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We are a mobile savings tool, helping people to finally take that dream trip.

While creating better saving habits in the process

U.S. SAVINGS IS AT AN ALL TIME LOW 3.4%

CONSUMER SPENDING IS INCREASING.

THE STATUS QUO IS UNSUSTAINABLE.

PEOPLE NEED HELP SAVING MONEY

goal oriented social saving site Online budgeting visualizer

10,000,000 customers500,000 customers

3 billion in goals reached

Current Saving Methods

Create Goal Setup Auto-Pay Wait

Create Goal / Track Savings Wait

Current Saving Methods

Create Goal Setup Auto-Pay Wait

Create Goal / Track Savings Wait

A lot can change in this time. This is our opportunity.

Behavior & Habit Models

So, Why Travel...Well...We think it’s sexy.

• The online travel market is huge. Over 90 Billion• Repeat Customers.

• It is a changing market with over 38% of leisure travelers beginning to book flights with mobile

• Travel is a social activity

SmartyPig.com is the current market leader

• They don’t add value to the travel experience

• There aren’t any additional tools to assists with travel needs.

We can easily segment this marketby specifically focusing on users needs.

FOCUS & DESIGN STRATEGY

DESIGN IN SERVICE OF BEHAVIOR CHANGESAVINGS IS OUR GOAL, TRAVEL IS OUR VEHICLE

B.J. FoggPersuasive Technology Lab, Stanford

Users Goal.

The idea is to embed ourselves in the users routine, becoming an anchor for their goals

Geo-BasedIncentives

Gamification formotivation

Social Saving

STARBUCKS AGAIN?HOW ABOUT A

MARGARITAIN CABO?

CLICK TO SAVE

YOU REACHED THE PLANE TICKET

GOAL FIRST!

BADGE EARNED.

YOU

JOHN

CHRISTINE

Online travel Savings Market

SmartyPig - 110,000 travel savers (21%)Mint.com - 1M people saving (10%)

Traditional Online Savings Market4M saving for travel

Category Revenue Frequency Adoption Rate Revenue per user per year

Savings Account $30 2 years 50% $7.5

Checking Account

$30 2 years 10% $1.5

Credit Card $60 2 years 10% $3

Airline Booking Fee

$5 .5 years 30% $3

Hotel Booking Fee

$5 .5 years 30% $3

Car Rental Booking Fee

$5 .5 years 10% $1

Shopping Gift Card

$10 1 year 10% $1

$20

Revenue Model

User Base x Rev/User/Yr = Sky’s the Limit Opportunity1.1M $20 21M

ECONOMICS

COST AND TEAM CHART.COST OVER TIME

0

37500

75000

112500

150000

Year 1 Year 2 Year 30

750000

1500000

2250000

3000000

Users Revenue

RISKS & OPPORTUNITIES

IT MAY BE A BAD IDEA TO SEGMENT THE MARKET. WE MAY BE NARROWING DOWN TOO MUCH.

RISK:

OPPORTUNITY:

WE’RE ABLE TO SEGMENT A LARGE PORTION OF SMARTY PIG AND TEST OUR METHODS.

Thank You.

1. Contextually aware communication

2. Personalization 3. Create feedback loopwithin goals

- Time- Context- Goals- Availability of Attention- Location

Anticipation over reaction

- Being realistic with goal setting- Creating a story from the data -using that story to reinforce new behavior

Understanding...- Values- Beliefs- Motivations- Habits- Ways to Communicate