SKILLS TO BECOME THE INSIDE SALES NINJA
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Transcript of SKILLS TO BECOME THE INSIDE SALES NINJA
KILLS TO BECOME THE INSIDE ALES NINJAS
BUSINESSMOJOSWe Believe, Business Never Sleeps
BUSINESSMOJOSWe Believe, Business Never Sleeps
A recent study by Forbes found that over the past three
years, inside sales has grown at a fifteen times higher rate
(7.5% VS 5% annually) over outside sales, generating about
800,000 new jobs.
Given the above statistic one can fathom the popularity of
the inside sales representative job. With the number of
inside sales reps coming into the industry today, a few skills
to become the Inside Sales Ninja will help out-beat the
competition.
VS.$7.5%
INSIDE SALES OUTSIDE SALES
5%
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BUSINESSMOJOSWe Believe, Business Never Sleeps
An inside sales person is expected to know his product or service
from A-Z. They should be able to explain in detail how each
product works, how it is beneficial to the customer and what
business value it offers. Therefore, product training is the very first
thing to be taught to new reps. Product knowledge will be the crux
in formulating a powerful sales pitch.
PRODUCT KNOWLEDGE:2
BUSINESSMOJOSWe Believe, Business Never Sleeps
Inside Sales reps fall short in front of outside sales rep in one main
regard: meeting prospects face to face. A proficient way to build
rapport with the prospect over a call, is by performing a thorough
research on him or her prior to the call. Investing enough time on
researching about a prospect will give you an edge in the
conversation.
RAPPORT BUILDING ON THE CALL:3
BUSINESSMOJOSWe Believe, Business Never Sleeps
COMMUNICATION:
For an Inside Sales rep; tone of voice, volume, pace of speech and
personality is very important. Therefore, how you speak matters
more than what you speak. From the opening pitch up to the
closing statement, a uniformity must be maintained. According to a
recent study, 7% of communication relies on content of what is
spoken, whereas 38% of communication is about other aspects
such as tonality, etc
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BUSINESSMOJOSWe Believe, Business Never Sleeps
ACTIVE LISTENING:
The reps, in a haste of providing product knowledge end up only
speaking and not giving the prospect a chance to talk about their
pain points. According to International Listening Association, more
than 35 studies indicate that listening is the top skill needed in
business.
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BUSINESSMOJOSWe Believe, Business Never Sleeps
MULTITASKING:
Being an inside sales rep there is no road to success if you cannot
multi task. It may take time, training and a couple of mismanaged
tasks to get used to multi-tasking efficiently but it is an equally
rewarding skill. Only 33% of inside sales rep’s time is spent actively
selling, the rest goes into all other activities. No wonder inside
sales reps are known to be ninjas!
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BUSINESSMOJOSWe Believe, Business Never Sleeps
DEMO SKILLS:
Demo Skills is where all the research and product knowledge is put
to test. A well-presented demo can lead to closing of deals 10 times
more. Positive emotional connection is the #1 predictor of whether a
millennial will buy, on the other hand bad communication is #1
reason they won’t .
Phrases like the below given have proven to work sales magic
during a demo.
““Once you start using this feature, you will no longer have to…”Or
“Imagine the benefits of not having to…”
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BUSINESSMOJOSWe Believe, Business Never Sleeps
CLOSING TECHNIQUES:
You, as an Inside Sales rep have plenty of time constraint, you may
be trying to reach a monthly or quarterly target. In such a situation,
what you can do is to try and create a timeline, an event of
emergency after which the purchase may not be as beneficial for
the prospect as before the event.
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BUSINESSMOJOSWe Believe, Business Never Sleeps
POSTSALES RELATIONSHIP:
15 years later when you approach an old client, he still must be
able to remember, trust and be ready to purchase from you; such a
relationship must be maintained with your clients or even
prospects for that matter. Showing a polite gesture with a “thank
you for your time” while signing off can encourage him to refer you
to many others.
NoNo matter how clichéd this sounds but, Customer is King; and so,
he should be treated as one.
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BUSINESSMOJOSWe Believe, Business Never Sleeps
PUT THESE SKILLS TO ACTION AND SEE THE DIFFERENCE IT BRINGS!
ABOUT BUSINESSMOJOS - “A Business Never Sleeps”
BusinessMojos enables businesses to achieve the agility and acceleration via its lead
management offerings specializing in Inside Sales as well as Product and Services Marketing by
employing a holistic approach- People, Process, Technology and Analytics. BM works with
Product & Services Technology Businesses ranging from startups to established organizations.
Our vision is to work as a true extended team of sales and marketing experts for our clients.