Sneezing Greatness Your Key to Internet Virality
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I CAN ’T STOP SNEEZING GREATNESS! (the key to internet virality)
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Transcript of Sneezing Greatness Your Key to Internet Virality
I CAN’T STOPSNEEZING
GREATNESS!(the key to internet virality)
INFLUENCER IN YOUR INDUSTRY
WE HEARD YOU WANT TO BE THE
BESTCOOLESTGREATESTAWESOMEST
BUT YOU NEED
CONTAGIOUSCONTENT & IDEAS
TO GET HERE!
…thank goodness this presentation is here to
help you sneeze that contagious greatness
WATCH OUT!
BUT FIRST…
is coming!!
On 10/10/10,you!ll find the destinationfor all of theemerging
influencers in the world!
Although it will not be nearly as
intimidating as toy Godzillas,
we must admit
IN FACT…
ON 10/10/10, GENJUICERS WILL SNEEZE & SPREAD THEIR IDEAS GLOBALLY.
HOW WILL THEY DO IT?
WE HAVE NO CLUE.
BUT HERE IS HOW THEY COULD DO IT
1. STRONGHEADLINES
2. MEATYCONTENT
3. AWESOMEIMAGERY
4. CALL TOACTIONS!
HOW TO CREATE INTERNET VIRALITYGenJuice
Edition!
1. STRONGHEADLINES
2. MEATYCONTENT
3. AWESOMEIMAGERY
4. CALL TOACTIONS!
#1 IT’S ALL IN THE HEADLINE, BABY!
WHEN YOUR CONTENT IS STUCK IN THE MIDDLE,
YOU NEED AN INFECTIOUS TITLE.
“How to
(do/make/be)
(something
desirable)”
Or some fun
variation of
all three!
“47 ways to
(do/make/be)
(something
desirable)”
“Top 10
people who
(did/made/are)
(something
desirable)”
THE CLASSIC TITLES:
need some ideas?
“(Your industry)
lessons
learned from
(pop icon)”
What is the
world buzzing
about?
Reference it!
“How to avoid
(negative
current event)”
“18 ways to get
(something
desirable) from
(recent viral
video)”
THE POP CULTURE TITLES:
“How (industry)
is like
(sexual
reference)”
Could be
instantly viral!
But be very
careful!
“5 reasons
(industry leader)
should stop
breathing”
“Why (ethnic
group) is
(generalization)
in (industry)”
THE SHOCKING TITLES:
1. STRONGHEADLINES
2. MEATYCONTENT
3. AWESOMEIMAGERY
4. CALL TOACTIONS!
#2 YOU NEED STRONG CONTENT, PERIOD.
HAVE
ONESINGLE
GOAL
FOR
YOUR
CONTENT!W
e pic
ked th
e te
a, b
ecau
se
you k
eep s
neezi
ng am
azin
g!
ASK YOURSELF:Why would people talk about
this with their friends?
APPEAL TO DESIRES:
We all know who & where we want to be in
the future. Create content that helps the
people in your industry get there!
1. STRONGHEADLINES
2. MEATYCONTENT
3. AWESOMEIMAGERY
4. CALL TOACTIONS!
#3 THEY SHOULD LIKE WHAT THEY SEE
GRAB ATTENTION:Shocking & exciting images
will capture all of the attentionyou need to spread ideas.
BUT, MAKE SENSE:
Attention is good! But you should use
images that relate to your content.
Why is a clown walking
through the presentation?
WHERE TO GET IMAGES?
You can get great images to use through
the Creative Commons License.
TRY FLICKR!S
CREATIVE
COMMON
SEARCH!
USE REAL IMAGES:
No one likes stock photography. It!s
cheesy. Use photos of real people!
1. STRONGHEADLINES
2. MEATYCONTENT
3. AWESOMEIMAGERY
4. CALL TOACTIONS!
#4 GIVE THEM SOMETHING TO DO
WRITE FOR ACTION:
Ask yourself what exactly do I want
them to do? Then ask for it!
CREATETRACKABLE CTAS:Create call-to-actions where
you and your communitycan track the idea
spreading over time.
#HASHTAG IT!!
BUILD COMMUNITIES:Encourage individuals to organize aroundyour big idea and one central mission.
1. STRONGHEADLINES
2. MEATYCONTENT
3. AWESOMEIMAGERY
4. CALL TOACTIONS!
AND THAT’S HOW YOU DO IT, FOLKS!
GenJuice
Edition!
FROM THE MINDS OF
Arielle Patrice ScottBuzz Woman & CEO
@ariellescott
Danielle LeslieMonetization Czar & CRO
@danielleleslie
! http://www.flickr.com/photos/gedem/2320003916/! http://www.flickr.com/photos/emeryjl/506966918/! http://www.flickr.com/photos/eldave/4699442115/! http://www.flickr.com/photos/minifig/3685126416/! http://www.flickr.com/photos/santos/286360977/! http://www.flickr.com/photos/justaslice/2383491658/! http://www.flickr.com/photos/angela7/92754587/! http://www.flickr.com/photos/ianfuller/154974959/! http://www.flickr.com/photos/carbonnyc/2206470413/! http://www.flickr.com/photos/41188800@N00/438449554/! http://www.flickr.com/photos/yourdon/3741906651! http://www.flickr.com/photos/senoranderson/3363262014/! http://www.flickr.com/photos/theogeo/3159051622/! http://www.flickr.com/photos/purplemattfish/3918004964/! http://www.flickr.com/photos/trp0/132106776/! http://www.flickr.com/photos/mgoulet/3342753790/! http://www.flickr.com/photos/pearlsofjannah/2668360503/! http://www.flickr.com/photos/heathbar/4934057350/! http://www.flickr.com/photos/ladydragonflyherworld/
BTW these folks take
amazing photos!
Check them out!
NOW GO SNEEZE
SOME INTERNET
GREATNESS!
