Short Presentation Titletimoelliott.com/blog/docs/ukisug13.pdf · Unlocking the value of “Dark...

Analytics Keynote

“73% of keynote speakers know that the best way to get anaudience’s attention is to present a useless factoid”

Timo Elliott, Innovation Evangelist, SAP

@timoelliott

Questions!

QuestionRater.com/ukisug13


“Every company is an IT company,every budget is an IT budget”


SMAC* Down!*Social, mobile, analytics, cloud

“The real and virtual world will be one, consumer IT andorganizational IT will be one”


What Should You Do?

DIGITALIZEBUSINESSPROCESSES

PURSUEDIGITALBUSINESSMODELS

COMPETE FORBUSINESSMOMENTS


YASOHMDTIITW*

Bit, Byte, Kilobyte, Megabyte,

Gigabyte, Terabyte, Petabyte,

Exabyte, Zettabyte, Yottabyte….

* Yet Another Slide On How Much Data There Is In The World

Brontobyte or Hellabyte

© 2013 SAP AG. All rights reserved. 9Public

Information becomes what you sell…

ii i

BusinessownershipBusinessownership

ITownership

ITownership

HBR: “Analytics 3.0”

Descriptive:What happened?

Diagnostic:Why did it happen?

Predictive:What will happen?

Prescriptive:How can wemake it happen?

Analytic maturity

HindsightHindsight InsightInsight ForesightForesight


No Analytics? Welcome to the HIPPO

Nucleus Research, Gartner, Fortune Magazine Forrester Research

Unlocking the value of “Dark Data”

10%

75%

Use AnalyticsToday

NeedAnalyticsby 2020

Ability to manage andconsume all data isgetting harder

Not utilizing allthe information

out there

Not leveraging the power ofcollective insight

Missing newinsights

IT is not agile enoughand the business wantsto get involved

=On average, companies only use 12% of their data.

“Big Data”

Transactions,Interactions,Observations

Transactions,Interactions,Observations

Map Reduce/ Hadoop / NoSQL

Map Reduce/ Hadoop / NoSQL

Data ScientistsData Scientists


Big Data Enterprise Data Warehouses

Scott Sandford,NASA Ames

Research Center


Slide by Mark Madson, Third Nature Inc

16

Google Spanner

“NoSQL” is out, “NewSQL” is in…

“Data is stored in schematized semi-relationaltables… Spanner supports general-purposetransactions, and provides a SQL-based querylanguage”


Imagine if Your Apps Looked Like a DW to BI Tools

SAP HANA

SAP HANALive

(VirtualData Model)

CustomerService

Risk ManagementTeam

Finance andOperations

AccountAdministration

ExecutiveManagement

Customers Channel Suppliers Accounting ForecastingInventory Products Pricing Planning


Data Warehouse? Yes, But “Logical”

Real-Time Data Processing PlatformFewer Layers Same Core Data Simpler Landscape

Analyze &Transact inReal-time

Spec

ialty

Anal

ytic

Dat

abas

es

Trad

ition

alD

atab

ases

&So

lutio

ns SAP RTDPTransact

Analyze

Edward James Snowden

Edward Joseph Snowden


Information Steward 4.2

Data Quality Advisor

Assess Recommend Tune

Data Profiling

Content TypeDiscovery

Validation Rules

Cleansing Rules

Match Rules

View Before /After Results

Fine Tune WithWhat-If Analysis

Publish Rules

Redundancy Profiling

Address ProfilingValidate address data

Dependency ProfilingIdentify attribute-levelconnections in data.(Normalization rules practice)

Redundancy ProfilingIdentify degree of duplication

Uniqueness ProfilingIdentify non-unique data

Drill down toduplicate andnon-duplicate

records


KPIs Drive Behavior


But It’s Not About Technology

“The stone age wasmarked by man's cleveruse of crude tools; theinformation age, todate, has been markedby man's crude use ofclever tools.”


People Are The Most Important “Technology”It takes expertise and creativity to turn technology into business innovation

80% of CEOs think they deliver a superior customerexperience

Source: The New Yorker

-- but only 8% of customers agree.


Engage Your Fans Does This Apply To You?


Add Customer Value in Real-Time


Optimize The Customer Experience With“Playnomics”


Perfect Your Pricing and Packaging


Help Your Partners Sell More


Make Yourself Invaluable


Give Your Executives Deep Visibility


“Data-driven decision makingplayed a huge role in creating asecond term for the 44thPresident. In politics, the era of bigdata has arrived.”

- Time Magazine

Engage Your Fans


Track Who Likes Your Products (And Why, AndWhen…)


Track Your Sports Stars


Engage Your Students

“In the past five years, taxpayers havespent $9Bn on college students whodrop out before year two”


Learn Then Act“Saving 1% in Student Retentioncan save my University’s bottomline $1M a year”

By 2017, there will be close to $11 Billion in revenue from35-million homes using home automation platformsacross the globe.

Source: GIGAom, 2013

http://gigaom.com/2013/09/01/last-week-on-research-smart-homes-and-the-internet-of-things/

Wearable devices have grown by 2x month over monthsince October 2012.

Source: Mary Meeker’s Internet Trends, 2013

Photo: Intel Free Press

http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2013


“We’ll put morecomputers in ourlaundry in a weekthan we’ve used inour lifetime so far”

Gartner


The “Datification” of Daily Life


Never Lose Anything Again


Track Your Health


You Are Being Watched


Is Your TV Spying On You?


Discover Hidden Trends

54


Optimize Maintenance


Aggregate Insights


Faster Iterations


Experience IntelligenceCenter

Event InterceptionBusiness Transformation

Make People Happy

S1

http://www.sustainy.com/wp-content/uploads/2009/05/florida-disney-world-epcot-center.jpg

http://disney-desktop-wallpaper.com/walt-disney-world/mickey-sorcerer-hat.jpg

S1 I818297, 09/06/2010


Make People Happy


Develop Your Data Scientists

Kaoru Kawamoto – Japan’s First “Data Scientist of the Year”


What, When, and Where


Custom Visualization With Lumira


Lumira and Visual Enterprise


Mapping As New Analytical Tool (ESRI)


Do Everything Faster

~$645kin annual labor costsavings

2 daystime saved inmonthly financialclosing

25x fasterin data extraction,processing andloading times

2

"CFOs can press a button at any timeand see what the month end is goingto look like“

Ignacio Garcia


Collaboration In Business Workflows


Mapping stores on STM linesand stations

• STM Partners’ stores.

Create a Commerce Eco-System


• Interact with consumer in the field• Run mobile marketing campaigns based

on consumer profile and location

• Interact with consumer in real-timeanywhere, anytime.

• Design & run mobile marketing campaignsbased on consumer profile and location

• Analyze consumer behavior in the field

Create a Commerce Eco-SystemA platform for real-time interactivity between consumers, STM and partners

SAP Precision Retailing(On-Demand, Multitenant, High Performance, Scalable)

• Receive information, discounts &Special offers

BI

CRM

Merchants

Outings

Transports

Partners


A Personalized, Multi-Vendor Customer Experience

Valid at this time

For my profile(segments)

In the store(s)nearby

Eligible offers

Top x

What time is it ?Where am I?

What is my personal profile?What is my CRM profile?

Select Rate & Order Deliver & Learn

What are my preferences ?Where am I?

What is my personal profile?What is my CRM profile?

The rating is based on thelearning engine and on thecharacteristics of the shoppingcontext, the consumerpreferences, and the frequencyof presentation.


Business Networks = information Networks

SuppliersBuyers

ProcurementSales

FinanceLogistics

Supply ChainSustainabilityCompliance

Partners

Ariba Network

More than 1M suppliers inmore than 190 countriesaround the world

Transact with suppliers – theNetwork handles over $460billion per year in commerce

Reduce supply costs –customers save a combinedtotal of $82M daily


Adapting to The New World of Analytics


City Year, ASUG Dev Wars


Data Geek Challenge: sap.com/datageek

Unleashing the Power of Collective Insight

Instantly predict market trends andcustomer needs and innovate newproduct and services quicker

Predict demand or supply across yourentire Supply Chain immediately

Provide exactly the right offers andservice levels to every customer

Understand what your customers &potential customers are saying aboutyou, right now

Imagine the potential…

ENGAGE PREDICTVISUALIZE


Directions

DECISIONMAKERDESIGNER

ANALYST

Explore Monitor

Design

Govern DATA Enrich Explain

Plan People

Analytics solutions from SAP

AgileVisualization

AdvancedAnalytics

Big Data

Mobile

Collaboration

Cloud

EnterpriseBusiness Intelligence


Innovation And Design Thinking


Questions!

QuestionRater.com/ukisug13

Thank you

Timo Elliott, SAP

Email: [email protected]: @timoelliottBlog: timoelliott.com


© 2013 SAP AG. All rights reserved.

No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP AG.The information contained herein may be changed without prior notice.

Some software products marketed by SAP AG and its distributors contain proprietary software components of other software vendors.

National product specifications may vary.

These materials are provided by SAP AG and its affiliated companies ("SAP Group") for informational purposes only, without representation orwarranty of any kind, and SAP Group shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP Groupproducts and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothingherein should be construed as constituting an additional warranty.

SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG inGermany and other countries.Please see http://www.sap.com/corporate-en/legal/copyright/index.epx#trademark for additional trademark information and notices.

Wikipedia

Local experts EncyclopediaBritannica

Encarta

Network of TruthAnalogy – Encyclopedias

Business Intelligence Timeline

84

2000-2005 2005-2010 2011

No BI strategy

• No real BI strategy

• IT left to prioritize

• Multiple versions of thetruth

One truth

• VELUX Performance model

• Standard reporting

• One truth

• Anchoring in finance

Future vision

• Extend reporting to moreusers

• Redefine our own role

• More end user flexibility

VELUX deployed our first Global BI solution around 2000 together with the first SAPimplementations

A change in user profiles and patternsOver a period of 7 years we have seen several shifts in our BI user group in VELUX

The shifts seem to happen with shorter and shorter intervals

85

• System Expert• Favored Excel as front

end• Could live with poor

performance• Primarily used data

from SAP

• System Expert• Favored Excel as front

end• Could live with poor

performance• Primarily used data

from SAP

2005”The controller”

• General analyst• Wanted to use web

reports as well• Interested in data from

several sources• Demanded better

performance

• General analyst• Wanted to use web

reports as well• Interested in data from

several sources• Demanded better

performance

2010”The analyst”

• Expecting BI self service• Want’s information on

mobile devices• Not scared of

technology, uses theright tool for the job

• Expecting BI self service• Want’s information on

mobile devices• Not scared of

technology, uses theright tool for the job

2012”You and me”


Advanced Profiling

Redundancy Profiling

Address ProfilingValidate address data

Dependency ProfilingIdentify attribute-levelconnections in data.(Normalization rules practice)

Redundancy ProfilingIdentify degree of duplication

Uniqueness ProfilingIdentify non-unique data

Drill down toduplicate andnon-duplicate

records


Visualization of Data QualityHigh-level balanced Data Quality Scorecard

Dataqualityscore

metrics

Latest qualityscore

Quality trendover time / run

Key QualityDimensions (KPIfor data),customizable


Business Value AnalysisData Quality Financial Impact Calculator

Connect financial ROI to data qualityand information governance initiatives

Understand and demonstrate how baddata effects business bottom line

Identify potential savings using what-ifanalysis of quality level and costs

See drivers and metrics of financialimpact calculation per failure

Short Presentation Titletimoelliott.com/blog/docs/ukisug13.pdf · Unlocking the value of “Dark...

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