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BY,B.Keerthi;1225110305P.B.Kavya;1225510102

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Just a look

Founded in 1991 Developed by : K Raheja group

No. of stores : 30 Achievements : the hall of the

fame the emerging marketretailer of the year 2008

Listed on BSE

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Shoppers Stop: Introduction

Is the country's largest chain of DepartmentStores.

International and domestic brands across

categories such as apparel, accessories,cosmetics, home & kitchenware as also its ownexclusive brands

HomeStop is the first-of-its-kind premium

home concept store at Bengaluru, Mumbaiand New Delhi, offering a wide range ofproducts

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Shoppers Stop : Accomplishments

Shoppers Stop Ltd has been awarded

The Emerging Market Retailer of the Year Award

World Retail Congress at Barcelona, on April 10,

2008 Shoppers Stop is listed on the BSE

The only retailer from India to become a member ofthe prestigious Intercontinental Group of

Departmental Stores (IGDS) "Most admired Fashion Retail Destination of the

Year

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Shoppers Stop: Accomplishments

y Most Admired Retailer of the Year (Customer

Relations) Shoppers Stop. IRF 2009 - Sep 2009

y "Best Visual Merchandising" VMRD Retail Design Award July 2009

y "Retailer of the Year - Fashion & Lifestyle" Asia Retail Congress - Feb 2009

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Vision:To be a Global Retailer in India and Maintain No.1

position in the Indian Market in the Department Store

Category.

Mission:Nothing but the best

To strive & achieve nothing but the best in

terms of processes, practices & deliverables

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PositioningShoppers Stop is positioned as a family store

delivering a complete shopping experience defined

by its mission, vision and values

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Shoppers Stop

Year Events

1991 Opened firststoreat Andheri,asuburbin Mumbaisellingonlymenswear.

1992 Ladieswearwasintroduced. AddedChildren & nonapparels.

2000 Acquired Crossword India 'sleading

retailbookchain.

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Re-Positioning

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EARLIER

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Re-Positioning

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NOW

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Shoppers Stop: Physical Evidence

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Strength of SS

Pioneer

Loyal customer

Low risk

Good financial position

Presence across various segments

Parikrama-a festival

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Weakness of SS

Competition from standalone stores

Late entry into value retailing

Store makeover expenditures

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Opportunities of SS

Higher disposable income

Changing taste of young generation

Preferred partners for foreign players

Private labels

Enter new segments-consumer goods

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Threats of SS

High attrition

Lesser consumer spending

Entry of foreign players

Unorganized sector

Independent stores

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Competitors

Lifestyle

Globus

Central Pantaloons

Westside

Ebony

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THE BOLLYWOOD CONNECTION

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Shoppers Stop (Malad-InOrbit).

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Store Size: 1,17,000 sq feetRetail Presentation Area: 56% 64%of total store sizeSales per square foot: Rs. 2,600/-Gross margin per square foot: Rs.340/-No. of Employees: 480Approximate Rentals: Rs. 75 persquare foot

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Shoppers Stop: Place

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Shoppers Stop: Place

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NorthDelhi- Ansal PlazaGhaziabad - IndirapuramGurgaon - MetropolitansMallJaipur - Malviya NagarLucknow - Gomti Nagar

SouthBangalore - BannerghattaRoad

Bangalore - Garuda MallChennai - Chet petHyderabad - Begum petHyderabad Banjara hills

EastKolkata - Forum Mall

Kolkata - Salt Lake City

West Mumbai - Andheri

Mumbai - Bandra Mumbai - Chembur

Mumbai - Juhu

Mumbai - Kandivili

Mumbai - Malad

Mumbai - Mulund

Pune - Shivaji Nagar

Pune - Camp

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Shoppers Stop: Product Mix

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Shoppers Stop: Product

Men Apparel

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IndianTerrainAllen SolleyDockersStopZodiac

ParkAvenueVen HeusenMario Zegoti

Arrow

Louis Philippe Giovanni

VettorioFratiniAustin Reed(London)

Wills Lifestyle

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Shoppers Stop: Product

Women wear

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United color ofBenetton

Fem FrenchCollection

IshvarahStopMix n MatchKashishSanaaBiba

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Shoppers Stop: Product

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Cosmetics /

Skincare CHAMBOR

LOREALFragrance

ADIDASARAMIS

BVLGARICALVINKLEINDAVIDOFFDKNY

FERRAGAMO

NAUTICA RALPH LAUREN,

VERSACE

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Shoppers Stop: Product

Children wear

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Gini N Joni

BarbieZappRuffLilliputKanz

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Shoppers Stop: Promotion

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Denim festival

Customer CareassociationFirst Citizen CardSurpriseSale

ValentineSale

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Shoppers Stop: New Print Ad

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