SHOP Rome SS14

T h e s p i r i t o f t r a v e l .

D o w n l o a d t h e L o u i s V u i t t o n p a s s a p p t o r e v e a l e x c l u s i v e c o n t e n t .

R O M A , P i a z z a S a n L o r e n z o i n L u c i n a , 41 - V i a C o n d o t t i , 13

Montblanc Boutique Roma - Via Condotti 70 - Ph. +39 (0)6 69941894

Visit and shop montblanc.com

MONTBLANC NICOLAS RIEUSSECCHRONOGRAPH AUTOMATIC

A tribute to Nicolas Rieussec, the inventor

of the first patented chronograph. Montblanc

Manufacture Calibre , second time

zone with day and night display. Crafted in the

Montblanc Manufacture in Le Locle, Switzerland.

Via Condotti 49/50, Roma

SHOP AT TRUSSARDI.COM

Editor’s Letter

14

Welcome to Rome

This SHOP guide will help you discover all that Rome has to ofer,

including the best luxury department stores, boutiques and concept stores,

as well as recommendations for restaurants, bars and special places to visit.

We also reveal a style insider’s guide to Rome (page 56) and profle the

city’s ultramodern interior design stores (page 64). The new Global Blue

mobile app is a great way to fnd the latest on your chosen destination –

there are details in the news section (page 54).

As part of Global Blue, a Tax Free Shopping market leader, SHOP

publishes essential guides to over 40 destinations across Europe and

Asia. For the very latest information, visit our website, globalblue.com,

fnd us on Facebook at Facebook.com/GlobalBlue, follow us on Twitter

@GlobalBlue or email me at [email protected]. Claiming your

tax savings is even easier with the new Global Blue Card – signing up

is free and you can fnd all the details on the Global Blue website.

Emma Cheevers

globalblue.com

Athens and Thessaloniki

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دليل ألانيا

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Руководство Германия

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Holland

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Prague

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Rimini and Riccione

Rome

Singapore

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Stuttgart

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Vienna

Vilnius

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globalblue.com

Contributors

Pietari Posti

Pietari Posti created this

season’s cover illustration

for SHOP Rome. His elegant,

expressive artwork has

previously been commissioned

by Omega, American Express

and the New York Times,

among others. Pietari’s ability

to take a conceptual brief and

give it a graceful fnish makes

him the perfect illustrator for

this cover, inspired by our

feature on Rome’s fashion map

(page 56). It shows a timelessly

stylish woman wearing a map

of the city as a print on her

skirt, in a nod to the classic

flm Roman Holiday.

Read more about our illustrations

at globalblue.com/covers.

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Sally McIlhone

SHOP’s managing editor Sally

McIlhone is in touch with

leading brands, designers and

writers, to ensure she stays on

top of the latest developments

in style and design. Sally has

contributed to Stylist, Shortlist

and Total Film online.

Verity Hogan

History graduate Verity

Hogan swapped writing

about crinolines for more

contemporary clothes when

she moved to London to

pursue journalism. She now

works as SHOP’s city guide

and lifestyle editor.

Kirsty Andrews

SHOP’s assistant picture editor

Kirsty Andrews is partial to

gripping crime novels and

round-the-world trips. She is

often found patiently cutting

out a product shot or exploring

the countryside with a fat tyre

and an overnight bag.

Pal Zileri Roma Via Frattina, 40 - T. 06 6795041

www.palzileri.com

Shop Floor

22

PU BL I SH I NG

Publisher

James Morris

E DI TOR I A L

Editor-in-chief

Emma Cheevers

Disclaimer: SHOP magazine is published by Global Blue Group. All rights reserved. Reproduction in whole or part is strictly prohibited. While every care is made to ensure all of the

information is correct, Global Blue cannot be held responsible for any changes in information that may occur after publication. Global Blue shall not be liable for any damage, loss, injury or

inconvenience arising out of, or in connection with, the contents of the guide. All rights reserved. ©2014 Global Blue

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Managing editor

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Contributor

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The paper in this brochure is elemental chlorine free and is PEFC accredited. It is printed to ISO

14001 environmental procedures, using vegetable based inks.The PEFC Council (Programme

for the Endorsement of Forest Certifcation schemes) is an independent, non-proft, non-

governmental organisation which promotes responsible management of the world’s forests. Forest

certifcation is combined with a product labelling that allows consumers to readily identify timber

based products from certifed forests.

MILLA JovovIch MARELLA.COM

ROMA via Frattina 129/131

via Appia Nuova 7/11

via del Corso 89/90

c.c. Euroma 2

c.c. Porta di Roma

24

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Contents

Products

30 Check Out

sHoP selects a standout piece from

rome this season

32 My Favourites

shoe designer charline de Luca and

cristiano Perfetti, co-founder of the

strategic Business unit label, reveal

their top tips for summer 2014

36 Products

Key looks for the season, from fashion

and footwear to jewellery and accessories

N e ws

46 Shop Window

one store not to be missed in rome

48 News

seasonal updates on shops, services

and new products

p.46

Above: The new Versace boutique on Piazza di Spagna

F e at u r e s

56 Cover Story: Style Miles

From the ancient source of today’s

fashionable gladiator look to the streets

and gardens where audrey Hepburn and

caravaggio once walked, charlie Neidpath

ofers a style insider’s guide to rome

64 Inside Story

rome’s historic streets are home to a

fourishing array of ultramodern interior

design stores, writes sally McIlhone

72 Made By Hand

connoisseurs of craftsmanship will

appreciate rome’s artisanal heritage

brands. stephen doig presents a selection

of the best

26

globalblue.com

E ssE n t i a l s110 How To Shop Tax Free

the simple steps to saving money on your shopping

t r a nsl at ions112 Русский Перевод120 美文翻译

125 日本語翻訳

sou v E n i r130 the essential item to bring home

Contents

E x pE r i E ncE80 Table Talk

rome’s fnest restaurants showcase traditional cuisine and local ingredients while also embracing culinary innovation. verity Hogan explores a selection

Gu i dE84 Maps and guides to the key shopping areas

of rome

Get social

Follow the Global Blue editors on the move for up-to-the-minute shopping tips and insider information.

EnGlisH | Р ус ский | 中文

the latest in luxury shopping and travel is updated every day at globalblue.com

Win monthly

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We’ve got great giveaways for our readers to win, from the latest accessories and shopping vouchers to luxury hotels stays.

/globalblue

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@GlobalBlue@环球蓝联-GlobalBlue

/GlobalBlue/GlobalBlueRu

Destination &

buyinG GuiDes

don’t waste a minute on your travels – use our dedicated destination and product guides. We take you through the most exclusive local shopping areas and give you in-depth buying advice on how to make a great investment in the right luxury piece.

Daily shoppinG

neWs

We’ve got the latest information on destination shopping, whether it’s the new season’s collections, store openings or limited-edition pieces.

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Via del Babuino 20 | Tel. +39 06 32651256

Via Cola di Rienzo 266 | Tel. +39 06 68807902

Via del Corso c/o Gall. A. Sordi 27/28 | Tel. +39 06 69202079

Via Appia Nuova 168/170 | Tel. +39 06 77204466

boggi.com | shop.boggi.com

30 | PRODUCTS

Save up to 15.5% by shopping tax free, see page 110

Check Out

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with amethysts, peridots, rubellites and pavé

diamonds, need little introduction. A seriously

show-stopping pair, they are testament to the

Italian fashion house’s vivacious style and

exquisite skill. Keep all other accessories to a

minimum and prepare for a furry of admiring

glances and compliments. irs

Bulgari Diva Collection gold earrings with

amethysts, peridots, rubellites and pavé

diamonds, €21,000, Bulgari,

Via dei Condotti 10, 00187 Rome,

+39 06 696261, bulgari.com

* for map go to page 94

THE ALLURE OF EGYPT

Few brands capture the old-school glamour

of Rome quite like Bulgari, which was founded

in the city. This season, the star of the show is the

Diva Collection, a fne jewellery range inspired by

the make-up worn by Elizabeth Taylor, a devoted

customer of Bulgari, in the flm Cleopatra. Also

inspired by the god Horus, who was associated

with prosperity and good health in ancient Egypt,

the Diva Collection is exotic and beguiling.

These pink gold chandelier earrings, dotted


Brothers Cristiano and Patrizio Perfetti founded Strategic Business Unit in 1993, launching not only the label but also the fagship store, located in their home city of Rome. SBU aims to provide the perfect contemporary wardrobe and the line ofers menswear, womenswear and accessories. The store is also home to a selection of carefully selected international brands chosen to complement the SBU aesthetic. Cristiano Perfetti shares his picks for the season with Hannah Lewis

2. ‘My favourite product from SBU’s spring/summer 2014 collection is a pair of pure indigo dyed selvedge jeans’Strategic Business Unit jeans, €195, Strategic Business Unit, Via Di San Pantaleo 68-69, 00186 Rome, +39 06 6880 2547, sbu.it

1. ‘My favourite interiors brand is Baxter, in particular their sofas’Baxter Chester Moon sofa,

price on request, Baxter Garage, Via Gregorio VII 310, 00165 Rome, +39 06 3938 8109, baxter.it

4. ‘I can’t live without my Rolex. Rolex watches are a symbol of elegance combined with action. Our father always wears one and we continue the tradition’Rolex GMT-Master II,

price on request, Hausmann & Co, Via del Babuino 62-63, 00187 Rome, +39 06 3211 0100, rolex.com

My Favourites: Cristiano Perfetti

32 | PRODUC TS

3. ‘The best souvenir from Rome is cofee and chocolate from Sant’Eustachio cafè’Sant’Eustachio Il Café, Piazza Sant’Eustachio 82, 00186 Rome, +39 06 6880 2048, santeustachioilcafe.it

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5. ‘The quality of the materials and the specialised components and production elevates Tricker’s Goodyear welted shoes above any others. We are very proud to have a special line dedicated and branded specially for SBU’Tricker’s boots, €550,Strategic Business Unit, Via Di San Pantaleo 68-69, 00186 Rome, +39 06 6880 2547, trickers.com

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Born and raised in Rome, shoe designer Charline De Luca studied architecture in New York before graduating from London’s prestigious Central Saint Martins College of Arts and Design. In 2012 she was given special recognition in Vogue Italia’s Who’s on Next international competition. De Luca returned to Rome in 2009 and launched her eponymous collection in 2011. She shares her favourite tips for summer in Rome with SHOP’s Ximena Daneri

1. ‘My beauty retreat: if I want a very good massage I go to Kami Spa’Kami Spa, Via degli Avignonesi 11, 00187 Rome, +39 06 4201 0039, kamispa.com

2. ‘Every Sunday in Piazza Porta Portese, you can fnd whatever you want at the fea market, from vintage clothes to books, home décor and even parrots!’Porta Portese, Via di Porta Portese, 00153 Rome, portaportese.it

3. ‘If you want to taste a flone

or a rosetta – typical Roman breads – or just a cookie, this place is a wonderland for bakery lovers’Antico Forno Roscioli, Via dei Chiavari 34, 00186 Rome, +39 06 686 4045, salumeriaroscioli.com

My Favourites: Charline De Luca

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SHOP | 35

4. ‘I love my Artemide sandals, perfect for every occasion. They are a must-have for every fashionista’Charline De Luca Artemide

sandals, €420, Mon Reve, Piazzale del Parco della Rimembranza 10, 00197 Rome, +39 06 6401 4664, charlinedeluca.com

5. ‘Anamalier & Oltre is without doubt a very curious boutique!’Anamalier & Oltre, Via Margutta 47, 00187 Rome, +39 06 320 8282, animaliereoltre.com

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36 | PRODUCTS


2. Tod’s backpack, €25,500,

Tod’s, Via dei Condotti 53A,

00187 Rome, +39 06 699 1089,

tods.com

3. Montblanc iPad Case, €610,

Montblanc, Via dei Condotti 70,

00187 Rome, +39 06 6994 1894,

montblanc.com

1. Bowers & Wilkins P7 headphones,

€399.99, PerPiacere,

Auditorium Parco Della Musica,

Viale Pietro de Coubertin 22,

00196 Rome, +39 06 8069 0384,

bowers-wilkins.co.uk

2

IN TRANSIT

Luxurious, innovative accessories

are a travel essential

1

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globalblue.com

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8. Bally Sedwich bag, €795, Bally,


+39 06 699 0236, bally.com

6. Louis Vuitton picnic blanket,

€1,500, Louis Vuitton,

Via dei Condotti 13-15,

00187 Rome, +39 06 6994 0000,

louisvuitton.com

7. Mykita sunglasses, from €395,

Astrologo Ottica, Via di Fontanella

Borghese 25-26, 00186 Rome,

+39 06 6819 3071, mykita.com

4. Rimowa suitcase, €422,

Mitsukoshi, Via Nazionale 259,

00184 Rome, +39 06 482 7828,

rimowa.de

5. Barbour hat, €65, WP,

Via di San Sebastianello 6B,

00187 Rome, +39 06 678 6457,

barbour.com

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4. Coccinelle Barrel bag, €298,

Coccinelle, Via Cola di Rienzo 253-255,

00192 Rome, +39 06 324 1749,

coccinelle.com

3. Pinko jacket, €695, Pinko,

Piazza Colonna 29-30, 00187 Rome,

+39 06 6979 7730, pinko.it

1. Roberto Coin rings, from €1,832,

Roberto Coin, Via Vittoria 9,

00187 Rome, +39 06 3265 2439,

robertocoin.com

2. Blumarine shoes, €600, Blumarine,

Via Borgognona 31, 00187 Rome,

+39 06 679 0951, blumarine.com

1

MOTORCYCLE

DIARIES

Biker chic is given a luxe

update thanks to exotic

textures and refned detailing

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40 | PRODUCTS


4. Shourouk Lady Lollypop

earrings, €500, Gente,

Viale Europa 95, 00144 Rome,

+39 06 592 6414, shourouk.com

5. Liu Jo wallet, €69, Liu Jo,

Via del Corso 137, 00186 Rome,

+39 06 6938 0954, liujo.it

3. Rosantica Orchidea necklace,

€486, Gente, Via del Babuino 185,

00187 Rome, +39 06 322 5954,

rosantica.com

1. Furla Candy bag, €180, Furla,

Via dei Condotti 55-56, 00187 Rome,

+39 06 679 1973, furla.com

2. Church’s Kalila slippers, €300,

Church’s, Via dei Condotti 57,

00187 Rome, +39 06 6919 0920,

church-footwear.com

JUST PEACHY

Play with the trend for pastels

using fun, feminine accessories

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S/S 2014 SHOP AT TRUSSARDI.COM

PIAZZA COLONNA 40/41 VIA COLA DI RIENZO 155 VIA FRATTINA 42/43

42 | PRODUCTS


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mORE IS mORE

When it comes to accessories, this season

is wonderfully maximalist – add statement

pieces to a simple day dress for a bold,

over-the-top look

1. Levi’s dress, €119.95, Levi’s,

Via del Corso 479, 00186 Rome,

+39 06 6840 4711, levi.com

2. Dolce & Gabbana shoes,

price on request, Dolce & Gabbana,

Via dei Condotti 51-52, 00187 Rome,

+39 06 6992 4999, dolcegabbana.com

3. Emilio Pucci belt, €850,

Emilio Pucci, Piazza di Spagna 87,

00187 Rome, +39 06 678 4058,

emiliopucci.com

4. Hermès Folklore scarf, €620,

Hermès, Via dei Condotti 67,

00187 Rome, +39 06 679 1882,

hermes.com

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44 | PRODUCTS


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1. Escada top, €1,300, Escada,

Piazza di Spagna 7-8, 00187 Rome,

+39 06 678 6995, escada.com

2. Hugo Boss sandals, €499,

Hugo Boss, Via Frattina 146-147,

00187 Rome, +39 06 678 6173,

hugoboss.com

3. Burberry pencil skirt, €495,

Burberry, Via dei Condotti 59-61,

00187 Rome, +39 06 675 0101,

burberry.com

4. Jimmy Choo clutch,

price on request, Jimmy Choo,


+39 06 6992 2667, jimmychoo.com

MONOCHROME MIX

Shake up a monochrome look by clashing textures

and print, and adding a pop of colour

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46 | NEWS


Shop Window

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of the ninth century, contrasted with futuristic

Perspex walls and shelves. Created in collabora-

tion with English architect Jamie Fobert, this

skilful blend of traditional Italian opulence and

architectural style perfectly mirrors Versace’s

own balance between old and new. Versace’s

prêt-à-porter collections for men and women

are stocked in the new store alongside an exten-

sive range of accessories. kr

Versace,

Piazza di Spagna 12/Via San Sebastianello,

00187 Rome, +39 06 678 0521, versace.com


VERSACE’S NEW HERITAGE

Versace is always at the forefront of modern

and edgy designs yet it is also a brand that

places great emphasis on its heritage. This

relationship between past and future can clearly

be seen in the brand’s newly opened boutique in

Rome’s Piazza di Spagna, the second Versace

store in Rome. The new boutique features

mosaic foors inspired by Byzantine churches

WE ARECONNECTED

#DiEsElREbOOTDiEsEl sTORE ROMA CORsO Via del Corso, 118

NEXT OPENiNG APRil 2014: Piazza di spagna,18 - angolo Vicolo del bottino, 1 Roma

48 | NEWS


TOP 3 Caffès

There’s no better place to unwind

after a hard day’s shopping than

in one of Rome’s many historic

cafés, which are appreciated

by visitors and locals alike. A

select few among them are even

protected by the Associazione

Negozi Storici di Eccellenza di

Roma, an organisation which

preserves the city’s retail heritage.

SHOP selects three of the most

picturesque and characterful

places to eat and drink

Ever popular with the most stylish

Italians, Caffè Ciampini, at its

best in the summer months, is a

wonderful place to drink or dine al

fresco. Its location on a traffic-free

piazza adds to its old-world charm.

Caffè Ciampini,

Piazza di San Lorenzo

in Lucina 29, 00186 Rome,

+39 06 687 6606,

ciampini.com

Said to be the first tea rooms

established in Rome, Babington’s

has been serving luxury teas and

delectable snacks since 1893

when it was founded by English

aristocrats. This unique meeting of

British and Italian influences is not

to be missed.

Babington’s Tea Rooms,

Piazza di Spagna 23,

00187 Rome,

+39 06 678 6027,

babingtons.com

Opened in 1760, Antico Caffè

Greco is a contender for the

title of the oldest bar in Rome.

A favourite haunt of many notable

Italians over the years, it remains

a popular spot with creatives and

intellectuals to this day.

Antico Caffè Greco,

Via dei Condotti 86,

00187 Rome,

+39 06 679 1700,

anticocaffegreco.eu

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LOEWE ARRIVES IN ROME

Loewe, known for exquisite leather goods, has unveiled its frst standalone Italian store in Rome. The Spanish luxury brand’s new two-storey boutique is fttingly located close to the Piazza di Spagna and the Spanish Steps. Designed by architect Peter Marino, a fashion-house favourite, the space has an warm, elegant atmosphere. Stucco walls in white and three diferent shades of gold are juxtaposed with brass shelves and curtains in gold leather – the material that has made Loewe a leading luxury brand. On the ground foor you’ll fnd the latest accessories, including bags, silk scarves, belts and sunglasses for both men and women. Upstairs, where visitors can enjoy the view of the Spanish Steps, is devoted to womenswear, the Leather Icons collection and the VIP Room. Fans of Loewe’s best selling Amazona bag should visit the in-store Amazona Atelier, which ofers a bespoke service for Loewe’s classic tote. irsLoewe,

Piazza di Spagna 70-71, 00187 Rome, +39 06 6992 3598, loewe.com


SHOP | 49

globalblue.com

WHEN MARELLA MET MILLA

This season Marella continues its collaboration with Milla Jovovich, producing Milla’s Bag for spring/summer. Encapsulating the actress and model’s simple, elegant approach to fashion, the new bag, which is made in Italy, is a classic over-the-shoulder design with a statement buckle. An adjustable strap makes Milla’s Bag the perfect day-to-night accessory. This season the bag is available in three diferent but equally tempting styles. Choose between the pure white leather version with a python-print calfskin fap, the tropical model with ostrich and crocodile patchwork or our favourite, the charming Lagoon mini bag. Turquoise and cheerfully bright, its dual-purpose strap makes it ideal for summer getaways. irsMarella,

Via Frattina, 129-131, 00187 Rome, +39 06 69923800, marella.com


AMAZING GREYS

From pewter to silver to charcoal, Brioni’s latest collection is proof that grey is anything but boring. Creative director Brendan Mullane has taken the art and architecture of Rome, Brioni’s home town, as the starting point for a sleek and fashion-forward menswear collection, using a diverse range of infuences including the Pantheon and the Vatican museums. Graphic lines and structured layers have been incorporated into Brioni’s aesthetic: classic suits get a contemporary twist with subtle patterns and slim cuts while a collaboration with Fredrikson Stallard has resulted in accessories including a yellow-gold tie pin and cufinks which are perfect against crisp white shirts. hlBrioni, Via Barberini 79, 00187 Rome, +39 06 484517,brioni.com

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LUXURY GIFTS AT SANTA MARIA NOVELLA

One of Italy’s most prestigious and historic

beauty brands, Santa Maria Novella, has opened

its second store in Rome. Founded in Florence

over 400 years ago, Santa Maria Novella, one

of the oldest pharmacies in the world, stocks

everything from creams to candles. The new

store can be found on Via delle Carozze, just of

DODO GETS LUCKY

Dodo has chosen the ladybird, an

international symbol of good fortune,

as its latest charm. The new 3D charm, Miss

Ladybug, is available in rose gold, resin and

enamel and is decked out in a chic red coat

with black polka dots. This fun conversation

piece can be worn alone or paired with another

of Dodo’s charms for added impact. The

brand’s rose gold and tsavorite four-leaf clover

might also bring even more good luck. irs

Dodo, Via del Babuino 27-28, 00187 Rome,

+39 06 3601 0289, dodo.it


THE KING OF ITALIAN FASHION

A recently opened store on Rome’s Via dei

Condotti means Giorgio Armani continues his

reign as the king of Italian fashion. The spacious

store, decked out in the brand’s cool-toned

signature interior style, is a perfect place to

browse the spring/summer collection. The

womenswear collection, Lights and Shadows,

contains something to suit every woman’s taste,

from modern, neutral pieces that ofer a chic

workwear update to electric shades of fuchsia

and violet and plenty of pretty foral prints and

laser work that will be invaluable for those with

a busy diary of summer events. irs

Giorgio Armani,


+39 06 699 1460, giorgioarmani.com


the glamorous Via Condotti. Visit to sample a

wonderful assortment of essences and colognes,

such as the classic Santa Maria Novella

fragrance said to have been created specifcally

for Catherine de Medici, as well as scented

soaps, pampering creams and organic herbal

tinctures. We guarantee it is almost impossible

to leave empty-handed. irs

Ofcina Profumo Farmaceutica di

Santa Maria Novella, Via delle Carrozze 87,

00187 Rome, +39 06 678 0734, smnovella.it


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DIESEL’S ROCK ‘N’ ROLL HIT

Inspired by the British music scene, Diesel’s latest collection has a rebellious attitude for spring/summer. Under the new direction of super-stylist Nicola Formichetti the brand has updated its look across all lines. The frst part of the collection focuses on every rock musician’s favourite colour, black, adding a contemporary sportswear

IOSSELLIANI’S NEW HOME IN ROME

Famous Italian jewellery brand Iosselliani opened its frst store in Rome in 2005 and has since opened three other fagship stores in Tokyo, Osaka and New York. The Rome boutique has now moved to the elegant environs of Via del Corso. The

designers behind the brand are Roberta Paolucci and Paolo Giacomelli, who draw inspiration from classic and symbolic pieces, reinterpreting them in striking modern materials such as steel mesh and silver to create intricate hand-crafted designs. irsIosselliani R-01-IOS,

Via del Leone 21, 00186 Rome, +39 06 4544 9987, iosselliani.com


twist to key items such as the biker jacket and double layered sweatshirt. The line also introduces a new denim style for Diesel, the Sleenker, a versatile look which is the slimmest model available in the male collection. Our pick is the timeless parka coat with leather detailing, perfect for weathering spring showers. irsDiesel, Via del Corso 118, 00186 Rome, +39 06 678 3933, diesel.com


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FABULOUS FENDI

When in Rome it really would be wrong not to visit Fendi.

Founded in the city in 1925, Fendi is now one of Italy’s luxury

labels and, under the guidance of artistic director Karl Lagerfeld,

continues to push fashion boundaries. There is no better place to

browse the spring/summer collection than in Fendi’s stunning

palazzo fagship on Via del Corso. Described by Lagerfeld as

inspired by ‘the world of informatics,’ this season’s line is light

and full of colour: the organza is either vibrantly printed or paper

thin and plain, creating a feather-light fnish, while the laser-cut

leather pieces provide an example of the craftsmanship that Fendi

is known for across the world. irs

Fendi, Largo Goldoni, 00187 Rome,

+39 06 334501, fendi.com


SHOP THE WORLD

Using our wealth of insider knowledge,

we have created a smartphone app

to help you to plan your trips. The app

gives information on 45 cities in 22

countries – thousands of stores are

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you right to the store, step-by-step,

from your current location and can also

be downloaded for offline use. If you’re

looking for something specific, or a

particular brand, use our search option

to locate it – you can even create your

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globalblue.com

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from the App Store or Play Store

ROMA

PIAZZA DI SPAGNA 7 +39 06 6786995

LA RINASCENTE PIAZZA FIUME +39 06 96860004

ESCADA.COM

SHOP | 57

Opposite: Via Marguta Lef: plaque on the Via Marguta house where Fellini once lived

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The winding cobbled streets and sprawling

boulevards of Rome are a treasure trove for

visitors; every turn reveals an ancient landmark,

a national monument or a cultural icon.

It’s hard to traverse the city for more than

a few minutes without stumbling upon

something snap-worthy. But, while Rome’s

myriad historical oferings are enthralling,

there are facets of the city that are important

style landmarks too. An alternative take

on the city’s sights is to explore them with

a sartorial eye and pay homage to the city’s

place in fashion heritage.

The Colosseum, of course, is one of

the greatest monuments to ancient civilisation,

but it is also the source of an enduring style

trend: gladiator attire. Gladiatorial fashion

touches such as leather fringing, fat sandals

and leather skirts, seen in collections that

range from Gucci to Marc Jacobs, all stem

from clothing once worn in the Colosseum.

From the ancient source of today’s fashionable gladiator look to the streets and gardens where Audrey Hepburn and Caravaggio once walked, Charlie Neidpath ofers a style insider’s guide to Rome

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Above (clockwise from top lef): the Colosseum; Marc Jacobs spring/summer 2014; the courtyard at Valentino’s headquarters

A fashion enthusiast’s frst port of call,

after taking in the sumptuous Italian stores

of Valentino, Gucci, Fendi and Bottega

Veneta around Via dei Condotti, might

well be the Valentino headquarters nearby,

close to the Spanish Steps. It’s from here

that the Valentino empire operates, today

run by creative directors Maria Grazia Chiuri

and Pierpaolo Piccioli. And it’s ftting that

nearby, on the winding, tree-lined Via Veneto,

is where the Valentino story began in the 1950s.

At the time, the street was a magnet for the

city’s A-listers and it was here that the young

couturier Valentino Garavani met his life and

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Above (from top): Cinecità Studios; Audrey Hepburn and Gregory Peck in the 1953 flm Roman Holiday

business partner, Giancarlo Giammetti – and

the foundations of the Valentino label were laid.

Today, Chiuri and Piccioli design the brand’s

trademark whimsical gowns from the Rome

address, rather than relocating to Paris –

a mark of respect for the heritage of the house.

The nearby Spanish Steps have also acted

as the site of fashion shows by a range of Italian

designers and each year host a summer

collection of brands from the surrounding

areas, with models taking over the imposing

site. But venture further still and another

fashion gem reveals itself. Tucked away

on the Via Margutta lies one of the city’s most

culturally signifcant collections of townhouses.

It’s on this pretty street that both Truman

Capote and Federico Fellini lived, and 51

Via Margutta is where Princess Ann (Audrey

Hepburn) stayed the night with Joe Bradley

(Gregory Peck) in Roman Holiday. Hepburn’s

crisp shirts, fowing skirts and chic fats,

designed by MGM costume wizard Edith

Head, became associated with a particular kind

of pristine Roman glamour. To see where these

iconic movie moments were dreamed up, head

south to the incredible Cinecittà Studios and

walk in the footsteps of cinema’s legends.

Long before Tom Ford turned Gucci

into a byword for vampish after-dark looks,

the house was synonymous with Roman chic,

outftting Jackie Onassis in scarves and bags

from its Rome headquarters and dressing

principessas. Current designer Frida Giannini

is a Roman native. She made the decision,

after taking over the brand in 2006, to relocate

the ofces from Florence to Rome to provide

aesthetic inspiration for her team of designers,

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Above: view of the Villa Borghese gardens from the Softel hotel

and her collections for the house are infused

with a sense of 50s Roman glamour. Through

sharp shirting and fared skirts, opulent rococo

baroque touches (where gold motifs echo the

elaborate garland designs on many of Rome’s

buildings) and smoky Italian siren dressing,

she subtly imbues her pieces with Roman style

season after season.

Of course, it isn’t just fashion that has

sought inspiration from the city. The sprawling,

beautifully luscious Villa Borghese gardens

have inspired Ingres and Balthus, and

Caravaggio once lived and worked in what

is now the Softel hotel nearby. From walking

in the footsteps of giants like Caravaggio

or taking in scenes that have changed the face

of fashion, this alternative guide ofers some

stylish treasures

valentino.com, cinecittastudios.it,

gucci.com, softel.com

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Rome’s ancient streets are home to a fourishing array of ultramodern interior

design stores, writes Sally McIlhone

Rome is one of the world’s most ancient cities, so it stands to reason that the Italian capital’s greatest cultural sights are those which are imbued with history. From the crumbling majesty of the Colosseum to the intricately carved spectacle of the Trevi Fountain, the ancient artefacts of the Italian capital draw crowds throughout the year. And when visitors aren’t drinking in the beauty of the statuary or transfxed by the gravitas of the Pantheon, they are investing in Rome’s long-standing fashion stalwarts. But in this city which owes so much to the past, a clutch of interior design stores is looking frmly to the future – and charming international visitors.

The striking Piazza del Popolo, with its

SHOP | 65

INSIDESTORY

domed buildings and central Egyptian obelisk, couldn’t be more evocative of ancient times, yet a short walk away on the Passeggiata di Ripetta you’ll fnd Magazzini Associati, a modern design store displaying quirky, contemporary furniture and homeware items, hand-picked by owner Marianna Marini. Magazzini Associati is well-known among the city’s architects and interior designers, and the brand’s spokesperson Laura Gagliardi summarises the store’s unique and highly successful philosophy as based on ‘curiosity, passion and the desire to suggest unusual, strange things, which can’t be found elsewhere. Choosing companies, designers and craftsmen who haven’t been contaminated by the

Lef: Serra boutique/115 123126

66 | FEATURES

Above (from top): the ancient interior of the Colosseum contrasts with the modern wares of many of Rome’s interior design stores; Magazzini Associati boutique

Rome’s blend of contemporary cool and a sense of the past is creating a new interior design landscape

compulsion to produce in series, who often

produce unique items and whose production

respects the environment – this is our

best quality.’

Selecting original items crafted by modern

Italian brands, from Moroso sofas and Opinion

Ciatti lighting to Paola C ceramics, is

Magazzini Associati’s strength, and the label’s

staf go to great lengths to discover the most

innovative items on the market. ‘I always take

part in the trade fairs of the sector, even the

ones abroad,’ says Gagliardi. ‘I take time of

to visit workshops and companies that, despite

being centres of excellence, still aren’t very

well known. This kind of work is very much

appreciated by the architects we work with,

because we manage to suggest new, functional

items to them, at a fair price.’ To seek out items

on the top of every Roman interior designer’s

wishlist, we recommend a visit.

A stone’s throw from the Colosseum,

on Via Panisperna, you can fnd cutting-

edge design store Atelier Monti – a haven

of revolutionary homeware in the heart of the

most ancient rione (neighbourhood) in Rome.

The shop, which celebrated its 10th anniversary

in March 2013, ofers customised interior

design services as well as a wealth of unique

objets d’art, furniture and lighting from brands

including Danese Milano and Luceplan.

Massimo Lucarini from Atelier Monti

believes the store was a trailblazer and says that

the ‘challenge’ of opening a contemporary

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Above: Atelier Monti boutique

design boutique in the centre of this historic

city was clearly an inspiration to other interior

décor afcionados. ‘When we opened our

store we were the only reference point in

this area. Now many have followed our path.

The history of Rome in the last 40 years tells

of many companies like ours that had a very

deep impact on the interior design of Roman

homes. Rome has one of the most important

architectural universities in Europe, with

very talented architects.’ The needs of the

modern interior designer are also catered

for at Atelier Monti.

Rome’s wealth of experienced architects

looking to add a modern slant to their work,

coupled with the 21st-century penchant for

all things novel and high-tech, has led to a

boom in ultramodern homeware in the city

but there is also an audience seeking a more

eclectic selection of vintage-inspired interior

décor pieces.

Via Margutta, home to forward-thinking

lighting specialist Artemide and graphic

storage expert Lago, is also where you’ll

fnd Serra, a store which sells everything

from colourful Murano glassware by Venini

SHOP | 71

Above (from lef): unique chairs are available at Alain; Alain boutique

Ultramodern homeware and vintage-inspired pieces are equally at home in Rome’s flourishing interior design stores

to more traditional dining services. Founded

by Mario Serra in 1924, the boutique was once

a supplier to Roman nobility and the royal

house. Now run by husband-and-wife team

Alessandro and Ornella Serra, the boutique

continues to captivate customers with Meissen

porcelain and Baccarat crystal. ‘The products

and brands we select are always leaders in

their particular feld,’ Ornella Serra explains.

‘We always try to mix timeless classics with

modern, fresh designs.’ The label’s custom-

made products include bespoke marble mosaic

tabletops that Ornella herself produces. ‘These

pieces represent the essence of classic Italian

history wrapped up in modern craftsmanship.’

Another craftsman who is updating classic

designs is Alain Martin, whose store, simply

named Alain, to the west of the city on Via

del Pellegrino, ofers furniture designed

between the 20s and the 80s, antiques and

his own quirky handmade stools. ‘Interior

design has always been a natural lifestyle for

me. Nowadays it has become moda – fashion,’

he says. Melding contemporary cool with a

sense of the past, Rome’s interior mavens are

creating a new design landscape

magazziniassociati.it, ateliermonti.it,

serra-roma.it, alainrome.com

72 | F E AT U R E S

Above: Saddlers Union boutique/116 124127

SHOP | 73

The environs of Rome’s Spanish Steps and Via Condotti, while steeped in history and romance, are today a haven for global luxury fashion brands. From the monolithic Christian Dior store that overlooks the steps to the sumptuous Louis Vuitton boutique, the biggest labels in the world have made these cobbled streets their home. The prominence of these world-class major names, however, helps to make fnding artisanal, handcrafted, labour-intensive, custom-made pieces all the more exciting. Finding these gems is the fashion equivalent of trufe hunting. In today’s fast-fashion world, under-the-radar artisan brands with a sense of heritage are the equivalent of gold dust and Rome, happily, has a rich treasure trove to ofer.

Connoisseurs of craftsmanship will appreciate Rome’s artisanal heritage brands. Stephen Doigpresents a selection of the best

MADE BY HAND

74 | FEATURES

Above (from top): Saddlers Union leather director’s chair and chocolate brown leather travel case

Near the bustling streets around the

Spanish Steps and Via Condotti, one can

fnd ivy-draped Via Margutta, where Roman

Holiday was flmed, tucked away from the

main streets and lined with sumptuous Roman

townhouses in shades of buttercup yellow,

sepia and tangerine. It’s here that Saddlers

Union, established in 1957, keeps a discreet

workroom and emporium, with no signage or

window displays. Saddlers Union was founded

when the city’s flm stars made their way across

the cobbles to seek out the brand’s expertly

crafted leather pieces. Jackie Onassis made the

distinctive Saddlers Union bucket bag an iconic

style piece; Italian aristocrats such as Gianni

Agnelli bought their custom-made travel bags

here. When it comes to quiet, stealth luxury,

no-one does it quite like Saddlers Union.

Now located opposite the house where

Federico Fellini used to live, Saddlers Union

was given a new lease of life in 2009 when

designer and tastemaker Micaela Calabresi

Marconi and her businessman brother

Paolo relaunched the slumbering brand,

Storici di Eccellenza di Roma (Association of Historical Stores of Excellence in Rome), an organisation that seeks to preserve its old-world gems. One of its most sought-after members is Calef, a traditional master Italian shirt-maker founded in the late 19th century. Calef’s custom-made, handcrafted shirts for men are crafted in exquisite Egyptian cotton. The label sources its fabric from the same suppliers as Louis Vuitton and Charvet, and its focus is on artisanal craft and the importance of ft.

76 | F E AT U R E S

Above (both images): Calef boutique

which had closed in 2004. Marconi, who previously worked in PR for Giorgio Armani, had long been a devotee of Saddlers Union craftsmanship, and, on hearing it had closed, set out to revive this Roman icon. ‘My family used to be clients,’ says Marconi. ‘I found one of the founding artisans, who was living in the suburbs of Rome. He was making items out of his garage. I felt compelled to ask him, why don’t we [re]open Saddlers?’ The designer convinced the craftsman after he saw the store space.

Each bag, belt and, new for the 21st century, the brand’s home collection, is crafted by hand using Italian leather, fnished and lined by hand and available in only the most discreet shapes and colours, with no logos or obvious fashion branding. Impeccable chocolate brown leather travel cases that look as though they could have been lifted from the luggage racks of the Orient Express (apart from the wheels ftted for modern convenience), leather director’s chairs and, of course, that iconic bucket bag in richest ostrich skin are all the result of intensive labour and generations of knowledge. The fnal fourish for luxury consumers? Customised elements such as a sumptuous fourish of initials, if they so desire.

Rome’s respect for its heritage labels has led the city to establish the Associazione Negozi

Craft in Rome is not only alive but thriving – heritage brands invite visitors to step from the bustling modern city into its entrancing past

The simplest wayto shop tax freeJoin. Shop. Swipe. Save

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SHOP | 79

Above (from top): Cartoleria Pantheon store; Cartoleria Pantheon gif celebrating the brand’s 100th anniversary

The connoisseur of handcrafted excellence

can also fnd peerless history and heritage in

the rich surroundings of Cartoleria Pantheon,

three tiny, quaint stores set around the cobbled

streets around the Pantheon and Piazza

Navona. In each of the stores, which retain their

original dark wood interiors, the ancient crafts

of book binding and paper making are alive

and well. Founded in 1910, the brand creates

hand-painted notebooks with delicate, beautiful

patterns, sumptuously intricate hand-painted

wrapping paper, writing accessories such as

pens made from Murano glass, feather quills,

blotters and wax seals, alongside – something

of a showpiece – hand-painted paper music

boxes that capture scenes of dancing maidens

and violin-playing musicians. The efect is one

of stepping into the past, but it is solid reality

in the heart of bustling Rome. These brands

are all keeping craft not only alive but thriving

in the city

saddlersunion.com, calef.net,

negozistoricieccellenza.it, pantheon-roma.com

globalblue.com

80 | EXPER IENCE

TABLE

TALK

rome’s fnest restaurants showcase

traditional cuisine and local

ingredients while also embracing

culinary innovation. Verity Hogan

explores a selection of the city’s

diverse dining options

given rome’s ancient ruins and rich history,

it is no surprise that the city’s cuisine is rooted

in tradition. regional specialities make the

most of local ingredients with a reliance on

meat, fresh vegetables, butter and sharp

pecorino cheese. Portions are often generous

while favours are rich and authentic.

Despite the prevalence of classic cuisine,

the city plays host to a wide variety of

restaurant types, ranging from checked-

tablecloth pizzerias to high-end gourmet

eateries. the most popular dining spots

combine both aspects of rome’s personality,

demonstrating respect for tradition but also

pushing the boundaries with new preparation

techniques and international ingredients.

SHOP | 81

P r i m o a l

P i g n e t o

High-quality ingredients

are at the heart of Primo al

Pigneto’s dining concept.

in this elegant yet informal

space, all attention is focused

on the cuisine created by Chef

marco gallotta. the menu

relies on dishes rooted in

the region, although gallotta

excels at combining traditional

production methods and

rustic favours with modern

innovations. Seasonal

ingredients are presented

at their very best; typical

deceptively simple dishes

include salted codfsh on a

bed of sautéed caulifower and

itrana olives and roasted duck

accompanied by a sweet-and-

sour vegetable mix.

Primo al Pigneto,

Via del Pigneto 46,

00176 rome,

+39 06 701 3827,

primoalpigneto.it

82 | EXPER IENCE

globalblue.com

O s t e r i a l a G e n s O l a

Osteria la Gensola is a typical roman trattoria

with delicious, fresh cuisine and an ambience

that refects the relaxed atmosphere of the

trastevere district where it is found. Osteria la

Gensola’s Mediterranean dishes are based on

fresh seasonal produce, sourced locally. Be sure

to book ahead to enjoy dishes such as the catch

of the day, which might be succulent grilled

squid or spaghetti with sea urchin.

Osteria la Gensola, Piazza della Gensola 15,

00153 rome, +39 06 581 6312,

osterialagensola.it

M e t

set in one of rome’s most stylish districts, Met

is an efortlessly chic restaurant serving a menu

of health-conscious Mediterranean cuisine.

architect tata’ Gallo has created a décor in

keeping with the restaurant’s location, defned

by clean lines and minimal furnishings which

M a c c h e r O n i

named after one of italy’s most famous pasta

products, macaroni, Maccheroni is a bastion

of tradition. the restaurant is set in one of the

city’s oldest areas and has an appropriately

rustic, welcoming ambience. the dining room

features simple wooden furnishings, tiled foors

and plain walls while the menu is based around

classic roman cuisine and includes a variety

of regional specialities.

Maccheroni, Piazza delle coppelle 44,

00186 rome, +39 06 6830 7895,

ristorantemaccheroni.com

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are refected in the restricted white, black and

brown colour palette. Food is similarly stripped

back, based on fresh, high-quality ingredients

and low in fat. Met’s weekend brunch is worthy

of note, ofering extensive sweet and savoury

bufet options.

Met, Piazzale di Ponte Milvio 34,

00191 rome, +39 06 3322 1237,

met-roma.it

84 | GUIDE

Guide

Navigating an unfamiliar city is never easy. Global Blue ofers you the most

comprehensive shopping maps, helping you fnd your way around Rome with

helpful hints and insider information about what to see, do and buy. For more

detailed guides, check out globalblue.com/rome or pick up one of our bespoke

shopping maps from your concierge.

globalblue.com

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Rome

Place Of Interest

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VIA

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VIA ALBERICO II

VIA STEFANO PORCARI VIA GIOVANNI VITELLESCHI

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VIA DELLA CONCILIAZIONE

VIA

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VIA COLA DI RIENZO

VIA COLA DI RIENZO

VIA CRESCENZIO VIA CRESCENZIO

VIA DEI COR R IDORI BORGO SANT'ANGELO

VIALE GIULIO CESARE

VIALE GIULIO CESARE

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AN

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LUN

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VIA VITTORIA COLONNA Piazza

Adriana

PiazzaCavour

Piazzadella

Libertà

PIAZZANAVONA

LEPANTO

OTTAVIANOSAN PIETRO -MUSEI VATICANI

PIAZZA SAN PIETRO

VIA DELLACONCILIAZIONE

CASTEL SANT’ANGELO

PALAZZODI GIUSTIZIA

PONTESANT'ANGELO

PiazzaDei

Quiriti

Piazza DelRisorgimento

Metro

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globalblue.com

VIA LAZIO

V

IA SARDEGNA

VIA DEI PREFETTI

VIA DELLA MERCEDE

VIA

XI

X

VM

AG

GIO

VIA D

EL QUIR

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V

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VIMINAL HILL

VIA I V NOVEMBRE

VIA

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TT

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VIA DEL SE MINARIO

VIA

DE

LL

A R

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ON

DA

VIA DEL POZZO

VIA M

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GU

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VIA VITTORIA

VIA FR ATTINA

VIA DELLE COPPELLE

VIA DELL'UMILTÀ VIA DELLA DATARIA V

IA MILA

NO

VIA M

ILAN

O

VIA LUDOVISI

VIA BONCOMPAGNI

VIA LOMBARDIA

VIA SICILIA

VIA D

I SA

N B

ASIL

IO

VIA LIGURIA

VIA DELL A CROCE

VIA

LE G

ABRIELE D'ANNUNZIO

VIALE TRINITÀ DEI M

ON

TI

VIA SISTINA

VIA SISTINA

VIA DELLE QUATTRO FONTANE

VIA

FR

AN

CE

SC

O C

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PI

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I PO

RTA

PIN

CIA

NA

VIA

LE SAN

PAOLO

DEL BR

ASILE

VIA N

AZIONALE

VIA N

AZIONALE

VIA

DI R

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TT

A

VIA CONDOTTI

VI A DEL PLEBISCITO

VIA D

EL BABU

INO

VIA D

EI DU

E MACELLI

VIA

VIT

TO

RIO

VE

NE

TO

VIA

L E DEL MURO TORTO

CORSO D'IT ALIAVIA PINCIANA

VIA DEL TRITONE

VIA DEL TRITONE

VIA BARBERINI

VIA

DE

L C

OR

SO

VIA

DE

L C

OR

SO

VIA

DE

L C

OR

SO

VIA

DE

L C

OR

SO

VIA TOMACELLI

Piazza DelPopolo

PiazzaColonna

PiazzaVenezia

Piazza diSan Silvestro

PiazzaBarberini

Piazza delParlamento

PiazzaDella

Rotonda

FONTANADI TREVI

SANT’IGNAZIO

SANTA MARIASOPRA MINERVA

PANTHEON

PALAZZO DIMONTECITORIO

COLONNA AURELIA

PIAZZA DISAN LORENZO

IN LUCINA

VIA FONTANELLABORGHESE

PiazzaAugustoImperatore

MAUSOLEODI AUGUSTO

VILLA BORGHESE

SPAGNA

BARBERINIFONTANA DI TREVI

PIAZZADI SPAGNA

TRINITÀDEI MONTI

PiazzaMignanelli

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Non-Global Blue RetailerGlobal Blue Retailer

Tridente Area

Via del Babuino Via Margutta

VIA

MA

RIO

DE

’FIO

RI

VIA

LE

DE

LL

A T

RIN

ITÀ

DE

I MO

NT

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VIA

MA

RG

UT

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VIA DI GESU E MARIA

VIA DI SAN GIACOMO

VIA DEI GRECI

VIA DELLE FONTANELLA

VIA VITTORIA VIA ALIBERT

VIA LAURINA

VIA

DE

L B

AB

UIN

O

VIA

DE

L B

AB

UIN

O

V

IA D

EL

CO

RS

O

VIA DELLA CROCE VIA DI SAN SEBASTIANELLOPiazza Di Spagna

● LELLI

● EMMA OTTO

● GOFFI CARBONI

● SADDLERS UNION

● SERGIO NESCI

● ARTEMIDE

● MARCHETTI

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BONUCCELI ●

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RED VALENTINO ●

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CINOA ●

MARIO OASI ●

COEN ●

LA NUVOLA ●

RINALDI ●

MARGUTTA FACTORY ●

LA PALLINA ●

GIO

VA

NN

IR

AS

PIN

I ●

FR

AT

EL

LI P

ET

OC

CH

I ●

VIA DI SAN GIACOMO

VIA DEI GRECI

VIA MARGUTTA

VIA

DE

LB

AB

UIN

OV

IAD

EL

BA

BU

INO

VIA VITTORIA

VIA ALIBERT

VIA

DE

LC

OR

SO

VIA

LAURINA

VIA

BO

CC

AD

IL

EO

NE

VIA DELLE CARROZZE

Piazza Di Spagna

● 100% CAPRI● DE GRISOGONO

● BOGGI● CHOPARD

● HERVÉ LÉGER● DODO● RIENZI● COMPAGNIA ITALIANA● VOGUE SHOP● BARRILÀ BOUTIQUE● TORY BURCH● NOBEL● FELTRINELLI● MANNI MATASSI● JO MALONE● DE NICOLA● D'AVOSSA GIOIELLI● SAVE THE QUEEN!

● SANDRO FERRONE

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● SERAPIAN● STONE ISLAND● GENTE

● GENTE● FLOS● PIAZZA SEMPIONE● ICEBERG● MIU MIU

● PINKO● DIESEL● ERMANNO SCERVINO● CHANEL● ETRO● CIR● MATTIOLI● COSTUME NATIONAL

OTTICA SPEZIA ●CESARI ●GENTE ●

CESARE LAMPRONTI ●LA TESSITURA D’ARTE ●

PUNTO PELLE ●RIENZI ●

FILATELIA ●CESARE LAMPRONTI ●

FABRIANO ●VIA DEL BABUINO 167 ●

PETIT BATEAU ●

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HOGAN ●

Featured In This Issue

P.50

I P A N E M A C O L L E C T I O N

RO

BE

RT

OC

OIN

.CO

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R O B E R T O C O I N B O U T I Q U E V I A V I T T O R I A 9, R O M A - T E L . 0 6 3 2 6 5 2 4 3 9

90 | GUIDE

Featured In This IssueGlobal Blue Retailer Non-Global Blue Retailer

VIA CONDOTTIVIA CONDOTTI

VIA

SIS

TIN

A

VIA

GR

EG

OR

IAN

AV

IAB

EL

SIA

NA

VIA

BE

LS

IAN

AVIA VITTORIA

VIA VITTORIA VIA ALIBERT

VIA

DE

LB

AB

UIN

OVIA DELL A CROCE

VIA DELL A CROCE

VIA DELLE CARROZZE

VIA DELLE CARROZZE

VIA BORGOGNONA VIA BORGOGNONAV

IAB

OC

CA

DI

LE

ON

EV

IAB

OC

CA

DI

LE

ON

E

VIA FR ATTINA

VIA FR ATTINA

VIA DI SAN SEBASTIANELLO

VIA

LE

DE

LL

AT

RIN

ITÀ

DE

IM

ON

TI

Piazza Di Spagna

PiazzaMignanelli

WP

ST

OR

E ●

FR

ET

TE

●

ES

CA

DA

●

DI C

AS

TR

O ●

LO

RIB

LU

●

ME

NIC

HIN

I ●

● FURLA

● ACQUA DI PARMA

● IWC

● CARPISA

● NESPRESSO

● BLUNAUTA

● BRUNO CALO ● IT STYLE● PIER CARANTI

SERGIOROSSI ●

PURA LOPEZ ●DOLCE &

GABBANA ●

EFRATI ●CASADEI ●

EMILIO PUCCI ●

LONGCHAMP ●

SANTONI ●MISSONI ●

DIOR ● CAMPER ●

LOEWE ●

SEPHORA ●

ALBERTO GUARDIANI ●SERMONETA ●

DI CORI ●

ROSSATI ●

ALEXANDER ●

● VERSACE

● FLEUR LUXURY LIVING

● ANITA ROMANI

● IL PESCIOLINO ROSSO

● CARNEVALI● AMINA RUBINACCI● CORRADINI

● LA BARBERA ● ZINTALA● GIORGIA R

● CHRISTOFLE

● BLUGIRL

● LITHOS

● EMPORIO SAN FIRENZE

● BOTTEGA DELL’ARGENTO

● CESARE PACIOTTI

SAINT LAURENT ●

SPAZIO MANASSEI GIOIELLI ●

ALBERT MOLAYEM ●

LA PERLA ●

ZADIG & VOLTAIRE ●

BRUNELLO CUCINELLI ●

TINA ●

MARNI ●

WHO'S WHO ●

● BLU GIRL

VIAGREGORIANA

VIADEIDUEMACELLI

VIADEIDUEMACELLI

VIA DI CAPO LE CASE

VIADIPROPAGANDA

● CHIURATO MICHELE

● EDITH B

● HOSS INTROPIA

● PINEIDER

● TAMMARO

● ULISSE GALLERY

● OTTICA BILECI

● JACKSON

● PINKO

● PELLETTERIA FLACCO

● EDISON

● RALPH

● VICTORY

● KAMINSKY

● LA BOTTEGA DI ELI

● CARPISA

MANDARINADUCK ●

METTIMI GIÙ ●ILLY SHOP ●

59/A ●RED & BLUE ●

ARCHIMEDE SEGUSO ●CASTELLO D’AURIA ●

RENARD ●

GABRIEL STORE ●

BATA ●

VICTORY ●

I-D ●

ROSA FISH ●

PC X TE ●

VIA DEI GRECI

VIA

BE

LS

IAN

A

VIA

BO

CC

A D

I LE

ON

E

VIA

MA

RIO

DE

’FIO

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VIA VITTORIA VIA VITTORIA

VIA

DE

L B

AB

UIN

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VIA DELLA CROCE

VIA

DE

L C

OR

SO

BA

RB

AR

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Via Vittoria

Piazza di Spagna & Via Bocca di Leone

Via dei Due Macelli

P.46

P.48

V I A C O N D O T T I , 8 0

0 0 1 8 7 R O M A

T E L : + 3 9 0 6 6 7 8 8 9 4 4

M O N D AY- S AT U R D AY 1 0 A M - 7 P M

S H O P AT T E S T O N I . C O M

GUIDE | 93

Global Blue Retailer Non-Global Blue Retailer

Via Belsiana, Via Mario de’ Fiori & Via del Gambero

VIA DELLE CARROZZE

VIA BORGOGNONA VIA BORGOGNONA

VIA DELLA VITE

VIA

LE

DE

LL

A T

RIN

ITA

DE

L M

ON

TI

VIA

GR

EG

OR

IAN

A

VIA

DE

L G

AM

BE

RO

V

IA B

EL

SIA

NA

V

IA B

EL

SIA

NA

V

IA B

EL

SIA

NA

VIA

BO

CC

A D

I LE

ON

E

VIA

BO

CC

A D

I LE

ON

E

VIA

DI

PR

OP

AG

AN

DA

VIA

MA

RIO

DE

’FIO

RI V

IA M

AR

IO D

E’F

IOR

I

VIA VITTORIA

VIA ALIBERT

VIA

DE

L B

AB

UIN

O

VIA DELLA CROCE

VIA DELL A CROCE

VIA CONDOTTI VIA CONDOTTI

VIA FR ATTINA VIA FR ATTINA

VIA

DI

SA

N S

EB

AS

TIA

NE

LL

O

V

IA D

EL

CO

RS

O

VIA

DE

L C

OR

SO

VIA

DE

I DU

E M

AC

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LI

Piazza Di Spagna

PiazzaMignanelli

BABY PRATESI ●

BARTON'S ●

ORAFO ●

HENRY BEGUELIN ●

●

L'ANELLERIA ●

CASTIELLO ●

BORGHINI ● BELSIANA 91 ●

BORGHINI ●

MARCHIONNIGIOIELLI ●

VINTAGE ●ALBERTA FERRETTI ●

NIKI NIKA ●

MALO ●

BEAUTY POINT ●

RUCOLINE ●

HAVAIANAS ●

NIA OUTLET ●

PANCRISIA ●LAURA

BIAGIOTTI ●

BADURA ●

IMPERATORE DI CAPRI ●

WATCH POINT ●

MADE IN ITALY ●

● MALO ACCESSORI

● LUIGI BORRELLI

● ZOPPIA

● ILEANA DELLA CORTE

● I CARTAI● IL LACCIO● FLORENCE MOON● C.U.C.I.N.A.

● WOLFORD● MANUELE ZOO● MARTINO MIDALI

● BL GIOIELLI

● BRACCIALINI

● CAMEO CENTER

● LA MERCERIA ● WORLD ORIGINAL WATCH

● BARTON'S

● LA VIE VOLEUSE

● CORNER● MONTBLANC● JAJA CAMICERIA

● COSE● TIZIANA MODIANO

● FABRIS

● UNDUETRE

● GIOIELLI DI COCO’

● GREMESE

● CHOSES

● GIOIELLERIA MARONI

● MOSTROLEO

● TRONCONI

● GHERARDINI

● BOZART

● DOMUS CALZATURE

● FGF STORE

● CHIARA BLUMATTIOLO ●

● COMPAGNIA ITALIANA

● VIVANTI

● AVIREX

● KLIP

ATOS LOMBARDINI ●

PITRAN ●

VALAMBERT ●

FRANCESCHINI ●

Federico Buccellati

Federico Buccellati has achieved

international acclaim for its timelessly

elegant designs and use of high quality

italian craftsmanship. its pieces, crafted

from gold and silver, take design inspiration

from the renaissance period, and feature

exquisite detailing, engraving and highly

precious stones. the range is vast; earrings,

necklaces, bracelets and rings are ofered

alongside cuf links, pens and money clips.

Federico Buccellati,

Via dei condotti 31, 00187 rome,

+39 06 679 0329, federicobuccellati.it


94 | GUIDE

SHOP Recommendation Featured In This IssueGlobal Blue Retailer Non-Global Blue Retailer

Via Condotti, Via Frattina & Via della Croce

Via delle Carrozze Via Borgognona

VIA BORGOGNONA

VIA

BE

LS

IAN

A V

IA B

EL

SIA

NA

VIA

BE

LS

IAN

A V

IA B

EL

SIA

NA


VIA DELLE CARROZZE

VIA CONDOTTI

VIA

MA

RIO

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RI V

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AR

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E’F

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MA

RIO

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VIA DELLA CROCE VIA DELLA CROCE

VIA

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VIA

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ST

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LI ●


VIA CONDOTTI

V

IA M

AR

IO D

E’F

IOR

I

VIA

BE

LS

IAN

A

VIA BORGOGNONA VIA BORGOGNONA

VIA

BO

CC

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ON

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ISO

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AR

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GL

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AR

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FI &

FR

IEN

DS

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VIA CONDOTTI

VIA

MA

RIO

DE

’FIO

RI

VIA

BE

LS

IAN

A

VIA DELLE CARROZZE VIA DELLE CARROZZE

VIA

BO

CC

A D

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ON

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VIA DELLA CROCE

AL

CO

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R ●

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ON

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QU

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LC

OA

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CH

OC

OL

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LA

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HIC

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AN

TO

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NE

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ET

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AN

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ON

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CC

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ND

RE

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OR

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LI

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AR

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PA

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AR

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LA

MA

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GA

LL

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CA

LV

O

P.50

P.49

P.30

P.50

P.130

P.93

GUIDE | 97

SHOP RecommendationGlobal Blue Retailer Non-Global Blue Retailer

Via del Corso Area

Via del Corso (North) Via del Corso (Central)

VIA DELL' OCA

VIA DEL VANTAGGIO

VIA ANTONIO CANOVA

VIA DI GESU E MARIA

VIA DI SAN GIACOMO

VIA DEI GRECI

VIA

DI

RIP

ET

TA

VIA DEI PONTEFICI

VIA DELL A CROCE

VIA VITTORIA

VIA

DE

L C

OR

SO

V

IA D

EL

CO

RS

O

VIA

DE

L C

OR

SO

V

IA D

EL

CO

RS

O

VIA DELLE FONTANELL A

VIA

DE

L B

AB

UIN

O

● BORSALINO

Piazza DelPopolo

● ZEISS HOUSE

BERNABEI ●KINZLY ●

LU ●RE MISHELLE ●

DA PIETRO ●DAVID HAMILTON ●

KELOKURA ●

MR BOOTS ●

H&M ●

FOSSIL ●DESIGUAL ●

RED FELTRINELLI ●NUVOLARI ●

OTTICA SOLE ●

DADADA ●

FLORENCE ●

TIMBERLAND ●PIAZZA ITALIA ●

MAC ●CASUCCIO & SCALERA ●

SEPHORA ●

LEVI’S ●

NIKE ●

ADIDAS ●

REDFORD ●

GAP ●

ISHOP ●

● ALFIERI

● STEFANO RICCI

● WOW!

● ORIGINAL MARINES

● BOTTEGA VERDE● ANTHEA● 7 CAMICIE ● DOMINIQUE● LUSH● 7 CAMICIE● REFRIGIWEAR● MURPHY & NYE● FULLSTYLE● GAZELLE● MILLEFIORI● DIVA● BERNABEI● TATIÉ● SUBDUED● TRIUMPH● FOOT LOCKER● PULL LOVE● MARCO

● LAB SHOES

● SISLEY● VANS

● ELISABETTA FRANCHI● PERLA

● SOLARIS● GAUDÌ

● LACOSTE● CATENELLA● PEPE JEANS● CAMICIA CAFFE● MANILA GRACE● KEY● LU● BERNABEI● SIMONA● L’OCCITANE● DA VINCI● FRANCESCHINI

● TIM● MONDO WIND● MARELLA● INTIMISSIMI● EFFETTI● MARC O’POLO● ET MOI● ATHLETES WORLD● LA 3 STORE● NAU● CHOPIN● DAVID SADDLER

Largo deiLombardi

V

IA D

EL

L'I

MP

RE

SA

VIA

BE

LS

IAN

A V

IA B

EL

SIA

NA

VIA

DE

L G

AM

BE

RO

VIA DELLA VITE

VIA CONDOTTI

VIA

DE

L L

EONCINO

VIA SAN CLAUDIA

VIA FR ATTINA

VIA DELLE CARROZZE

VIA TOMACELLI

VIA

DE

L C

OR

SO

V

IA D

EL

CO

RS

O

VIA

DE

L C

OR

SO

V

IA D

EL

CO

RS

O

VIA IN LUCI N A

VIA DEL PARL AMENTO VIA DELLE CONVERTITE

VIA

DI S

AN

TA

MA

RIA

IN V

IA

VIA BORGOGNONA

GEOX ●

CAMPER ●

BRANDY & MELVILLE ●

FENDI ●

VODAFONE ●7 CAMICIE ●

SISLEY ●HAMILTON ●

CORNER ●CARPISA ●

GREISY ●HAUSMANN & CO ●

ACCESSORIZE ●PUMA ●

INTIMISSIMI ●

FRETTE ●

SABABA ●

PRIMA DONNA ●

● CALZEDONIA● DECCIO CARLO● FORNARINA● GOLDEN POINT● ASOLE E BOTTONI● TALLY WEIJL● DIESEL● GUESS

● TWIN-SET● ZARA● RIENZI

● LIU JO

● SWAROVSKI● YAMAMAY● FALCONERI● STROILI ORO● ASOLE E BOTTONI● NARA CAMICIE● KIKO

● LUCCHESI● TEZENIS● G.D.V.● MARC O’POLO● COLONNA● LUISA SPAGNOLI

● ESOTICA● YAMAMAY● OTTICA EFRATI● ALDO ● JAKED

● DISNEY● GRILLI

● HOUR PASSION● DAVID MAYER NAMAN● CALZEDONIA● MANGO● SWATCH● LE GROUPE● STELLA Z● ENERGIE / MISS SIXTY

● ZARA

GalleriaAlberto

SordiPiazza Colonna


Piazza diSan Lorenzo

in Lucina


H&M ●

MA

SS

IMO

DU

TT

I ●

CA

LV

IN K

LE

IN JE

AN

S ●

BO

GG

I ●

CO

CC

INE

LL

E ●

LA

RIN

AS

CE

NT

E ●

●N

AN

NIN

I●

BR

AC

CIA

LIN

I

●IM

AG

INA

RIU

M

● E

DO

NE

’

●B

OG

GI

BE

TW

EE

N ●

P.53

P.54


P.98

98 | GUIDE


Via del Corso (South)

VIA DI PIETR A VIA DELLE MUR ATTE

VIA

DÈ

BU

RR

Ò

VIA

BE

RG

AM

AS

CH

I

VICOLO SCIARR A

VIA

DI S

AN

MA

RC

EL

LO

VIA L ATA VIA SS. APOSTOLI

VICOLO DEL PIOMBO

VIA DI M

ONTECATINI VIA MARCO MINGHETTI

VI A DEL CAR AVITA

VIA DELL'UMILTÀ

VIC

OL

O D

OR

IA

VIA

DE

L C

OR

SO

V

IA D

EL

CO

RS

O

VIA

DE

L C

OR

SO

V

IA D

EL

CO

RS

O

VIA

DI S

AN

TA

MA

RIA

IN V

IA

VIA

DI S

AN

TA

MA

RIA

IN V

IA

PIA

ZZ

A D

EI S

AN

TIS

SIM

I AP

OS

TO

LI

VIA DEL PLEBISCITO VIA CESARE BATTISTI

V

IA D

EL

CO

LL

EG

IO R

OM

AN

O

TIM ●X CORSI ●

FIFTY FIFTY ●

MOOD ●ROBERTO ANTICOLI ●

GARDINO ●FELLINI ●

OBJ ●

VATURI ●OTHERS ●

TIBER ●BARONE ●

CELIO ●

GUTTERIDGE ●MIRIADE ●

YAMAMAY ●

SCHEGGE ●

STEFANEL ●

● OMAI NOW OR NEVER

● ETY● OTTICA CANOVAI

● LA GARDENIA

● SMASH LAB● BLTD● SAXON’S

● HAMMERSMITH

● OUTLET

● TATIE● TEBE● LEVIATAN● SALOMÈ● LE GROUP● PERONI

● ALCOTT● CLASS● RIENZI

GalleriaAlberto

SordiPiazza Colonna

Piazza Venezia

FL

OR

SH

EIM

●P

INK

O ●

TE

CH

IT E

AS

Y ●

TR

U T

RU

SS

AR

DI ●

PIQ

UA

DR

O ●

LA

FE

LTR

INE

LL

I ●

●O

YS

HO

●C

’AR

TO

TT

ICA

F. LA

● B

AR

BE

RA

GU

ES

S B

Y●

MA

RC

IAN

O●

TH

E B

RID

GE

● Z

AR

A

Gazelle

With more than 25 years of experience,

Gazelle has become one of Rome’s most

popular leather retailers. The store only

stocks items produced by trusted artisanal

companies based in Italy. Quality is

guaranteed, while the range of styles on

ofer strikes the perfect balance between

timeless elegance and current trends.

Gazelle, Via del Corso 30, 00186 Rome,

+39 06 361 4194, gazellepelle.com


PH

OT

O: X

XX

XX

XX

RIenzI

Rienzi plays host to a highly sought-after

collection of clothing for both men and

women. The store has been a fxture

in Rome for the past 20 years and has

built its reputation on stocking only the

highest quality items. expect to fnd an

array of tempting items in-store with the

store’s specialities, cashmere and linen

pieces, taking pride of place.

Rienzi, Via del Corso 136,

00186 Rome, +39 06 679 6518

PH

OT

O: E

NR

ICO

SA

MA

RE

LL

I

SHOP Recommendation

100 | GUIDE


Via del Tritone Area

Piazza di San Silvestro, Via delle Convertite,

Via di San Claudio & Via del Tritone

VIA

DEL MORTARO V

IA P

OL

I

VIA

DI S

AN

TA

MA

RIA

IN V

IA

VIA

MA

RIO

DÈ

FIO

RI

VIA

DI P

RO

PA

GA

ND

A

VIA DELLA VITE

VIA

PO

LI

V

IA D

EL

L’IM

PR

ES

A

VIA DEI SAN CLAUDIO VIA DEL POZZETTO

VIA DI S

AN

T'A

ND

RE

A D

EL

LE

FR

AT

TE

VIA IN LUCINA

VIA DEL PARLAMENTO VIA DELLE CONVERTITE

VIA DELLA MERCEDE

VIA

DE

LL

A P

AN

ET

TE

RIA

L ARGO CHIGI VIA DEL TRITONE

VIA

DE

L C

OR

SO

V

IA D

EL

CO

RS

O

Piazza Colonna



GalleriaAlberto

Sordi

Piazza diSan Claudio

● GERARD●

+ V

IST

A●

TR

ISG

EM

ME

E●

DIA

MA

NT

I

● S

ET

TIM

IO M

IEL

I

● U

NO

PIÚ

● G

-ST

AR

● O

RE

GO

N S

CIE

NT

IFIC

● S

TO

NE

FLY

● M

AR

LB

OR

O C

LA

SS

ICS

● M

UJI

● IL

PA

NT

AL

ON

E

● M

UL

IER

E P

RO

FU

ME

RIE

● S

AX

ON

'S

● F

AS

HIO

N S

HO

ES

● C

AM

PO

MA

RZ

IO

DI C

OR

I ●

MR

MU

ZIO

●

TR

ITO

NE

FU

RS

●

FU

SA

RO

●

VO

DA

FO

NE

●

B&

H ●

AR

IST

OC

RA

T ●

TIM

●

TH

E G

AL

LE

RY

●

LE

GR

OU

P ●

ALT

AR

IVA

●

LU

ISA

S

PA

GN

OL

I ●

PE

LL

ICC

E

CA

NA

LI ●

BE

AU

TY

PO

INT

●

MA

RC

HE

TT

I P

ER

LA

●

CA

LZ

ED

ON

IA ●

VIS

ION

O

PT

IKA

●

TE

CH

IT E

AS

Y ●

SU

PE

RD

RY

●

MA

RL

BO

RO

CL

AS

SIC

S ●

NA

PA

PIJIR

I ●

3 S

TO

RE

●

TIM

BE

RL

AN

D ●

● N

ER

O G

IAR

DIN

I

● C

AR

HA

RT

T

TH

E N

OR

TH

●

FA

CE

● MERCEDES BENZ

● BEDETTI

● BRIC’S

● DE LILLO

TriTOne FurS

One of the oldest stores to be found on Via del Tritone, Tritone Furs ofers stylish, lightweight furs and leathers of the very highest quality. in the brand’s workshops, expertly trained artisans create jackets with a timeless sense of style from a range of pelts, including sable, lynx, chinchilla, mink and fox.Tritone Furs, Via del Tritone 47-48, 00187 rome, +39 06 678 5886, tritonefurs.it

SHOP Recommendation

SHOP | 101

VIA DI SAN NICOLA DA TOLENTINO

VIA

MO

LIS

E

VIA

DE

LL

A P

UR

IFIC

AZ

ION

E

VIA DEI C

APPUCCINI

VIA

GR

EG

OR

IAN

A

VIA R ASELLA VIA R ASELLA

VIA R ASELLA

VIA

DE

L B

OC

CA

CC

IO

VIA DEGLI AVIGNONESI

I

VC

LO

O

ED

L

AG

LLIN

AC

CIO

VIA

ZU

CC

HE

LL

I

VIA BARBERINI

VIA DI CAPO LE CASE

VIA

FR

AN

CE

SC

O C

RIS

PI

VIA

SIS

TINA

VIA

SIS

TINA

V

IA D

ELLE QU

ATTR

O FO

NTA

NE

VIA IN ARCIONE

VIA

DEI S

ERV

ITI

VIA

DE

I DU

E M

AC

EL

LI

VIA

DE

L TR

AF

OR

O

VIA DEL TRITONE

V

IA DI SAN BASILIO

VIA

VIT

TO

RIO

VE

NE

TO

● S

AN

DR

O F

ER

RO

NE

● P

INO

CC

HIO

● V

AL

LI

● R

.BA

ZZ

OC

CH

I

● C

AS

UC

CIO

& S

CA

LE

RA

● O

VS

IND

US

TR

Y

BL

UE

SA

ND

●

CL

IÒ ●

GR

EIS

Y ●

ST

AR

GA

ME

●

DE

LS

EY

●

GA

TT

EG

NA

●

BE

NE

TT

ON

●

CL

AR

KS

●S

OU

VE

NIR

SH

OP

●JA

NN

Y ●

BR

AN

D ●

MIS

S R

OB

ER

TA

●

ES

TH

ER

●

MIC

HA

EL

F ●

SE

PH

OR

A ●

JOE

LA

●

CL

AS

S ●

Piazza Barberini

BARBERINI

FONTANA DI TREVI

BR

ION

I ●B

RIO

NI ●

ALT

A M

OD

A F

UR

S ●

AlTA MOdA FurS

epitomising the classic elegance that defnes italian style, every piece stocked at Alta Moda Furs is infused with a touch of exclusivity. every item is made in italy, ensuring a high level of quality craftsmanship throughout the range, while the styles on ofer have a timeless sensibility. The colour palette is muted and wearable in every season, ranging from soft mink to plum, but if nothing in store catches your eye, take advantage of the customising service to have a coat made to your exact specifcation.

Alta Moda Furs, Piazza Barberini 13, 00187 rome, +39 06 3534 8266,altamodafurs.com

Metro

P.49


102 | GUIDE

SHOP Recommendation Featured In This IssueGlobal Blue Retailer Non-Global Blue Retailer

Via di Campo Marzio & Piazza di San Lorenzo in Lucina

VIA

DI

PA

LL

AC

OR

DA

V

IA D

EL

LA

LU

PA

VIA DELLA VITE

VIA FR ATTINA

V

IA D

EL

L'I

MP

RE

SA

VIA IN LUCINA

V

IA B

EL

SIA

NA

V

IA D

EL

GA

MB

ER

O

VIA

DE

LL

A M

AD

DA

LE

NA

VIA DEGLI UFFICI DEL VICARIO

V

IA D

EL

LA

MIS

SIO

NE

VIA DEL LEONE

VIA BORGOGNONA

VIA DEI PREFETTI

VIA DELLA MERCEDE

VIA

ME

TA

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AS

IO

VICOLO DI SAN BIAGIO

V

ICO

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IVIN

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VIA DEL CLEMENTINO

VIA

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Piazza diSan Lorenzo

in Lucina

● CAMPO MARZIO● VITTORIO BAGAGLI

● SCOTIA TEMPORARY OUTLET● CAMPO MARZIO 9

● SCOTIA ● LEGHILA

● INGLOT● PAUL TAYLOR

● CENTODIECI ● ALAIN PAINE

● IL CAMICIAIO

● BUFFETTI● ARENA

● CAMPO MARZIO 70● EMPRESA

● 7 FOR ALL MANKIND● BORSALINO

● OFFICINA SLOWEAR ● MIGLIORANZA

● STURNI

● OTTICA AL PARLAMENTO

ALBERTO AMIDEI ● MUSA ●

BANCHETTI ●JUST DESIGN ●

NEGRI ●PAS DE ROUGE ●

CAPUA CASHMERE ●

CALZATURE CAMPO MARZIO ● GOLF & GOLF ● SUPERCASA ●

ETIQUETA NEGRA ● BECCACECE ●

GINTEL ● EMPRESA ●

MONOCLE ●

TIE SHOP ●

MODARI ●

PETIT BATEAU ●

HERMÈS ●

DAVIDE CENCI ●

TEBRO ●

● FG ALBERTELLI

CRUCIANI ●

FRANK LO ●

BROOKS BROTHERS ● ● NIKI NIKAIOSSELLIANI R-01-IOS ●

EtiquEta NEgra

taking sartorial inspiration from the worlds

of motor racing and equestrianism, and also

heavily infuenced by the typically elegant

italian sense of style, Etiqueta Negra is one

of the country’s most distinctive fashion

brands. the label is known for its originality,

universally high quality and meticulous

attention to detail, while motifs from polo

and vintage motorsports appear throughout.

Laidback mens and womenswear pieces are

ofered alongside a capsule collection named

in honour of legendary racing driver

tazio Nuvolari.

Etiqueta Negra,

Piazza del Parlamento 38-39, 00186 rome,

+39 06 683 3049, etiquetanegra.eu

VIA

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VIA

CA

MP

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Piazza diSan Lorenzo in Lucina

OB

OR

●

LO

UIS

VU

ITT

ON

●

PO

ME

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O ●

BU

RB

ER

RY

●

CR

UC

IAN

I E B

EL

LA

●

GIO

IEL

LE

RIA

CR

IST

IAN

A ●

● SPADA

● B

RE

IL

● P

AS

QU

AL

E B

RU

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● C

AR

SH

OE

● B

OT

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GA

VE

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● S

AIN

T L

AU

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● BONPOINT

CH

RIS

TIA

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P.53

104 | GUIDE

Via Vittorio Veneto & Via Emilia

Via Vittorio Veneto Area

VIA

AU

RO

RA

VIA

CA

DO

RE

VIA

EM

ILIA

VIA

MA

RC

HE

VIA

LIGU

RIA

VIA LOMBARDIA

VIA SICILIA

VIA LAZIO

VIA SARDEGNA

VIA

DI

PO

RT

AP

INC

IAN

A

VIA LUDOVISI

VIA LUDOVISI

VIA BONCOMPAGNI

VIA

VIT

TO

RIO

VE

NE

TO

● ZILLI

● DE SIMONE

● CASUCCIO & SCALERA

● DE PASCALIS

● GOLD SKIN

● TRUCCHI

● ARSENIO

● CARRY ON

● BRIONI

ZILLI ●

L’OROLOGERIA DI VIA VENETO ●

CAVIGLIA ●

TARASCIO JAEGER-

LE COULTRE ●

LUISA SPAGNOLI ●

ELIZABETH ●

ZILLI ●

GALIZIA ●

EXCELSIOR GALLERY ●

GLOVES ●

VERSACE ●

GIOIELLERIA CAPUANO ●

LUCIANO PADOVAN ●

RAPHAEL ●

ANDREW'S TIES ●

RINALDI ●

ALBERTINA ●

HELENE PROFUMERIA ●

CASATO GIOIELLI ●

NIMA & RAY ●


De Pascalis

One of italy’s most historic jewellery

companies, De Pascalis still creates the

majority of its pieces by hand in its own

workshop. Jewellery pieces incorporate a

wide range of gemstones while the boutique

is also home to a selection of timepieces by

some of the world’s most prestigious brands;

pieces by Rolex, Tag Heuer, Baume &

Mercier, Gucci and Jaeger-lecoultre all are

available. Be sure to have any repairs carried

out at the on-site workshop – the company’s

technicians are widely acclaimed.

De Pascalis,

Via Vittorio Veneto 187,

00187 Rome, +39 06 482 1908,

luigidepascalis.com

SHOP Recommendation

SAVETHEQUEEN.COM

106 | GUIDE

Pantheon & Navona Area

Via della Maddalena, Piazza Capranica, Via degli Orfani, Via della Minerva, Salita de’ Crescenzi & Piazza della Rotonda

Via del Governo Vecchio

VICOLODELGOVERNOVECCHIO

VIA DEL CORALLO

VIASORA

VIADELLACHIES

ANUOVA

VICOLOSAVELLI

VICOLODELLACANCELLERIA

VIADELTEATROPACE

VIADI PARIONE

VIADELG

OVERNOVECCHIO

VIADELGOVERNOVECCHIO

CORSOVITTORIOEMANUELEII

VICOLODELFICO

VIADELLAFOSSA

VIA DEI G

ABRIE

LLI

VICOLODELLEVACCHE

●KO

LBY

MID

ALI ●

GIO

IELLERIA

GO

VERN

O V

ECCHIO

●

BI- N

ICE ●

CIVIC

O 9

3 ●

EL.DA

N.G

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LUN

A & L

’ALTR

A ●

OFFIC

INA P

ROFU

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FARM

ACEUTIC

A

DI S

AN

TA MA

RIA N

OV

ELLA ●

●D

ELFINA D

ELETTREZ

●JO

SEPHIN

E

● ALEX SHOES

● ALCHEMILLA

● VALLI

● ARSENICO

● UTILE & FUTILE

● VIVIANA

● MERCURIO

● ARLETTY

NICOTRA ●

VIA DEL SEMINARIO

VIA

DE

LL

A M

INE

RV

A

VIA DELLE COPPELLE

VIA DEI PASTINI

V. D

EG

LI

OR

FA

NI

VIA C. ANTONINA

VIA

DE

LL

A M

AD

DA

LE

NA

SALITA DE’CRESCENZI VIA

DE

LL

A R

OT

ON

DA

VIA DEL POZZO

PiazzaRondanini

● R

EP

LA

Y

● PANTHEON 70

PiazzaCapranica

DEGLI EFFETTI ●MASSIMILIANO ARPIGA ●

● EX● DANAE● CARTOLERIA DEL PANTHEON● DANI● TOTEM● TESTONI

TH

E P

LA

CE

CL

AR

KS

●

IL P

AP

IRO

●

ST

OC

K C

HIC

●●

● CAMPER

● OTTICA VERGERIO

● A. CENCI● CASALI● GIORENMENTA ● GLOVES● KLKSTEREO ● SOUND

PiazzaDella

Rotonda

● MI & CHI

BARUFFI ● STILOFETTI●

● TERRACINA

● COSIMO COLONNA

DEGLI● EFFETTI

DAVIDE CENCI JUNIOR ●

ARTE ORAFA ●

LE ARTIGIANEDI ROMA ●

PANTHEON●

D R

IEN

ZO

CA

LE

FF

I ●

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BU

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S U

NIT

Global Blue Retailer Non-Global Blue Retailer Place Of Interest

Terracina

Terracina frst opened in 1928 and made

its name selling high-quality shirts. in the

intervening years, Terracina has grown

rapidly to embrace a wide range of more

casual clothing, with a particular focus on

Superga products. The store specialises in

sports and streetwear items and stocks pieces

from some of the world’s most prestigious

international brands, including Barbour,

ralph Lauren Jeans, Henri Lloyd and adidas.

Terracina,

Via Ufci del Vicario 2, 00186 rome,

+39 0679 2847, terracinastore.com

SHOP Recommendation

108 | GUIDE

Via Cola di Rienzo Area

Via Cola di Rienzo

VIA OR AZIO

VIA EZIO

VIA TACITO

VIA ATTILIO REGOLO VIA VIRGILIO

VIA ALESSANDRO FARNESE VIA LUCREZIO CARO

VIA MARCANTONIO COLONNA VIA CICERONE

VIA

CO

LA

DI R

IEN

ZO

● IRON G

● VERONICA TOSCANO

● SWAROVSKI

● EMPRESA

● PLAY LIFE

● TRANCANELLI

● LA TAVOLA ELEGANTE

● THE BRIDGE

● CLICHÈ

● GAJ ALDO

● 3● MILK● FOLLIE ● CARLA G● SUB DUED● BRANDY & MELVILLE

● MANI DI FATA

● MAGAZINE

● GEOX

● NIKE

● CROSSETTE

● YAMAMAY

● DI NEPI

CELLUPRICA ●

PULL STOP ●

PENNY BOUTIQUE ●

GIORGIO RUBEN ●

ROCCA GIOIELLERIA ●INSUPERABITI ●

MANILA GRACE ●ARMONY ●

FORNARINA●

BALLIN ●ENERGIE ●

CALVIN KLEIN JEANS ●

TRU TRUSSARDI ●INTIMISSIMI ●

KIKO ●SWATCH ●

COIN ●

DESIGN OPTICAL ●

VIA SILL A

VIA FABIO MASSIMO VIA TERE NZIO

VIA PAOLO E MILIO VIA OVIDIO

VIA PROPERZIO

V

IA C

OL

A D

I RIE

NZ

O

● YAMAMAY

● DI NEPI

● RAFI RUBEN● 7 CAMICIE● ESOTICA● BRIAN CRESS● PAUL TAYLOR● OPTISSIMO● ABITART● PROFUMERIA BERTOZZINI ● CASTRONI

● CASAGRANDE● ROSAKI

● EREDI PISANÒ

● BEVERLY HILLS● OTTICA ● FURLA

● LOVABLE● THE BODY SHOP● ACCESSORIZE

● HALFON● MAMILLA● GENTE OUTLET● NAU !● RAGGI● LIU JO● PAUL BIANCO● BOGGI

● MANDARINA DUCK

● FELLINI

● PULL LOVE

● RAGGI

● DICKINSON

GOLDEN POINT ● DAVID MAYER NAMAN ●

TIM ●LUIS SPAGNOLI ●

CHOPIN●

BENETTON ●DANY BABY ●

STEFENAL ●

ZARA HOME ●DAVID SADDLER ●

MISS SIXTY ●SABON ●

TWIN-SET ●FRANCESCHINI ●

COCCINELLE ● NUVOLARI ●

FABIO DE MARCO ●

TOMMY HILFIGER ●LIZA ●

FAMAR ●

TOWER ●

WEEKEND MAX MARA ●ANN GIGLI ●

ANGELO DI NEPI ●ASOLE E BOTTONI ●

MAX MARA ●

GENTE ●FELLINI ●

COLLAGE ●TIMBERLAND ●

GUESS ●NARA CAMICIE ●

CHLO ●SISLEY ●

PETIT BATEAU ●TIM ●

TATIE ●ORIGINAL MARINES ●


Beverly Hills

Despite a name that conjures up Hollywood

glamour, Beverly Hills ofers a clothing

collection that is infuenced by understated

italian elegance. The varied collection features

a number of designer labels, with a particular

focus on italian brands, alongside a range of

complementary shoes and accessories. staf

members are known for their sense of style and

personalised approach to customer service.

Beverly Hills,

via Cola di rienzo 222, 00192 rome,

+39 06 6880 6184, beverlyhillsroma.com

SHOP Recommendation

110

/ / 128125120

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Trevi, Via del Lavatore 88A, 00187 Rome

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Area BExtra Schengen1st Floor

To Gates B

To Gate To Gate Area D B-C-D

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112

Translations

Чарли Найдпат составил модный путеводитель

по Риму, обратив внимание и на прародителей

гладиаторского стиля, и на улицы и скверы, по

которым некогда прогуливались самые разные

культурные герои, как Караваджо или Одри Хепберн

Извилистые мощеные улицы и просторные бульвары

Рима – настоящая сокровищница для любознательных

путешественников. За любым поворотом может

скрываться старинная достопримечательность,

национальный или культурный памятник. Буквально

на каждом шагу хочется фотографировать городские

пейзажи, каких не встретить больше нигде. Но не

менее интересно проследить и модную историю

итальянской столицы, следов которой, к счастью,

предостаточно. Такой альтернативный взгляд на

городское пространство заставляет исследовать Рим

с точки зрения стиля и воздавать должное его роли в

мировом модном наследии.

Бесспорно, Колизей – один из величайших

памятников древней цивилизации. Но кроме этого,

Русский ПеРевод

56: Style Miles

Тропы моды

он считается источником весьма устойчивого стиля

– гладиаторского. Сандалии на плоской подошве,

бахрома и юбки из кожи и другие характерные

элементы в наши дни встречаются в коллекциях

самых разных брендов от Gucci до Marc Jacobs, однако

корнями уходят в эпоху Колизея.

Побывав в роскошных итальянских бутиках

Valentino, Gucci, Fendi и Bottega Veneta в окрестностях

улицы Via dei Condotti, поклонникам моды стоит

отправиться в штаб-квартиру Valentino рядом с

Испанской лестницей. Именно отсюда всей империей

модного дома управляют Мария Грация Кьюри и

Пьерпаоло Пиччиоли. По удачному совпадению,

совсем рядом, на извилистой и тенистой Via Veneto,

в 1950-е годы начиналась славная история бренда.

В те годы Via Veneto просто притягивала самых

известных людей Рима, и именно здесь молодой

кутюрье Валентино Гаравани встретил своего

будущего партнера Джанкарло Джамметти и заложил

основы модного дома Valentino. Кьюри и Пиччиоли

не стали менять прописку марки на парижскую и

по-прежнему разрабатывают великолепные платья

в Риме, выражая тем самым истинное уважение к

модному наследию бренда.

Знаменитая Испанская лестница часто

выступает декорацией к модным показам: каждый

год итальянские дизайнеры представляют здесь

свои летник коллекции, помещая моделей во

впечатляющие исторические декорации. Продолжая

наше путешествие, мы обнаружим еще одну модную

достопримечательность - на улице Via Margutta. Эти

дома одноквартирные знамениты своими жильцами:

столь очаровательную улицу предпочитали Труман

Капоте и Федерико Феллини. А в доме 51 принцесса

Анна (Одри Хепберн) провела ночь с Джо Брэдли

(Грегори Пек) в «Римских каникулах». Лаконичные

блузки, струящиеся юбки и роскошные туфли без

каблука, в которых Хепберн появилась в фильме,

подобраны мастером костюма Эдит Хэд из MGM.

А после премьеры этот комплект стал воплощением

особого римского шика. Все эти культовые сцены

разрабатывались в киностудии Cinecittà Studios на юге

города: там вы сможете пройти буквально по следам

легенд кинематографа.

Стиль Gucci был синоним римской роскоши

до того, как Том Форд сделал марку экспертом

PH

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115

соблазнительного вечернего образа. В римской

штаб-квартире бренда одевались итальянские

принцессы, а Джеки Онассис покупала шарфы и

сумки. Родом из Рима и Фрида Джаннини, дизайнер

марки. Только приняв бразды правления в 2006 году,

в поисках эстетического вдохновения для своих

дизайнеров, она решила перебазировать офисы

компании из Флоренции в Рим. Ее коллекции для

Gucci всегда пронизывает дух римской роскоши

1950-х. Лаконичные рубашки и расклешенные

юбки, роскошные барочные мотивы, созданные под

воздействием изящных гирлянд на римских зданиях,

и дымчатые одеяния итальянских соблазнительниц –

коллекции дизайнера для Guccii всегда пронизывает

дух римской роскоши 1950-х сезон за сезоном.

Разумеется, не только мода черпает вдохновение

из атмосферы этого города. Великолепные просторные

сады Вилла Богезе вдохновляли Энгра и Бальтюса,

а Караваджо когда-то жил и работал в здании, в

котором сейчас располагается отель Softel. Пройти по

следам гениальных художников, или полюбоваться

городскими пейзажами, изменившими облик

моды – мы выбрали самые интересные модные

достопримечательности для нашего альтернативного

путеводителя по Риму.

valentino.com, cinecittastudios.it, gucci.com, softel.com

Салли МакИлхон рассказывает о современных

интерьерных магазинах, поселившихся на старинных

улицах Рима

64: Inside Story

ИЗ ПЕРВЫХ РУК

Важнейшие культурные достопримечательности

Рима, одного из древнейших городов мира, связаны

с историей. Величественный Колизей, изящный

фонтан Треви и другие старинные памятники

итальянской столицы круглый год привлекают

огромное количество путешественников. Упиваясь

красотой скульптур и проникаясь величием

Пантеона, гости не забывают уделять внимание

и модному достоянию мегаполиса. В городе,

обладающем столь блестящим прошлым, магазины

интерьерного дизайна устремлены в будущее, чем

и пленяют покупателей со всего мира.

Изумительная площадь Пьяцца-дель-Пополо,

которую украшают здания с куполами и египетский

обелиск, навевает атмосферу старинных эпох.

В то же время, отступив от нее на несколько шагов

по Passeggiata di Ripetta, вы попадете в магазин

самого современного дизайна Magazzini Associati.

Весь его ассортимент оригинальной современной

мебели и домашней утвари подбирает лично его

хозяйка Марианна Марини. И это место хорошо

знакомо передовым римским архитекторам и

дизайнерам интерьера. По словам пресс-секретаря

компании Лауры Гаглиарди, неповторимая

успешная философия компании основывается

на «любопытстве, страсти и желании предлагать

необычные вещи, которые невозможно купить где-то

еще»: «Наша специализация - компании, дизайнеры

и мастера, на которых не повлияло серийное

производство. Они создают единичные предметы

и с уважением относятся к окружающей среде».

Действительно, главная сила Magazzini Associati

– умение находить оригинальные дизайнерские

решения от современных итальянских брендов: здесь

есть и софа Motoso, и светильники Opinion Ciatti, и

керамика Paola C. «Я всегда участвую в отраслевых

выставках, в том числе – иностранных, - уточняет

Гаглиарди, подчеркивая, что ее компания готова на

многое в поиске самых инновационных разработок на

рынке. - Я специально выделяю время, чтобы бывать

в мастерских и цехах компаний, которые несмотря

на свой великолепный уровень, все еще не очень

известны. Это по душе архитекторам, с которыми

мы сотрудничаем: таким образом, мы можем

предлагать им новые, функциональные вещи по

весьма умеренной цене». Мы особенно рекомендуем

отправиться в Magazzini Associati, если вам интересно

познакомиться с самыми востребованными среди

римских дизайнеров интерьерными проектами.

Модный дизайнерский магазин Atelier Monti,

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витрины которого наполнены стильной домашней

утварью, удачно расположился в самом центре

старинного римского района - на улице Via Panisperna

неподалеку от Колизея. В марте 2013 года компания

отметила десятилетие, и все эти годы она предлагает

услуги по индивидуальному дизайну интерьера,

а также продает уникальные предметы искусства,

мебель и светильники от таких брендов, как Danese

Milano и Luceplan.

Массимо Лукарини утверждает, что именно

Atelier Monti стал первопроходцем в своем деле.

Он называет «вызовом» саму идею открыть бутик

современного дизайна в историческом центре города.

Но именно это вдохновило других поклонников и

знатоков декора: «Когда мы только открыли наш

магазин, он стал единственным ориентиром в этой

сфере. Теперь же многие последовали за нами. За

последние 40 лет в Риме появилось немало компаний,

таких как наша, которые оказали серьезное влияние

на интерьеры римских домов. И именно в Риме

находится один из самых важных архитектурных

университетов Европы, который выпускает очень

талантливых архитекторов». В Atelier Monti также с

легкостью удовлетворят любые запросы современных

дизайнеров интерьеров.

Многие римские архитекторы, действительно,

с удовольствием применяют современные веяния к

своим проектам. Добавьте к этому характерную для

21 века страсть к оригинальности и технологичности

– и вы получите возросшую популярность стильной

домашней утвари в итальянской столице. Но не

теряет востребованности и эклектичный декор

в винтажном стиле.

Магазин Serra расположился на улице Via

Margutta и соседствует с Artemide, продавцом

авангардных светильников, и Lago, экспертом в

хранении вещей. Ассортимент Serra впечатляет:

от яркого муранского стекла Venini до традиционных

обеденных аксессуаров. Марио Серра основал

свой бутик в 1924 году, и с тех пор его клиентами

становились римские аристократы и даже

королевская фамилия. Сейчас магазином управляют

супруги Алессандро и Орнелла Серра, и сюда

по-прежнему приезжают за фарфором Meissen и

хрусталем Baccarat. «В нашем ассортименте – только

те компании, которые являются безусловными

лидерами в своей сфере. Мы стараемся сочетать

неподвластную времени классику с современным,

свежим дизайном, - Орнелла лично изготавливает на

заказ столешницы с мраморной мозаикой. – Эти вещи

72: Made By Hand

Ручная работа

Стивен Дойг выбрал самые интересные римские

бренды с большой историей, продукцию которых

наверняка оценят по достоинству поклонники

эксклюзивных вещей ручной работы

Испанская лестница и центральная Via Condotti

укоренены в истории Рима. Поэтому в наши дни

именно этот квартал избрали для себя роскошные

модные бренды мирового уровня: Christian Dior,

витрины которого выходят на лестницу, Louis Vuitton

и многие другие расположились на мощеных улочках

в историческом центре столицы.

Тем более волнующим предстает поиск

эксклюзивных сокровищ ручной работы: известность

этих марок с громким именем удачно оттеняют

и маленькие ремесленные компании, которые

специализируются на трудоемких вещах ручной

работы. В современном мире быстрой моды

компании со своей историей, не попадающие на

представляют самую суть классической итальянской

истории, облеченной в современное ремесло».

Алайн Мартин также мастерски придает

классическим образцам современный облик. Его

магазин называется просто Alain и находится к

западу от центра, на улице Via del Pellegrino. Вашему

вниманию мебель, созданная между 1920-ми и 1980-ми

годами, антиквариат и его собственные кресла ручной

работы. «Интерьерный дизайн для меня всегда был

неотъемлемой частью жизни. Сейчас он превратился в

то, что принято называть moda – моду», - делится он.

Объединяя современные тенденции с особым

отношением к истории, римские эксперты в области

интерьера создают новый дизайнерский стиль.



to put a price on.

we have created the Deep Blue Programme in partnership with the IUCN, the International Union for Conservation of Nature, to preserve ocean environments in the Maldives and the Cook islands, home to some of the world’s most endangered marine species.

To find out more visit globalblue.com/oceans

119

радары стиля, приобретают особую ценность. К

счастью, Рим – идеальное направление для модных

кладоискателей.

Увитая плющом улица Via Margutta прячется

неподалеку от шумной Испанской лестницы и Via

Condotti. Ее обрамляют роскошные одноквартирные

дома, выкрашенные в различные оттенки желтого –

лютиковый, мандариновый, сепию. Неудивительно,

что именно здесь проходили съемки фильма

«Римские каникулы». И марка Saddlers Union также

выбрала это тихое место для своей мастерской, не

отмеченной ни вывесками, ни витринами.

Фирменный магазин появился в 1957 году,

когда римские кинозвезды по всему городу искали

качественные кожаные вещи этой марки. С легкой

руки Джеки Онассис круглая сумка Saddlers Union

в форме ведра превратилась в культовую вещь.

Итальянские аристократы, в числе которых был

и президент компании Fiat Джанни Аньелли,

заказывали здесь эксклюзивные саквояжи. Ведь когда

речь идет о настоящей, искусной роскоши, едва ли

кто-то может сравниться с Saddlers Union.

В 2004 году компания закрылась, а уже в 2009

обрела вторую жизнь, когда за нее взялись дизайнер

и трендсеттер Микаела Калабрези Маркони и ее брат-

предприниматель Паоло. Маркони, которая до этого

работала в PR-службе Джорджио Армани, уже давно

была поклонником бренда Saddlers Union. А услышав

о его закрытии, решила возродить эту истинно

римскую икону стиля.

«Моя семья была постоянным клиентом этой

марки, - делится Маркони. – Я разыскала одного из

мастеров на окраине Рима, он работал над кожаными

вещами у себя в гараже. Я была просто обязана

предложить ему открыть Saddlers заново». Дизайнер

сумела убедить мастера, показав ему пространство

будущего салона. И теперь новый магазин марки

расположен прямо напротив дома, где когда-то жил

Федерико Феллини.

Каждая сумка и ремень, как и вся коллекция

для дома (это новшество 21 века), создаются из

итальянской кожи, обрабатываются и отделываются

исключительно вручную. Компания тщательно

следит за соблюдением фирменного стиля в самых

сдержанных формах и цветовых оттенках – никаких

логотипов или другого модного брендинга.

Безупречные дорожные кейсы из кожи шоколадного

оттенка выглядят так, будто их только что сняли с

багажной полки «Восточного экспресса» (хотя их

современность выдают функциональные колеса).

Кожаные директорские кресла и, конечно,

культовая круглая сумка из роскошной

страусиной кожи – все это результат интенсивного

труда и накопленного поколениями опыта.

Что еще нужно поклонникам роскоши? Если

угодно, вашу покупку украсят чем-то особенным:

например, роскошным росчерком инициалов.

Безмерное уважение римлян к прошлому

выразилось в создании Ассоциации исторических

магазинов Рима (Associazione Negozi Storici di

Eccellenza di Roma). Ее задача – поддерживать

сохранившиеся с давних времен заведения.

Среди ее членов особое место занимает Calef

– традиционная итальянская мастерская,

которая еще с конца 19 века специализируется

на рубашках. Для нее нет ничего важнее, чем

профессионализм мастеров. Именно поэтому все

сорочки, сшитые вручную по индивидуальной

мерке, сидят идеально. В работе используется

только лучший египетский хлопок: марка

обращается к тому же поставщику тканей, что и

Louis Vuitton и Charvet.

Cartoleria Pantheon – еще одно название,

которое мы рекомендуем запомнить поклонникам

изысканных вещей ручной работы, истории

и итальянского ремесленного наследия. Три

маленьких, но очень живописных магазина этой

компании, в которых сохранились оригинальные

интерьеры из темного дерева, расположились

на мощеных улочках рядом с Пантеоном и

площадью Пьяцца-Навона. Но главное, в них

по-прежнему живо и процветает старинное

искусство книжного переплета и производства

качественной бумаги. Компания была основана в

1910 году и уже больше века продает оформленные

вручную изящными узорами записные книжки,

роскошную упаковочную бумагу, аксессуары для

письма, в том числе ручки из муранового стекла

и перья, промокательную бумагу и восковые

печати. Обратите внимание на картонные

музыкальные шкатулки с иллюстрациями,

изображающими танцующих девушек и скрипачей.

На секунду может показаться, что вы оказались в

прошлом, однако это по-прежнему самое сердце

современного шумного Рима.

Все эти бренды помогают традиционным

прикладным искусствам Италии не просто

сохраняться, но и процветать в большом городе.


negozistoricieccellenza.it, pantheon-roma.com

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从今日时尚角斗士造型的古老源头，到奥黛丽赫本与卡拉瓦乔曾

经徜徉的街道与花园，Charlie Neidpath为您指点罗马时尚内幕

从蜿蜒的鹅卵石路到宽敞的林荫大道，罗马对游人而言无疑是

一个宝库；每一个转弯处都能发现重要古迹、国家纪念碑或是文

化图腾。想要几分钟就穿越城市，不为沿途风物吸引而流连，几

乎是不可能的任务。然而，尽管罗马坐拥数不胜数的迷人历史遗

迹，城中也不乏众多重要的时尚地标。一种探索这座城市的新方

法，就是以敏锐的时尚观察力，向丰富的时尚遗产致敬。

古罗马斗兽场无疑是最显赫的古代文明象征之一，其同样

也是当今久盛不衰的时尚潮流：角斗士风格的灵感来源。角斗

士风格为时尚界带来皮革镶边、平底凉鞋与皮裙等款式，在从

Gucci到Marc Jacobs等各大品牌的系列中都可见其身影，这一

切都是从斗兽场孕育而生。

Via dei Condotti大街附近的众多意大利知名品牌店铺，

在穿过Valentino, Gucci, Fendi与Bottega Veneta后，时尚爱好

者们抵达了朝圣之旅的首站，西班牙阶梯附近的Valentino总

部。由创意总监Maria Grazia Chiuri与Pierpaolo Piccioli掌舵

的Valentino时尚帝国就运行于此。附近曲折蜿蜒、树荫掩映的

Via Veneto，见证了Valentino起始于1950年代的故事的开端。

在当时，这条街道如磁铁般吸引着城中大腕，也正是在这里，年

轻的时装设计师Valentino Garavani遇见了他的妻子，同时也是

生意伙伴的Giancarlo Giammett，从此奠定了Valentino品牌的

根基。今日，Chiuri与Piccioli Chiuri同样在罗马为品牌设计着

异想天开的长袍，而没有迁至巴黎——这正象征着他们对此处

历史遗迹的尊重。

附近的西班牙台阶也充当着时装秀的天然舞台，每年都会

举办周边品牌的夏季系列发布，届时这座伟岸的阶梯会被成群

的模特占领。随着冒险的脚步深入这座城市，另一处时尚宝藏便

悄然现身。Via Margutta藏匿着许多城中最具有文化价值的联

排房屋。Truman Capote与Federico Fellini都曾经居住在这条

美丽的街道上，而Via Margutta 51号，也是安妮公主（奥黛丽·

赫本）与乔·布拉德利（格里高利·派克）在《罗马假日》中共度

良宵之处。赫本那风格明快的衬衣，飘逸的半身裙与别致的平底

鞋，都是由美高梅的服装鬼才Edith Head设计的，这些造型也

演变处一种独具魅力的罗马时尚风格。想要了解这些影响深远的

电影是如何编制而成，不妨向南前往Cinecittà Studios电影城，漫

步于传奇影片中。

在Tom Ford将Gucci打造成天黑出没的吸血鬼风格的

许多年前，该品牌是罗马风格的代名词，其罗马总部为Jackie

Onassis打造围巾与包袋，还为王室成员服务。现任设计师Frida

Giannini是土生土长的罗马人。她在2006年接管品牌之后，决

定将办公室从佛罗伦萨迁往罗马，来为设计团队提供更多美学

灵感，她为品牌带来的系列也注入了50年代的罗马风采。通过

挺括的衬衣面料、喇叭裙与华丽的洛可可与巴洛克风格（金色

图腾与许多罗马建筑上的精致花环设计相呼应）与妖艳的意大

利女海妖造型，设计师在每一季都在作品中不着痕迹地演绎着

罗马风情。

自然，从这座城市汲取灵感的不光是时尚界。延

绵、美丽、芬芳的Villa Borghese花园，启发了Ingres与

56: Style Miles

时尚源远流长

美文翻译

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123

在罗马古老的街道间，星罗棋布着诸多超现代室内设计店

铺，Sally McIlhone 报道

罗马是当今世界最古老的城市之一，这座意大利首都傲然伫立地

向世人宣告，其最具重要的文化景观都是蕴藏历史的那些。从摇

摇欲坠但不损其雄伟的斗兽场，到精雕细琢的特雷维喷泉奇观，

这座亚平宁首府拥有的古文物全年都吸引着游客纷至沓来。到访

者们为各色美丽雕像所沉醉，为帕提农神庙之庄严而震惊，同时

也为罗马长期兴盛的时尚产业添砖加瓦。然而这座拥有着丰富历

史的城市，一部分室内设计店铺已经将眼光投向未来——也投向

了招人喜欢的国际消费者们。

宏伟的圆拱建筑与高耸的埃及方尖碑，让Piazza del

Popolo广场引人人赞叹，并细细回味远古时代。然而在几步之

遥的Passeggiata di Ripetta 上，你会找到现代家居店Magazzini

Associati，这座店铺展示着各色光怪陆离的摩登家具与家居用

品，由店主Marianna Marini亲自挑选。Magazzini Associati在

64: Inside Story

内幕新闻

Balthus，Caravaggio曾经生活和工作的处所附近是今日的索菲

特酒店。无论是踏着Caravaggio等巨匠的足迹前行，还是走入

曾经改变时尚面貌的场景，这条不同以往的游览路线上铺满了

时尚珍宝。

valentino.com, cinecittastudios.it,

gucci.com, softel.com

城中建筑师和室内设计师间广为知晓，根据品牌发言人Laura

Gagliardi的概括，是因为店铺那独特且异常成功的理念定位“好

奇心，激情与敢于推荐非比寻常、别处无从觅得的另类商品。选择

与未沾染上大规模生产恶习的公司、设计师与工匠进行合作，因

为他们往往能带来匠心独具的产品，并尊重环境——这就是我们

眼中的最优质。”

Magazzini Associati的专长，是从摩登意大利品牌如

Moroso 沙发、Opinion Ciatti灯具、与Paola C陶瓷等那里挑选原

创作品。品牌的创新经营者也费尽心力，在市面上寻觅最有创造

力的产品。“我总是参加这个领域的各个贸易展，即便是远在海

外的” Gagliardi表示，“我会花不少时间去拜访那些虽然相当出

色，但仍旧不出名的工作坊与公司。这一举动也受到合作建筑师

的赞赏，因为我们善于向他们推荐价格合理但新颖实用的产品”

如果想知道每位罗马顶级室内设计师都选择了些什么，不妨去该

店一探究竟。

离斗兽场咫尺之遥的Via Panisperna上，可以找到前卫设

计店铺Atelier Monti——这座颠覆性的家居天堂，位于古罗马城

最古老的心脏腹地。店铺在2013三月迎来自己的十周年庆，提供

个性定制室内设计服务与系列丰富的独特家居艺术品、家居与灯

饰，产品来源品牌包括Danese Milano与Luceplan。

Atelier Monti的Massimo Lucarini相信该店扮演着开拓者

的角色，并表示在这座历史古城的中央开设一间摩登设计店铺，

的确是一种挑战，但对于其他室内装饰爱好者而言也是一番激

励。“当我们开店时我们是该区域唯一的参照点。现在已经有许多

追随者到来。在过去40年中，罗马见证了许多像我们一样的公司，

为罗马人的家居设计带来深远的影响。罗马还拥有欧洲最重要的

建筑学院之一，培养了许多才华横溢的建筑师。”Atelier Monti也

同样受益于这股对室内设计师的需求。

罗马为数众多、经验丰富的建筑师们，都力求为作品添上几

许摩登气息，来满足21世纪的人们对于新奇事物与高科技的追

逐，这也推动了城中超现代家居用品的迅速繁荣，然而同时也不

乏偏好不拘一格的复古风内饰的人们。

在Via Margutta，竖立着思维超前的照明专家Artemide，

几何风格储物专家Lago，还有贩售从Venini旗下色彩斑斓的

Murano玻璃器具，到传统餐具的店铺Serra。这家由Mario

Serra成立于1924年的店铺，曾经是罗马王室与城中显贵的供应

商。如今由夫妻组合Alessandro与Ornella Serra经营的该店，仍

旧以Meissen瓷器与Baccarat水晶吸引着客户。“我们选择的产品

和品牌，都是各自领域内的佼佼者，” Ornella Serra 解释道,“我

们总是尝试将永恒经典与摩登新鲜结合起来。”品牌的客户定制

系列还包括Ornella自行生产的大理石马赛克桌面。“这些作品是

以现代工艺包裹意大利文化历史之神髓的产物。

另一位致力于更新经典设计的工匠是Alain Martin，他的

店铺就叫做Alain，位于城市西边的Via del Pellegrino，贩售设

计于20与80年代之间的家具产品、古董与自己设计的另类手工

凳。“室内设计对我而言就是一种自然的生活方式。如今它变得

更时尚了而已”设计师表示。将摩登酷感与昨日情怀融合一体，

罗马的室内设计行家们正在开辟新的设计图景。



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124

72: Made By Hand

妙手生花

罗马的艺术化历史品牌让手工艺爱好者们无比敬仰。Stephen

Doig为您历数其中翘楚

在历史与浪漫交织的罗马西班牙台阶与Via Condotti大街，如今

搜罗了一众全球时尚奢侈品品牌。从克里斯丁迪奥门店的整体

建筑，可以俯瞰奢华的路易威登店铺的台阶，这些举世闻名的品

牌将这些鹅卵石铺成的街道当成自己的家。然而，这些名声震天

的名字的品牌也使得寻觅艺术品、手工艺品、高人工投入、来客

定制产品的旅程更为激动人心。找寻这些时尚珍宝的过程就好

像是在猎松露。在今日的快时尚世界里，蕴含历史且不为人知的

艺术品牌，不亚于珍贵文物，而令人欣慰的是，罗马便拥有这样

的一座宝库。

在熙熙攘攘的西班牙台阶与Via Condotti附近，有一条布

满常春藤的街道Via Margutta，电影罗马假日曾经在这里取景。

这里远离主要街道，伫立着内饰华丽的，奶黄、棕褐或蜜桔色的

罗马式联排屋。成立于1957年的Saddlers Union在此拥有一件

僻静的工作室与店铺，没有任何显著标示或橱窗成列。Saddlers

Union成立之际，正是城中的电影明星们穿过鹅卵石路，前来寻

觅品牌专精的手工皮具配件之时。Jackie Onassis将与众不同的

Saddlers Union马鞍包打造成一代经典；意大利贵族如Gianni

Agnelli就在此购买过定制旅行包袋。当一切喧嚣归于宁静，再无

人能像Saddlers Union一样延续这股隐形的奢华。

Saddlers Union在2009年焕发新生，如今为于Federico

Fellini的故居对面。设计师与时尚先锋Micaela Calabresi

Marconi与她的生意人兄弟Paolo，重新启动了这个曾在2004年

偃旗息鼓的品牌。曾经在Giorgio Armani品牌从事公关工作的

Marconi，长久以来都是Saddlers Union出色工艺的拥戴者，他

一听到品牌关闭的消息，就开始着手于复兴这个罗马的标志,“我

的家族曾经是品牌的顾客。”Marconi说道，“我找到了如今居住

在罗马郊区的创始人之一。他在自己的车库里制作手工艺品。我

禁不住问他，为何不重开Saddlers？”设计师在带领这名工匠参

观了店铺后说服了后者。

品牌的每款包袋、皮带、以及21世纪新推出的家居系列，都

是使用意大利皮革手工制造，从内衬到包边都由手工完成，在形

状与颜色的挑选上也是谨慎之极，产品上没有任何明显的logo或

品牌名出现。那无可挑剔的巧克力棕色皮革旅游袋，就好像是从

东方快车（虽然配备了符合现代需求的便利车轮）的行李架上刚

125

被人取下，还有皮革导演椅，以及用鸵鸟皮制造的标志性水桶手

袋，都是密集的手工劳动与几代人的心血之结晶。这难道不是对

奢侈品消费者的最终极宠爱？如果他们渴望，尽可以在其中填满

姓名首字母这样的定制元素。

出于对传统品牌的敬意，罗马创立了一个罗马优秀经典老

店协会（Associazione Negozi Storici di Eccellenza di Roma），

这个协会旨在保留当地古老的宝藏。协会中最吸引人的店就是19

世纪后期传统意大利衬衫制造商Calef。店里的衬衫使用上好

的埃及棉布手工定制而成，这种棉布的品牌同时也是路易威登和

法国高级定制衬衣品牌Charvet的面料供应商，由它手工制造出

来的衬衫精美又合身。

卓越手工艺的鉴赏家们，还可以在Cartoleria神殿附近找到

丰厚且无与伦比的历史与遗迹，那就是神庙与纳沃纳广场周围的

鹅卵石街道内的三座小型又古朴的商店。每家店中都保留着其原

有的深色木质内饰，古老的手工书籍装订和造纸工艺在仍旧在此

散发着活力。该品牌成立于1910年，专注于生产纹样精美细腻的

手绘笔记本，以及华丽精美的手绘包装纸，还有书写配件，譬如

以穆拉诺岛玻璃制作的工笔、羽毛笔、流水帐和火漆章，此外还

有如同工艺品般的——手绘纸质音乐盒，将跳舞的姑娘和小提

琴演奏家刻画得栩栩如生。这一切都将人带入往昔，而其实就位

于罗马繁华的心脏。来自这些品牌的手工产品，不仅充满灵性还

让整座城市为之悸动。


negozistoricieccellenza.it,

pantheon-roma.com

110:When you shop the world,

shop tax free

畅购全球，尊享退税

当您在全球顶级购物区中的27万多家商店消费时，环球蓝联

（Global Blue）购物退税服务（Tax Free Shopping）为您节约

购物开销。

每年有两千三百多万名游客通过环球蓝联（Global Blue）获得

购物退税，您怎能错过？您要做的只是寻找蓝星标志或者问询

商家是否提供环球蓝联（Global Blue）服务，然后遵循我们简单

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1. 消费购物

无论您在哪里消费，请索要环球蓝联退税表格（Global Blue Tax

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最低消费€154.94并且节约高达购买价格15.5%的税。请注意：最

终退款将包含增值税总额，但是要扣除管理手续费。

今流行のグラディエータールックが生まれた闘技場から、オード

リー・ヘップバーンやカラヴァッジョがそぞろ歩いた街路や公園

まで、チャーリー・ニードパスがスタイル通のローマ観光ルートを

ご紹介する。

ローマの曲がりくねった石畳の道や不規則に延びる大通りには、

観光の見どころが一杯だ。角を曲がるたびに、歴史的建造物や

国定記念物、文化的象徴が姿を現す。市街地を数分歩くごとに、

写真を撮る値打ちのあるものに出くわすといってもいいほどだ。こ

うした豊富な歴史遺産は確かに魅力的だが、この都市には重要

なスタイルランドマークになっている場所もある。ローマを楽しむ

もう一つの方法は、洋服店に注目しながら、この都市がファッシ

ョン史に残してきた足跡をたどって歩くことだ。

コロッセオは、古代文明を今に伝える偉大な建造物の一つ

であるのは言うまでもないが、ファッションの世界で最も古くから

残るスタイルトレンドの一つ、剣闘士（グラディエーター）服の発

祥の地でもある。革の房飾りやフラットサンダル、革スカートとい

ったグラディエーター風のスタイルは、グッチからマーク・ジェイコ

ブスまで様々なコレクションに見受けられるが、それらのスタイル

は全てここから始まったのだ。

56: Style Miles

スタイルをたどる旅

日本語翻訳

PH

OT

O: D

AN

& C

OR

INA

LE

CC

A

globalblue.com

126

ファッションファンなら、コンドッティ通り周辺でヴァレンテ

ィノ、グッチ、フェンディ、ボッテガ・ヴェネタの贅沢なイタリアフ

ァッションを堪能した後、近くのスペイン階段付近にあるヴァレン

ティノ本店をまずは覗いてみるといい。現在マリア・グラツィア・

キウリとピエールパオロ・ピッチョーリがクリエイティブディレクタ

ーを務めるヴァレンティノ帝国の本拠がここだ。1950年代にヴァ

レンティノの歴史が始まったのが、この近くの曲がりくねった並

木道ヴェネト通りというのが好都合だ。当時、ヴェネト通りはロー

マの一流人が集まる所だった。若き服飾デザイナー、ヴァレンテ

ィノ・ガラヴァーニがビジネスパートナーで生涯のパートナーでも

あるジャンカルロ・ジアメッティに出会ったのもここで、その場所

にヴァレンティノブランドの礎石を据えたのだ。現在、キウリとピ

ッチョーリは同ブランドの特徴である奇抜なドレスを、パリでは

なくこのローマでデザインしている。同社の歴史を尊重してのこ

とだ。

一方、近くのスペイン階段はイタリアの様々なデザイナーが

ファッションショーの舞台として使ってきた。毎年、周辺のブラン

ドを集めたサマーコレクションが開催され、堂々たる大階段がモ

デルで溢れる。さらに歩を進めると、ファッション史にきらめくシ

ーンがまた一つ現れる。ちょっと奥まったマルグッタ通りに、この

都市で最も文化的意義の大きな一連のタウンハウスがある。トル

ーマン・カポーティやフェデリコ・フェリーニが住んだのがこの美

しい通りで、51番地は「ローマの休日」でアン王女（オードリー・

ヘップバーン）が一晩を過ごしたジョー・ブラッドリー（グレゴリ

ー・ペック）のアパートだ。ヘップバーンの凛としたシャツ、フレア

スカート、シックなフラットシューズはMGMの凄腕衣装デザイナ

ー、イデス・ヘッドの作で、この装いが一種の清潔感を湛えたロー

マの魅力につながっていく。そうした象徴的なシーンが考案され

た場所を見たければ、南下してチネチッタ・スタジオを訪ね、伝説

的な銀幕のスターたちの足跡をたどろう。

グッチはトム・フォード時代に妖婦的な夜のルックスの典型

になったが、かつてはローマン・シックの代名詞で、ローマ本店製

のスカーフやバッグがジャッキー・オナシスの装いに趣きを添え、

ドレスがプリンセスたちを美しく飾ったものだ。現在デザイナー

を務めるフリーダ・ジャンニーニはローマ生まれ。2006年にブラ

ンドを引き継いだ後、デザインチームに美的インスピレーションを

与えるため、事務所をフィレンツェからローマへ移す決断をした。

ジャンニーニのグッチコレクションは、50年代のローマの魅力を

醸し出す。シャープなシャツとフレアスカート、贅沢なロココ・バロ

ック調のあしらい（金のモチーフがローマの建物の多くに見られ

る精細な花輪装飾を思わせる）、怪しげで魅惑的なイタリア美人

の装いなど、毎シーズン、どこかローマ風のスタイルを作品に取り

入れている。

もちろん、ローマの街から発想を得るのはファッションに

限ったことではない。とりとめなく広がる素晴らしく魅力的なヴィ

ラ・ボルゲーゼ公園は、アングルやバルテュスにインスピレーショ

ンを与えたし、カラヴァッジョもかつてその近くの現ソフィテルホ

テルに住み、絵筆をふるった。カラヴァッジョのような巨匠の足跡

をたどるもよし、ファッションの様相を一変させたシーンを見るも

よし。普通とはちょっと違ったこの観光ガイドで、とっておきのス

ローマの古びた通りには、超モダンなインテリアデザインのお店

がわんさとある。サリー・マキルホーンがレポートする。

ローマは世界で最も古い都市の一つ。このイタリアの首都を代表

する文化財の周辺が歴史の香りに満ちているのも当然だ。朽廃は

していても荘厳なコロッセオから込み入った彫刻が見事なトレビ

の泉まで、この町の歴史遺産には一年を通じて大勢の人が訪れ

る。彫像の美しさに息を飲みパンテオンの厳粛さに立ちすくむ見

物客は、観光の合間にファッションの老舗でショッピングを楽し

む。このように過去に負うところの大きいローマだが、インテリア

デザイン店は未来をしっかと見つめ、世界各地からの買い物客を

魅了している。

ドームを頂く建物や中央にそびえるエジプトのオベリスクが

印象的なポポロ広場はいかにも古代を彷彿とさせるが、そこから

ほど近いリペッタ通りにはモダンなデザインストア、マガッツィー

ニ・アソシアーティがあり、オーナーのマリアンナ・マリーニが自

ら選んだ風変わりで現代的な家具やインテリア用品を展示してい

る。マガッツィ－ニ・アソシアーティは、ローマの建築家やインテリ

64: Inside Story

インサイドストーリー

タイリッシュなローマを体験できる。

valentino.com、cinecittastudios.it、

gucci.com、sofitel.com

127

アデザイナーにはよく知られた存在だ。同ブランドの広報担当者

ラウラ・ガグリアルディは、この店独特の経営理念の根本をこう

要約する。「好奇心、情熱、そして普通とは違う変わったもの、他

では見つからないものを提案したいという気持ちです。作品をシ

リーズ化したいという欲望に駆られていない企業やデザイナー、

職人を選ぶこと。そういう製作者はユニークな商品を生みやす

く、環境に配慮した物作りをしています。それが当店のベストクオ

リティなのです。」この方針が大成功につながっている。

モローゾのソファーからオピニオン・チアッティの照明、パオ

ラＣのセラミックに至るまで、イタリアンモダンのブランドが製作し

たオリジナルの品々を厳選して扱っているのが、マガッツィ－ニ・

アソシアーティの強みだ。同ブランドの革新的なバイヤーは、市

場で最も斬新な商品を発掘するための努力を惜しまない。「業界

の見本市には、外国で開催されるものも含めて必ず顔を出しま

す」というガグリアルディ。「休日を利用して、優れた才能が集中

するこの国にありながら未だあまりよく知られていない工房や企

業を訪ねて回っています。新しくて機能的な品を妥当な価格で提

案できるのはこうした努力があってこそで、お取引先の建築家の

方々に高く評価していただいています。」ローマのインテリアデザ

イナーが「欲しい物リスト」の上位に挙げるアイテムを探すなら、

ここがお薦めだ。

コロッセオのすぐ近くのパニスペルナ通りには、前衛的なデ

ザインストア、アトリエ・モンティがある。ローマで最も古いリオー

ネ（地区）の中心に位置しながら、革新的なインテリア用品を集

めたお店だ。2013年3月に10周年を迎えた同店では、インテリア

デザインの誂えサービスを提供している他、ダネーゼ・ミラノやル

ーチェプランなどのブランドからユニークな芸術品、家具、照明

を数多く取り揃えている。

アトリエ・モンティのマッシモ・ルカリーニは同店を草分け

的な存在と考えていて、この歴史的都市の真ん中に現代的なデザ

インブティックをオープンするという「挑戦」が他の室内装飾ファ

ンにインスピレーションを与えたのは確かだという。「オープン当

初は当店がこの地域で唯一の評価基準だったんですが、その後

うちに続いた店が数多くあります。ここ40年のローマの歴史は、

当社のようにこの町のホームインテリアデザインに深い影響を与

えてきた数多くの企業の歴史です。ローマには欧州きっての有力

建築大学があり、才能豊かな建築家がいます。」アトリエ・モン

ティでは、モダンインテリアデザイナーのニーズにも応えている。

ローマには経験豊かな建築家が多く、それぞれ作品に現代

風の要素を加えようとしている。何でも新しくハイテクなものを

好む21世紀の傾向もあって、ローマでは超モダンなインテリア用

品がブームになっている。一方、ヴィンテージにインスピレーショ

ンを得た室内装飾品の折衷的な組み合わせを好む向きもある。

未来的な照明の専門店アルテミデやグラフィック性の高い

収納家具を得意とするラーゴがあるマルグッタ通りには、ヴェニー

ニ社製の彩り豊かなムラーノガラス器から伝統的な食器セットま

で幅広く取り揃えたお店セッラもある。1924年にマリオ・セッラ

が創業したこの店は、かつてはローマの貴族や王家の御用達だっ

た。現在はアレッサンドロ・セッラとオルネラ・セッラの夫妻が経

営するが、マイセン磁器やバカラクリスタルを置く同店の人気は相

変わらずだ。「当店が選ぶ商品やブランドは、各分野の一級品ば

かり」とオルネラ・セッラは説明する。「時代を超えた古典的デザ

インとモダンで斬新なデザインをミックスすることを常に心がけ

ています。」セッラの誂え商品の中には、オルネラ自身が製作す

る大理石のモザイクテーブルトップもある。「これらは、伝統的な

イタリアンデザインの真髄を現代の職人技で表現した品です。」

古典的なデザインを現代風にするもう一人の職人がアラ

ン・マルティンだ。シンプルにアランと名付けられた彼の店は、ロ

ーマ市街西部のペレグリーノ通りにあり、1920年代から80年代に

かけてデザインされた家具とアンティーク家具、マルティン自身の

ちょっと変わった手作りスツールを置いている。「インテリアデザ

インは僕にとってはいつも自然なライフスタイルだったけれど、今

ではモーダ（ファッション）になっている」という。現代的なクー

ルさと過去の感覚を融合させるローマのインテリア通が、新たな

デザインの世界を築いている。

magazziniassociati.it、ateliermonti.it、

serra-roma.it、alainrome.com

工芸品の目利きなら、職人技が支えるローマの歴史あるブランド

の魅力がわかる。スティーヴン・ドイグがとびきりのブランドをご

紹介する。

72: Made By Hand

手作りの味わい

globalblue.com

128

110: When you shop the world,

shop tax free

海外でのお買い物が免税に

ローマのスペイン階段からコンドッティ通りにかけての界隈は歴

史と浪漫に満ちているが、昨今は世界的高級ファッションブラン

ドが集まる地区でもある。スペイン階段を見下ろすクリスチャン・

ディオールのモノリシックな店舗から、高級感溢れるルイ・ヴィト

ンのブティックまで、石畳の通りには世界の超有名ブランドが居

並ぶ。こうした世界のトップブランドが目立つからこそ、職人が

手間暇かけて手作りする誂え品の店を見つけた時の歓びは格別

だ。そんな名店探しは、いわばファッション界のトリュフ狩り。フ

ァーストファッション全盛の今日、職人技を受け継ぎ伝統が息づ

く隠れたブランドは砂金のようなものだが、嬉しいことにローマに

はこうしたお宝がそこここにある。

スペイン階段やコンドッティ通り周辺の繁華街の近くに、

蔦の垂れるマルグッタ通りがある。メインの通りから隠れたここ

は映画「ローマの休日」の撮影場所で、鮮やかなイエローやセピ

ア、赤みの強いオレンジといった色合いの贅沢なローマ式タウン

ハウスが連なる。1957年創業のサドラーズ・ユニオンが今も工房

と店舗を構えるのがこの通り。看板もショーウィンドウもなく、控

えめなたたずまいだ。創業当時は、ローマの映画スターが石畳の

通りをやって来て、巧みに作られた同ブランドの革製品を求めた

ものだ。ジャッキー・オナシスは特徴的な同社のバケットバッグ

を買い求め、おかげでバケットバッグは代表的なスタイルとなっ

た。ジャンニ・アグネッリなどイタリア貴族も、ここで旅行カバンを

誂えた。さりげなく落ち着いた高級感にかけては、サドラーズ・ユ

ニオンの右に出る者はいない。

現在はフェデリコ・フェリーニがかつて住んだ家の向いにあ

るサドラーズ・ユニオンは、2009年に新たな命を吹き込まれてい

る。2004年に店を閉め休業していたこのブランドを、デザイナー

でトレンドセッターのミカエーラ・カラブレージ・マルコーニと、弟

で実業家のパオロが再開したのだ。マルコーニはその前はジョル

ジオ・アルマーニの広報担当を務めていたが、昔からサドラーズ・

ユニオンの職人技を愛し、閉店したと聞くや、ローマを代表する

このブランドの再生に乗り出したのだ。「家族で贔屓にしていた」

というマルコーニ。「創業当時からの職人の一人がローマ郊外に

住んでいることがわかったんです。彼は自宅のガレージで作品を

作っていました。サドラーズを再開しないかと尋ねずにはいられ

なかったんです。」デザイナーのマルコーニはその職人に店舗ス

ペースを見せ、説得に成功した。

カバン、ベルト、そして21世紀に新たに導入したインテリア

用品コレクションは全て、イタリア製の革で手作りしている。革は

手仕上げ、手縫いで、ごく落ち着いた色合いと形だけを使い、ロ

ゴもなければ一目でそれとわかるファッションブランディングもな

い。非の打ちどころのないチョコレートブラウンの革の旅行カバン

は、オリエント急行の荷物棚から下ろしてきたかのような趣きで（

今風の便宜でキャスター付きになっている点を除いて）、革のデ

ィレクターズチェア、そしてもちろん同社を代表する商品バケット

バッグも、極上のダチョウ革を使用している。全て、数世代にわた

って蓄積された知識と丹精込めた仕事の賜物だ。何高級品らしく

仕上げに何か華が欲しいという向きには、華麗な飾り文字のイニ

シャルなど、カスタマイズした要素を希望によって加えてくれる。

歴史あるレーベルに敬意を払う土地柄から、古き良き名店

グローバル・ブルーの免税ショッピング制度をご利用いただきま

すと、世界各地の有名ショッピング街にある27万軒を超える加盟

店でのお買い物がお得になります。

年間2300万人が楽しまれているグローバル・ブルーの免税ショッ

ピングを、貴方もぜひご利用ください。手続きは簡単。まず、青い

星を目印に加盟店を探します。星が見当たらなければ、店員に「

グローバル・ブルー？」とお尋ねください。あとは、次のステップを

踏むだけです。

1. お買い物

お買い物をした際は、必ずグローバル・ブルーの免税書類（タッ

クスフリー・フォーム）を受け取ってください。レシートを保管する

のも忘れずに。

2. 還付請求

ご帰国の際は、まず出国地の税関でレシートに承認印を押しても

らってから、グローバル・ブルーのカスタマーサービスデスクで払

い戻しを受けます。

お問い合わせ：

[email protected]

+421 232 111 111

€154.94以上のお買い物をすれば、購入価格の最高15.5％の

払い戻しが受けられます。最終的な払い戻し額は、付加価値税

（VAT）合計から事務手数料を差し引いた金額となりますので、

その旨ご了承ください。

の保存を目指す団体、「ローマ卓越ある店舗協会」が設立され

た。人気加盟店の一つが19世紀末創業の伝統的イタリアシャツ

メーカー、カレッフィだ。同店誂えの手縫いの紳士用シャツは美

しいエジプト綿製。ルイ・ヴィトンやシャルベと同じメーカーから

生地を仕入れ、職人の技を駆使しフィット感を重視して仕上げて

いる。

手作り品の良さがわかる通なら、カルトレリア・パンテオン

の重厚感ある店内でもこの上なく豊かな歴史と伝統を堪能でき

る。同ブランドは、パンテオンとナヴォーナ広場周辺の石畳の通

りに、古風な趣きを湛えるこじんまりした店舗を3軒構えている。

もともとあったダークウッドの内装を残した各店内には、古くから

伝わる製本や製紙の技が今も顕在だ。1910年創業のこのブラン

ドは、繊細で美しい模様を手描きしたノートや、すばらしく複雑

な柄の手描きの包装紙、ムラーノガラス製のペンや羽ペン、吸い

取り紙、封蠟に捺す印璽などの文房具の他に、ちょっとした目玉

として、楽師の奏でるヴァイオリンにあわせて乙女らが舞い踊る

シーンを捉えた手描き紙製のオルゴールを製作している。過去に

タイムスリップしたような感覚に陥るが、これはローマの喧騒の只

中に現実に存在する空間なのだ。こうしたブランドのおかげで、こ

の街では伝統工芸が今も生きているどころか栄えている。

saddlersunion.com, caleffi.net, negozistoricieccellenza.it,

pantheon-roma.com


Souvenir

130 | PRODUC TS

traditional Mediterranean houses, while the colour palette evokes memories of sandy beaches and sunny days. Founded in Milan in 1953, Fratelli Rossetti has been producing handcrafted, luxury Italian footwear for the past 60 years. A pair of Brera loafers represents an authentic piece of Italian heritage and manufacturing, making them the perfect souvenir for yourself – or a special gift for someone deserving. glFratelli Rossetti Brera Loafers, €350, Fratelli Rossetti, Via Borgognona 5A, 00187 Rome, +39 06 678 2676, fratellirossetti.com


WOVEN IN ITALY

The Brera loafer, named after the neighbourhood favoured by Milan’s arts community during the 1960s, is one of Fratelli Rossetti’s signature styles and this tasselled moccasin loafer combines materials and colours in an appropriately artistic composition. For spring/summer the Rossetti family reminisces about the Italy of the 1950s. Capri and the dolce vita provided the inspiration for a fun and colourful collection. The shoes’ uniquely hand-woven craftsmanship creates geometric shapes and shades that suggest P

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: Giu

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SHOP Rome SS14

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Transcript of SHOP Rome SS14