BRAND SIMPLICITY
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Lunch + Learn, 11/30/11 BRAND SIMPLICITY
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Siegel+Gale is a global strategic branding firm committed to building world-class brands through elegantly simple, unexpectedly fresh strategies, stories and experiences. We deliver comprehensive services in brand development, simplification, research and digital media. Since our founding by brand sage and simplification pioneer Alan Siegel in 1969, Siegel+Gale's mantra has been "Simple is Smart." We begin every engagement with research, then thoroughly meld strategic and creative thinking to deliver brand experiences that stimulate the senses, engage the emotions and help our clients realize their full potential.
Transcript of BRAND SIMPLICITY
Lunch + Learn, 11/30/11
BRANDSIMPLICITY
We surveyed:
+ United States+ United Kingdom+ Germany+ United Arab Emirates
+ Saudi Arabia+ India+ China
Our findings reveal…
Simplicity pays
Consumers will pay a premium for simplicity
Depending on the industry, between 7% and 19% of people, globally, are willing to pay more for simpler experiences and interactions. The amount varies by industries, but is significant.
Simplicity is a smart investment
A portfolio comprised of the publicly traded stocks of the top 10 brands in the Global Brand Simplicity Index significantly outperforms both the Dow and S&P 500 over the past three years.
Business are leaving profits on the table
American businesses stand to capture over $27B a year
Simplify and you shall receive. The health insurance industry could stand to capture the most, more than $4.3 billion to be precise, through clearer, understandable communications.
Global winners + losers
Technology, retail and fast-food brands dominate the Global Top 10
Global Top 10 BrandsIntuitive experiences and design, both online and in-store, are notable attributes of the brands in this year’s top 10.
The bottom 10 global brands were seen as under-delivering on their promises to customers
Global Bottom 10 BrandsCar rental services and insurance cluster at the bottom of the brand simplicity index.
to view a complimentary copy of the study
Click here
Siegel+Gale is a global strategic branding firm.
We build world-class brands through elegantly simple, unexpectedly fresh strategies, stories and experiences.
New YorkLos AngelesSan FranciscoLondon
DubaiBeijingShanghaiHamburg
www.siegelgale.com to learn more
