Unlocking Additional Value From Your Offshored Research & Analytics
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Transcript of Unlocking Additional Value From Your Offshored Research & Analytics
Proprietary & Confidential. © 2010, Everest Global, Inc.1
Today’s Webinar is brought to you by Everest Group
Today’s WebinarUnlocking Additional Value From Your Offshored Research & Analytics
Synopsis:Everest experts, Jimit Arora and Ankur Garg, will outline how large financial services customers can push the envelope in offshore R&A and help you understand how to emulate the best-in-class financial institutions, along with customers in other industries learning from financial services best practices.
Upcoming WebinarKey Q2-2010 Global Sourcing MarketDevelopments: Everest Research InstituteMarket Vista Report Briefing
Tuesday, August 17, 20109:00 AM CDT/10:00 AM EDT
Speakers:Eric Simonson – Managing Partner -Research, Everest GroupAnand Ramesh – Research Director, Everest Group
About Everest GroupEverest Group is a leading consulting and research firm that comprehensively serves the Global Services landscape encompassing offshoring, outsourcing and shared services. An industry leader since creating the sourcing consultancy practice in 1991, Everest has earned a worldwide reputation for on-going innovation by helping clients capture optimum value through sourcing strategies and implementation. Committed to thought leadership, Everest is noted for its fact-based analyses and insights that are crucial to making the right decisions in today’s environment. For more information, contact Mark Williamson at [email protected].
Proprietary & Confidential. © 2010, Everest Global, Inc.2
Q&A
To ask a question during the Q&A session
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Proprietary & Confidential. © 2010, Everest Global, Inc.3
Introductions
Ankur GargSenior Research AnalystEverest [email protected]
Jimit AroraResearch DirectorEverest [email protected]
Unlocking Additional Value From Offshored Research & Analytics
July 20, 2010
Proprietary & Confidential. © 2010, Everest Global, Inc.5
Agenda
Overview of offshore Research and Analytics
Value proposition of offshore R&A in Financial Services
Evolution of demand and service maturity
Supplier landscape
Summary and implications
Q&A
Proprietary & Confidential. © 2010, Everest Global, Inc.6
“Knowledge services” includes a varied set of complex and judgment-intensive services
Spectrum of knowledge services
Knowledge Services
Financialresearch
Equity researchCredit researchFixed-income researchCorporate financeIndex researchQuantitative research
Businessresearch
Company profiling and benchmarkingIndustry studies and trackingMarket entry studies
Marketresearch
Survey designAdministrationData compilationInsight generation
Data analytics
Marketing analyticsRisk analyticsFund sales analyticsClaims analytics
Legal and IP
Patent researchLegal services
Other
Regulation & compliance supportEditorial supportLibrary & KM services
‘Research and Analytics’ (R&A)Largest segment of knowledge services
NOT EXHAUSTIVE
Source: Everest Research Institute
Proprietary & Confidential. © 2010, Everest Global, Inc.7
The decade old knowledge services industry is at an inflexion point and preparing for the next generation of growth and maturityGlobal sourcing industry maturity curve
Emerging rapid growth
Remote infrastructure services
Pioneers Reaching maturity
Mar
ket v
alue
cre
atio
n
Human Resources
Knowledge services
Contact center
IT applications services
Finance & Accounting
Financial services is the largest contributor to offshore knowledge services marketPost the economic crisis, financial institutions seek to further push the envelope in offshore R&A, and will play a lead role in the growth and evolution of the industry
Source: Everest Research Institute
Proprietary & Confidential. © 2010, Everest Global, Inc.8
35-45%
15-20%
40-45%
2006 2009
The existing US$1.0-1.2 billion offshore R&A industry represents less than 10 percent of the addressable market potentialOffshore R&A market sizeUS$ million
600-700
1,000-1,200
Financial Services
Pharma & Life sciences
Others
100% = US$1.0-1.2 billion
Offshore R&A industry distributionPercentage
Source: Everest Research Institute
Financial and business research are the dominant service offerings for financial institutionsWhile capital markets players lead adoption for financial and business research, retail banks and insurance firms drive majority of the data analytics demandNorth America and U.K. contribute more than 75% to the total market activity; recent years have witnessed activity from other geographies such as Switzerland, Benelux, and Nordics in Europe, and Japan, Hong Kong, and Singapore in Asia
Proprietary & Confidential. © 2010, Everest Global, Inc.9
Agenda
Overview of offshore Research and Analytics
Value proposition of offshore R&A in Financial Services
Evolution of demand and service maturity
Supplier landscape
Summary and implications
Q&A
Proprietary & Confidential. © 2010, Everest Global, Inc.10
Labor arbitrage driven direct cost-savings remains the primary driver in the adoption and growth of offshore R&A
15-25
50-70
25-40
100-200
Offshore
Onshore
Billing rates for research and analyticsUS$ per hour
Market research and data management
Financial/business research and data analytics
Offshore locations such as India provide financial institutions with access to large pools of qualified talent with advanced degrees in management, finance, or engineering at significantly lower costs
In outsourced delivery, onshore billing rates are typically 2-4x the offshore billing rates
Sources: Supplier inputs; Everest Research Institute
Proprietary & Confidential. © 2010, Everest Global, Inc.11
However, other offshoring drivers have gained notable importance from buyers
Outsourcing R&A enables financial institutions to mitigate challenges of managing variations in capacity as volumes fluctuate. The flexibility allows financial institutions to scale up or down per demand fluctuations depending on the economic activity (e.g., year-end peak loads)
Flexibility of scale
Access to a ready pool of trained resources in offshore locations allows financial institutions to reduce time to market and quickly expand coverage to newer areas and geographies
Reduced time to market
Offshoring allows financial institutions to deploy similar amount of capital to hire a greater number of resources to increase throughputFurther, exploiting time-zones advantage through global delivery, financial institutions are able to get the analysis of previous day’s market activity before the start of the next trading day
Greater throughput
Sources: Supplier inputs; Everest Research Institute
Proprietary & Confidential. © 2010, Everest Global, Inc.12
Agenda
Overview of offshore Research and Analytics
Value proposition of offshore R&A in Financial Services
Evolution of demand and service maturity
Supplier landscape
Summary and implications
Q&A
Proprietary & Confidential. © 2010, Everest Global, Inc.13
We analyze the evolution and maturity of the industry along three key aspects
Locations maturity
FS R&A maturity
and evolution
Proprietary & Confidential. © 2010, Everest Global, Inc.14
The increased confidence in offshore R&A is resulting in a more sophisticated demand profile
Experienced buyers of offshore R&A services are recognizing the growing maturity of third-party suppliers and increasingly leveraging them for core and complex work traditionally reserved for captives
Sourcing models
Encouraged by the successful experience of larger financial institutions, mid-tier players are also increasingly embracing the offshoring in R&AAdoption
Contracting approaches are evolving from project-based engagements to large, multi-year engagementsContracting
behavior
Buyers are expanding offshoring adoption to newer and complex areas, e.g., regulatory and compliance support, advanced modellingScope
As global sourcing maturity of buyers increases, portfolio issues such as location concentration risk are also impacting offshore R&A, and mature adopters are seeking delivery locations outside India
Risk mitigation
Sources: Buyer discussions; supplier inputs; Everest Research Institute
Locations maturity
Proprietary & Confidential. © 2010, Everest Global, Inc.15
Financial research is the most mature area for offshore R&A delivery
Functional areas maturity for FS knowledge services
Financial research
Equity research
Credit research
Fixed-income research
Business research
Company profiling & benchmarking
Industry studies and tracking
Market entry studies
Corporate finance
Index research
Data analytics
Marketing analytics
Risk analytics
Fund sales analytics
Claims analytics
Quantitative research
Market research
Survey design
Administration
Data compilation
Insight generation
Mature Credible Emerging
Emerging segments with high growth potential:Wealth management including fund lists and recommendations, fund manager screening and performance tracking, research and analytics activities for portfolio managers and large wealth management firmsTrading and sales support including high-volume middle-office support activities such as contract reviews, trade reviews, tear-sheet preparation and other corporate functionsBuy-side research for hedge funds and mutual funds (currently sell-side research dominates)
Sources: Supplier inputs; Everest Research Institute
Locations maturity
Proprietary & Confidential. © 2010, Everest Global, Inc.16
While India remains the most mature delivery location for offshore R&A, a number of other countries have emerged
India
Sri Lanka
China
PolandRomania
ChileArgentina
Costa RicaPhilippines
South Africa
Locations maturity for FS knowledge services
Source: Everest Research Institute
Mature Credible Emerging
Locations maturity
Proprietary & Confidential. © 2010, Everest Global, Inc.17
Case Study | Amba Research
Client overviewA global asset manager with more than US$200 billion of assets under managementOver 250 investment professional across seven countries
Offshoring objectivesStructure cost-effective solutions to reduce time to market for new services and products and improve profitabilityThe client required a structured, cost-effective solution that would supplement its internal team with skilled offshore resources
Engagement overviewStarting with a short pilot with Amba, the client expanded the scope of work across multiple areas including equity, fixed income, quantitative research, and sales and marketing
The client now uses Amba for 80 percent of its research support including background research, regulatory back-up, etc. It retains in house the remaining 20 percent that is considered more strategic
Rationale for selecting AmbaFinancial services expertiseSynergies from having equity, fixed income and quantitative research support from one supplier
Key benefits and resultsIncreased focus and time spent by portfolio manager/analyst on networking, idea generation, and stock pickingIncreased client coverage by ideating on new themes and providing research on themes where sell-side coverage was limitedImproved depth of evaluation Accelerated pace of converting broad themes into actionable ideas Enabled compliance with the regulatory requirementsHelped service new products
Equity Fixed income Quant Sales and marketingThematic, industry research reports
SEC 2A-7 filings Portfolio simulation and optimization
RFP/RFI support
Idea filtering Municipal bond checklists
Performance analysis Databasemaintenance
Data collection and presentation
Performance attribution
Coverage support Back-testingEvents and news monitoring
Statistical support
Proprietary & Confidential. © 2010, Everest Global, Inc.18
Case Study | Irevna
Client overviewOne of the top-10 banks in the world, with over US$500 million of assets under management
Offshoring objectivesResearch support for senior analysts and front office tradersFlexibility of large people-intensive projectsExpand coverage into new and emerging areas
Engagement overviewScope spans multiple research verticals – equity, fixed income, derivatives, quantitative research, and commoditiesKey services provided by Irevna include:
Building valuation modelsWriting research reportsPerforming periodic and event-driven updatesInitiating coverageWriting thematic reportsGenerating research and trade ideas Participating in investor and management calls
Multi-lingual delivery – English, Japanese, German, Spanish, and Mandarin – from three global locations – India, Poland, and ArgentinaThe relationship has evolved into an intellectual partnership with Irevna supporting strategic initiatives, generating trade ideas, expanding coverage, and designing new products
Rationale for selecting IrevnaQuality of talentDemonstrated domain expertiseOutput qualityTransparent engagement model
Key benefits and resultsRevenue enhancement though new trading and product ideas and tools to monetize researchExpansion of coverageImprovement in analyst rankings and increased broker votesFlexibility of scale allowing to manage and implement large organization-wide initiativesSignificantly reduced time to market Improvement of client’s systems and evaluation of new methods of delivering research work through “thought-partnership” with Irevna
Proprietary & Confidential. © 2010, Everest Global, Inc.19
Agenda
Overview of offshore Research and Analytics
Value proposition of offshore R&A in Financial Services
Evolution of demand and service maturity
Supplier landscape
Summary and implications
Q&A
Proprietary & Confidential. © 2010, Everest Global, Inc.20
The supplier landscape has evolved significantly to include suppliers from multiple categories
Supplier landscape NOT EXHAUSTIVE
Diversified IT/BPO Specialist R&A
Source: Everest Research Institute
Specialist research and analytics suppliers pioneered the market in early 2000sIT and BPO suppliers also expanded their play in this space and have scaled significantly. Acquisitions have been a key component of the growth strategy of these large IT and BPO suppliersIn some cases, the financial services practices of the specialist R&A players are meaningfully larger than those of the diversified IT and BPO players, justifying their positioning as R&A leaders for the FS sector
Proprietary & Confidential. © 2010, Everest Global, Inc.21
Supplier profile | Amba Research (page 1 of 2)
Sources: Company inputs; Everest Research Institute
35%
3%
20%40%
Insurance (2%)Data/index providers
Investment banking
Brokerage
Asset management
Industry segments for FS R&APercentage
11%
7%8%
74%
Sales and marketing support
Business research
Analytics
Financial research
Functional areas for FS R&APercentage
Company overview
Established: 2003Delivery locations:
Bangalore, IndiaColombo, Sri LankaSan Jose, Costa Rica
Client profile:Over 70 clients6 of the top 15 investment banks6 of the top 15 asset managers
`Number of FS R&A FTEs
340 360440
2007 2008 2009
Proprietary & Confidential. © 2010, Everest Global, Inc.22
Supplier profile | Amba Research (page 2 of 2)
Key growth themes and investment areas
Amba is witnessing an uptick in demand for emerging markets research coverage, primarily driven by the outperformance of emerging markets compared to U.S. and European capital markets and the reduced headcount in research firms post the downturnAmba expects further push to come from domestic demand expansion and rising consumer spending in emerging markets
Emerging markets
Sources: Company inputs; Everest Research Institute
Talent transformation and maintaining differentiation with the best capital markets talent is a key focus area at AmbaOver the last several years, Amba invested in building a top-notch training team, which now has over 55 man-years of experience and comprises several CFA charter-holdersThe firm recently created a proprietary Skill Competency Framework that identifies real technical and behavioral skills of the employees, accordingly assigns them to roles suited to their skills, and also plans career moves and rotations around their capabilities
Talent
Since the credit crisis Amba has seen a high demand for high-yield and distressed debt analysisAlso, with the recent rise in the issuance of high-yield bonds, there is greater demand for monitoring these freshly issued securities, not only in the U.S. and Europe but also in emerging markets where corporate disclosures, corporate governance, and bankruptcy laws are not as sophisticated
High yield and distressed debt analysis
Proprietary & Confidential. © 2010, Everest Global, Inc.23
Supplier profile | Evalueserve (page 1 of 2)
13%
6%4%
9%
62%
Industry segments for FS R&APercentage
17%
6%
12%
61%
Functional areas for FS R&APercentage
Company overview
Established: 2000Delivery locations:
Gurgaon, IndiaShanghai, ChinaValparaiso, ChileCluj, Romania
Client profile:7 of the top 12 investment banks5 of the top 10 UK and U.S. retail banks2 of the top 10 asset managers2 of the top 10 insurance firms
`Number of FS R&A FTEs
579
760 820
2007 2008 2009
Investment banking
Brokerage (2%)
Data/index providers
Retail banking
FS consultants
Credit cardsAsset management (2%) Insurance (2%) Market research (3%)
Editorial, library, KM services
Business research Financial research
Analytics
Regulation/ compliance support (1%)
Sources: Company inputs; Everest Research Institute
Proprietary & Confidential. © 2010, Everest Global, Inc.24
Supplier profile | Evalueserve (page 2 of 2)
Sources: Company inputs; Everest Research Institute
Key growth themes and investment areas
This largely untapped area involves providing R&A services to firms with a large network of brokers or financial advisorsThe key support activities are manager research, portfolio construction and monitoring, operational support, and compliance supportAnother upcoming area is analytics, which involves activities such as data retrieval, data analysis, internal reporting, campaign management, and predictive modeling
Wealth management
Clients are various research teams (equity, derivatives, fixed income, commodities, etc.) and sales and trading functions within investment banks. The activities include:
Sales support including tear sheets, pitch books, market commentaryStructuring including back-testing of new trading strategies, creation and maintenance of databases of historical prices, implied volatilities, correlationsTrading support including preparing daily economic statistics, market sentiment, tracking weekly/monthly performance of bespoke client portfolios and middle-office support
Quantitative support
This involves use of advanced statistical tools like SAS and SPSS to analyze a large amount of internal customer data to gain insights into customer behavior and internal operational data to enable better decision making. Key client segments are marketing and business managersAnother area of significant interest is risk analytics relating to BASEL II and Solvency II (actuarial support)
Advanced analytics
Proprietary & Confidential. © 2010, Everest Global, Inc.25
Supplier profile | Irvena (page 1 of 2)
Company overview
Established: 2001Delivery locations:
Chennai & Mumbai, IndiaBuenos Aires, ArgentinaWroclaw, Poland
Client profile:Multiple Fortune 500 financial services companies
`Number of FS R&A FTEs (estimated)
1,0001,200 1,300
2007 2008 2009
16%
29%
55%
Industry segments for FS R&APercentage
10%
16%
74%
Functional areas for FS R&APercentage
Others
Analytics
Financial researchAsset management
Investment banking
Others
Sources: Company inputs; Everest Research Institute
Proprietary & Confidential. © 2010, Everest Global, Inc.26
Supplier profile | Irevna (page 2 of 2)
Sources: Company inputs; Everest Research Institute
Key growth themes and investment areas
Given the growth potential in the offshore R&A market, Irevna is focusing on making inroads into this untapped market, both within and outside the financial services sectorThe firm plans to continue focusing on enhancing the range of its services as well as its delivery model. It considers leveraging technology as central to this initiative
Expansion of coverage and offerings
Expanding the footprint across geographies will continue to be an area of focus for Irevna. This is intended to enable Irevna to diversify its talent base and have access to a much wider range of skill sets. Irevna plans to simultaneously continue to expand its business development presence to get closer to its clientsIrevna expects that these initiatives will enable it to enhance its client value proposition in terms of local relationship managers, nearshore support, access to unique skill sets, multiple language support, real-time support, and business continuity
Expansion of geographic footprint
Proprietary & Confidential. © 2010, Everest Global, Inc.27
Agenda
Overview of offshore Research and Analytics
Value proposition of offshore R&A in Financial Services
Evolution of demand and service maturity
Supplier landscape
Summary and implications
Q&A
Proprietary & Confidential. © 2010, Everest Global, Inc.28
Key implications for buyers
Larger financial institutions that are already offshoring knowledge services can benefit by doing more – either through expanded volumes within existing scope (e.g., more coverage, newer markets) or by adding newer and more complex process areas
Potential to unlock value by doing more
Knowledge services are different from transactional BPO services and they need to be sourced and managed differently. The people model, the operating model, and the value creation themes tend to be different across BPO and R&A:
Nuances related to the quality and background of the labor force, compensation levels, approaches to people development, career management, and retention need to be understood and managed differently in R&AThe operating models require a high degree of client-specific customization and interaction, and differ from the industrialized and SLA-driven BPO service deliveryFinally, value created through offshored R&A extends beyond direct cost savings and needs to be adequately weighed by business impact
Need to differentiate between R&A and BPO
Newer adopters, especially the mid-sized financial services players, can draw confidence from the experiences of their larger counterparts and begin with relatively larger engagements, especially in the more mature process areas
First-time adopters can start big
Unlike a few years ago where financial institutions favored their internal captives for judgment-intensive knowledge services, the growth in scale, delivery capability, and experience of the suppliers creates a credible set of options for FS firmsFirst-time adopters of offshore R&A delivery can more quickly establish offshore operations through the use of these specialist third-party players
Improved supplier credibility
Proprietary & Confidential. © 2010, Everest Global, Inc.29
Agenda
Overview of offshore Research and Analytics
Value proposition of offshore R&A in Financial Services
Evolution of demand and service maturity
Supplier landscape
Summary and implications
Q&A
Proprietary & Confidential. © 2010, Everest Global, Inc.30
Q&A
Attendees will receive an email enabling them to download today’s webinar presentation. To access a recorded audio version of this webinar, please contact Mark Williamson, [email protected]
For advice or research on research and analytics in financial services, please contact :Jimit Arora, [email protected] Garg, [email protected]
For background information on Everest, please visit:www.everestgrp.comwww.everstresearchinstitute.com
Thank you for attending today
To ask a question during the Q&A session
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