Simplicity is a clear view of patient care and how our customers use technology

Philips: sense and simplicityAt Philips Medical Systems Canada, good service and support do not end when the decision to choose

Philips is made. The relationship Philips seeks with its clients stretches beneficially for both, far beyond the

traditional bounds of vendor and customer.

“It’s a philosophy we’ve consciously embraced over the past few years, at all levels of Philips,” says Vice

President John Cieslowski. “We concern ourselves from day one – not just with providing a hospital or clinic

or other healthcare facility client with state of the art equipment, but also with how that equipment is

supported. That philosophy is based on the awareness that hospital needs are constantly changing and so,

too, is technology. Consequently, the relationship we strive to have with our clients is a very flexible one.”

Philips has been fostering adaptable relationships that have customers responding in growing numbers,

vaulting Philips towards the Number One position in the Canadian medical systems marketplace. “We’ve

enjoyed that success, I think, partly because being partner oriented and flexible builds trust. And that has

benefits both to us and to the hospital,” says Cieslowski. “If you trust someone, then that tends to lead

to a long-term relationship. So for us, having comfortable, lengthy connections with clients helps Philips

attract better quality employees who are not worried that a short, up and down, market cycle is going to

result in loss of employment. They can spend the time it takes to properly look after the changing needs

of our customers.”

Philips provides its support not just to a customer’s operational and technical people, but also to

management – from the chief financial officer and the head of human resources, to the CEO and the board

of directors. “We are prepared to help clients at all levels modernize their medical systems,” says Cieslowski.

– John Cieslowski, Vice President, Philips Medical Systems Canada

John Cieslowski, Vice President, Philips Medical Systems Canada

Thin-client computing for the PACS user improves performance

Computed tomography (CT) imaging at The Credit Valley Hospital, near Toronto, has emerged from a

systems upgrade in the caring hands of Philips Medical Systems Canada. Like many a discharged patient, it’s in

thinner, but far better condition. “Credit Valley has two Philips Brilliance CTs – one a 16-slice and the other

a 64-slice – but now we have linked both to what’s known as a thin-client portal server,” explains Philips CT

product specialist Michael Regan. “That server holds all of the CT clinical software applications that used to

be loaded on every workstation, in effect leaving the workstations as ‘thin’ clients of the server.”

That means the much more powerful server is now doing all the

‘heavy lifting’ of processing the CT images. This greatly facilitates

clinician access to the images from any computer, laptop, tablet, or

other remote device they can connect to the hospital information

system.

From just about anywhere, including home, they can go online via the

internet and open up the portal, which functions as a gateway to

those images – and all the other features they could find before only

by sitting at the workstations. “Because the portal server is doing the

bulk of the work, it also means that the visualization or appearance of clear CT images on those remote thin

clients happens much faster,” says Regan. “And that solves the problem of older, remote-access systems.

They were quite slow at reconstructing the images.”

Radiologist Dr. Stephen Florence, the medical director of CT in Credit Valley’s diagnostic imaging

department, likes all that new accessibility and speed. “We’re the Philips beta test site for this portal concept.

We’ve been using it now for more than a year and it is working very well,” says Dr. Florence. “The biggest

advantage is that the portal has the Philips comprehensive cardiac package on it, so now we can look at the

heart without having to go way down the hall and maybe line up to use the workstation. I can access all the

cardiac package’s features right from my desktop. And as we add more and more packages to the system,

like virtual colonoscopy, for example, that will become even more of an advantage.”

A helping hand

Dr. Matt Downey, medical director of

diagnostic imaging for Quinte Health

Care, in Belleville, Ont., says that more

than three years of solid after-sales

support by Philips has enabled the

four-hospital regional institution to

both streamline its workflow and

greatly expand the use of CT in

Eastern Ontario.

“Philips has been extremely helpful

– first with the CT equipment

installation itself and then with the use

of our CT applications. And in the

process they have also kept us on the

leading-edge of CT technology.”

Dr. Downey cites the approach

Philips took when it helped Quinte

Health Care install a second Brilliance

CT at its Trenton site to complement

the 64-slice Brilliance machine in

Belleville.

“When we negotiated our original

deal three years ago, it was to be a

basic 6-slice CT. What we received

from Philips for Trenton was a 16-slice

CT that’s far more sophisticated and

functional than other machines that

were leading-edge when we

conducted our orginal due diligence for

these CT purchases.”

Simplicity is results where and when you need thembecause with Brilliance, better patient care is everywhere

Dr. Matt Downey, Rita Downhill, TechsShannon Rodgers and Cathy Tomaso.

Dr. Stephen Florence, MedicalDirector CT, Credit Valley Hospital.

Philips Brilliance CT

Count on Philips for top-level technology, along with planning and installation services

When choosing ultrasound machines, Canada’s largest partnership of radiologists went with Philips.

Medical Imaging Consultants (MIC) consists of approximately 70 radiologists and is Canada’s largest

private radiology partnership. MIC owns and operates five major

clinics that provide “imaging excellence” in a full range of modalities

to patients and physicians in the Edmonton area. In ultrasound alone,

MIC performs approximately 100,000 exams annually. So when MIC

makes an ultrasound purchasing decision it will likely get the attention

of others in the radiological community.

“A few years ago, after a comprehensive review of ultrasound

technology available in the marketplace, we purchased 16 general

ultrasound (iU22) and 5 cardiac ultrasound (iE33) machines, certainly

one of the largest ultrasound sales Philips has made,” says Ivan Olsen, CEO of MIC. “Since then, our

radiologists have indicated they are very happy with the performance of the Philips machines. We certainly

have the confidence to deal with Philips for additional equipment when the need arises.”

What’s keeping Philips popular with MIC, however, is not just its ultrasound technology but its whole

approach to doing business.

“Over the course of the first six months of 2007, MIC converted its enterprise to digital imaging

technology, so we could eliminate film and put all our imaging on PACS. Philips was one of the

vendors who played a very significant role in making that happen,” says Olsen. “We bought our fluoroscopy

and other digital equipment from Philips, and they were also very much on the ball when it came to planning

the installation of the equipment and meeting deadlines.

“To their credit, their sales people don’t abandon you as soon as the sale is secured,” adds Olsen. “If

something needs fixing throughout the product’s life cycle, they don’t argue; they just step right in and get it

done. When your organization is investing millions of dollars in imaging equipment, those are the kind of

people you want to do business with.”

Simplicity is confidence you're getting complete and accurate diagnostic for every patient every time

Dr. Trevor Horwitz, Radiologist,Medical Imaging Consultants.

Leading-edge 3D echocardiology

Transesophageal echocardiography, or

TEE for short, a method of examining

the heart with ultrasound, became a

lot more attractive in June, when

Philips announced its new Live 3D TEE

probe. “This new development has the

potential to give us a quantum leap in

information – and then become the

standard of cardiac care,” says Dr.

Harry Rakowski, a senior cardiologist at

the Toronto General Hospital, and the

development director of the Peter

Munk Imaging Centre.

“With this technique, the TEE

probe is put in the esophagus (the

swallowing tube) of a sleeping patient

in the operating room, and that allows

you to get high resolution pictures of

the heart because you do not have

intervening chest and lungs in the

way,” explains Dr. Rakowski. “Until

now, those pictures were only

two-dimensional. But the new probe

will give you live, three-dimensional

images in spectacular detail – to the

point, for example, of being able to

see where the small sutures are in an

implanted mechanical heart valve.”

Philips iU22 Ultrasound System

3D imaging results in faster, safer procedures

Three-dimensional imaging is helping radiologists expand the range of procedures they do – resulting in

quicker treatment and better outcomes. “Our older patients, in particular, are benefiting because by using

the new 3D applications we have on our imaging equipment, we are finding new ways to do more

complicated treatment procedures and to do them faster,” says Dr. Ferguson, divisional head of vascular &

interventional radiology at Atlantic Health Sciences Corp., based in Saint John, N.B.

The imaging tools Dr. Ferguson and his Atlantic Health colleagues have at hand include the Philips Allura

FD20, an advanced x-ray machine that comes with “three-dimensional rotational angiography,” or 3D-RA for

short. This 3D-RA capability improves significantly on the two-dimensional, or 2D imaging, that has

traditionally guided angiographic interventions. In vessel-reinforcing stenting procedures for instance, 3D gives

clinicians a much more complete picture of what life-threatening embolisms or blockages in the vessels look

like and where they are. So interventions can be mapped out and planned more accurately – with the result

that interventionalists can usually go in, remove the threat, insert the stent, and get out far sooner, all with

less risk to the patient.

“What we can say for sure is that technologies like 3D-RA are allowing us to expand the boundaries of

patients that we can treat – especially older patients who have complex morbidities and histories,” says Dr.

Ferguson. “It’s a known fact that the longer a procedure takes, the higher the risk is of complications setting

in. The 3D technology helps us make procedures faster and safer with the usual result of a shorter hospital

stay. So in that sense we are definitely improving outcomes.”

Simplicity is treating more patients with superiorinterventional imaging and live 3D guidance

Expanding the medical envelope

Precise, 3D imaging is enabling

physicians to perform new and

innovative procedures. An example

includes a minimally invasive bone-

cementing procedure known as

kyphoplasty.

Kyphoplasty is used when someone

has suffered bone deterioration of the

vertebrae – often through osteoporosis

or bone cancer. To remedy the

condition, the physician, guided by the

3D-RA images, navigates a needle into

the centre of the collapsed vertebrae

and then inflates a small balloon, which

pries the collapsed bones open like it

would a clamshell. The space is then

filled with cement.

“What’s crucial during the

procedure is to accurately assess the

position of that cement and prevent it

from touching the spinal cord, as this

can cause pain, altered sensation, or

even very rarely, paralysis,” explains

Dr. Ferguson. “What the 3D-RA

allows is a three-dimensional, real-time

digital re-construction during the

procedure, so we can see from every

angle exactly where that cement is

going–and not going.”

Interventional Staff, Saint JohnRegional Hospital.

Flexibility makes a world of difference in General X-ray

You’re more likely to make a team if you can play more than one position. That’s an old sports adage that’s

quickly gaining currency with diagnostic imaging decision makers too. Indeed, selectors at Markham Stouffville

Hospital, just northeast of Toronto, put the new Philips

MultiDiagnost (MD) Eleva flat detector x-ray machine on the

hospital roster, very much because it is a flexible player.

“The MD Eleva is called MultiDiagnost for good reason,” says

Michael Rice, Philips’ general x-ray sales specialist. “The

reality in Canada is that what customers are called to do in

their R&F rooms (radiology and fluoroscopy) is really

changing. The number of gastric examinations is diminishing,

while the spectrum of other procedures is widening. That

flexibility is really the forté of this equipment.”

That’s not to say that Markham-Stouffville made

a snap judgment.

“We did our due diligence process

Simplicity is improved efficiency and produ

Philips MD Eleva

involving our whole team in making the decision and picking Philips,” says Andrea

MacKenzie, Markham Stouffville’s manager of diagnostic imaging.”

Much like a professional baseball team might size up its new players, MacKenzie

says her team applied four major criteria to decide which x-ray player would win the

nod: “Vendor characteristics, financial and contractual, service and support, and finally,

product strength, were the four factors we considered.”

The ‘we’ making the call for Markham-Stouffville included not just hospital

management, but also the hospital’s radiologists, x-ray technologists, information

technology staff, radiological information specialists, and PACS operators.

“We had input from everybody and from

every perspective, and that’s how we came

to choose Philips,” says MacKenzie.

One perspective that counted most in

Philips’ favour was Eleva’s digital capability.

“One of the major competitive advantages

Philips had was that with the Eleva, we could

send fluoroscopy images digitally and directly

to our PACS system for distribution,” says

Lynne Campkin, director of diagnostic and

respiratory services at Markham Stouffville. “The Philips Eleva, is a multipurpose room

with a flat detector and we could reduce the amount of radiation that’s needed,

without compromising the image quality.”

For its part, Philips sent its own installation team onto a field of play that was

bounded by tight deadlines.

“Our project management team pulled out all the stops in order to meet their

time lines,” says Rice. We have a project manager

who can call all the necessary Philips resources to

the table: the staff who co-ordinate the delivery of

the equipment, the engineers who do the installation,

and then come our application people who do the training on

the site. So what we’re really providing is a quarterback for the team.”

With an attitude that’s as flexible as the Philips equipment.

“Philips has the resources and the customer focus to meet the commitments

they make,” says MacKenzie. “They bent over backwards to help us with a very

difficult situation that we ourselves had created. We weren’t just installing the MD

Eleva, we were doing multiple installations and renovations to the hospital at the

same time. So Philips worked hard with us to co-ordinate all that effort and our

facilities folks loved to work with them as a result.”

And not just during the week.

“The one weekend in particular that I recall most, the Philips installation people

worked almost 24 hours on the last night, right around the clock in order to meet

our deadline,” says Campkin.

There are no more versatile and dedicated team players than that.

When the going gets hot, the cool keep going

It was a hotly contested request for proposal. But in the end,

Philips’ powerful mobile fluoroscopy system, the BV Pulsera

and its rotating anode technology with the power to see

through virtually any patient, won the nod.

“We chose Philips, number one because of the image

quality,” says Bill Brodie, technical director of diagnostic

imaging at Halton Healthcare Services based in Oakville,

Ontario. “But number two was definitely the ease of

operating it and learning how to use it. Our technologists

found it simple and easily understood. Also, it has a small

footprint, so it fits with our ergonomics.”

“It uses a very low level of radiation,” explains Brodie.

Equally important, Brodie says the Pulsera’s capabilities are

a good fit with the surgical procedures often done at Halton,

which require careful guidance, including hip and other joint

replacements, cardiac pacemakers, and “PICC” lines

(peripherally inserted central catheters) that deliver

chemotherapy or other drugs to specific organs.

On the integration front, the Pulsera was readily

connected to the PACS. “Pulsera meets the DICOM

communication standard, and its images are digital, so that

integrating it and building our PACS became that

much easier.”

All those benefits have pleased not only Brodie and his

radiology colleagues, but other departments, too.

“It’s been really well accepted by the surgeons. They are

very happy with the quality of the imaging, the maneuverability,

and the field of vision they see in the operating room,” says

Brodie. “I even had an orthopaedic surgeon stop me in the

hall to compliment me. And that doesn’t happen every day.”

Bill Brodie with Technologist Lisa Sharp.

Dr. Michael Steirman, Penny Kaminski,and Andrea Larman-MacKenzie.

ctivity through digital workflow solutions

Simplicity is making hospitals feel less like hospitals

Patient visits brighten with Ambient Experience

Soldiers’ Memorial Hospital in Orillia, Ont., is shining a new light on the Philips Ambient Experience. In June,

the hospital opened its new MRI suite, the first in the country to fully embrace the Ambient Experience –

with patient-calming interior design, ambient lighting, and patient selected images and soothing scenes.

The new MRI suite at Soldiers’ has added another dimension to its patients’ visits. The hospital’s

Ambient Experience MRI suite, which sits adjacent to the

new six-storey patient care tower, lets in sunshine from

above through a suite-encompassing skylight.

But it is inside the examining room where the patient

experience changes the most. As never before, patients can

control the environment of the examination room – by

selecting its lighting from a range of soothing pastels, picking

music to accompany calming seascapes, mountain vistas, and

other scenes or even cartoon animation, all projected on the

walls and ceiling.

“Thanks to this suite, we’ve become a state of the art diagnostic centre,” says Gini Stringer, board chair

of Soldiers’ Memorial Hospital Foundation and cancer survivor, who has experienced firsthand the diagnostic

capabilities of Soldiers’ MRI.

The promise of working in such an advanced environment is what Maida Jeraj, MRI charge technologist

and overseer of the Ambient suite, admits attracted her to Soldiers’. “In 25 years I’ve seen a lot of MRI

centres and by far this is the prettiest one.”

“With its muted tones and lighting, patients tell me it doesn’t feel clinical. Also this new scanner and how

it will be linked in with our radiological information and PACS systems, makes for a happy staff too. So it is a

real privilege to work here.”

“We chose Philips first of all because of the excellence of their equipment, but the Ambient Experience

aspect of it was also very important because it fit right in with our aim to be patient focused in everything

we do,” says David LaFleche, the director of diagnostic imaging.

Calming for kids

As comforting as the Ambient

Experience can be for adults, fidgety

or fearful children can be quite a

different matter.

“The children we examine are

either those who we need to put

under general anesthetic in order to

keep them still enough to capture clear

images, or those we sedate, or those

who are perhaps older and can lie still

at least for a short period of time,”

explains Dr. Paul Babyn, radiologist-in-

chief at The Hospital for Sick Children

(SickKids) in Toronto.

So, with two out of three patient

categories needing drugs before

examination, Dr. Babyn and SickKids,

naturally, were interested in an

alternative approach.

“We realized that a more

welcoming and interesting environment

could distract them and make children

less concerned. We found the MR

Ambient Experience met all our needs.”

Consequently, SickKids is the

second Canadian site, along with

Soldiers’ Memorial Hospital in Orillia,

to go Ambient. Already converted is

SickKids’ 1.5 Tesla MR suite. Soon to

join it will be the new 3 Tesla suite

expected to be operational later

this year.

Dr. Paul Babyn, Radiologist-in-Chief atThe Hospital for Sick Children.

Children, like Kenny McIssac of Orillia, feel morerelaxed in the Ambient Experience environment.

Ambient Experience projection

North Bay General’s iSite PACS provides anytime, anywhere viewing

Unlike the waves that sometimes churn the waters of nearby Lake Nipissing, wavelet-based iSite PACS

technology from Philips has swept through North Bay General Hospital (NBGH) without rocking the boat.

“We’ve been live with iSite for over a year now and overall it has been a very smooth transition,” says

Brenda Monahan, the PACS/RIS co-ordinator at NBGH. “Our physicians, in particular, have really embraced

the technology. They now have instant access to all the images they want at

their fingertips – in their offices, in the clinics they work in, and just about

anywhere else in the hospital.”

Quick access to the PACS (Picture Archiving and Communications System)

results from an ingenious method of distributing the images. Instead of trying

to move whole or even compressed, network-choking images around, the

iSite system breaks images down into small, mathematically encoded

wavelets. These are re-assembled for quick viewing at the other end, even

on regular PC desktops and laptops, with no loss of data.

“We’ve seen improvements, as a result, not only in the workflow of our diagnostic imaging department

and our radiologists, but also outside the hospital, as we are a district referral centre,” says Monahan, a

former nuclear medicine technologist. “It was really quite surprising how fast the benefits started to roll in

from iSite.”

But those quick returns are the result of some earlier painstaking help from Philips.

“When we became the vendor of choice through North Bay’s RFP (request for proposal) process, we

spent a lot of time working on their technical needs, but also working with the community and within the

hospital to help them gain acceptance for their PACS,” says Stephen Mayer, account manager for healthcare

informatics at Philips.

Simplicity is providing enterprise-wide clinical information to optimize patient care

Xcelera, for extra efficiency

in cardiology

The Philips portfolio of Xcelera,

Cardiology Image Management System,

is now bringing new cardiac

department efficiencies to more than

1,500 installations worldwide.

Among them, the Xcelera

Cardiology PACS system installed at St.

Michael’s Hospital, in Toronto, has

been enabling its users for the past

three years to quickly create, review,

and distribute echo, cardiac, and soon

vascular ultrasound reports – all from a

single workstation.

“It is easy to see why Xcelera is so

popular,” says cardiologist Dr. Stuart

Hutchison, St. Michael’s director of the

echocardiography and vascular

ultrasound labs. “We were able to

generate reports before using a digital

network, but it was time consuming.

Xcelera is considerably more efficient,

and its connectivity with the hospital’s

IT system is truly seamless.”

Summing up his relationship with

Philips, Dr. Hutchison simply says: “It’s

excellent; never had a bad day.”

Brenda Monahan, PACS/RISCo-ordinator at NBGH.

Philips Healthcare Informatics

Clear images, exact locations, using SPECT/CT

“Nuclear” medicine is no longer “Unclear” medicine, as nuclear medicine’s detractors used to wryly observe.

Not for an estimated 2,600 patients a year in Edmonton’s Capital Health region, at least. Since early this

year, radiologists at Capital Health’s Royal Alexandra Hospital have been spotting tumours – and other hard-

to-see abnormalities – with greater precision than ever before. They’re doing it through the remarkably keen

eyes of a Philips nuclear medicine machine, the first of its kind in

Canada. It combines a special SPECT (single photon emission

computed tomography) gamma ray camera with an adapted 16-slice

CT scanner.

The gamma camera visualizes the workings of an organ or an area

of tissues, while the CT scanner pinpoints their location in the patient’s

body. Together, the technologies provide for better diagnosis and

swifter, more appropriate treatment.

“Anybody who has seen this technology is overwhelmed by how

clear the images are and how cool it is to use,” says radiologist Dr.

Michael Hoskinson, clinical specialty coordinator for nuclear medicine at Capital Health. “You can hold a little

hot dot over something on the image, and show surgeons and other physicians exactly where that thyroid

tumour is, and they say oooh, we had no idea it was there.”

“SPECT images do a fine job of showing how that organ and abnormality is functioning, their resolution

isn’t very high,” explains Hoskinson. “But when you apply high-resolution CT to those images, you in effect

correct them. You still get to see the SPECT functionality, but now you see very clearly what you’re looking

at and where it is.”

Simplicity is the shortest distance to diagnosis

Light at the end of the tunnel

Not quite so clear is what the future

holds for Capital Health’s SPECT/CT –

and that’s a good thing, says Dr. Bill

Anderson, the region’s clinical director

of diagnostic imaging.

“The future possibilities are

endless,” says Dr. Anderson, pointing

out that the Philips SPECT/CT

machine, as one of just a few in the

world, will also go to work for the

Molecular Imaging Institute, a joint

initiative between Capital Health and

the University of Alberta, where plans

call for it to help researchers “...further

advance diagnostic imaging, improving

diagnosis and patient care for years

to come.”

But it will remain rooted in the

daily realities of clinical care.

“The SPECT/CT is doing regular

clinical work right now, and pretty

much every day we are finding areas

where it shows new benefits,” says

Anderson. “One of them is how

patients react. Because they can come

in with little preparation, be examined

quickly, and usually don’t have to come

back in to be examined with another

modality, it seems almost magical to

them. It’s as if what they’ve seen on

Star Trek has arrived.”

Patient Danny Steeves and KarenAllred, SPECT/CT Supervisor.

Philips SPECT/CT

Improved breast cancer diagnosis, using MR

There’s one simple fact about breast cancer that gives us more hope at the moment than any other.

“The only means today of reducing breast cancer mortality is an early diagnosis,” says breast surgeon Dr.

Jocelyne Hébert, unequivocally. Dr. Hébert is a member of a Philips-equipped, multi-talented clinical team

devoted to breast cancer patients at a remarkable clinic in Moncton, New Brunswick. In what could well be

a model for similar sized hospitals across the country, the Multidisciplinary Breast

Clinic, based at the 320-bed Georges-L. Dumont Regional Hospital, not only

involves Hébert and two surgical colleagues full time, but also calls on medical

oncologists, radiation oncologists, pathologists, radiologists, nurse navigators, and

family physicians. All are dedicated to early detection, thorough diagnosis, and

swift, effective treatment of the breast cancer scourge.

The Breast Clinic has managed to reduce wait-times of up to six months for

a final diagnosis by more than 75 percent. Once patients are in the clinic doors,

there’s no time wasted either. “A patient at our clinic usually has a complete

workup done within two weeks,” says Dr. Marcel Caissie, the hospital and

Breast Clinic’s chief radiologist. “By then there’s a diagnosis established. The

patients have seen the surgeon and they are ready for treatment, if needed.”

Since the clinic started doing Breast MRI and Breast MRI biopsies in 2004, over 1,000 patients have had

MRI scans or biopsies. And the demand is growing very rapidly – spurred by good results, improving

technology, and most recently by a study in the New England Journal of Medicine that shows MRI scans can

spot tumours that conventional mammograms and Ultrasound miss. “With the upgraded Philips MRI

equipment and diagnosis system, we acquire images with thinner cross-sectional views faster, and this

improves both temporal and spatial resolution,” explains Dr. Caissie.

The upshot is that the Breast Clinic is catching more cancers. And most amazingly, of all cancers found,

the number of Stage 1 tumours detected has risen from spotting them in 43% of examinations done in

2000-2002 to 53% in 2006-2007. This means patients have a much better outcome and chance of survival.

Simplicity is SmartExam: one click to plan,scan and process your MR exam

Dr. Jocelyne Hébert andDr. Marcel Caissie.

MR tools improve workflow

Joseph Brant Memorial Hospital in

Burlington may not be huge, but it has

a big reputation for imaging excellence.

“The hospital has become a

reference site for us,” says Philips

account manager Marcel Trentelman.

“We bring people to Joseph Brant so

they can see how well imaging

workflow can be managed.”

For MRI department boss, charge

technologist Wayne Wilson, what

impressed right from the outset were

the Achieva MR’s reliability and user

friendliness. “We have absolutely

minimal downtime, and we don’t have

to spend months and months getting

someone up to speed on a cryptic

interface,” says Wilson. “I believe the

Philips interface is one of the most

intuitive.” But it is the Achieva’s recipe-

card-like SmartExam protocols that

truly inspire him. They automate steps

for imaging specific parts of the body.

“This product really does as advertised.

When you use the SmartBrain card, for

instance, it doesn’t matter what

position the patient’s head is in, the

system automatically detects the

anatomy and compensates for the

angles. The cards standardize the work

and yet are very simple to use.”

Wayne Wilson, Charge Technologist atJoseph Brant Memorial Hospital.

Achieva 1.5T

The future is bright…

Interested?

Would you like to see your healthcare facility featured in future publications?

Please submit your customer stories to us.

We would be glad to hear from you.

Philips Medical Systems is part of Royal Philips Electronics

© 2007 Philips Electronics Ltd. All rights reserved.

Philips Medical Systems Nederland B.V. and its affiliates reserve the right to make changes in specifications and/or to discontinue anyproduct at any time without notice or obligation and will not be liable for any consequences resulting from the use of this publication.

Printed in Canada August 2007.

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