SIMPLIFYING FACEBOOK COMMERCE HOW ORIFLAME ACHIEVED 20,000 APPLICATION INSTALLATIONS IN ONLY 6 MONTHS

Putting the customer at the heart of planning and the tools and techniques that enable F-Commerce

AGENDA

WHO AM I?

ORIFLAME

WHY FACEBOOK COMMERCE?

CUSTOMER CENTRIC PLANNING

MEASUREMENT

THINGS I HAVEN’T COVERED

GLOBAL MUSCLE – LOCAL BRAINS Global

$100 M

1500 EMPLOYEES

18 OFFICES

8 COUNTRIES

ORIFLAME

ORIFLAME

€1,316M

FOUNDED 1967

60 COUNTRIES

UK SINCE 1970

3M CONSULTANTS

ORIFLAME BEAUTY STORE HTTP://APPS.FACEBOOK.COM/ORIFLAMESTORE

CONCEPT TO DELIVERY

REGISTERED CONSULTANT STORES

DIRECT SALES TO NETWORK

CUSTOMER NEED

PILOT LAUNCH

WHY FACEBOOK COMMERCE?

Facebook Commerce is eCommerce with opportunities magnified by social leverage

FACEBOOK ACTIVE USER TIMELINE

WEB BRANDS BILLIONS OF USER MINUTES (U.S.)

30 MILLION ACTIVE USERS IN THE UK

SOURCE: WWW.SOCIALBAKERS.COM

$34 BILLION

SOURCE: WWW.SOCIALCOMMERCETODAY.COM

20 MILLION APP INSTALLATIONS PER DAY

350 MILLION MOBILE USERS

130 FRIENDS

SOURCE: FACEBOOK

SOURCE: ME

117% ADDITIONAL AMOUNT A FAN WILL SPEND

“LIKE” 51% INCREASED CHANCE OF PURCHASE

30%-200% COMPANY REGISTRATION INCREASE

SOURCE: ECONSULTANCY, SOCIALCOMMERCETODAY

DRIVES E-COMMERCE TRAFFIC GROWTH

LOCATION WHERE CUSTOMERS SPEND A LOT OF TIME

DRIVES LOYALTY SALES

INCREASES PROBABILITY OF “WORD OF MOUTH” SALES

F-COMMERCE INDUSTRY ADOPTION IS ACCELERATING

MOBILE ADOPTION OF FACEBOOK IS INCREASING

CUSTOMER CENTRIC PLANNING

Implementing services which make sense in a social platform setting

STORE THE ONLY OPTION?

R & D CUSTOMER SERVICE MARKETING

CONCEPT GENERATION

INSPECT AND ADAPT

COMPONENTS

STORES

DEALS

CREDITS

CHECK IN

LOGIN

OPEN GRAPH

LIKE

OPEN GRAPH API

ADVERTISING

MARKETING

MEASUREMENT

KEY PERFORMANCE INDICATORS

THINGS I HAVEN’T COVERED

BUT YOU STILL NEED TO CONSIDER…

PRODUCT SELECTION HOSTING PAYMENT F8 (HTTP://WWW.FACEBOOK.COM/F8)

QUESTIONS

VISIT FACEBOOK.COM/VALTECHUK JONATHAN.COOK@VALTECH.CO.UK

EXHIBITING AT STAND 201