connect2014
bull PartnerWorld Social Business
bull IBM Social Computing Guidelines
Social Media bull Twitter IBMSocialBiz IBMCtr4SocialBiz
bull Twitter Hashtag socbiz
bull Facebook Page Social Business
bull Blog Social Business Insights
bull Community IBM Collaboration Solutions
bull Tumblr IBM Social Business
bull YouTube IBM Social Business Channel
bull Pinterest IBM Social Business
bull Google+ page Social Business Europe
bull LinkedIn Group IBM Social Business Community
IBM Social Business Insights Blog
IBM Social Business Press Kit
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
More detailed HorizonWatching Trend Reports are available for download
16 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
Available for download at httpwwwbillchamberlincomreports-books
ndash Typically 20-30 pages (Powerpoint format)
ndash All will be available by mid-February For the current status of the availability of the reports see
Availability of HorizonWatching 2014 Trend Reports
Contents of the Detailed Trend Reports 1 Trends to Watch (Important developments to watch in 2014)
2 Trend Information (Market Opportunty Growth Drivers Adoption Challenges Implications)
3 Quotes What Analysts and the Media is saying about the trend
4 Lists of Websites and Resources
bull Analysts
bull Media
bull Selected IT vendor and consultant websites and resources
bull Top Trend and Prediction Articles
bull Social Media Sites amp Searches
bull Selected Online Influencers
bull Selected white papers and other websites
bull List of 2014 Trend and Prediction Articles
Note A summary of each of the detailed
reports will also available in pdf format via
the HorizonWatching account on
Slideshare at
httpwwwslidesharenethorizonwatching
A more detailed Powerpoint version of this deck is located at
httpwwwbillchamberlincomreports-books The 30 page report has more information and
resources for you including a list of over 65 trend and prediction articles for 2014
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Access additional information on emerging technology trends via the Horizonwatching websites
17 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
Other HorizonWatching Content and Community Sites ndash Linkedin Profile = wwwlinkedincominwhchamb
ndash Wordpress = Horizonwatching ndash Thought Leadership Blog
ndash Tumblr = HorizonWatching ndash Quote Blog
ndash Twitter = HorizonWatching ndash 140 Character Blog
ndash Slideshare = HorizonWatching - Slide Decks
ndash Facebook = HorizonWatching ndash Community Page
ndash LinkedIn Group = HorizonWatching ndash Community Group
Note This presentation represents my thoughts and ideashellipnot those of my employer Follow me
for more technology trend information on my public blog - HorizonWatching at
wwwbillchamberlincom Thanks Bill Chamberlin
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Table of Contents
1 Trends to Watch in 2014
2 What Others Are Saying About Social Business for 2014
3 Additional Resources
12 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Social Business ndash Selected Books
13 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
bull The Seven Success Factors of Social Business Strategy by
Charlene Li and Brian Solis 2013
bull The Most Powerful Brand On Earth by Chris Boudreaux and
Susan Emerick 2013
bull Maximize Your Social Neal Schaffer 2013
bull Your Brand The Next Media Company Michael Brito 2013
bull Opting In Ed Brill 2013
bull Highly Recommended Paul Rand 2013
bull Brilliant Social Media by Adam Gray 2013
bull The Business of Being Social Michelle Carvill and David Taylor
2013
bull Social Inc by Bob Zukis 2013
bull The Pursuit of Social Business Excellence Vala Afshar and Brad
Martin 2012
bull Social Business By Design by Dion Hinchcliffe Peter Kim Jeff
Dachis 2012
bull Smart Business Social Business by Michael Brito 2011
bull Get Bold by Sandy Carter 2011
The Most Powerful Brand On Earth
by Chris Boudreaux and Susan
Emerick 2013
ldquoBrands that thrive and profit
from employee and customer
empowerment generate
significantly greater awareness
and revenues while also
decreasing costs of marketing
selling and customer servicerdquo - The Most Powerful Brand On Earth
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Social Business ndash Selected Social Media Websites and Searches
14 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
bull Google Blog Search Social Business Enterprise
Collaboration
bull Technorati Blog posts tagged Social Business Social
Media
bull Google+ Communities Search Social Business
bull LinkedIn Group Search Social Business
bull Pinterest Search Social Business Social Media
bull Slideshare Social Business Enterprise Collaboration
bull Twitter socialbusiness socialbiz social
bull Tumblr Search Social Business Social Media
bull YouTube Social Business Playlist Social Business
Channels and Enterprise Collaboration Playlist Enterprise
Collaboration Channels
bull Wikipedia Enterprise Social Software Social Computing
Social Media
ldquoSmart business and technology leaders are rethinking business strategy to create a social business
mdash moving beyond linear process-driven organizations to create new dynamic networked businesses
that focus on customer valuerdquo ndash Forrester (link)
Pinterest Search for Social Business Pins
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Social Business ndash IBM Resources and Links
15 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
Websites bull IBM Social Business
bull IBM Social Business Press Kit
bull Software Social Collaboration and Connections
bull Lotus Social Software
bull Social Business Case Studies
bull IBM SmartCloud Social Business
bull DeveloperWorks Social Business Tookit
bull Global Business Services Collective Intelligence
bull IBM Research Center for Social Business
bull Event Connect2014
bull PartnerWorld Social Business
bull IBM Social Computing Guidelines
Social Media bull Twitter IBMSocialBiz IBMCtr4SocialBiz
bull Twitter Hashtag socbiz
bull Facebook Page Social Business
bull Blog Social Business Insights
bull Community IBM Collaboration Solutions
bull Tumblr IBM Social Business
bull YouTube IBM Social Business Channel
bull Pinterest IBM Social Business
bull Google+ page Social Business Europe
bull LinkedIn Group IBM Social Business Community
IBM Social Business Insights Blog
IBM Social Business Press Kit
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
More detailed HorizonWatching Trend Reports are available for download
16 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
Available for download at httpwwwbillchamberlincomreports-books
ndash Typically 20-30 pages (Powerpoint format)
ndash All will be available by mid-February For the current status of the availability of the reports see
Availability of HorizonWatching 2014 Trend Reports
Contents of the Detailed Trend Reports 1 Trends to Watch (Important developments to watch in 2014)
2 Trend Information (Market Opportunty Growth Drivers Adoption Challenges Implications)
3 Quotes What Analysts and the Media is saying about the trend
4 Lists of Websites and Resources
bull Analysts
bull Media
bull Selected IT vendor and consultant websites and resources
bull Top Trend and Prediction Articles
bull Social Media Sites amp Searches
bull Selected Online Influencers
bull Selected white papers and other websites
bull List of 2014 Trend and Prediction Articles
Note A summary of each of the detailed
reports will also available in pdf format via
the HorizonWatching account on
Slideshare at
httpwwwslidesharenethorizonwatching
A more detailed Powerpoint version of this deck is located at
httpwwwbillchamberlincomreports-books The 30 page report has more information and
resources for you including a list of over 65 trend and prediction articles for 2014
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Access additional information on emerging technology trends via the Horizonwatching websites
17 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
Other HorizonWatching Content and Community Sites ndash Linkedin Profile = wwwlinkedincominwhchamb
ndash Wordpress = Horizonwatching ndash Thought Leadership Blog
ndash Tumblr = HorizonWatching ndash Quote Blog
ndash Twitter = HorizonWatching ndash 140 Character Blog
ndash Slideshare = HorizonWatching - Slide Decks
ndash Facebook = HorizonWatching ndash Community Page
ndash LinkedIn Group = HorizonWatching ndash Community Group
Note This presentation represents my thoughts and ideashellipnot those of my employer Follow me
for more technology trend information on my public blog - HorizonWatching at
wwwbillchamberlincom Thanks Bill Chamberlin
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Social Business ndash Selected Books
13 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
bull The Seven Success Factors of Social Business Strategy by
Charlene Li and Brian Solis 2013
bull The Most Powerful Brand On Earth by Chris Boudreaux and
Susan Emerick 2013
bull Maximize Your Social Neal Schaffer 2013
bull Your Brand The Next Media Company Michael Brito 2013
bull Opting In Ed Brill 2013
bull Highly Recommended Paul Rand 2013
bull Brilliant Social Media by Adam Gray 2013
bull The Business of Being Social Michelle Carvill and David Taylor
2013
bull Social Inc by Bob Zukis 2013
bull The Pursuit of Social Business Excellence Vala Afshar and Brad
Martin 2012
bull Social Business By Design by Dion Hinchcliffe Peter Kim Jeff
Dachis 2012
bull Smart Business Social Business by Michael Brito 2011
bull Get Bold by Sandy Carter 2011
The Most Powerful Brand On Earth
by Chris Boudreaux and Susan
Emerick 2013
ldquoBrands that thrive and profit
from employee and customer
empowerment generate
significantly greater awareness
and revenues while also
decreasing costs of marketing
selling and customer servicerdquo - The Most Powerful Brand On Earth
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Social Business ndash Selected Social Media Websites and Searches
14 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
bull Google Blog Search Social Business Enterprise
Collaboration
bull Technorati Blog posts tagged Social Business Social
Media
bull Google+ Communities Search Social Business
bull LinkedIn Group Search Social Business
bull Pinterest Search Social Business Social Media
bull Slideshare Social Business Enterprise Collaboration
bull Twitter socialbusiness socialbiz social
bull Tumblr Search Social Business Social Media
bull YouTube Social Business Playlist Social Business
Channels and Enterprise Collaboration Playlist Enterprise
Collaboration Channels
bull Wikipedia Enterprise Social Software Social Computing
Social Media
ldquoSmart business and technology leaders are rethinking business strategy to create a social business
mdash moving beyond linear process-driven organizations to create new dynamic networked businesses
that focus on customer valuerdquo ndash Forrester (link)
Pinterest Search for Social Business Pins
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Social Business ndash IBM Resources and Links
15 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
Websites bull IBM Social Business
bull IBM Social Business Press Kit
bull Software Social Collaboration and Connections
bull Lotus Social Software
bull Social Business Case Studies
bull IBM SmartCloud Social Business
bull DeveloperWorks Social Business Tookit
bull Global Business Services Collective Intelligence
bull IBM Research Center for Social Business
bull Event Connect2014
bull PartnerWorld Social Business
bull IBM Social Computing Guidelines
Social Media bull Twitter IBMSocialBiz IBMCtr4SocialBiz
bull Twitter Hashtag socbiz
bull Facebook Page Social Business
bull Blog Social Business Insights
bull Community IBM Collaboration Solutions
bull Tumblr IBM Social Business
bull YouTube IBM Social Business Channel
bull Pinterest IBM Social Business
bull Google+ page Social Business Europe
bull LinkedIn Group IBM Social Business Community
IBM Social Business Insights Blog
IBM Social Business Press Kit
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
More detailed HorizonWatching Trend Reports are available for download
16 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
Available for download at httpwwwbillchamberlincomreports-books
ndash Typically 20-30 pages (Powerpoint format)
ndash All will be available by mid-February For the current status of the availability of the reports see
Availability of HorizonWatching 2014 Trend Reports
Contents of the Detailed Trend Reports 1 Trends to Watch (Important developments to watch in 2014)
2 Trend Information (Market Opportunty Growth Drivers Adoption Challenges Implications)
3 Quotes What Analysts and the Media is saying about the trend
4 Lists of Websites and Resources
bull Analysts
bull Media
bull Selected IT vendor and consultant websites and resources
bull Top Trend and Prediction Articles
bull Social Media Sites amp Searches
bull Selected Online Influencers
bull Selected white papers and other websites
bull List of 2014 Trend and Prediction Articles
Note A summary of each of the detailed
reports will also available in pdf format via
the HorizonWatching account on
Slideshare at
httpwwwslidesharenethorizonwatching
A more detailed Powerpoint version of this deck is located at
httpwwwbillchamberlincomreports-books The 30 page report has more information and
resources for you including a list of over 65 trend and prediction articles for 2014
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Access additional information on emerging technology trends via the Horizonwatching websites
17 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
Other HorizonWatching Content and Community Sites ndash Linkedin Profile = wwwlinkedincominwhchamb
ndash Wordpress = Horizonwatching ndash Thought Leadership Blog
ndash Tumblr = HorizonWatching ndash Quote Blog
ndash Twitter = HorizonWatching ndash 140 Character Blog
ndash Slideshare = HorizonWatching - Slide Decks
ndash Facebook = HorizonWatching ndash Community Page
ndash LinkedIn Group = HorizonWatching ndash Community Group
Note This presentation represents my thoughts and ideashellipnot those of my employer Follow me
for more technology trend information on my public blog - HorizonWatching at
wwwbillchamberlincom Thanks Bill Chamberlin
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Social Business ndash Selected Social Media Websites and Searches
14 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
bull Google Blog Search Social Business Enterprise
Collaboration
bull Technorati Blog posts tagged Social Business Social
Media
bull Google+ Communities Search Social Business
bull LinkedIn Group Search Social Business
bull Pinterest Search Social Business Social Media
bull Slideshare Social Business Enterprise Collaboration
bull Twitter socialbusiness socialbiz social
bull Tumblr Search Social Business Social Media
bull YouTube Social Business Playlist Social Business
Channels and Enterprise Collaboration Playlist Enterprise
Collaboration Channels
bull Wikipedia Enterprise Social Software Social Computing
Social Media
ldquoSmart business and technology leaders are rethinking business strategy to create a social business
mdash moving beyond linear process-driven organizations to create new dynamic networked businesses
that focus on customer valuerdquo ndash Forrester (link)
Pinterest Search for Social Business Pins
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Social Business ndash IBM Resources and Links
15 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
Websites bull IBM Social Business
bull IBM Social Business Press Kit
bull Software Social Collaboration and Connections
bull Lotus Social Software
bull Social Business Case Studies
bull IBM SmartCloud Social Business
bull DeveloperWorks Social Business Tookit
bull Global Business Services Collective Intelligence
bull IBM Research Center for Social Business
bull Event Connect2014
bull PartnerWorld Social Business
bull IBM Social Computing Guidelines
Social Media bull Twitter IBMSocialBiz IBMCtr4SocialBiz
bull Twitter Hashtag socbiz
bull Facebook Page Social Business
bull Blog Social Business Insights
bull Community IBM Collaboration Solutions
bull Tumblr IBM Social Business
bull YouTube IBM Social Business Channel
bull Pinterest IBM Social Business
bull Google+ page Social Business Europe
bull LinkedIn Group IBM Social Business Community
IBM Social Business Insights Blog
IBM Social Business Press Kit
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
More detailed HorizonWatching Trend Reports are available for download
16 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
Available for download at httpwwwbillchamberlincomreports-books
ndash Typically 20-30 pages (Powerpoint format)
ndash All will be available by mid-February For the current status of the availability of the reports see
Availability of HorizonWatching 2014 Trend Reports
Contents of the Detailed Trend Reports 1 Trends to Watch (Important developments to watch in 2014)
2 Trend Information (Market Opportunty Growth Drivers Adoption Challenges Implications)
3 Quotes What Analysts and the Media is saying about the trend
4 Lists of Websites and Resources
bull Analysts
bull Media
bull Selected IT vendor and consultant websites and resources
bull Top Trend and Prediction Articles
bull Social Media Sites amp Searches
bull Selected Online Influencers
bull Selected white papers and other websites
bull List of 2014 Trend and Prediction Articles
Note A summary of each of the detailed
reports will also available in pdf format via
the HorizonWatching account on
Slideshare at
httpwwwslidesharenethorizonwatching
A more detailed Powerpoint version of this deck is located at
httpwwwbillchamberlincomreports-books The 30 page report has more information and
resources for you including a list of over 65 trend and prediction articles for 2014
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Access additional information on emerging technology trends via the Horizonwatching websites
17 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
Other HorizonWatching Content and Community Sites ndash Linkedin Profile = wwwlinkedincominwhchamb
ndash Wordpress = Horizonwatching ndash Thought Leadership Blog
ndash Tumblr = HorizonWatching ndash Quote Blog
ndash Twitter = HorizonWatching ndash 140 Character Blog
ndash Slideshare = HorizonWatching - Slide Decks
ndash Facebook = HorizonWatching ndash Community Page
ndash LinkedIn Group = HorizonWatching ndash Community Group
Note This presentation represents my thoughts and ideashellipnot those of my employer Follow me
for more technology trend information on my public blog - HorizonWatching at
wwwbillchamberlincom Thanks Bill Chamberlin
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Social Business ndash IBM Resources and Links
15 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
Websites bull IBM Social Business
bull IBM Social Business Press Kit
bull Software Social Collaboration and Connections
bull Lotus Social Software
bull Social Business Case Studies
bull IBM SmartCloud Social Business
bull DeveloperWorks Social Business Tookit
bull Global Business Services Collective Intelligence
bull IBM Research Center for Social Business
bull Event Connect2014
bull PartnerWorld Social Business
bull IBM Social Computing Guidelines
Social Media bull Twitter IBMSocialBiz IBMCtr4SocialBiz
bull Twitter Hashtag socbiz
bull Facebook Page Social Business
bull Blog Social Business Insights
bull Community IBM Collaboration Solutions
bull Tumblr IBM Social Business
bull YouTube IBM Social Business Channel
bull Pinterest IBM Social Business
bull Google+ page Social Business Europe
bull LinkedIn Group IBM Social Business Community
IBM Social Business Insights Blog
IBM Social Business Press Kit
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
More detailed HorizonWatching Trend Reports are available for download
16 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
Available for download at httpwwwbillchamberlincomreports-books
ndash Typically 20-30 pages (Powerpoint format)
ndash All will be available by mid-February For the current status of the availability of the reports see
Availability of HorizonWatching 2014 Trend Reports
Contents of the Detailed Trend Reports 1 Trends to Watch (Important developments to watch in 2014)
2 Trend Information (Market Opportunty Growth Drivers Adoption Challenges Implications)
3 Quotes What Analysts and the Media is saying about the trend
4 Lists of Websites and Resources
bull Analysts
bull Media
bull Selected IT vendor and consultant websites and resources
bull Top Trend and Prediction Articles
bull Social Media Sites amp Searches
bull Selected Online Influencers
bull Selected white papers and other websites
bull List of 2014 Trend and Prediction Articles
Note A summary of each of the detailed
reports will also available in pdf format via
the HorizonWatching account on
Slideshare at
httpwwwslidesharenethorizonwatching
A more detailed Powerpoint version of this deck is located at
httpwwwbillchamberlincomreports-books The 30 page report has more information and
resources for you including a list of over 65 trend and prediction articles for 2014
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Access additional information on emerging technology trends via the Horizonwatching websites
17 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
Other HorizonWatching Content and Community Sites ndash Linkedin Profile = wwwlinkedincominwhchamb
ndash Wordpress = Horizonwatching ndash Thought Leadership Blog
ndash Tumblr = HorizonWatching ndash Quote Blog
ndash Twitter = HorizonWatching ndash 140 Character Blog
ndash Slideshare = HorizonWatching - Slide Decks
ndash Facebook = HorizonWatching ndash Community Page
ndash LinkedIn Group = HorizonWatching ndash Community Group
Note This presentation represents my thoughts and ideashellipnot those of my employer Follow me
for more technology trend information on my public blog - HorizonWatching at
wwwbillchamberlincom Thanks Bill Chamberlin
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
More detailed HorizonWatching Trend Reports are available for download
16 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
Available for download at httpwwwbillchamberlincomreports-books
ndash Typically 20-30 pages (Powerpoint format)
ndash All will be available by mid-February For the current status of the availability of the reports see
Availability of HorizonWatching 2014 Trend Reports
Contents of the Detailed Trend Reports 1 Trends to Watch (Important developments to watch in 2014)
2 Trend Information (Market Opportunty Growth Drivers Adoption Challenges Implications)
3 Quotes What Analysts and the Media is saying about the trend
4 Lists of Websites and Resources
bull Analysts
bull Media
bull Selected IT vendor and consultant websites and resources
bull Top Trend and Prediction Articles
bull Social Media Sites amp Searches
bull Selected Online Influencers
bull Selected white papers and other websites
bull List of 2014 Trend and Prediction Articles
Note A summary of each of the detailed
reports will also available in pdf format via
the HorizonWatching account on
Slideshare at
httpwwwslidesharenethorizonwatching
A more detailed Powerpoint version of this deck is located at
httpwwwbillchamberlincomreports-books The 30 page report has more information and
resources for you including a list of over 65 trend and prediction articles for 2014
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Access additional information on emerging technology trends via the Horizonwatching websites
17 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
Other HorizonWatching Content and Community Sites ndash Linkedin Profile = wwwlinkedincominwhchamb
ndash Wordpress = Horizonwatching ndash Thought Leadership Blog
ndash Tumblr = HorizonWatching ndash Quote Blog
ndash Twitter = HorizonWatching ndash 140 Character Blog
ndash Slideshare = HorizonWatching - Slide Decks
ndash Facebook = HorizonWatching ndash Community Page
ndash LinkedIn Group = HorizonWatching ndash Community Group
Note This presentation represents my thoughts and ideashellipnot those of my employer Follow me
for more technology trend information on my public blog - HorizonWatching at
wwwbillchamberlincom Thanks Bill Chamberlin
copy 2014 HorizonWatching
Creative Commons Attribution License
HorizonWatching Community
Access additional information on emerging technology trends via the Horizonwatching websites
17 Social Business A 2014 HorizonWatching Trend Report (Summary Version) Jan 2014
Other HorizonWatching Content and Community Sites ndash Linkedin Profile = wwwlinkedincominwhchamb
ndash Wordpress = Horizonwatching ndash Thought Leadership Blog
ndash Tumblr = HorizonWatching ndash Quote Blog
ndash Twitter = HorizonWatching ndash 140 Character Blog
ndash Slideshare = HorizonWatching - Slide Decks
ndash Facebook = HorizonWatching ndash Community Page
ndash LinkedIn Group = HorizonWatching ndash Community Group
Note This presentation represents my thoughts and ideashellipnot those of my employer Follow me
for more technology trend information on my public blog - HorizonWatching at
wwwbillchamberlincom Thanks Bill Chamberlin
