SME NEEDS TWO SURVEYS RESULTS Pierre BOURGOGNE

SME NEEDS - OCTOBER 2004 - P. BOURGOGNE

SME NEEDS

TWO SURVEYS RESULTS

Pierre BOURGOGNE


Current needs of the SMEs of traditional sectors in Lorraine

sources : 2,742 enterprises; years 1999 - 2003; 2,777 visits; 4,607 needs identified

(3I-Lorraine)


LORRAINE KEY FIGURES

2.3 millions of inhabitants23,500 km²822,000 jobs (563,000 in tert. sector)77,000 students9.3 % unemployment88,000 daily cross border commuters75,000 companies (incl. craft)GDP : 50 billions €/year285 companies > 100 on staffrestructuring regions (coal and ironmines, iron industry…)123 % foreign coverageFrench N°1 cotton fabric, N°2 steelproduction, N°3 oilseed, beer, cheese


GLOBAL NEEDS 65.8

strategy 9.3organisation 3.7real estate invest. 5.6productive invest 8.3trade, export, marketing 6.5management, finance 1.4recruitment 9.6training 5.3quality 4.6regulations and norms 3.2tech. partnerships, sub-contract. 5.6other 2.7

%


TECHNOLOGICAL NEEDS 34.2

technical info. 3.8pre-market studies 1.6technico-eco. feasibility 3.4terms of references 1.6model., calcul., formul., proto. 2.4manufacturing, industrialisation 5.7tests, controls, characterisations 4.2CAX, digital info exchange… 4.1IP/patent 1.3environ., valorisation of by-products 3.1other 2.9pre-diagnostic 0.1

%


AGRO FOOD (6 % TOTAL NEEDS)

GLOBAL NEEDS 67 %

0,0%

2,0%

4,0%

6,0%

8,0%

10,0%

12,0%

AGRO FOOD

ALL SECTORS


AGRO FOOD (6 % TOTAL NEEDS)

TECHNO NEEDS 33 %

0,0%1,0%2,0%3,0%4,0%5,0%6,0%7,0%8,0%

AGRO FOOD

ALL SECTORS


TEXTILE & CLOTHING (2.3 % TOTAL NEEDS)

GLOBAL NEEDS 57.4 %

0,0%

2,0%

4,0%

6,0%

8,0%

10,0%

12,0%

TEXTILE CLOTHING

ALL SECTORS


TECHNO NEEDS 42.6 %

TEXTILE & CLOTHING (2.3 % TOTAL NEEDS)

0,0%

2,0%4,0%

6,0%

8,0%10,0%

12,0%

14,0%16,0%

18,0%

TEXTILE CLOTHING

ALL SECTORS


WOOD INDUSTRY (11.4 % TOTAL NEEDS)

GLOBAL NEEDS 60.2 %

0,0%

2,0%

4,0%

6,0%

8,0%

10,0%

12,0%

WOOD

ALL SECTORS


WOOD INDUSTRY (11.4 % TOTAL NEEDS)

TECHNO NEEDS 39.8 %

0,0%

1,0%

2,0%

3,0%

4,0%

5,0%

6,0%

7,0%

8,0%

WOOD

ALL SECTORS


CONSTRUCTION AND PUBLIC WORKS (5.7 % TOTAL NEEDS)

GLOBAL NEEDS 68.3 %

0,0%

2,0%

4,0%

6,0%

8,0%

10,0%

12,0%

14,0%

BUILDING/PUBLIC WORKS

ALL SECTORS


CONSTRUCTION AND PUBLIC WORKS (5.7 % TOTAL NEEDS)

TECHNO NEEDS 31.7 %

0,0%

1,0%

2,0%

3,0%

4,0%

5,0%

6,0%

BUILDING/PUBLIC WORKS

ALL SECTORS


METALLURGY METAL WORKS (24.7 % TOTAL NEEDS)

GLOBAL NEEDS 67.2 %

0,0%

2,0%

4,0%

6,0%

8,0%

10,0%

12,0%

METAL METAL WORK

ALL SECTORS


METALLURGY METAL WORKS (24.7 % TOTAL NEEDS)

TECHNO NEEDS 32.8 %

0,0%

1,0%2,0%

3,0%

4,0%

5,0%6,0%

7,0%

METAL METAL WORK

ALL SECTORS


MACHINES AND EQUIPMENTS MANUFACTURING (13.7 % TOTAL NEEDS)

GLOBAL NEEDS 61.1 %

0,0%

2,0%

4,0%

6,0%

8,0%

10,0%

12,0%

MACHINES EQUIPMENTS

ALL SECTORS


MACHINES AND EQUIPMENTS MANUFACTURING (13.7 % TOTAL NEEDS)

TECHNO NEEDS 38.9 %

0,0%1,0%2,0%3,0%4,0%5,0%6,0%7,0%8,0%

MACHINES EQUIPMENTS

ALL SECTORS


COMMERCE OF INDUSTRIAL GOODS (6.9 % TOTAL NEEDS)

GLOBAL NEEDS 65.8 %

0,0%

2,0%

4,0%

6,0%

8,0%

10,0%

12,0%

COMMERCE

ALL SECTORS


COMMERCE OF INDUSTRIAL GOODS (6.9 % TOTAL NEEDS)

TECHNO NEEDS 34.2 %

0,0%

1,0%2,0%

3,0%

4,0%

5,0%6,0%

7,0%

COMMERCE

ALL SECTORS


SERVICES TO ENTERPRISES (11.2 % TOTAL NEEDS)

GLOBAL NEEDS 74.5 %

0,0%2,0%4,0%6,0%8,0%

10,0%12,0%14,0%16,0%18,0%

SERVICES TO ENTERPRISES

ALL SECTORS


TECHNO NEEDS 25.5 %

SERVICES TO ENTERPRISES (11.2 % TOTAL NEEDS)

0,0%

1,0%

2,0%

3,0%

4,0%

5,0%

6,0%

SERVICES TO ENTERPRISES

ALL SECTORS


Strategic analysis of the needs of enterprises in Auvergne

300 interviews (4 to 8 hours), 250 SME, 50 VSE1997-1998

(RIS-AUVERGNE)

Factorial analysis of the simple correspondences


AUVERGNE KEY FIGURES

1.3 million of inhabitants26,000 km²523,000 jobs (345,000 in tert. sector)42,000 students8.2 % unemployment58,000 companies (incl. craft)100 companies > 100 on staff135 % foreign coverageN°1 (75 %) French cutleryMichelin, Limagrain, Pechiney...


Ambitions for the next years

diversification

more exportenterprise durability

detection and conquest of new marketsbetter use of the tool

wealthy

50-500 jobs

being more present

better quality

to absorb the investment

reinforce the technical means

fragile

0-50 jobs

72 %


Engines for the technological development

regulations

clients and market

commitment

0-49 jobs

fragile

50-500 jobs

wealthy

indust. & techno. environment

costs reduction

competition

86.5 %


Checks to the technological development

time

commitmentuncertain outlets

cash

skilled manpower

access to market

R&D resourcesmarket unknown

weight of administration

wealthy

fragile

80.2 %


The main waitings - needs for supportinfo. for financial subsidies

know how promotion

decision making supportlooking for R & D partners

vocational training

access to information

watch development

fragile

wealthy

0-50 jobs50-500 jobs

84.5 %


Use of the innovation support system

instruction delays

too complicated procedures

supported

globaly appropriate

wealthy

attribution criteria

globaly non appropriate non supported

lack of visibility

system too theoretical

fragile

lack of good information

0-49 jobs50-500 jobs

86.3 %


Global typologystaff creativity

heavy administration

skilled manpower

watch development

market unknowncompetition

detection & conquest of new markets

easy access to info.

manpower training

50-500 jobs

wealthy

reinforcement of the techno. potentialclients and market

prospecting reactivity

cashdecision making support

lack of skilled manpowerinfo. on subsidies

know howquality process

reinforcement of the commercial potential

0-50 jobs

fragile

72.6 %


SUMMARY

AMBITIONS- DEVELOPPEMENT

DEVELOPMENT FACTORS

DEVELOPMENT LEVERS

DEVELOPMENT BREAKS

SUBSIDIES

NEEDS FOR SUPPORT

PRODUCTION ORIENTED

COMMITMENTprocess oriented

tendency to specialisation

KNOW HOWremaining on the job

quality masteringflexibility (purchase book)

technically skilled manpower

NETWORKScommercial objectives

client's demandrole of OEM

few financial abilitiesuncertain markets

lack of skilled manpower

rather non helpedingorance - bad visibility

difficult access - unfair criteria

STRATEGIC THINKING

MARKET DRIVEN

COMMITMENTnew horizons

tendency to diversification

OPPORTUNITIESopen to new jobs360° prospecting

develop. of the commercial potentialmanpower creativity

NETWORKS - BENCHMARKINGcomplementarity research

techn. and commercial objectives

competition pressureindustrial and technical environment

lack of info. on marketheavy administrationlack of R&D means

rather helpedheavy - complex - delays

fuzzy readability

PROJECT BUILDINGDIVERSIFICATION

PARTNERSHIP


Thanks for you patient attention

[email protected]

SME NEEDS TWO SURVEYS RESULTS Pierre BOURGOGNE

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