Skeris Studio Portfolio

7/29/2019 Skeris Studio Portfolio

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n: a short (in height) perceptive woman with strong conceptual skills;

someone who demands to live life to its fullest.

Jodi Skeriswww.jskeris.com


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Great CallVarious sizing/mechanicals for ads


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Great CallVarious sizing/mechanicals for ads


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Great CallVarious sizing/mechanicalsfor direct mail


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Great CallEnvelope mechanicalsand small ad inserts


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Body GloveAds and stationary


7/13Galvus Style Guide

GUIDETOGLOBALBRANDINGELEMENTSOF GALVUS

ISLETENHANCEMENTEFFICACYADVANCEMENT

GLOBAL BRANDINGELEMENTSLogo Cluster and Icon

A cohesive brand identity requires synergy among all the

global branding elements.

Thissectionlaysout allthe visualelementsthatmake upthe GALVUS

brandidentity:Theall-importantglobalbrandingelementsof icon,logo,

colors,andtypography.Theyhavebeen developedtohelp communicate

aconsistentbrandidentityto allaudiencesin allmarketplaces.

Bycarefullyadheringto theseguidelines,wewill allensurethat the

GALVUSglobalbrandis strong,recognizable,andcompelling.

When developing content for promotional materials,remember:

ALL materials must conform to local regulatory guidelines.

7GUIDE TO GLobAL brANDiNG ELEMENTS

Lg Cluste

The logo clusteranother key branding elementcontains the trade name

that will be associated with the icon, the colors,and the brand attributes

they represent.

The primary logo cluster is shown here.It is composed of 3 elements:

Th e ico n

Thetradenamewithtrademarksymbol

T he g ene ri c name

Althoughthelogoclustercanbesizedtot,theproportionsofitscomponents,

some of which are based on regulatory guidelines, should not be altered.

In most cases,all 3 elements will be used in the logo cluster.

The logo is the ONLY place where the trade name will be initial cap (Ga lvus).

In all other instances,GALVUS will be entirely capitalized. Please refer to the

GALVUS in Promotional Copy section for instructions on protecting the GALVUS

trademark in running text.

Logo Cluster Use

The 4-color and RGB version of the primary logo cluster should

only be shown against a background of either:blank white,30% GALVUS

Gold,or a gradient of anywhere from 0% to 30% GALVUS Gold.

Grayscale and Black-only Logo Cluster Use

Since the GALVUS color logo may reproduce poorly when used for black-and-

white (B&W) applications,either the black logo (below right) or the grayscale logo

(below left) should be considered.

The GALVUS black logo may be used for any B&W application,and is preferred.

The GALVUS grayscale logo may be used for the following B&W applications:

newsprint,facsimile (FAX) forms,duplication,or any other B&W application where

the line-screen requirement is 85 lpi or higher.

Logo Cluster Use on Solid Colors

Use this knockout against both brand and nonbrand colors.In cases

where the background is dark,the logo may be knocked out.Knockout should

be used only on a single-color background.

Please note:The logo cannot be printed in PMS colors.If using Pantone Process,

logo may be printed only in knockout.

W hit e G ra die nt o f an ywh er ef ro m

0% to 30% GALVUSGold

30% GALVUSGold

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Elements of the Logo Cluster

As detailed previously,the logo is built up from 3 elements.

The iconThe trade name with

the registered trademark symbol

The generic name

A particular size ratio must be maintained between the generic name and the logo

as a whole.The exact ratio will depend on local regulatory requirements.

Please note:The logo with New at the top of the image (below left) and the

NewOnce-dailylogo(belowcenter)shouldonlybeusedfortherst6monthsafter

label approval.Thereafter,revert to the regular logo (above). The Once-daily logo (below

right) may only be used at CPO discretion, consistent with each countrys regulations.

GUIDE TO GLobAL brANDiNG ELEMENTS GUIDE TO GLobAL brANDiNG ELEMENTS


8/13Kadian Visual Aid

Up to 60% of nursing home residents have swallowing disorders2

Flexible dosing for precise pain relief

Flexible dosing strengths to meet individual patient needs

Available in 20 mg,30 mg,50 mg, 60 mg,80 mg,100 mg and new 200 mg capsules

Multiple dosing strengths allow for titration 10 mg at a time1

Flexible administration options1

As a capsule G-tube dosing:

Sprinkle dosing:

Pleaseseeaccompanying completePrescribing Information.

*Theadministration ofKADIAN pellets through a nasogastric tubeshould not beattempted.

KADIAN therapy is different

Avoids limitations of other opioid therapies

Can be taken with or without food1No ceiling dosecontains no fumaric acid,

acetaminophen,or ibuprofen1

Multiple dosing strengths allow fortitration 10 mg at a time1

KADIAN capsules are an extended-release oralformulation of morphine sulfate indicated forthe management of moderate to severe painwhen a continuous,around-the-clockopioid analgesic is needed for an extendedperiod of time.

Safety considerations:KADIAN (morphine sulfate extended-release)Capsules contain morphine sulfate,an opioidagonist and a Schedule II controlled substance,with an abuse liability similar to other opioidanalgesics. KADIAN can be abused in a mannersimilar to other opioid agonists,legal or illicit.

This should be considered when prescribing ordispensing KADIAN in situations where thephysician or pharmacist is concerned about anincreased risk of misuse,abuse,or diversion.

Safety considerations:KADIAN capsules are to be swallowed whole or the contents of the capsules sprinkled on apple sauce.

The pellets in the capsules are not to be chewed,crushed,or dissolved due to the risk of rapid releaseand absorption of a potentially fatal dose of morphine.

KADIAN Capsules are not for use as a prn analgesic.

Contentsofcapsulecan be sprinkled in water and administered

through a16French or larger gastrostomy tube.*

Capsulecan beopened and sprinkled on applesauce

for patientswhohave difficulty swallowing.

Capsules arenot shown at actual size.

NEW

60 mg50 mg30 mg20 mg 100 mg80 mg 200 mg

When it comes to treating pain,precise control is better.

200 mg

80 mg

200mgNEW

capsule


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Cocktail Guide


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Direct Mail Pieces for Volvo Construction

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