Short Presentation Titletimoelliott.com/blog/docs/ukisug13.pdf · Unlocking the value of “Dark...

97
Analytics Keynote “73% of keynote speakers know that the best way to get an audience’s attention is to present a useless factoid” Timo Elliott, Innovation Evangelist, SAP @timoelliott

Transcript of Short Presentation Titletimoelliott.com/blog/docs/ukisug13.pdf · Unlocking the value of “Dark...

Page 1: Short Presentation Titletimoelliott.com/blog/docs/ukisug13.pdf · Unlocking the value of “Dark Data” 10% 75% Use Analytics Today Need Analytics by 2020 Ability to manage and consume

Analytics Keynote

“73% of keynote speakers know that the best way to get anaudience’s attention is to present a useless factoid”

Timo Elliott, Innovation Evangelist, SAP

@timoelliott

Page 2: Short Presentation Titletimoelliott.com/blog/docs/ukisug13.pdf · Unlocking the value of “Dark Data” 10% 75% Use Analytics Today Need Analytics by 2020 Ability to manage and consume

Questions!

QuestionRater.com/ukisug13

Page 3: Short Presentation Titletimoelliott.com/blog/docs/ukisug13.pdf · Unlocking the value of “Dark Data” 10% 75% Use Analytics Today Need Analytics by 2020 Ability to manage and consume

© 2013 SAP AG. All rights reserved. 3

Page 4: Short Presentation Titletimoelliott.com/blog/docs/ukisug13.pdf · Unlocking the value of “Dark Data” 10% 75% Use Analytics Today Need Analytics by 2020 Ability to manage and consume

© 2013 SAP AG. All rights reserved. 4

“Every company is an IT company,every budget is an IT budget”

Page 5: Short Presentation Titletimoelliott.com/blog/docs/ukisug13.pdf · Unlocking the value of “Dark Data” 10% 75% Use Analytics Today Need Analytics by 2020 Ability to manage and consume

© 2013 SAP AG. All rights reserved. 5

SMAC* Down!*Social, mobile, analytics, cloud

“The real and virtual world will be one, consumer IT andorganizational IT will be one”

Page 6: Short Presentation Titletimoelliott.com/blog/docs/ukisug13.pdf · Unlocking the value of “Dark Data” 10% 75% Use Analytics Today Need Analytics by 2020 Ability to manage and consume

© 2013 SAP AG. All rights reserved. 6

What Should You Do?

DIGITALIZEBUSINESSPROCESSES

PURSUEDIGITALBUSINESSMODELS

COMPETE FORBUSINESSMOMENTS

Page 7: Short Presentation Titletimoelliott.com/blog/docs/ukisug13.pdf · Unlocking the value of “Dark Data” 10% 75% Use Analytics Today Need Analytics by 2020 Ability to manage and consume

© 2013 SAP AG. All rights reserved. 7

Page 8: Short Presentation Titletimoelliott.com/blog/docs/ukisug13.pdf · Unlocking the value of “Dark Data” 10% 75% Use Analytics Today Need Analytics by 2020 Ability to manage and consume

© 2013 SAP AG. All rights reserved. 8

YASOHMDTIITW*

Bit, Byte, Kilobyte, Megabyte,

Gigabyte, Terabyte, Petabyte,

Exabyte, Zettabyte, Yottabyte….

* Yet Another Slide On How Much Data There Is In The World

Brontobyte or Hellabyte

Page 9: Short Presentation Titletimoelliott.com/blog/docs/ukisug13.pdf · Unlocking the value of “Dark Data” 10% 75% Use Analytics Today Need Analytics by 2020 Ability to manage and consume

© 2013 SAP AG. All rights reserved. 9Public

Information becomes what you sell…

ii i

BusinessownershipBusinessownership

ITownership

ITownership

HBR: “Analytics 3.0”

Page 10: Short Presentation Titletimoelliott.com/blog/docs/ukisug13.pdf · Unlocking the value of “Dark Data” 10% 75% Use Analytics Today Need Analytics by 2020 Ability to manage and consume

Descriptive:What happened?

Diagnostic:Why did it happen?

Predictive:What will happen?

Prescriptive:How can wemake it happen?

Analytic maturity

HindsightHindsight InsightInsight ForesightForesight

Page 11: Short Presentation Titletimoelliott.com/blog/docs/ukisug13.pdf · Unlocking the value of “Dark Data” 10% 75% Use Analytics Today Need Analytics by 2020 Ability to manage and consume

© 2013 SAP AG. All rights reserved. 11Public

No Analytics? Welcome to the HIPPO

Page 12: Short Presentation Titletimoelliott.com/blog/docs/ukisug13.pdf · Unlocking the value of “Dark Data” 10% 75% Use Analytics Today Need Analytics by 2020 Ability to manage and consume

Nucleus Research, Gartner, Fortune Magazine Forrester Research

Unlocking the value of “Dark Data”

10%

75%

Use AnalyticsToday

NeedAnalyticsby 2020

Ability to manage andconsume all data isgetting harder

Not utilizing allthe information

out there

Not leveraging the power ofcollective insight

Missing newinsights

IT is not agile enoughand the business wantsto get involved

=On average, companies only use 12% of their data.

Page 13: Short Presentation Titletimoelliott.com/blog/docs/ukisug13.pdf · Unlocking the value of “Dark Data” 10% 75% Use Analytics Today Need Analytics by 2020 Ability to manage and consume

“Big Data”

Transactions,Interactions,Observations

Transactions,Interactions,Observations

Map Reduce/ Hadoop / NoSQL

Map Reduce/ Hadoop / NoSQL

Data ScientistsData Scientists

Page 14: Short Presentation Titletimoelliott.com/blog/docs/ukisug13.pdf · Unlocking the value of “Dark Data” 10% 75% Use Analytics Today Need Analytics by 2020 Ability to manage and consume

© 2013 SAP AG. All rights reserved. 14

Big Data Enterprise Data Warehouses

Scott Sandford,NASA Ames

Research Center

Page 15: Short Presentation Titletimoelliott.com/blog/docs/ukisug13.pdf · Unlocking the value of “Dark Data” 10% 75% Use Analytics Today Need Analytics by 2020 Ability to manage and consume

© 2013 SAP AG. All rights reserved. 15Public

Slide by Mark Madson, Third Nature Inc

Page 16: Short Presentation Titletimoelliott.com/blog/docs/ukisug13.pdf · Unlocking the value of “Dark Data” 10% 75% Use Analytics Today Need Analytics by 2020 Ability to manage and consume

16

Google Spanner

“NoSQL” is out, “NewSQL” is in…

“Data is stored in schematized semi-relationaltables… Spanner supports general-purposetransactions, and provides a SQL-based querylanguage”

Page 17: Short Presentation Titletimoelliott.com/blog/docs/ukisug13.pdf · Unlocking the value of “Dark Data” 10% 75% Use Analytics Today Need Analytics by 2020 Ability to manage and consume

© 2013 SAP AG. All rights reserved. 17

Imagine if Your Apps Looked Like a DW to BI Tools

SAP HANA

SAP HANALive

(VirtualData Model)

CustomerService

Risk ManagementTeam

Finance andOperations

AccountAdministration

ExecutiveManagement

Customers Channel Suppliers Accounting ForecastingInventory Products Pricing Planning

Page 18: Short Presentation Titletimoelliott.com/blog/docs/ukisug13.pdf · Unlocking the value of “Dark Data” 10% 75% Use Analytics Today Need Analytics by 2020 Ability to manage and consume

© 2013 SAP AG. All rights reserved. 18

Data Warehouse? Yes, But “Logical”

Page 19: Short Presentation Titletimoelliott.com/blog/docs/ukisug13.pdf · Unlocking the value of “Dark Data” 10% 75% Use Analytics Today Need Analytics by 2020 Ability to manage and consume
Page 20: Short Presentation Titletimoelliott.com/blog/docs/ukisug13.pdf · Unlocking the value of “Dark Data” 10% 75% Use Analytics Today Need Analytics by 2020 Ability to manage and consume

Real-Time Data Processing PlatformFewer Layers Same Core Data Simpler Landscape

Analyze &Transact inReal-time

Spec

ialty

Anal

ytic

Dat

abas

es

Trad

ition

alD

atab

ases

&So

lutio

ns SAP RTDPTransact

Analyze

Page 21: Short Presentation Titletimoelliott.com/blog/docs/ukisug13.pdf · Unlocking the value of “Dark Data” 10% 75% Use Analytics Today Need Analytics by 2020 Ability to manage and consume

Edward James Snowden

Edward Joseph Snowden

Page 22: Short Presentation Titletimoelliott.com/blog/docs/ukisug13.pdf · Unlocking the value of “Dark Data” 10% 75% Use Analytics Today Need Analytics by 2020 Ability to manage and consume
Page 23: Short Presentation Titletimoelliott.com/blog/docs/ukisug13.pdf · Unlocking the value of “Dark Data” 10% 75% Use Analytics Today Need Analytics by 2020 Ability to manage and consume

© 2013 SAP AG. All rights reserved. 23Public

Information Steward 4.2

Data Quality Advisor

Assess Recommend Tune

Data Profiling

Content TypeDiscovery

Validation Rules

Cleansing Rules

Match Rules

View Before /After Results

Fine Tune WithWhat-If Analysis

Publish Rules

Redundancy Profiling

Address ProfilingValidate address data

Dependency ProfilingIdentify attribute-levelconnections in data.(Normalization rules practice)

Redundancy ProfilingIdentify degree of duplication

Uniqueness ProfilingIdentify non-unique data

Drill down toduplicate andnon-duplicate

records

Page 24: Short Presentation Titletimoelliott.com/blog/docs/ukisug13.pdf · Unlocking the value of “Dark Data” 10% 75% Use Analytics Today Need Analytics by 2020 Ability to manage and consume

© 2013 SAP AG. All rights reserved. 24

KPIs Drive Behavior

Page 25: Short Presentation Titletimoelliott.com/blog/docs/ukisug13.pdf · Unlocking the value of “Dark Data” 10% 75% Use Analytics Today Need Analytics by 2020 Ability to manage and consume

© 2013 SAP AG. All rights reserved. 25

But It’s Not About Technology

“The stone age wasmarked by man's cleveruse of crude tools; theinformation age, todate, has been markedby man's crude use ofclever tools.”

Page 26: Short Presentation Titletimoelliott.com/blog/docs/ukisug13.pdf · Unlocking the value of “Dark Data” 10% 75% Use Analytics Today Need Analytics by 2020 Ability to manage and consume

© 2013 SAP AG. All rights reserved. 26

People Are The Most Important “Technology”It takes expertise and creativity to turn technology into business innovation

Page 27: Short Presentation Titletimoelliott.com/blog/docs/ukisug13.pdf · Unlocking the value of “Dark Data” 10% 75% Use Analytics Today Need Analytics by 2020 Ability to manage and consume

80% of CEOs think they deliver a superior customerexperience

Source: The New Yorker

-- but only 8% of customers agree.

Page 28: Short Presentation Titletimoelliott.com/blog/docs/ukisug13.pdf · Unlocking the value of “Dark Data” 10% 75% Use Analytics Today Need Analytics by 2020 Ability to manage and consume

© 2013 SAP AG. All rights reserved. 28

Engage Your Fans Does This Apply To You?

Page 29: Short Presentation Titletimoelliott.com/blog/docs/ukisug13.pdf · Unlocking the value of “Dark Data” 10% 75% Use Analytics Today Need Analytics by 2020 Ability to manage and consume

© 2013 SAP AG. All rights reserved. 29

Page 30: Short Presentation Titletimoelliott.com/blog/docs/ukisug13.pdf · Unlocking the value of “Dark Data” 10% 75% Use Analytics Today Need Analytics by 2020 Ability to manage and consume

© 2013 SAP AG. All rights reserved. 30

Add Customer Value in Real-Time

Page 31: Short Presentation Titletimoelliott.com/blog/docs/ukisug13.pdf · Unlocking the value of “Dark Data” 10% 75% Use Analytics Today Need Analytics by 2020 Ability to manage and consume

© 2013 SAP AG. All rights reserved. 31

Optimize The Customer Experience With“Playnomics”

Page 32: Short Presentation Titletimoelliott.com/blog/docs/ukisug13.pdf · Unlocking the value of “Dark Data” 10% 75% Use Analytics Today Need Analytics by 2020 Ability to manage and consume

© 2013 SAP AG. All rights reserved. 32

Perfect Your Pricing and Packaging

Page 33: Short Presentation Titletimoelliott.com/blog/docs/ukisug13.pdf · Unlocking the value of “Dark Data” 10% 75% Use Analytics Today Need Analytics by 2020 Ability to manage and consume

© 2013 SAP AG. All rights reserved. 33

Help Your Partners Sell More

Page 34: Short Presentation Titletimoelliott.com/blog/docs/ukisug13.pdf · Unlocking the value of “Dark Data” 10% 75% Use Analytics Today Need Analytics by 2020 Ability to manage and consume

© 2013 SAP AG. All rights reserved. 34

Make Yourself Invaluable

Page 35: Short Presentation Titletimoelliott.com/blog/docs/ukisug13.pdf · Unlocking the value of “Dark Data” 10% 75% Use Analytics Today Need Analytics by 2020 Ability to manage and consume

© 2013 SAP AG. All rights reserved. 35

Give Your Executives Deep Visibility

Page 36: Short Presentation Titletimoelliott.com/blog/docs/ukisug13.pdf · Unlocking the value of “Dark Data” 10% 75% Use Analytics Today Need Analytics by 2020 Ability to manage and consume

© 2013 SAP AG. All rights reserved. 36

“Data-driven decision makingplayed a huge role in creating asecond term for the 44thPresident. In politics, the era of bigdata has arrived.”

- Time Magazine

Engage Your Fans

Page 37: Short Presentation Titletimoelliott.com/blog/docs/ukisug13.pdf · Unlocking the value of “Dark Data” 10% 75% Use Analytics Today Need Analytics by 2020 Ability to manage and consume

© 2013 SAP AG. All rights reserved. 37

Track Who Likes Your Products (And Why, AndWhen…)

Page 38: Short Presentation Titletimoelliott.com/blog/docs/ukisug13.pdf · Unlocking the value of “Dark Data” 10% 75% Use Analytics Today Need Analytics by 2020 Ability to manage and consume

© 2013 SAP AG. All rights reserved. 38

Track Your Sports Stars

Page 39: Short Presentation Titletimoelliott.com/blog/docs/ukisug13.pdf · Unlocking the value of “Dark Data” 10% 75% Use Analytics Today Need Analytics by 2020 Ability to manage and consume

© 2013 SAP AG. All rights reserved. 39

Engage Your Students

“In the past five years, taxpayers havespent $9Bn on college students whodrop out before year two”

Page 40: Short Presentation Titletimoelliott.com/blog/docs/ukisug13.pdf · Unlocking the value of “Dark Data” 10% 75% Use Analytics Today Need Analytics by 2020 Ability to manage and consume

© 2013 SAP AG. All rights reserved. 40

Learn Then Act“Saving 1% in Student Retentioncan save my University’s bottomline $1M a year”

Page 41: Short Presentation Titletimoelliott.com/blog/docs/ukisug13.pdf · Unlocking the value of “Dark Data” 10% 75% Use Analytics Today Need Analytics by 2020 Ability to manage and consume

By 2017, there will be close to $11 Billion in revenue from35-million homes using home automation platformsacross the globe.

Source: GIGAom, 2013

Page 42: Short Presentation Titletimoelliott.com/blog/docs/ukisug13.pdf · Unlocking the value of “Dark Data” 10% 75% Use Analytics Today Need Analytics by 2020 Ability to manage and consume

Wearable devices have grown by 2x month over monthsince October 2012.

Source: Mary Meeker’s Internet Trends, 2013

Photo: Intel Free Press

Page 43: Short Presentation Titletimoelliott.com/blog/docs/ukisug13.pdf · Unlocking the value of “Dark Data” 10% 75% Use Analytics Today Need Analytics by 2020 Ability to manage and consume

© 2013 SAP AG. All rights reserved. 43

“We’ll put morecomputers in ourlaundry in a weekthan we’ve used inour lifetime so far”

Gartner

Page 44: Short Presentation Titletimoelliott.com/blog/docs/ukisug13.pdf · Unlocking the value of “Dark Data” 10% 75% Use Analytics Today Need Analytics by 2020 Ability to manage and consume

© 2013 SAP AG. All rights reserved. 44

The “Datification” of Daily Life

Page 45: Short Presentation Titletimoelliott.com/blog/docs/ukisug13.pdf · Unlocking the value of “Dark Data” 10% 75% Use Analytics Today Need Analytics by 2020 Ability to manage and consume

© 2013 SAP AG. All rights reserved. 45

The “Datification” of Daily Life

Page 46: Short Presentation Titletimoelliott.com/blog/docs/ukisug13.pdf · Unlocking the value of “Dark Data” 10% 75% Use Analytics Today Need Analytics by 2020 Ability to manage and consume

© 2013 SAP AG. All rights reserved. 46

The “Datification” of Daily Life

Page 47: Short Presentation Titletimoelliott.com/blog/docs/ukisug13.pdf · Unlocking the value of “Dark Data” 10% 75% Use Analytics Today Need Analytics by 2020 Ability to manage and consume

© 2013 SAP AG. All rights reserved. 47

The “Datification” of Daily Life

Page 48: Short Presentation Titletimoelliott.com/blog/docs/ukisug13.pdf · Unlocking the value of “Dark Data” 10% 75% Use Analytics Today Need Analytics by 2020 Ability to manage and consume

© 2013 SAP AG. All rights reserved. 48

The “Datification” of Daily Life

Page 49: Short Presentation Titletimoelliott.com/blog/docs/ukisug13.pdf · Unlocking the value of “Dark Data” 10% 75% Use Analytics Today Need Analytics by 2020 Ability to manage and consume

© 2013 SAP AG. All rights reserved. 49

Never Lose Anything Again

Page 50: Short Presentation Titletimoelliott.com/blog/docs/ukisug13.pdf · Unlocking the value of “Dark Data” 10% 75% Use Analytics Today Need Analytics by 2020 Ability to manage and consume

© 2013 SAP AG. All rights reserved. 50

Track Your Health

Page 51: Short Presentation Titletimoelliott.com/blog/docs/ukisug13.pdf · Unlocking the value of “Dark Data” 10% 75% Use Analytics Today Need Analytics by 2020 Ability to manage and consume

© 2013 SAP AG. All rights reserved. 51Public

You Are Being Watched

Page 52: Short Presentation Titletimoelliott.com/blog/docs/ukisug13.pdf · Unlocking the value of “Dark Data” 10% 75% Use Analytics Today Need Analytics by 2020 Ability to manage and consume

© 2013 SAP AG. All rights reserved. 52Public

Is Your TV Spying On You?

Page 53: Short Presentation Titletimoelliott.com/blog/docs/ukisug13.pdf · Unlocking the value of “Dark Data” 10% 75% Use Analytics Today Need Analytics by 2020 Ability to manage and consume

© 2013 SAP AG. All rights reserved. 53Public

Page 54: Short Presentation Titletimoelliott.com/blog/docs/ukisug13.pdf · Unlocking the value of “Dark Data” 10% 75% Use Analytics Today Need Analytics by 2020 Ability to manage and consume

© 2013 SAP AG. All rights reserved. 54

Discover Hidden Trends

54

Page 55: Short Presentation Titletimoelliott.com/blog/docs/ukisug13.pdf · Unlocking the value of “Dark Data” 10% 75% Use Analytics Today Need Analytics by 2020 Ability to manage and consume

© 2013 SAP AG. All rights reserved. 55

Optimize Maintenance

Page 56: Short Presentation Titletimoelliott.com/blog/docs/ukisug13.pdf · Unlocking the value of “Dark Data” 10% 75% Use Analytics Today Need Analytics by 2020 Ability to manage and consume

© 2013 SAP AG. All rights reserved. 56

Aggregate Insights

Page 57: Short Presentation Titletimoelliott.com/blog/docs/ukisug13.pdf · Unlocking the value of “Dark Data” 10% 75% Use Analytics Today Need Analytics by 2020 Ability to manage and consume

© 2013 SAP AG. All rights reserved. 57

Faster Iterations

Page 58: Short Presentation Titletimoelliott.com/blog/docs/ukisug13.pdf · Unlocking the value of “Dark Data” 10% 75% Use Analytics Today Need Analytics by 2020 Ability to manage and consume

© 2013 SAP AG. All rights reserved. 58

Experience IntelligenceCenter

Event InterceptionBusiness Transformation

Make People Happy

S1

Page 59: Short Presentation Titletimoelliott.com/blog/docs/ukisug13.pdf · Unlocking the value of “Dark Data” 10% 75% Use Analytics Today Need Analytics by 2020 Ability to manage and consume

Slide 58

S1 I818297, 09/06/2010

Page 60: Short Presentation Titletimoelliott.com/blog/docs/ukisug13.pdf · Unlocking the value of “Dark Data” 10% 75% Use Analytics Today Need Analytics by 2020 Ability to manage and consume

© 2013 SAP AG. All rights reserved. 59

Make People Happy

Page 61: Short Presentation Titletimoelliott.com/blog/docs/ukisug13.pdf · Unlocking the value of “Dark Data” 10% 75% Use Analytics Today Need Analytics by 2020 Ability to manage and consume

© 2013 SAP AG. All rights reserved. 60

Develop Your Data Scientists

Kaoru Kawamoto – Japan’s First “Data Scientist of the Year”

Page 62: Short Presentation Titletimoelliott.com/blog/docs/ukisug13.pdf · Unlocking the value of “Dark Data” 10% 75% Use Analytics Today Need Analytics by 2020 Ability to manage and consume

© 2013 SAP AG. All rights reserved. 61

What, When, and Where

Page 63: Short Presentation Titletimoelliott.com/blog/docs/ukisug13.pdf · Unlocking the value of “Dark Data” 10% 75% Use Analytics Today Need Analytics by 2020 Ability to manage and consume

© 2013 SAP AG. All rights reserved. 62

Custom Visualization With Lumira

Page 64: Short Presentation Titletimoelliott.com/blog/docs/ukisug13.pdf · Unlocking the value of “Dark Data” 10% 75% Use Analytics Today Need Analytics by 2020 Ability to manage and consume

© 2013 SAP AG. All rights reserved. 63

Lumira and Visual Enterprise

Page 65: Short Presentation Titletimoelliott.com/blog/docs/ukisug13.pdf · Unlocking the value of “Dark Data” 10% 75% Use Analytics Today Need Analytics by 2020 Ability to manage and consume

© 2013 SAP AG. All rights reserved. 64

Mapping As New Analytical Tool (ESRI)

Page 66: Short Presentation Titletimoelliott.com/blog/docs/ukisug13.pdf · Unlocking the value of “Dark Data” 10% 75% Use Analytics Today Need Analytics by 2020 Ability to manage and consume

© 2013 SAP AG. All rights reserved. 65

Do Everything Faster

~$645kin annual labor costsavings

2 daystime saved inmonthly financialclosing

25x fasterin data extraction,processing andloading times

2

"CFOs can press a button at any timeand see what the month end is goingto look like“

Ignacio Garcia

Page 67: Short Presentation Titletimoelliott.com/blog/docs/ukisug13.pdf · Unlocking the value of “Dark Data” 10% 75% Use Analytics Today Need Analytics by 2020 Ability to manage and consume

© 2013 SAP AG. All rights reserved. 66

Collaboration In Business Workflows

Page 68: Short Presentation Titletimoelliott.com/blog/docs/ukisug13.pdf · Unlocking the value of “Dark Data” 10% 75% Use Analytics Today Need Analytics by 2020 Ability to manage and consume

© 2013 SAP AG. All rights reserved. 67

Mapping stores on STM linesand stations

• STM Partners’ stores.

Create a Commerce Eco-System

Page 69: Short Presentation Titletimoelliott.com/blog/docs/ukisug13.pdf · Unlocking the value of “Dark Data” 10% 75% Use Analytics Today Need Analytics by 2020 Ability to manage and consume

© 2013 SAP AG. All rights reserved. 68

• Interact with consumer in the field• Run mobile marketing campaigns based

on consumer profile and location

• Interact with consumer in real-timeanywhere, anytime.

• Design & run mobile marketing campaignsbased on consumer profile and location

• Analyze consumer behavior in the field

Create a Commerce Eco-SystemA platform for real-time interactivity between consumers, STM and partners

SAP Precision Retailing(On-Demand, Multitenant, High Performance, Scalable)

• Receive information, discounts &Special offers

BI

CRM

Merchants

Outings

Transports

Partners

Page 70: Short Presentation Titletimoelliott.com/blog/docs/ukisug13.pdf · Unlocking the value of “Dark Data” 10% 75% Use Analytics Today Need Analytics by 2020 Ability to manage and consume

© 2013 SAP AG. All rights reserved. 69

A Personalized, Multi-Vendor Customer Experience

Valid at this time

For my profile(segments)

In the store(s)nearby

Eligible offers

Top x

What time is it ?Where am I?

What is my personal profile?What is my CRM profile?

Select Rate & Order Deliver & Learn

What are my preferences ?Where am I?

What is my personal profile?What is my CRM profile?

The rating is based on thelearning engine and on thecharacteristics of the shoppingcontext, the consumerpreferences, and the frequencyof presentation.

Page 71: Short Presentation Titletimoelliott.com/blog/docs/ukisug13.pdf · Unlocking the value of “Dark Data” 10% 75% Use Analytics Today Need Analytics by 2020 Ability to manage and consume

© 2013 SAP AG. All rights reserved. 70

Business Networks = information Networks

SuppliersBuyers

ProcurementSales

FinanceLogistics

Supply ChainSustainabilityCompliance

Partners

Ariba Network

More than 1M suppliers inmore than 190 countriesaround the world

Transact with suppliers – theNetwork handles over $460billion per year in commerce

Reduce supply costs –customers save a combinedtotal of $82M daily

Page 72: Short Presentation Titletimoelliott.com/blog/docs/ukisug13.pdf · Unlocking the value of “Dark Data” 10% 75% Use Analytics Today Need Analytics by 2020 Ability to manage and consume

© 2013 SAP AG. All rights reserved. 71

Adapting to The New World of Analytics

Page 73: Short Presentation Titletimoelliott.com/blog/docs/ukisug13.pdf · Unlocking the value of “Dark Data” 10% 75% Use Analytics Today Need Analytics by 2020 Ability to manage and consume

© 2013 SAP AG. All rights reserved. 72

City Year, ASUG Dev Wars

Page 74: Short Presentation Titletimoelliott.com/blog/docs/ukisug13.pdf · Unlocking the value of “Dark Data” 10% 75% Use Analytics Today Need Analytics by 2020 Ability to manage and consume

© 2013 SAP AG. All rights reserved. 73

Data Geek Challenge: sap.com/datageek

Page 75: Short Presentation Titletimoelliott.com/blog/docs/ukisug13.pdf · Unlocking the value of “Dark Data” 10% 75% Use Analytics Today Need Analytics by 2020 Ability to manage and consume

Unleashing the Power of Collective Insight

Instantly predict market trends andcustomer needs and innovate newproduct and services quicker

Predict demand or supply across yourentire Supply Chain immediately

Provide exactly the right offers andservice levels to every customer

Understand what your customers &potential customers are saying aboutyou, right now

Imagine the potential…

ENGAGE PREDICTVISUALIZE

Page 76: Short Presentation Titletimoelliott.com/blog/docs/ukisug13.pdf · Unlocking the value of “Dark Data” 10% 75% Use Analytics Today Need Analytics by 2020 Ability to manage and consume

© 2013 SAP AG. All rights reserved. 75

Page 77: Short Presentation Titletimoelliott.com/blog/docs/ukisug13.pdf · Unlocking the value of “Dark Data” 10% 75% Use Analytics Today Need Analytics by 2020 Ability to manage and consume

© 2013 SAP AG. All rights reserved. 76

Directions

DECISIONMAKERDESIGNER

ANALYST

Explore Monitor

Design

Govern DATA Enrich Explain

Plan People

Page 78: Short Presentation Titletimoelliott.com/blog/docs/ukisug13.pdf · Unlocking the value of “Dark Data” 10% 75% Use Analytics Today Need Analytics by 2020 Ability to manage and consume

Analytics solutions from SAP

AgileVisualization

AdvancedAnalytics

Big Data

Mobile

Collaboration

Cloud

EnterpriseBusiness Intelligence

Page 79: Short Presentation Titletimoelliott.com/blog/docs/ukisug13.pdf · Unlocking the value of “Dark Data” 10% 75% Use Analytics Today Need Analytics by 2020 Ability to manage and consume

© 2013 SAP AG. All rights reserved. 78

Innovation And Design Thinking

Page 80: Short Presentation Titletimoelliott.com/blog/docs/ukisug13.pdf · Unlocking the value of “Dark Data” 10% 75% Use Analytics Today Need Analytics by 2020 Ability to manage and consume

© 2013 SAP AG. All rights reserved. 79Public

Questions!

QuestionRater.com/ukisug13

Page 81: Short Presentation Titletimoelliott.com/blog/docs/ukisug13.pdf · Unlocking the value of “Dark Data” 10% 75% Use Analytics Today Need Analytics by 2020 Ability to manage and consume

Thank you

Timo Elliott, SAP

Email: [email protected]: @timoelliottBlog: timoelliott.com

Page 82: Short Presentation Titletimoelliott.com/blog/docs/ukisug13.pdf · Unlocking the value of “Dark Data” 10% 75% Use Analytics Today Need Analytics by 2020 Ability to manage and consume

© 2013 SAP AG. All rights reserved. 81Public

© 2013 SAP AG. All rights reserved.

No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP AG.The information contained herein may be changed without prior notice.

Some software products marketed by SAP AG and its distributors contain proprietary software components of other software vendors.

National product specifications may vary.

These materials are provided by SAP AG and its affiliated companies ("SAP Group") for informational purposes only, without representation orwarranty of any kind, and SAP Group shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP Groupproducts and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothingherein should be construed as constituting an additional warranty.

SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG inGermany and other countries.Please see http://www.sap.com/corporate-en/legal/copyright/index.epx#trademark for additional trademark information and notices.

Page 83: Short Presentation Titletimoelliott.com/blog/docs/ukisug13.pdf · Unlocking the value of “Dark Data” 10% 75% Use Analytics Today Need Analytics by 2020 Ability to manage and consume

© 2013 SAP AG. All rights reserved. 82Public

Page 84: Short Presentation Titletimoelliott.com/blog/docs/ukisug13.pdf · Unlocking the value of “Dark Data” 10% 75% Use Analytics Today Need Analytics by 2020 Ability to manage and consume

Wikipedia

Local experts EncyclopediaBritannica

Encarta

Network of TruthAnalogy – Encyclopedias

Page 85: Short Presentation Titletimoelliott.com/blog/docs/ukisug13.pdf · Unlocking the value of “Dark Data” 10% 75% Use Analytics Today Need Analytics by 2020 Ability to manage and consume

Business Intelligence Timeline

84

2000-2005 2005-2010 2011

No BI strategy

• No real BI strategy

• IT left to prioritize

• Multiple versions of thetruth

One truth

• VELUX Performance model

• Standard reporting

• One truth

• Anchoring in finance

Future vision

• Extend reporting to moreusers

• Redefine our own role

• More end user flexibility

VELUX deployed our first Global BI solution around 2000 together with the first SAPimplementations

Page 86: Short Presentation Titletimoelliott.com/blog/docs/ukisug13.pdf · Unlocking the value of “Dark Data” 10% 75% Use Analytics Today Need Analytics by 2020 Ability to manage and consume

A change in user profiles and patternsOver a period of 7 years we have seen several shifts in our BI user group in VELUX

The shifts seem to happen with shorter and shorter intervals

85

• System Expert• Favored Excel as front

end• Could live with poor

performance• Primarily used data

from SAP

• System Expert• Favored Excel as front

end• Could live with poor

performance• Primarily used data

from SAP

2005”The controller”

• General analyst• Wanted to use web

reports as well• Interested in data from

several sources• Demanded better

performance

• General analyst• Wanted to use web

reports as well• Interested in data from

several sources• Demanded better

performance

2010”The analyst”

• Expecting BI self service• Want’s information on

mobile devices• Not scared of

technology, uses theright tool for the job

• Expecting BI self service• Want’s information on

mobile devices• Not scared of

technology, uses theright tool for the job

2012”You and me”

Page 87: Short Presentation Titletimoelliott.com/blog/docs/ukisug13.pdf · Unlocking the value of “Dark Data” 10% 75% Use Analytics Today Need Analytics by 2020 Ability to manage and consume

86

Page 88: Short Presentation Titletimoelliott.com/blog/docs/ukisug13.pdf · Unlocking the value of “Dark Data” 10% 75% Use Analytics Today Need Analytics by 2020 Ability to manage and consume
Page 89: Short Presentation Titletimoelliott.com/blog/docs/ukisug13.pdf · Unlocking the value of “Dark Data” 10% 75% Use Analytics Today Need Analytics by 2020 Ability to manage and consume
Page 90: Short Presentation Titletimoelliott.com/blog/docs/ukisug13.pdf · Unlocking the value of “Dark Data” 10% 75% Use Analytics Today Need Analytics by 2020 Ability to manage and consume
Page 91: Short Presentation Titletimoelliott.com/blog/docs/ukisug13.pdf · Unlocking the value of “Dark Data” 10% 75% Use Analytics Today Need Analytics by 2020 Ability to manage and consume
Page 92: Short Presentation Titletimoelliott.com/blog/docs/ukisug13.pdf · Unlocking the value of “Dark Data” 10% 75% Use Analytics Today Need Analytics by 2020 Ability to manage and consume
Page 93: Short Presentation Titletimoelliott.com/blog/docs/ukisug13.pdf · Unlocking the value of “Dark Data” 10% 75% Use Analytics Today Need Analytics by 2020 Ability to manage and consume
Page 94: Short Presentation Titletimoelliott.com/blog/docs/ukisug13.pdf · Unlocking the value of “Dark Data” 10% 75% Use Analytics Today Need Analytics by 2020 Ability to manage and consume
Page 95: Short Presentation Titletimoelliott.com/blog/docs/ukisug13.pdf · Unlocking the value of “Dark Data” 10% 75% Use Analytics Today Need Analytics by 2020 Ability to manage and consume

© 2013 SAP AG. All rights reserved. 94Public

Advanced Profiling

Redundancy Profiling

Address ProfilingValidate address data

Dependency ProfilingIdentify attribute-levelconnections in data.(Normalization rules practice)

Redundancy ProfilingIdentify degree of duplication

Uniqueness ProfilingIdentify non-unique data

Drill down toduplicate andnon-duplicate

records

Page 96: Short Presentation Titletimoelliott.com/blog/docs/ukisug13.pdf · Unlocking the value of “Dark Data” 10% 75% Use Analytics Today Need Analytics by 2020 Ability to manage and consume

© 2013 SAP AG. All rights reserved. 95Public

Visualization of Data QualityHigh-level balanced Data Quality Scorecard

Dataqualityscore

metrics

Latest qualityscore

Quality trendover time / run

Key QualityDimensions (KPIfor data),customizable

Page 97: Short Presentation Titletimoelliott.com/blog/docs/ukisug13.pdf · Unlocking the value of “Dark Data” 10% 75% Use Analytics Today Need Analytics by 2020 Ability to manage and consume

© 2013 SAP AG. All rights reserved. 96Public

Business Value AnalysisData Quality Financial Impact Calculator

Connect financial ROI to data qualityand information governance initiatives

Understand and demonstrate how baddata effects business bottom line

Identify potential savings using what-ifanalysis of quality level and costs

See drivers and metrics of financialimpact calculation per failure