How to Become a Social Media Ninja

How to Become a Social Media Ninja Cam Collins President and CEO Exuma Technologies, Inc.

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Is “Content” still “King”? Does email marketing still matter? How often do I post and when? Do I need a Mobile Website? Today, having a unique, useful and grammatically correct website is no longer good enough. Your online content needs to be both original and compelling, in addition the look and feel of your website has never been more important. Ask yourself these questions: Does website make everyone who sees it want to share it and say WOW. Is it interesting, funny, anecdotal, helpful? Find us at http://exumatech.com or @ExumaTech

Transcript of How to Become a Social Media Ninja

1. How to Become a Social Media Ninja
Cam CollinsPresident and CEOExuma Technologies, Inc.

2. Topics
Is Content still King?
Does email marketing still matter?
How often do I post and when?
Do I need a Mobile Website?
3. Is Content still King?
4. 5. Who wins? Publishers of original content
Who loses? Content farms, Boring sites, cluttered sites
What matters?
Content Quality
User Experience
6. Human powered search
7. Source: Stone Temple Consulting - [email protected]
8. Source: Stone Temple Consulting - [email protected]
9. 10. Design + UX
11. 12. 13. 14. 15. How can I optimize the user experience on my website?
Cluttered Busy layouts they are distracting
Navigation Problems People need to find the content they want
Boring web design Is your site aesthetically pleasing
Pop-up ads Stay away from them
Slow load times People are impatient online
Small fonts Size 14 is the new size 12, after all
Too much text Think big blocks of text
Poor search functions If people cant find your content, your site failed
16. Does email marketing still matter?
After ensuring all content on the site is high quality, focus on engagement and awareness (through social media and email)
17. Are there any tricks or tips to getting more subscribers?