SMART USE OF SOCIAL NETWORKS TO GET SMART USE OF SOCIAL NETWORKS TO GET IN TOUCH WITH HR AND HEADHUNTERSIN TOUCH WITH HR AND HEADHUNTERS

THE HR DIRECTOR’S INSIDER PERSPECTIVETHE HR DIRECTOR’S INSIDER PERSPECTIVE

Milan, Doria Grand Hotel, November 20th, 2012

Francesco Picconi

ADICO roundtableADICO roundtable

ADICO roundtable

6 Degrees of Separation6 Degrees of Separation

Anyone can be connected to anyone else through a chain of max 5 intermediaries

Trend: in the next years, in each Social Network arena, today’s market leader should be able to increase the distances with the followers:

•LinkedIn as Professional Social Network•Facebook and Twitter as Personal Social Network

Which Social Network?Which Social Network?

LinkedIn.com : LinkedIn.com : the leading Professional Social Network the leading Professional Social Network

Free site to share professional profiles

187 Millions Professionals worldwide 39 Millions Professionals in Europe 3 Millions Professionals in Italy

Includes Executives from virtually all the main Companies all over the world (and 100% from Fortune 500 Companies)

10 + 1 QUICK TIPS TO GET IN TOUCH WITH 10 + 1 QUICK TIPS TO GET IN TOUCH WITH HR AND HEADHUNTERS USING LINKEDINHR AND HEADHUNTERS USING LINKEDIN

1. Have an attractive updated LinkedIn profile 100% completed

We like well-done profiles

USING LINKEDINUSING LINKEDIN

USING LINKEDINUSING LINKEDIN

2. Seems obvious but….apply for relevant roles in the “job” section (but: be targeted….)

We may not find you if you don’t make yourself visible

3. Enlarge your network….but don’t become a “serial networker”

We receive lots of irrelevant invitations

USING LINKEDINUSING LINKEDIN

4. Target the Hiring Manager

Educated HR and Headhunters should always reply/ provide feedback

USING LINKEDINUSING LINKEDIN

5. Use Keywords wisely

We search candidates through Keywords

USING LINKEDINUSING LINKEDIN

6. Ask for Recommendations….but only few relevant ones

We value Recommendations and may contact Recommenders

USING LINKEDINUSING LINKEDIN

7. Become a recognised expert in LinkedIn Groups

We scout Groups to identify new Talents

USING LINKEDINUSING LINKEDIN

. 8. Use LinkedIn to check/ validate information from your informal offline network

We like to deal with informed people

USING LINKEDINUSING LINKEDIN

9. If you are an active Jobseeker, let it know

We do not have a crystal ball….

USING LINKEDINUSING LINKEDIN

10. Get in touch with the right HR

Not necessarily the top HR (please!)

USING LINKEDINUSING LINKEDIN

LinkedIn is rarely used by HR and Headhunters as a unique stand-alone tool.

So….

One last thing….One last thing….

11. Ensure a flawless reputation and build a strong personal Brand

Online Offline

One last thing….One last thing….

Did you know that….Did you know that….

3 Recruiters out of 4 use search engines to find/check candidate info

….but then 1 out of 3 of them discard candidates because of info found online

18/04/23