Sign & Facade @ Seminarie Pre-, To-, In-store en Retail Detail
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Transcript of Sign & Facade @ Seminarie Pre-, To-, In-store en Retail Detail
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to improve your visibility
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Exterior signage, because it works
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Tip1. Exterior signage, because it works.
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Tip1. Exterior signage, because it works.
Survey: 7203 first time customers, each within 30 to 45 days after the installation of a new sign.
“How did you learn about us?”Your sign 46%Word of mouth 38%Newspaper advertisement 7%Yellow pages 6%Radio Commercial 2%Television Commercial 1%
bron: Signtronix Consultancy survey.
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Tip1. Exterior signage, because it works.
Increases store trafficBoosts store sales24/7 Advertising. One time costLow cost per impressionCreates impulse sales
source: Signtronix Consultancy survey
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Tip1. Exterior signage, because it works.
68% of purchases were unplanned during major shopping trips and 54%on smaller trips
source: Research University of California at Berkeley(30.000 purchases of 4.200 cities in 14 cities)
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Tip1. Exterior signage, because it works.
motorists impulse stops
Shopping Center - >37.000m² 20%- between 9.000 – 37.000m² 25%- ≤9.000m² 35%
Convenience Market 40% Discount/Warehouse store 20% Fast Food Restaurant 40% Sit Down Restaurant 15% Service Station 45% Supermarket 20%
source: Institute of Transportation Engineers (ITE)
selected business types
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Rebrandto dynamise
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changemakescurious
Tip 2. Rebrand to dynamise.
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Use your building
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Tip 3. Use your building.
Customers don’t have the time to ‘read’ into the store
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Tip 3. Use your building.
Important: the TITLE the COVER of your book
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Accentuateyour entry
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Don’t oversize,think strategic
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Tip 5. Don’t oversize, think strategic.
Think big, but don’t oversize It looks cheap It’s not allowed The fewer words, the better
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Tip 5. Don’t oversize, think strategic.
Traffic flow Kind of traffic Implementation of your signage
in the landscape
Strategic placement =
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Be consequent
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Choosenew techniques
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DigitalscreensDigitalscreens
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LED
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Big windowprinting
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Solarenergy
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Use flexiblemessaging
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Tip 8. Use flexible messaging.
Stop trottoir Digital signing Temporary removable banners Dynamic window printing
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Digitalsigning
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Temporaryremovable
banners
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Dynamicwindow printing
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Talk to authorities
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Tip 9. Talk to authorities.
Town planning and administrational restrictions
Fast opening causes problems
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Work withthe leading company
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Tip 10. Work with the leading company.
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www.sign-facade.be