Smart Cities / Santander
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Transcript of Smart Cities / Santander
![Page 1: Smart Cities / Santander](https://reader033.fdocuments.us/reader033/viewer/2022052310/55599481d8b42ac7648b50cd/html5/thumbnails/1.jpg)
Telefonica vision for
Smart Cities
Santander, October 2013
Press and Industry Analysts session
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We are experiencing the most profound technological revolution in history
Find the 7000 differences
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Life is increasingly digital
08 00
09 30
11 00
12 30
14 00
17 00
18 30
20 00
21 30
23 00
15 30
Mobile Apps
e-Government
e-Health
Mobile shopping
Augmented reality & Geolocation
Video
Smart Cities
E-learning
23:00 Social networks
08:00 News
15:30
Geolocation
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Citizens today demand multichannel online services
… integrating new communication technologies
“Buzón del
ciudadano” App to inform City
Council about incidents
in the city
Emergency App
Over 15 Million
People Use
Telefonica medical
appointment
booking system
(Cita Previa)
Call center via social
media
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and a multi-device, multimedia and ubiquitous communication
Citizens require services anytime, anywhere, with their mobile devices, using new communication
channels
WEB MOBILE SOCIAL
NETWORKS TOUCH KIOSKS
OFFICES VIDEOWALL
Location of the parking Spaces
Traffic information
services
Services to Citizens Tourism and City Promotion
Tourism and Commerce
Art image recognition
Travel to the past
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We live in a hyper-connected world
Smart systems are the key
Data Information Smart systems
2010
1.8 million
petabytes
2030
35 million
petabytes
The opportunities around Big
Data create new jobs (4.4
million worldwide in 2014)
10
Devices per
person
50 billion
Devices connected
...where everything can be measured and stored in real time
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Our paradigm: collect data, transmit, process and use them in a complete global, flexible way adapted to each sector
SMART BUSINESS CONTROL PLATFORM
DATA COLLECTION AND ANALYSIS
METRICS
TELEMETERS FLEET MANAGEMENT CONNECTED CAR TELECONTROL ENERGY
LTE UMTS GPRS FTTH ADSL …
… …
CONSUMER
OF DATA ALERTS LOCATION BIO-DATA …
SMART
CITIES
TRANSPORT
ENERGY
RURAL
ENVIRONMENTS
FINANCIAL
SERVICES
VENDING
& OTHERS
m2m
SMART M2M
Managed Connectivity
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Opportunity to integrate technology into the city’s own strategy
... and commit to transversality as a key to becoming a
smart city... ...with diverse objectives in search
of multiple benefits
Cost reduction and efficiency
Economic competitiveness
Sustainability and quality of life
Innovation
City planning and governance
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The cities are transformed to improve their competitiveness It is necessary to modulate this transformation in line with the situation and objectives of
each city
...to facilitate
management of
the city through
monitoring and
control
A prior analysis is required to
ensure efficiency and
sustainability, clarity of
objectives and integration in
the city platform
Centralisation of information
on one platform Transformation of services
What are the steps to take...?
City
Council
Urban
Lighting
Waste
Mngt.
Utilities
Security
Traffic Parking
Public
Transport
Watering
Mngt.
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Tapping the full potential of the connected city
Enabling the environment to develop digital services for citizens and enhancing the local
business network, thereby attracting businesses and talent to the Smart City
Storage and analysis of
the information collected
Management of connectivity and
Management and maintenance of devices
Monitoring patterns of
use, consumption,
activation
Presence
(location)
Remote control and
settings
Installation and
maintenance
Smart systems introducing business
rules to improve
processes
Big Data
Business
Intelligence
DEVELOPMENT ENVIRONMENT
M2M Non M2M
• Real Time
• Non Real Time
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Armed with the most advanced technology
...to progressively build a Smart City
With Big Data capabilities
With internationally
acknowledged ecosystems
that act as a launching pad
for local developers
Enabling open government
and open data models
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City
Manager
City Council
Urban Lighting
Waste Mngt.
Utilities
Security
Traffic Parking
Public Transport
Watering
Mngt.
Service
Citizens
Citizens
KPI´s Base
$
KPI´s Base
$
Service
Generic
Dashboard
E2E Telefonica Vertical Solutions
City Councils “Smart City as a
Service”
Demos ... Coming next minutes
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There are 2 business models for Telefonica in Smart Cities
depending on who is the final customer
• Smart City as a service
• Orienting tender to include smart
clauses
• IT as part of PPP for Smart Cities
• E2E standardized solution
Service Operator has the commercial leadership of the project and the contractual relationship with the City Council
Smart City business model
Telefonica will offer its Smart City
Platform as a cloud service,
scalable and charging per use
(devices, traffic, storage).
Telefonica will offer its E2E
vertical solutions as prime
technology contractor
Smart City business model is
mainly B2B
1
2
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Clear benefits for all stakeholders
+ Operational EFFICIENCY
+ INNOVATION and revenue + QUALITY of life
New environment of smart
services for the citizen
Sustainability and operational
efficiency of services
Innovation and boost for local
economy
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“Smart Santander”
Project funded by the EC under grant FP7-ICT-2009-5-257992
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The SmartSantander project vision
20.000 IoT devices
SmartSantander aims at providing a European test facility for the research and experimentation of architectures, key
enabling technologies, services and applications for the Internet of Things (IoT) in the context of the smart city
Copyright © 2013 Smart Santander Project. All Rights reserved.
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SmartSantander first steps:
Identification of essential Smart City service areas
Copyright © 2013 Smart Santander Project. All Rights reserved.
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Architectural reference model definition
Specification and design of the facility
Implementation of the system
Infrastructure deployment
Services & applications: Use cases for both the research
community and the end-users
Business models and sustainable exploitation combining research & service support
SmartSantander activities
In real life, technological aspects cannot be considered independently anymore!
Copyright © 2010 Smart Santander Project. All Rights reserved.
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SmartSantander Project Overview
http://maps.smartsantander.eu/
Copyright © 2010 Smart Santander Project. All Rights reserved.
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20
And now SmartSantander project activities... ... are extending beyond the boundaries of the city
Copyright © 2010 Smart Santander Project. All Rights reserved.
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Our Marketing Conference 2011
Area Company name