JUNE

7

INBOUND MARKETING SUMMIT 2011 Peter Gollan@Factory16 @Vitrue #IMS11

10 SOCIAL TRENDS TO WATCH IN 2011

Massive Networks of Socially Engaging Consumers are Changing the Dynamic for How Marketers Engage with their Brand Advocates

Review of 10 Trends for Marketers to Think About in 2011 and Beyond Executive Summary on Best Practices to Begin Taking Advantage of the Latest and Upcoming Trends

EXECUTIVEOVERVIEW

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DIFFERENTIATED NETWORKS EMERGE #1Not all social networks are the same and successful social marketers are interacting with each in very different manners.Marketers will become much more strategic about how, what and when they engage in each channel

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SOCIAL SPENDINGSocial media marketers will triple their social spending over the next 3 years and is expected to reach $2B by 2013. 62% of CMOs reported being optimistic about social media as a tactic & the ability to eventually measure ROI.*

Implication: Pragmatic marketing investment & comparing strategy and results

#2

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SOCIAL COMMERCE

Facebook Credits:Used to purchase real-world goods and required as a payment option for virtual goods on the Facebook PlatformSocial Ordering:e-Commerce living in a social environmentGaming Commerce:Virtual currency to purchase virtual goods in a social game

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#4

SOCIAL COMMERCE

Pay By MobileCombine Mobile Payments with Customer Loyalty CardRewardsDriving Repeat Business and EngagementEase of UsePoS, Rewards and Card Refill All Simple Process

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SOCIAL COMMERCE

Gaming CommerceVirtual Currency for Virtual GoodsSocial Ordering:e-Commerce living in a social environmentGaming Commerce:Virtual currency to purchase virtual goods in a social game

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EMERGENCE OF SOCIAL ADS

Social advertising is in its infancy.

Twitter & Facebook’s “sponsored” ads launched in 2011. Facebook allowing brands to be targeted (tagged) in fan photos.

Twitter has real time trend, keyword and geo-location ad opportunities

#5

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SOCIAL SEGMENTATION EMERGES

10,000 Sites add the “Like” Button functionality daily*

Mirror Segmentation Strategy into Social Tactics

Not All of McDonald’s 7.6MM Fans Like the Same Thing, Right?

Reward Local Engagement

#6

Huffington Post: http://www.huffingtonpost.com/2011/04/22/facebook-like-button-one-year-old_n_852569.html

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LOCALCOMMERCE

+

Dynamic Vertical Collaboration (Financial + QSR)Target Messaging to “Hot” Markets

Drive Store Traffic and Revenue

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LOCALWORKS

GAMIFICATIONBy 2012, There Will Be 68.7MM Social Gamers in the US, Representing 29.5% Growth from 2010

Frito-Lay Broke the Guinness World Record for Most Page “Likes” in 24 Hours, Gaining 1.5MM Fans on April 11, 2011

Add Gaming Elements to Your Brand

#7

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COMMUNITIES CREATE CONTENT NETWORKS#8

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SOCIAL TELEVISION VIEWING#9

Growth of Check-In Services & Social Apps for TV

Applications That Allow for Social Viewing

Social Allows Viewers to Share Experiences & Offer Recommendations

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SOCIAL TOOLS INTEGRATE

Highly Fragmented Tools Space for Target UsersMonitoring, Measuring, Moderating, Publishing, Social Advertising

All Logical Extensions of Existing Marketing Technology for Digital Marketers

Opportunity for True CRM exists

#10

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BEST PRACTICES FOR 2011 TRENDS

Determine Your Social Strategy as Part of Your Total Digital Strategy (i.e. lead gen. vs brand advocacy):

Chose Appropriate Social Networks, Tactics and Messages According to Those Goals

Establish Metrics to Mirror Objectives

Social Local Mobile Experience is on the Brink of Creating Truly Social Purchase Experiences for Consumers

Take Advantage of Social Media Tools, like Management Platforms and Open Graph Objects, to Segment and Customize Messaging for Your Audience

Engage Your Audience Where They are via Games and Mobile.

Become a Content Strategist: You are Programming a Content Network for Your Community.

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WHOWE ARE

Vitrue is a Leading Provider of Social Media Marketing Software that Help Brands Manage Their Communities and Publish Content to Those Communities

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FREETRIAL

As a Special Offer to All Inbound Marketing Summit Attendees, We are Excited to Offer a FREE 14-Day Trial.

Contact InboundSF@vitrue.com for More Details!

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THANKYOU

Peter GollanDirector of Marketing

peter@vitrue.com

@Factory16