Lunch + Learn, 11/30/11

BRANDSIMPLICITY

We surveyed:

+ United States+ United Kingdom+ Germany+ United Arab Emirates

+ Saudi Arabia+ India+ China

Our findings reveal…

Simplicity pays

Consumers will pay a premium for simplicity

Depending on the industry, between 7% and 19% of people, globally, are willing to pay more for simpler experiences and interactions. The amount varies by industries, but is significant.

Simplicity is a smart investment

A portfolio comprised of the publicly traded stocks of the top 10 brands in the Global Brand Simplicity Index significantly outperforms both the Dow and S&P 500 over the past three years.

Business are leaving profits on the table

American businesses stand to capture over $27B a year

Simplify and you shall receive. The health insurance industry could stand to capture the most, more than $4.3 billion to be precise, through clearer, understandable communications.

Global winners + losers

Technology, retail and fast-food brands dominate the Global Top 10

Global Top 10 BrandsIntuitive experiences and design, both online and in-store, are notable attributes of the brands in this year’s top 10.

The bottom 10 global brands were seen as under-delivering on their promises to customers

Global Bottom 10 BrandsCar rental services and insurance cluster at the bottom of the brand simplicity index.

to view a complimentary copy of the study

Click here

Siegel+Gale is a global strategic branding firm.

We build world-class brands through elegantly simple, unexpectedly fresh strategies, stories and experiences.

New YorkLos AngelesSan FranciscoLondon

DubaiBeijingShanghaiHamburg

www.siegelgale.com to learn more