TABLE OF CONTENTS

SRNO.

TOPIC

1. Introduction

2. Retail mix strategies

3. Operating procedure

4. Goods and services offered

5. Store format

6. Pricing

7. Advertising and promotion

8. Store location

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CORPORATE HISTORY

Shoppers Stop is a leader in the Indian Retail Sector and one of the pioneers in setting up large format department stores chain in India. The foundation of shopper stop was laid on October 27th,199, by the k. Raheja group of companies. Being amongst India’s biggest hospitality and retail estate players, the group crossed yet another milestone with its lifestyle venture – shopper stop.

From inception shopper stop has progressed from being a single brand shop to become a fashion and lifestyle store for the family. Today shopper stop is a household name, known for its superior quality product services and above all, for providing a complete shopping experience. Shoppers Stop Ltd has a national presence, with over 2.05 million square feet area across 38 stores (including airport stores) in 17 cities viz. Mumbai (8 stores), Delhi (4 stores), Kolkata (3 stores), Bangalore (5 stores), Hyderabad (4 stores), Jaipur (2 stores), Pune (2 stores), Gurgaon, Chennai, Ghaziabad, Lucknow, Noida, Amritsar, Bhopal, Aurangabad, Durgapur and Siliguri. Shoppers Stop is the only Indian member of IGDS (Intercontinental Group of Departmental stores) along with 29 other experienced retailers from all over the world. , which include established stores like Selfridges (England), Karstadt (Germany), Shanghai No. 1 (China), Matahari (Indonesia), Takashimaya (Japan), C K Tang (Singapore), Manor (Switzerland) and Lamcy Plaza (Dubai). This membership is restricted to one member organization per country/region.

Mr. B.S. Nagesh, Customer Care Associate & Vice Chairman, Shopper‟s Stop Ltd, has been recognised as an iconic retailer and was inducted into the World Retail Hall of Fame 2008. Mr. Nagesh is the only Indian retailer to take a significant place alongside more than 100 stalwarts of the global retail industry, which includes veterans like Sam Walton of Wal-Mart, Giorgio Armani, Jack Cohen of Tesco, Simon Marks and Israel Sieff of Marks & Spencer; Ingvar Kamprad of Ikea, amongst others. CMAI felicitated the „Golden Scale Trophy‟ to Mr. Nagesh in honour of this achievement. Mr. Govind Shrikhande, Customer Care Associate & Managing Director,

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With an immense amount of expertise and creditability, shopper stop has became the highest benchmark for the Indian retail industry. In fact the company’s continuing expansion plans aim to help shopper stop meet the challenges of the retail industry in an even better manner than it does today. With its wide range of merchandise, exclusive shop-in-shop counters of international brands and world-class customer service, Shoppers’ Stop brought international standards of shopping to the Indian consumer providing them with a world class shopping experience.

Vision:

To be a Global Retailer in India and Maintain No.1 position in the Indian Market in the Department Store Category.

Positioning:

Shoppers’ Stop is positioned as a family store delivering a complete shopping experience defined by its mission, vision and values.

FuturePlans:Shoppers’ Stop aims to position itself as a global retailer. The company intends to bring the world’s best retail technology, retail practices and sales to India. Currently, they are adding 4 to 5 new stores every year

MILESTONES OF SHOPPER STOP

1991- Began the modern retail revolution in India with the launch of men’s ready to wear stores at Andheri Mumbai.

1992-offering expanding to include suiting, boys wear and ladies merchandise.

1993-added casual, kids wear, jewellery, fragrances, cosmetic, and watches making shopper stop India’s first ever departmental store.

1994-shopper stop launched an exclusive loyalty program titled “ the first citizen’s club and “stop” the first in house label.

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1995-first step towards a pan-India presence. Shopper stop launched it second store in Bangalore.

1996-shopper stop begins its journey of exciting marketing promotions and in store excitement with a first of it kids “festival of Britain “, celebrated in associated with the commercial department of the British consulate.

1997-shopper stop incorporated as a body corporate launched parikrama, a festival to celebrate Indian tradition and culture.

1998-sole retailer to be awarded the international group of departmental store IGDS membership. Instituted customer care associate as the common designation for all employees.

1999-retail revolution took root in north india with the launches of store in ansal plaza, delhi and jaipur.

2000-india’s popular chain of bookstore crossword, became a part of shopper stop. Shopper stop launches in Chennai.

2001-first Indian retail to adopt enterprise resource planning ERP in association with j.d. Armstrong to strengthen processes.

2003-fashion stepped into the east with the launch of a store in Kolkata.

2004-shopper stop was voted India’s most favoured retail destination of the year by image retail reward.

2005-homestop- home need specialised store launched in bengaluru. Shopper stop IPO oversubscribed overall by17.25 times. Crossword became a wholly owned subsidiary of the company. Brand position changed from “feel the experience” to “shopping and beyond”

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2006-mothercare launched in india by shopper stop declared “retailer of the year” at the image fashion forum.

2007-create movie merchandising history with the unveiling of the om shanti om collection. The company acquired a19% stake in hypercity. Felicitated the gold shield award by ICAI for excellence in financial reporting of the year 2006 in the manufacturing and trading enterprise category.

2008-shopper stop was awarded the “emerging market retailer of the year” at the world retail congress in april 2008. Mr. Nagesh has been inducted into the “world retail hall of fame” at the world retail congress in Barcelona. Shopper stop repositioned and reinvented as a “bridge to luxury” brand with the unveiling of the new logo and tagline, “start something new”.

2009-pioneered mascot licensing through an exclusive tie-up for certain products with Vodafone for their popular brandmascot zoozoo.

2010-operations expanded to 36 stores across 15 cities.

2011-recognised as the most respected company in the retail sector’ by business world.

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ORGANISATIONAL STRUCTURE

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Board of directors

Chandru L. Raheja -Chairman

Ravi C. Raheja -Director

Neel C. Raheja -Director

Gulu L. Mirchandani -Director

Shahzaad S. Dalal -Director

Prof. Nitin Sanghavi -Director

Deepak Ghaisas -Director

Nirvik Singh -Director

B.S. Nagesh -Vice chairman

Govind Shrikhande -Managing director

Audit committee

Deepak Ghaisas -chairman

Ravi C. Raheja -member

Prof Nitin Sanghvi -member

Shahzaad S. Dalal -member

Remuneration committee

/ compensation committee

Gulu L. Mirchandani -chairman

Ravi C. Raheja -member

Prof. Nitin Sanghavi -member

Shahzaad S. Dalal -member

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Finance committee

Ravi C. Raheja -chairman

B. S. Nagesh -member

Govind Shrikhande -member

Shareholder investors grievance

and share transfer committee

Ravi C. Raheja -chairman

Neel C. Raheja -member

B.S. Nagesh -member

Vice president –legal and company secretary

Prashant Mehta

Statutory auditor

M/s.Deloitte Haskins & sells

Chartered accountant

12, dr. annie besant road

Opp. Shiv sagar estate

Worli,Mumbai-4000123

Internal auditor

Ernst & young pvt. Ltd.

Jalal mill compound,

95,ganpatrao kadam marg,

Lower parel, Mumbai-400013

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Bankers

Axis bank limited.

Citibank N.A.

IDBI bank limited.

ICICI limited.

Kotak Mahindara bank limited.

HDFC bank limited.

Bank of india.

Soliciators

Wadia ghandy & co.

Registered office and service office

eureka tower, b wing

9th floor, mindspace

Link road, malad west

Mumbai-400064

Website- www.shopperstops.com

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TARGET CUSTOMERS

Shopper stop customer falls between the age group of 16yr to 35yr the majority of them being families young and couples with a monthly household income above rs 20000 and an annual spend of rs 15000. A large no. of non resident Indians visit the shop for cultural clothes in the international environment they are used to which means people from abroad are also interested in shopping in shopper stop. Their target customers are upper middle class and upper class.

STORE LOCATION

Expanding its operations to Bangalore, Hyderabad, Jaipur, Delhi, Chennai, Mumbai (Andheri, Bandra, Chembur, Kandivli, Mulund), Pune, Gurgaon and Kolkata, Shoppers’ Stop is today recognised as India’s premier shopping destination. With a customer entry of about 50,000 customers a day, a national presence with over 6,00,000 square feet of retail space and stocking over 250 brands of garments and accessories, Shoppers’ Stop has clearly become a one stop shop for all customers.

North 

Delhi-Ansal PlazaGhaziabad - IndirapuramGurgaon - Metropolitian MallJaipur - Malviya NagarLucknow - Gomti Nagar 

South 

Bangalore - Bannerghatta RoadBanglore - Garuda MallChennai - ChetpetHyderabad - Begumpet 

West 

Mumbai - Andheri

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Mumbai - BandraMumbai - ChemburMumbai - JuhuMumbai - KandiviliMumbai - MaladMumbai - MulundPune - Shivaji NagarPune - Camp 

East 

Kolkata - Forum MallKolkata - Salt Lake City 

Corporate Address Eureka Towers,9th Floor, C - Wing, Plot No 504,Link Road, Malad (W)Mumbai - 400 064Tel: 022-2880 0808 / 28809898Site: www.shoppersstop.com 

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STORE FORMAT

Shopper stop has progressed from being a single brand shop to a family oriented fashion and lifestyle store. Shopper stop operates under the departmental store format, and was one of the pioneers of the large format stores in india.

Shoppers Stop has also introduced new formats in the market viz

HOME STOP – the exclusive home furnishings, décor as well as furniture store.

HYPER CITY– a premium shopping destination for Foods, Home ware, Home Entertainment, Hi-Tech Appliances, Furniture, Sports, Toys & Fashion.

CROSS WORD It is the leather in the lifestyle book store category with a unique product mix of books, magazine, CD-ROMs, music, stationery and toys.

MOTHER CARE and early learning centre – it has exclusive arrangements to open mother care and ELC shop-in-shop in India.

ESTEE LAUDER GROUP OF COMPANIES – it has entered into a non exclusive retail agreement with world cosmetic major Estee launder to open stores for international brands like M.A.C, Estee launders and Clinique in India.

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TIME ZONE-shopper stop believes that Indian consumers are looking for multiple option to entertain themselves and their families.

AIRPORT RETAILING – the company currently has 1 store each in bengaluru and Hyderabad city paid and 1 duty free at bengaluru.

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PRODUCT LINE

The Product Range offered in Shopper stop has categorized itself into 4 different areas:

Men

Women

Kids

Fragrance and Home & travel

1) Men section is further sub divided into men

Men apparel

Men accessories

Men’s Apparel is further sub divided into

Shirts Trousers Jeans T-shirts & Polo’s Kurta, Pyjamas & Stoles Ties Innerwear Winter wear

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Similarly Men’s accessories section can be sub divided into :

Wallets Belts Writing

Instruments. Watches Sunglasses Cufflinks Socks & Footwear

:2) Women section: the women section has also been classified into:

Womens apparel

Womens accessories

Women apparel can further be sub divided into:

Shirts Bottom wear Jeans Co-ordinated Set Ready to Stitch Skirts Dresses Lingerie Night wear Winter wear

Likewise Women’s accessories can be sub classified into:

Handbags Fashion

Jewellery Watches Sunglasses Writing

Instruments Socks

RANGE OF MERCHANDISE

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The various apparel brands which Shopper Stop offers are as follows:

Wills lifestyle Color plus Austin Reed Acropolis Indian Terrain Park Avenue Van Huesen Arrow Spykar Stop Wrangler Louis Phillipe Mufti Life Vettorio Fratani Mario Zegnoti Lee Zodiac Scullers Colour plus Provogue

The Cosmetic Brands are:

Lakme Chambor

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Shoppers’ Stop has also introduced its own line of clothing in the classic, value classic and value fashion segments. These are LIFE, STOP, KARROT and KASHISH that are available across different categories.

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COMPANY DETAILS

Name of the Organisation Shopper’s Stop Ltd.

Head of the Organisation : Mr. B. S. NageshCustomer Care Associate, Managing Director & CEO

Address:

Corporate Office: Eureka Towers, 9th Floor, Link Road, Malad West, Mumbai 400064 Tel: 28809898 / 28447337Fax: 28808877

REFERENCES

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http://company.monsterindia.com/shoppersin/

http://www.naukrihub.com/india/retail/top-companies/shoppers-stop/

http://en.wikipedia.org/wiki/Shopper's_Stop

http://www.slideshare.net/jas.bhatia/shoppers-stop

moneycontrol.com/financial/shopper’s stop/ratios/ss51

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