SHOP Iceland SS14

Editor’s Letter

6

Emma Cheevers

Welcome to Iceland

This SHOP guide will help you discover all

that Iceland has to ofer, including the best

luxury department stores, boutiques and

concept stores, as well as recommendations

for restaurants, bars and special places to visit.

As part of Global Blue, a Tax Free

Shopping market leader, SHOP publishes

essential guides to over 40 destinations across

Europe and Asia.

The new Global Blue mobile app is another

great way to fnd the very latest on your chosen

destination – there are more details in our news

section on page 34.

For the very latest information, visit our

website, globalblue.com, or email me at

[email protected]. Claiming your tax

savings is even easier with the new Global Blue

Card – signing up is free and you can fnd all

the details on the Global Blue website.

Athens and Thessaloniki

Austria

Barcelona

Belgium

Berlin

Buenos Aires

Cologne

Copenhagen

Cyprus

Чехия

Düsseldorf

Estonia

Frankfurt

French Riviera

دليل ألانيا

德国指南

Руководство Германия

Gothenburg

Hamburg

Hanover

Helsinki Area

Holland

Iceland

Istanbul

Italy

Lake Saimaa

Lebanon

London

Madrid

Milan

Munich

Naples

Oslo

Paris

Portugal

Prague

Riga

Rimini and Riccione

Rome

Singapore

Stockholm

Stuttgart

Switzerland

Vienna

Vilnius

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/globalblue

/globalblue/globalblue

@环球蓝联-GlobalBlue

@GlobalBlue

/GlobalBlue/GlobalBlueRu

Contributors

8

Robert Hanson

Illustrator Robert Hanson cre-

ated the cover illustration for this

season’s edition of SHOP Iceland.

His quirky and colourful style is

perfect for this cover, which shows

a woman wearing a necklace com-

prising little buildings arranged

as an Icelandic mountain scene,

referring to our feature about Ice-

land’s jewellery designers on page

36. Robert has previously created

artwork for clients including Cre-

ative Review, the New York Times

and Monocle among others.

Read more about our cover illustra-

tions at globalblue.com/covers.

Tómas Bolli Hafthorsson

Tómas Bolli Hafthorsson was born

in Reykjavík. For this edition of

SHOP Iceland, Tómas has sought

out some of the island’s leading

shops, labels and products to keep

you up to date with the latest de-

velopments. When Tómas isn’t

working he loves to enjoy a glass

of Champagne in the company of

good friends.

Josh Sims

Freelance journalist and editor

Josh Sims contributes on a wide

range of subjects to publications

that include Wallpaper, Esquire

and the Financial Times. Here, he

writes about the Icelandic brands

providing stylish and technically

advanced outdoor clothing. Josh's

latest book is 50 Years of British

Style Culture.

globalblue.com

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Shop Floor

10

Disclaimer: SHOP magazine is published by Global Blue Group. All rights reserved. Reproduction in whole or part is strictly prohibited. Whilst every

care is made to ensure all of the information is correct, Global Blue cannot be held responsible for any changes in information that may occur after

publication. Global Blue shall not be liable for any damage, loss, injury or inconvenience arising out of, or in connection with, the contents of the guide.

All rights reserved. ©2014 Global Blue

The paper in this brochure is elemental chlorine free and is PEFC accredited. It is printed to ISO 14001 environmental procedures, using vegetable based inks.The PEFC Council (Programme for the Endorsement of Forest Certifcation schemes) is an independent, non-proft, non-governmental organisation which promotes responsible management of the world’s forests. Forest certifcation is combined with a product labelling that allows consumers to readily identify timber based products from certifed forests.

Managing editorSally McIlhone

Cover illustratorRobert Hanson

ContributorsTómas Bolli Hafthorsson, Beth Druce, Josh Sims

Production editorCaterina Mazzolai

Assistant production editor Ruairidh Pritchard

Features editorStephen Doig

City guide and lifestyle editor Verity Hogan

Fashion and news editorDominique Fenn

Assistant fashion and market editorXimena Daneri

Assistant fashion and news editorsHannah Lewis, Isabella Redmond Styles

Fashion assistantGemma Latham

Editorial internsIndia Block, Sammy Ha

Chief sub-editor Hester Lacey

Copy editors Sue Flook, Claire Gervat, Ann Morphew

Picture editor Dorcas Brown

Assistant picture editors Kirsty Andrews, Sarah Beyts

Picture assistants Grace Bird, Mónica Goya

ArtworkerAdam Dhaliwal

Artworking assistants Harveen Ghattaure, Dionne Hélène, Milkha Lala, Shirley Lau

Online editor Kirsty Welsh

Online commercial editor Sally Ashley-Cound

Online editorial assistant Katie Ramsingh

Online assistantsMarina Nelson, Emily Scrivener

Commercial editor Justine Clifton

Commercial artworkerDan O’Brien

SHOP is published by Global Blue

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Corporate registration number5565726923

[email protected]

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Country manager Helgi Jonsson

Marketing coordinatorHerdís Anna Ingimarsdóttir

Account managerKristján Másson

Global Blue Iceland,Sætúni 1,Reykjavík,IS-105

E DI TOR I A L

Editor-in-chiefEmma Cheevers

PU BL I SH I NG

PublisherJames Morris

Aðalstræti 10, Reykjavík

Museum of Design and Applied Art, Garðabær

(354) 517 7797 — [email protected]

Find us on Facebook

Opening hours June — August

9:00 — 19:00 weekdays

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Contents

12

Above: Zo-on 2014 outdoor clothing

Produc ts

14 Check Out

sHoP selects a standout piece

from Iceland this season

16 Products

Key looks for the season,

from fashion and footwear

to jewellery and accessories

N e ws

26 Shop Window

one store not to be missed

in Iceland

28 News

seasonal updates on shops,

services and new products

F e At u r e s

36 Cover Story:

Ice-Cool Creations

Inspired by their volcanic

landscape, the jewellery

designers of Iceland are

producing powerfully

original pieces, as Beth

druce discovers

42 National Heritage

traditional crafts are

thriving in Iceland,

with innovative results.

stephen doig reports

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50 Ready For Action

Iceland is a world leader when

it comes to outdoor clothing.

By Josh sims

e x Pe r I e Nce

54 Table Talk

Iceland’s restaurants ofer

a wealth of variety as well as

uniquely decorated interiors.

Verity Hogan explores a

selection of the country’s best

58 My Weekend

sHoP shares the highlights

of an indulgent short break

in Iceland

Gu I de

61 Maps and guides to the key

shopping areas of Iceland,

plus sHoP’s unique view

of the country’s sights

e sse N t I A l s

72 How To Shop Tax Free

the simple steps to saving

money on your shopping

sou V e N I r

74 the essential item to

bring home

p.50

14 | PRODUCTS

Save up to 15% by shopping tax free, see page 72

Check Out

and interesting centrepiece and

is available in grey or white. The

modern collection also includes

vases, lamps, jars and jewellery all

with their own quirky details and

instantly recognisable as being

lovingly created by Finnsdottir

Ceramics Tales. tbh

Finnsdottir Ceramics Tales

Four Elements candle holder,

price on request,

Mýrin,

Kringlan Shopping Centre,

103 Reykjavík, +354 578 8989,

fnnsdottir.dk

NoRTheRNLighTS

Finnsdottir Ceramics Tales is the

name of the handmade ceramics

brand set up by design duo Thora

Finnsdottir and Anne hof in

2007. Combining their individual

strengths in design and craftsman-

ship respectively, the pair takes in-

spiration from objects used in ev-

eryday life. This glazed porcelain

candle holder makes an elegant

16 | PRODUCTS


1. Gullkúnst Helgu Craters of Laki

ring, 38,600 ISK, Gullkúnst Helgu,

Laugavegur 13, 101 Reykjavík,

+354 561 6660, gullkunst.is

2. IRO leather biker jacket, 169,990

ISK, Maia, Laugavegur 7, 101 Reykjavík,

+354 552 6067, iro.fr

3. Shoe The Bear boots, 29,900 ISK,

Suit Reykjavík, Skólavörðustígur 6,

101 Reykjavík, +354 527 2820, suit.is

4. Levi´s jeans, 18,990 ISK,

Levi’s, Kringlan Shopping Centre,

103 Reykjavík, +354 511 1133,

levis.com

BIKER CHIC

Nothing says rock ’n’ roll quite like a short leather

jacket worn with matching accessories

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2

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18 | PRODUCTS


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1. Adidas Response trail shoes,

27,990 ISK, Útilíf, Smáralind Shopping Centre, 201 Kópavogur, +354 545 1500, utilif.is

2. 66° North Grandi parka, price on

request, 66° North, Bankastræti 5, 101 Reykjavík, +354 535 6680, 66north.com

3. Michelsen Watchmaker Arctic

Explorer watch, 299,000 ISK, Michelsen Watchmaker, Laugavegur 15, 101 Reykjavík, +354 511 1900, michelsen.is

4. Rökkva men’s golf trousers,

16,990 ISK, Zo-on, Bankastræti 10, 101 Reykjavík, +354 527 1050, zo-on.is

THE GREAT

OUTDOORS

Brave the elements in these sporty yet stylish pieces

2 4

3

1

Vodafone frelsiPrepaid Starter Kit

SIM

ExperienceIceland withVodafone!Get the best value by purchasingVodafone’s prepaid mobile starter kit with voice and data.

VodafonePower to you

20 | PRODUCTS


1. Freebird embroidered jacket,

79,990 ISK,

Freebird, Laugavegur 46, 101 Reykjavík,

+354 571 8383, freebirdclothes.com

2. Blue Lagoon Rich Nourishing

Cream, 50ml, 13,500 ISK,

Blue Lagoon Shop, Laugavegur 15,

101 Reykjavík, +354 420 8849,

bluelagoon.com

3. Mûre et Musc Extrême eau de

parfum, 50ml, 19,900 ISK,

Aurum, Bankastræti 4, 101 Reykjavík,

+354 551 2770, artisanparfumeur.com

4. Voluspa scented candle, 6,990 ISK,

Maia, Laugavegur 7, 101 Reykjavík,

+354 552 6067, voluspa.com

HEAVEN SCENT

Shine on the inside and out,

with luxurious body products

and a statement jacket

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22 | PRODUCTS


1. Ray-Ban Aviator sunglasses, 22,500

ISK, Profl Optik, Gleraugnamiðstöðin,

Laugavegur 24, 101 Reykjavík,

+354 552 0800, ray-ban.com

2. Michelsen Watchmaker Godafoss

watch, 399,000 ISK,

Michelsen Watchmaker, Laugavegur 15,

101 Reykjavík, +354 511 1900, michelsen.is

3. Marta Jonsson brogues, 24,900 ISK,

Marta Jonsson, Laugavegur 51,

101 Reykjavík, +354 553 0816,

martajonsson.com

4. Marmot Njord coat, 89,995 ISK,

Fjallakofnn, Laugavegur 11,

101 Reykjavík, +354 510 9505,

marmot.com

SMART CASUAL

A lightly padded tailored jacket and coloured

brogues add a laid-back edge to smart attire

2

3

41

TOURIST INFORMATION

& BOOKING CENTRE

COME VISIT US ON

LAUGAVEGUR 4

Laugavegur 4 www.whatson.is

101 Reykajvik [email protected]

PRODUCTS | 25


BLACK AND TAN

This classic combination

never goes out of fashion

1

1. Ray-Ban Laramie sunglasses,

28,500 ISK, Augað,

Kringlan Shopping Centre,

103 Reykjavík, +354 568 9111,

ray-ban.com

2. Steinunn Vala Pirouette necklace,

13,200 ISK, Epal, Harpa Concert House,

101 Reykjavík, +354 515 7733,

hringeftirhring.is

3. Marta Jonsson bag, 44,990 ISK,

Marta Jonsson, Laugavegur 51,

101 Reykjavík, +354 553 0816,

martajonsson.com

4. Karen Millen dress, 54,990 ISK,

Karen Millen, Kringlan Shopping Centre,

103 Reykjavík, +354 533 1740,

karenmillen.com

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26 | NEWS


Shop Window

to give the line a refned edge. Jörundsson’s designs are inspired by his idiosyncratic approach and imaginative concepts. The tailored pieces in black and grey are top of our shopping list this season. tbhJÖR by Guðmundur Jörundsson,Laugavegur 89, 101 Reykjavík, +354 546 1303,jorstore.com

* for map go to page 67

GET MORE AT JÖR

Icelandic ready-to-wear label JÖR by Guðmundur Jörundsson is known for its impressive mens-wear, constructed from high-qual-ity fabrics and with a masculine aesthetic. The label also creates womenswear, using its house style

28 | NEWS


A STYLE TO SUIT

The Danish label Suit has recently opened a new store in Reykjavík. Visitors will fnd smart tailored suits and blazers with ft-ted fashionable shirts, comfort-able knits and well-tailored chinos. The range is created as a capsule wardrobe comprising high-qual-ity clothing for those who aren’t afraid to express a little personality through their fashion choices. tbhSuit Reykjavík,Skólavörðustígur 6, 101 Reykjavík, +354 527 2820,suit.is


NICE KNITS

Those looking for woollen cloth-ing will fnd everything they could possibly need in Álafoss. The stores stock a wide selection of hand-knit-ted traditional Icelandic sweaters (lopapeysa), neck collars, ponchos, scarves and mittens as well as beau-tiful throws in natural colours with various patterns and styles. If you are in a creative mood, the Álafoss shop in Mosfellsbær also sells light-weight wool and knitting kits. tbhÁlafoss, Laugavegur 8, 101 Reykjavík, +354 562 6303; Álafossvegur 23, 270 Mosfellsbær, +354 566 6303, alafoss.is


globalblue.com

SHOP | 29

NATURAL HIGH

The Gullkúnst Helgu boutique on Laugavegur is one of the best plac-es in the city to shop for jewellery. Inspired by nature, the handmade creations comprise Icelandic stones such as jasper and basalt alongside gold, silver and diamonds. Most pieces are made on the premises and visitors are often invited into the workshop to watch the master jewellers at work. hlGullkúnst Helgu,Laugavegur 13, 101 Reykjavík, +354 561 6660, gullkunst.is


KRAUM FOR KIDS

The newest addition to the Kraum stable, Kraum Junior is stocked with beautiful childrens-wear from Icelandic labels includ-ing As We Grow, Farmers Market and Hring eftir Hring. Alongside the clothes you will fnd unique pieces such as the Jökull music box by Margét Guðnadóttir which plays Icelandic folk songs, the Gambur rocking horse and beau-tiful tableware by Sveinbjörg. tbhKraum,Aðalstræti 10, 101 Reykjavík, +354 517 7797, facebook.com/kraum101


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30 | NEWS


DESIGN DELIGHTS

Within walking distance of

the city centre, the Epal design

shop inside the new concert hall

stocks a plethora of decorative

and colourful design pieces from

Scandinavia along with selected

pieces by Icelandic designers.

Attention to detail and high-qual-

ity are common throughout. tbh

Epal, Harpa Concert House,

Austurbakki 2, 101 Reykjavík,

+354 515 7733, epal.is


SMALL IS BEAUTIFUL

Those who are looking for stand-

out design pieces and unusual gifts

will love this small design shop.

Minja brings together a careful

edit of much-loved local and inter-

national design brands including

Dupond&Dupont, Le Sack, Lexon,

Hekla and Bility. Expect to be able

to pick up items ranging from a

quirky Ross Menuez Fauna pillow

to a Dial clock from MoMA. tbh

Minja,

Skólavörðustígur 12,

101 Reykjavík,

+354 578 6090,

minja.is


32 | NEWS


BE PREPARED

66° North has been cloth-

ing Icelanders for the outdoors

since 1926. It started out produc-

ing durable workwear and the

company now focuses on good

quality contemporary outdoor

clothing for men, women and

children. Situated in the heart of

Reykjavík, the store has a range of

parkas, sweaters, jackets, trousers

and raincoats. tbh

66° North,

Bankastræti 5,

101 Reykjavík,

+354 535 6681,

66north.com


BRIGHT IDEAS

Reykjavík Trading Company

is a collaboration between three

designers, each producing hand-

crafted pieces which are high-

quality and eye-catching. The ma-

terials used range from Icelandic

wool and leather to oak. One of

our favourite designs is a lamp

featuring a classic porcelain sock-

et and an oak wood base. Inspired

by the fxture Thomas Edison

used to test the frst light bulb, the

lamp is stocked exclusively in the

Aurum design shop. tbh

Aurum,

Bankastræti 4,

101 Reykjavík,

+354 551 2770,

aurum.is


34 | NEWS


SHOP THE WORLD

Using our wealth of insider knowledge,

we have created a smartphone app

to help you to plan your trips. The app

gives information on 45 cities in 22

countries – thousands of stores are listed

and located on maps, with full contact

details and a description of what each

store sells. Our maps guide you right to

the store, step-by-step, from your current

location and can also be downloaded

for offine use. If you’re looking for

something specifc, or a particular brand,

use our search option to locate it – you

can even create your own itinerary. The

app is available in Chinese, English and

Russian, and includes a Tax Refund

Calculator to tell you how much you’ll

save on every purchase you make in

every different country you visit. There

are also instructions on how to use

Currency Choice, our service that allows

you to pay in your home currency.

globalblue.com

Download the Global Blue guide

from the App Store or Play Store

HOME REMEDY

There is nothing ordinary about

Fakó. This lifestyle store stocks a

comprehensive range of items from

the Danish design company House

Doctor, delicatessen items from

the French chef Nicholas Vahé

and bath and beauty products

from the Polish brand Organique.

Accessories and artisan chocolates

are also available here. tbh

Fakó, Laugavegur 37,

101 Reykjavík,

+354 568 0707


SHOP | 37

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Lef: aurum drífa collection headpiece and necklace

While jewellery trends are fre-quently geared around sparkle and lustre, the designers of Iceland are creating pieces of a very diferent nature. In line with a nation re-nowned for doing things its own way, the country’s artisans favour an approach that is characterised by a quirky, abstract style.

Forging precious metals into weird and wonderful shapes, Orr designers Ástþór Helgason and Kjartan Örn Kjartansson create

Inspired by their volcanic landscape, the jewellery designers of Iceland are producing powerfully original pieces, as Beth Druce discovers

ICE-COOL CREATIONS

one-of, handmade pieces at their workshop in Reykjavík. There are rings spouting gangly spin-dles of oxidised silver that mimic the black lava of Iceland’s volca-nic landscape, and delicate gold bracelets that feature tonal rain-bows of pearls. In contrast, their Nammi (which means ‘candy’) ring in 18-carat gold houses inter-changeable coloured stones that look like fruit pastilles, while their Laus pendant features a brilliant,

38 | FEATURES

Above: Orr Nammi rings

lime-green Russian zircon that

is suspended in a solid silver ring.

The range of these pieces refects

how the design duo aims to create

unique, constantly evolving collec-

tions of jewellery that they describe

as ‘imaginative pieces’.

For designer Guðbjörg Kristín

Ingvarsdóttir, it was the country’s

natural beauty that inspired her

jewellery line Aurum back in 1999.

Here geometric forms and Icelan-

dic craft traditions are referenced

in delicate metalwork that fuses

silver with volcanic lava. The Fold

collection features earrings, neck-

laces and rings in forms that copy

the shape of the earth, and there

are spherical pieces of lava co-

cooned in carved silver to recall the

texture of the earth’s surface. From

the start, Ingvarsdóttir’s work

was singled out as diferent to the

status quo, as it follows a three

40 | FEATURES

Above (from lef): Hringa People collection earrings; Sif Jakobs Mantua ring

-dimensional, feminine style. ‘I felt

I could show Icelanders something

new. The jewellery I was making

was nothing like what was available

then,’ she has since explained.

‘Taking things out of context’

underlies the inspiration behind

Hringa (‘making rings’), a line

founded by Inga R Bachmann.

After studying jewellery design

in Barcelona, Bachmann started

her label in 2008. Small fgurines

stand poised on silver hoop ear-

rings, a silver pendant depicts

a clothes peg, and a ring features

the silhouette of a cat seated

in a window framed with curtains.

‘You will fnd pieces that have hu-

mour in them. Items are taken out

of context, like the clothes peg. It’s

an everyday object not of much

worth yet it is given higher rec-

ognition,’ says Bachmann. This

is jewellery for those who see and

think beyond a piece’s immediate

aesthetic appeal.

There’s a dynamic feel to the

work of artist Jon Snorri Sigurðsson

and his daughter Berglind Snorra,

who is a designer. Their creative

partnership started at Jens, a prom-

inent, well-established Icelandic

jewellery brand that was founded

about 40 years ago. Recently father

and daughter have also pooled their

talents to set up a new line, Upp-

steyt. Meaning ‘riot’ or ‘rebellion’

in Icelandic, the label refers to a

‘rebellion against classic ideas of

jewellery design and tradition’ and

this is refected in the avant-garde

nature of the designs. The entire

collection is made from rhodium-

plated sterling silver, which cre-

ates an efect similar to white gold.

Rings, necklaces and earrings dis-

play the designers’ distinctive tech-

SHOP | 41

Above (from lef): Aurum Fold necklace; Sif Jakobs Asolo pendant

Icelandic designers,

wherever located,

are the ones

to watch

nique: cubic zirconia in intensely

saturated colours are set in fuid,

molten-like silver. Texture is a con-

trasting mix of rough and smooth,

and each item is unique and eye-

catching, whether a pair of organic-

shaped stud earrings or an abstract

silver brooch.

The powerful appeal of Icelan-

dic jewellery design is reinforced

by the success of the country’s

designers overseas. Sif Jakobs, for

example, creates and exports exu-

berant and ornate statement pieces

from Copenhagen. Inspired by

family heirlooms, UK-based Hen-

drikka Waage makes elaborate

bracelets featuring intricate lat-

tice detailing that is set with semi-

precious stones. Jakobs and Waage

have proved that the market for

the country’s designers has poten-

tial beyond its own shores, while

back in Iceland, Bachmann feels

that ‘what makes it special here

is that Iceland has many small op-

erations going on, instead of a few

big companies’.

Which leads us to conclude

that right now Icelandic designers,

wherever they are located, are the

ones to watch

orr.is, aurum.is, hringa.com,

jens.is, uppsteyt.is,

sifjakobs.com,

hendrikkawaage.co.uk

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42 | FEATURES

Above: Guðný Hafsteinsdótir painted ceramic Jelly Mold lamps

Iceland’s hip design scene and

cutting-edge art venues have

helped it to become one of north-

ern Europe’s coolest destinations.

And in the face of such trend-led

developments, it’s encouraging to

see that traditional crafts aren’t

being sidelined.

NATIONAL HERITAGETraditional crafts are thriving in Iceland,

Stephen Doig reports

SHOP | 43

The heritage craft institution

Crafts and Design/Handverk Og

Hönnun supports the country’s

artisans and, rather fttingly, it is

located within Reykjavík’s oldest

house at Aðalstræti 10, a charm-

ing timber building dating back

to 1762; it’s on the same street

44 | FEATURES

Each piece stocked

at Kraum is made

by hand, with great

care

where Iceland’s frst settler, Ingól-fur Arnarson, lived. The craft store Kraum can also be found here, whose mission is to preserve Ice-landic skills. Fish skin is a common material in Iceland, which is no surprise given the country’s fshing industry: Edda H Atladóttir uses it to make beautiful iridescent belts, purses and satchels under her At-son label. Her miniature purses in fsh scales evoke Iceland’s past and because of the nature of the skins, each piece is diferent. Helena Sól-brá also manipulates the skins of salmon, cod, red fsh and catfsh, which she dyes or renders to create hand-woven and solidly stitched bags and cufs with an attractive ripple efect.

Artist and product designer Hekla Björk Guðmundsdóttir founded her Heklaĺslandi label in 1996. She grew up in the coun-tryside and started her career as a painter. Her connection to the

Above (from top): Helena Sólbrá fsh skin purses; fsh skin bag by Arndis Johannesdotir, available at Kirsuberjatréð

46 | FEATURES

land is evident: napkins come in

heavyweight wool rather than cot-

ton or disposal paper, and wooden

sculptures are shaped like golden

plovers, a wading bird.

The grey corrugated iron ex-

terior of Kirsuberjatréð (the Ice-

landic word for ‘cherry tree’) in

Reykjavík might not look like an

art store, but inside a world of craft

wonder unfolds. The building,

which is an old general store, was

taken over by a group of designers

in 1993 to act as a hub for people

involved in art, craft and design,

and today around a dozen creatives

are based here. They make saddle

bags, richly decorated scarves, and

intricately painted ceramics.

Guðný Hafsteinsdóttir also

specialises in ceramics; she looks

Above (from top): artist and product designer Hekla Björk Guðmundsdótir; HeklaÍslandi wooden golden plover sculptures

The simplest wayto shop tax freeJoin. Shop. Swipe. Save

The Global Blue Card. Save up to 19%* when you shop abroad at the world’s favourite stores. Sign-up now.

www.globalblue.com/register

*Subject to local conditions.

SHOP | 49

Everyday objects

are elevated to

beautiful keepsakes

to ‘everyday life for inspiration’ and

creates very modern-looking and

fun pieces from clay and recycled

glass. Her glazed cups are decorat-

ed with witty etches and her Jelly

Mold lamps are as pretty as they

are humorous, showing that in Ice-

land, everyday objects are elevated

to beautiful keepsakes

handverkoghonnun.is,

kraum.is,

atson.is,

helenasolbra.is,

heklaislandi.is

Above (from top): Guðný Hafsteinsdótir painted ceramic children’s bowl and cutlery; textile artist Sara Maria Juliudotir in her workshop, whose pieces are available at Kirsuberjatréð

Above: Zo-on outdoorwear spring/summer 2014

Iceland is a world leader when it comes to outdoor clothing. By Josh Sims

READY FOR ACTION

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50 | F E AT U R E S

‘People here are conscious of the

fact that the weather can be ex-

treme and sudden,’ says Fannar

Pall Adalsteinsson, project market-

ing manager for the Icelandic spe-

cialist outdoor clothing company

66° North. ‘It can go from sun to

storm to snow in the same day. In

other countries you go right out

of the city to be somewhere “out-

doors”. Here, just taking the bus to

school is “outdoors”. Everywhere

you go is “outdoors”.’

66° North (the latitude where

the Arctic Circle begins) was es-

tablished in 1926 and, according to

Adalsteinsson, has become a name

Icelanders ‘fondly associate with

SHOP | 51

52 | FEATURES

their grandparents or wearing

themselves at kindergarten’. But

while 66° North is arguably the

biggest and best-known Icelandic

clothing company, there are many

others: for a national population of

under 350,000, Iceland has more

than might be expected.

Among them are Cintamani

and Zo-on, as well as Icewear, the

choice of actor Chris Hemsworth

while flming Thor: The Dark

World, in Iceland. Icewear started

out in 1972 manufacturing wool-

len garments for companies and

now owns Iceland’s most famous

knitwear producers Vik Wool.

The number of outdoor cloth-

ing companies shows how impor-

tant suitable clothing is here, for

children and adults. And if Ice-

landers aren’t enjoying the rugged

landscape, they are probably out

playing golf.

‘Golf is just huge here. A ffth

of the population plays golf and

there are more than 60 courses,’

says Halldor Orn Jonsson, the

CEO of Zo-on, which sells a range

of popular golfwear and outdoor

clothing. Although its products are

currently only available in Iceland

through its three stores, it is plan-

ning its frst export drive.

Of course, the demand for

weather-appropriate clothing

has come primarily from people

with work to do, rather than with

rounds to play. 66° North began

life making protective clothing for

fshermen and farmers and today

its products are also worn by the

Icelandic Association for Search

Above (clockwise from top lef): Icewear 2014 outdoor wear; Cintamani 2014 womenswear; 66º North Eldborg jacket

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SHOP | 53

and Rescue and members of the

Icelandic Mountain Guides, with

whom 66° North runs a training

programme that culminates in the

ascent of Iceland’s highest peak.

Many of its products are highly

technical and utilise the latest

synthetic fabrics, such as Polartec

NeoShell. Its jackets are regular

nominees for, or winners of, ISPO

awards, the outdoor clothing in-

dustry’s Oscars. And, unusual for

this sector, its clothes are made

by its own factories in Latvia. But

what particularly distinguishes 66°

North from major performance

clothing brands from, for exam-

ple, Norway or Canada, is that its

clothing doesn’t necessarily look

like outdoor protection.

‘Icelanders don’t just put on a

ski jacket to ski a couple of times a

year, they need clothes that func-

tion as a ski jacket might function

every day. It’s outdoor meets tai-

loring: a blazer, for instance, that

looks like a blazer but which will

also protect you in a storm. It’s out-

door clothing without that typical

outdoor look,’ says Adalsteinsson,

who notes that 66° North is par-

ticularly successful in Sweden.

Bjarni Jonsson, owner of Reyk-

javík’s Nordic Store and nordics-

tore.net, sells a lot of performance

clothing. He says that Icelanders

prefer Icelandic products, even

though they are more expensive

than competing imported prod-

ucts. ‘In part this is because it’s just

really good,’ he says. He also sells

a lot of traditional Icelandic knit-

wear, in patterns which are similar

to the better-known Norwegian

knitwear designs, made of dual-

layered Icelandic wool (for keen

knitters, he also sells yarn). ‘Inter-

estingly, a lot of people who work

outdoors choose to wear traditional

outdoor woollen clothing despite

having modern performance op-

tions,’ says Jonsson. ‘After all, wool

has all the performance abilities

people look for in technical fabrics,

it even gets more water-resistant

over time, and certainly works

better than feece. It works for the

wearer as it has to work for the

sheep here.’

For those tackling the truly

great outdoors, Jonsson recom-

mends wearing, as most Icelanders

do, thick woollen socks, a wool or

merino base layer (from Cintamani

for example), a woollen sweater

and a light technical outer layer.

This combination, in this won-

derfully otherworldly place, will

prepare you for all that Iceland can

throw at you

66north.com,

cintamani.is, zo-on.is,

nordicstore.net, icewear.is

globalblue.com

54 | EXPER IENCE

Table Talk

From traditional specialities to experimental international fare, Iceland’s restaurants

ofer a wealth of variety as well as uniquely decorated interiors. Verity Hogan explores

a selection of the country’s best

The quality of Icelandic pro-duce is enhanced by organic agriculture, its meadows which are rich in wild herbs and its unpolluted seawaters. Iceland’s fnest restaurants make great use of the country’s best ingredients while combining traditional cook-ing methods with international infuences and trends such as the New Nordic Cuisine move-ment to create a distinctive and delicious gastronomy.

Iceland’s gastronomy is renowned for its high-quality ingredients. The country’s cold seas and wide stretches of grassland provide an ideal environment for some of the world’s fnest seafood, meat and dairy products. some of its signa-ture ingredients, including Icelan-dic lamb, lobster, white fsh and butter, are sought after interna-tionally and are regularly exported while wild fruits, mushrooms and seaweed are also popular.

SHOP | 55

T h e C o o C o o ’ s N e s T

set in an old fshing hut with a delightfully cosy interior, The Coocoo’s Nest is one of Reykjavík’s most inviting eateries. The menu is infuenced by American and Italian cuisine and dishes have an authentic, homemade appeal. sourdough pizzas with a range of toppings, hearty pasta dishes and warming soups make up the majority of the menu. The interior décor refects the rustic nature of the cuisine. Wood panelling appears throughout with diferent tones used to create a patchwork efect, while the sofa seating is ideal when relaxing after a long day’s sightseeing. The Coocoo’s Nest, Grandagarður 23, 101 Reykjavík, +354 552 5454, facebook.com/cafecoocoos

F I s k F é l A G I ð

Despite being housed in a build-ing that dates back to 1884, Fisk-félagið takes a surprisingly mod-ern approach to its menu. local meats and fsh are combined with herbs and spices from around the world to create an innovative international selection. options range from Russian-inspired cara-melised beetroot and goats’ cheese crumble to Vietnamese pork belly and a Japanese starter of mixed sushi. For a more traditional meal try the Around Iceland menu; celebrating local ingredients it includes salmon from stykkishól-mur, lamb from lake Mývatn and ling from Vestmannaeyjar. Fiskfélagið, Vesturgötu 2A, 101 Reykjavík, +354 552 5300, fiskfelagid.is

56 | EXPER IENCE

globalblue.com

M a R R E s t a u R a N t

Mar Restaurant is located in Reykjavík’s old harbour and its décor takes inspiration from its characterful surroundings, with black-treated wood panelling, custom-made tableware featuring the skarfur sea bird and other ma-rine animal motifs. the restaurant menu has broader horizons, taking infuences from south america and southern Europe resulting in dishes such as prosciutto-wrapped monkfsh with fennel salad, and mushroom and butternut squash lasagne served with pear and wal-nut salad. Be sure to try Mar’s range of original cocktails.

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Mar Restaurant, Geirsgata 9, 101 Reykjavík, +354 519 5050, marrestaurant.is

P E R l a N

as well as its exquisite cuisine, revolving restaurant Perlan is re-nowned for providing diners with panoramic views of Reykjavík, making one gentle rotation in the course of two hours. Its spectacu-lar surroundings are refected in the menu, which highlights the high-quality local produce. typi-cal options include dishes centred

on the catch of the day, and crispy chicken breast served with spinach risotto, pickled carrots and lemon sauce. Be sure to stay for dessert. Kiwi fruit cheesecake with mango sorbet, and white and dark choco-late mousse with hazelnut snow and raspberry sorbet are two of the most desirable dishes. Perlan, Öskjuhlíð, 125 Reykjavík, +354 562 0200, perlan.is

globalblue.com

E X PE R I E NCE | 57

K o l a B R a u t I N

Combining the simple, unpreten-tious techniques of Italian cuisine with the fnest Icelandic produce, Kolabrautin ensures all attention is fxed on the locally sourced ingre-dients. the restaurant guarantees an unforgettable dining experience thanks to the views aforded by its location on the fourth foor of the

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Harpa concert hall. the delicately favoured dishes are equally note-worthy. Expect options to range from pan-seared cod with tomato conserve, grilled fennel, capers and lemon emulsion, to langoustine and potato cannelloni with scallop sauce and lobster glaze. Kolabrautin, Harpa, austurbakki 2, 101 Reykjavík, +354 519 9700, kolabrautin.is

58 | E X PE R I E NCE


Laugarvatn Fontana

Laugarvatn Fontana allows visi-

tors to enjoy Iceland’s natural

beauty while they indulge in

its warm geothermal pools and

steam rooms. Stay late to watch

the sun set over the nearby lake.

Spúútnik

Something of a local institu-

tion, Spúútnik vintage boutique

is known for its well-edited se-

lection. The extremely stylish

staf members will guide visitors

through the vast collection.

Harpa

Dominating Reykjavík harbour,

Harpa concert hall is one of the

city’s most recognisable build-

ings. The hall regularly plays

host to artists such as Jamie Cul-

lum and Tony Bennett.

My Weekend

With its stunning natural landscape, unique

design aesthetic and one of the world’s most

impressive gastronomies, Iceland is the perfect

place for a short break. SHOP’s picture editor

Dorcas Brown shares her highlights from a

weekend in Reykjavík

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globalblue.com

SHOP | 59

DIRECTORY

Laugarvatn Fontana,

Laugarbraut,

840 Laugarvatn,

+354 486 1400,

fontana.is

Hildur Hafstein,

Laugavegur 20B,

101 Reykjavík,

+354 771 1177,

hildurhafstein.is


Harpa,

Austurbakki 2,

101 Reykjavík,

+354 528 5050,

harpa.is


The Laundromat Café,

Austurstræti 9,

101 Reykjavík,

+354 587 7555,

thelaundromatcafe.com


Spúútnik,

Laugavegur 28B,

101 Reykjavík,

+354 533 2023


Hildur Hafstein

Taking inspiration from

sources as diverse as Bud-

dhism, forals and childhood

motifs, designer Hilda Hafs-

tein is known for her distinc-

tive jewellery. Every item is

handcrafted, using a com-

bination of stones, wooden

beads, sterling silver and re-

cycled ornaments.

The Laundromat Café

An unusual combination of

a laundrette and café, the

Laundromat Café boasts a

varied menu, quirky interior

and pleasantly relaxed atmo-

sphere. Options range from

healthy fresh juices to more-

ish homemade cakes.

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Save up to 19%* at over 270,000 shops with Global Blue Tax Free Shopping. To fnd out more, just visit www.globalblue.com

The world’s best shopping streets, tax-free.

*Local variations apply.

Guide

GUIDE | 61

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globalblue.com

Navigating an unfamiliar country is never easy.

Global Blue ofers you the most comprehensive

shopping maps, helping you fnd your way around

Iceland with useful hints and insider information

about what to see, do and buy. For more detailed

guides, check out globalblue.com or pick up one

of our bespoke shopping maps from your concierge.

62 | GUIDE

SNAPSHOTS

OF A CITY

‘With its rugged natural

landscape and inherent

charm, Iceland is an

unforgettable destination’

– Dorcas Brown, SHOP’s

picture editor

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OTO

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DO

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globalblue.com

SHOP | 63

Follow our team

on Instagram

@globalblue and

tag us in your city

photos – you might

see them in print!

64 | GUIDE

Reykjavík

Place Of Interest

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CHURCH OF HALLGRÍMUR

REYKJAVIK ART MUSEUM

ICELANDICNATIONAL GALLERY

ICELANDICNATIONAL MUSEUM

NORDIC HOUSE

101 Hotel

Global Blue Refund Point

Bus Station

Tourist InformationHotel

SHOP | 65

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KJARVALSSTAÐIR MUSEUM

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LAUGARDALSLAUGSWIMMING CENTER

Nordica HiltonHotel

66 | GUIDE

SHOP Recommendation Featured In This Issue

Global Blue Retailer Non-Global Blue Retailer Cafè

Bankastræti & Laugavegur

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Tourist Information

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P.32

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P.68

P.59

P.59

oRR

The striking and concep-tual jewellery at orr refects the distinctive creative union formed by the store’s owners Ástþór Helgason and Kjartan Örn Kjartansson. every piece showcased at their boutique is unique, having been handmade

from the fnest materials at the adjacent workshop. The range is extensive, featuring earrings, necklaces, rings and bracelets in an array of styles as well as a se-lection of standout engagement and wedding rings. Orr, Bankastræti 11, 101 Reykjavík, +354 511 6262, orr.is

globalblue.com

SHOP | 67

Laugavegur

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Blue lagoon SHoP

This boutique brings products inspired by the famous Blue lagoon to Reykjavík. The se-lection includes skincare prod-ucts and gift sets incorporating the Blue lagoon’s healing silica mud and algae, including deep

cleansing and exfoliating mud masks and complexion bright-ening creams. The store also takes its cues from the lagoon, with lava walls and a clean, bright colour scheme of white and blue.Blue Lagoon Shop,laugavegur 15, 101 Reykjavík, +354 420 8849,bluelagoon.com

P.26

68 | GUIDE

Old Town

TJA

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The Laundromat Café

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GYLLTI KÖTTURINN ●

NORDIC STORE ●

REYKJAVIK

ART MUSEUM

ICELANDIC

NATIONAL GALLERY

LÆKJARTORGBUS STATION

Tjörnin

IslandIa

a must-visit store when search-

ing for a souvenir or for a gift,

Islandia’s vast product range

is entirely inspired by Iceland.

Items available include locally

created artworks and clothing

produced by local designers.

Islandia, Bankastræti 2,

101 Reykjavík, +354 540 2176,

facebook.com/

islandiatouristshop

for map go to page 66 PH

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Global Refund Ofce

Bus station

Global Blue Retailer non-Global Blue Retailer

Place Of Interest

P.29

P.30,59,74

Featured In This Issue

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70 | GUIDE

Skólavörðustigur

NJÁLSGATA

GRETTISGATA

Þ

ING

HO

LT

SS

TR

ÆT

I

SK

ÓL

AV

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FS

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LAUGAVEGUR

LAUGAVEGUR

METAL ●ÍGLÓ ●

MARÍA LOVÍSA ●NORDIC STORE ● SUIT REYKJAVIK ●

BOUTIQUE BELLA ●IQ ●

LUNDINN ●RÓSA DESIGN ●

MINJA ●

LITIR OG FÖNDUR ●

GEYSIR ●NÁTTÚRULÆKNINGABÚÐIN ●

ARTFORM ●

SKÓ

LAVÖ

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● FÓA● ANNA MARÍA DESIGN

● ÚRSMIÐUR● LÍTIL Í UPPHAFI

● ÓFEIGUR● TÖSKU OG HANSKABÚÐIN

● EYMUNDSSON

● 12 TÓNAR

● HANDPRJÓNAÐASAMBANDIÐ

● INSÚLAFATABÚÐIN ●

Ungfrúin góða recently opened and delight-fully quirky Ungfrúin góða is located in the centre of reykja-vík. This bijou boutique stocks beautiful clothes, shoes and ac-cessories alongside homeware and gift items. Everything is for

sale, from the rugs on the foor to the chandeliers hanging from the ceiling. With new stock ar-riving almost weekly, there is always something to catch your eye in-store. Ungfrúin Góða,Hallveigarstígur 10a, 101 reykjavík, +354 551 2112,ungfruingoda.is

Featured In This Issue

Global Blue Retailer Non-Global Blue Retailer

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72

When you shop the world, shop tax free

globalblue.com

Contact:

[email protected]

+421 232 111 111

Spend a minimum of 4,000 ISK and save up to 15% of the purchase price.

Please note that the fnal refund you receive will consist of the VAT total,

minus an administration fee. At some refund ofces an additional fxed fee

per Tax Free Form is charged should you require an immediate refund in cash

Global Blue Tax Free Shopping brings you savings on the purchases you make at over 270,000 stores across the world’s best shopping districts.

So why not join the 26 million travellers who shop tax free with Global Blue every year? Simply look for the blue star or ask for Global Blue, and follow our easy process.

2. Claim

When you’re heading home, at your point of

departure visit customs to get your receipts

approved, before collecting your refund at

one of our refund ofces. No customs stamp

is required if the purchase price is less than

34,501 ISK and if the refund amount is less

than 5,000 ISK per Tax Free Form.

1. Shop

Wherever you shop, ask for a Global Blue

Tax Free Form and remember to keep

your receipts.

73

Refund Ofces

Partner Refund Ofce

Landside

Security Control

Global Blue Refund Ofce

Customs Stamp

Airside

Key

Refund ofce details:

Kefavík International Airport:

Landsbankinn, Transit hall,upper foor

Reykjavík Airport: only in the form of

credit in the Duty Free Shop

ITA: Aðalstræti 2, 101 Reykjavík;

Kringlan Shopping Centre: service

desk, ground foor, Kringlan 4-12, 103

ReykjavÍk-KefavÍk-Airport

Gate 2, 4, 6

Gate 8

Gate 10Gate 9

Gate 7

Gate 1, 3, 5

Gate 26

Gate 28

Gate 30 Gate 29

Gate 27

Gate 32

Gate 35

Gate 31Gate 34Gate 25

Gate 14Gate 11

Gate 12Gate 15

i

i

i

i

Stairs i Information

Reykjavík

Smáralind Shopping Centre: service

desk upper foor, Hagasmári 1, 201

Kópavogur

Akureyrarstofa-Hof: Strandgata 12,

600 Akureyri

74 | PRODUCTS


Souvenir

designed with wheels to allow it to

be moved around the house with

ease. Available in black, white or

brown wood, the rack comes fat

packed, making it all the easier to

transport home. tbh

Anna Thorunn Rúdolf

magazine rack, 77,000 ISK,

Epal, Harpa Concert House,

Austurbakki 2, 101 Reykjavík,

+354 515 7733, annathorunn.is


FUN PACKED

Inspired by Icelandic culture,

Anna Thorunn is a product de-

signer who creates fun yet practi-

cal homeware, from candleholders

to multi-functional tables. This

Rúdolf magazine rack is Thorunn’s

take on the traditional troughs

which were used for generations

in the country. Rúdolf is cleverly PH

OTO

: Kr

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SHOP Iceland SS14

Documents

Transcript of SHOP Iceland SS14