ENDURING

STYLE:

the distinctive look

of Dutch fashion

HOLLAND | ГОЛЛАНДИЯ | 荷兰 | BELANDA

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Shop luxury brands such as Louis Vuitton,

Hermès, Gucci, Burberry and Chloé on

de Bijenkorf’s ground f oor. Our staff will

happily show you the way.

EDITOR’S LETTER

4

Emma Cheevers

Welcome to Holland

Discover the best of this intriguing European

country with SHOP. Read about the exciting

regeneration of Amsterdam’s Rokin area on page

32, as well as innovative new stores in Rotterdam

and much more.

SHOP is part of Global Blue, the Tax Free

Shopping market leader that helps you save up

to 16% when shopping in Holland. We publish

guides to over 40 destinations across Europe and

Asia. Our international insider knowledge means

we are ideally placed to tell you about the top

global brands you’ll fnd in Holland. For the very

latest information, visit globalblue.com.

Be sure to sign up for your free SHOP TAX

FREE Card – the simplest way to shop tax free

without flling in Tax Free Forms by hand, and

enjoy exclusive members-only discounts and

promotions too: visit globalblue.com/join.

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Austria

Austrian Alps

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Berlin

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Copenhagen

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Holland

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Italy

Japan

Lake Saimaa

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London

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Paris

巴黎

Portugal

Prague

Riga

Rome

Seoul

Singapore

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Switzerland

Vienna

Vilnius

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Gassan Diamonds

Nwe. Uilenburgerstraat 173 - 175 | 1011 LN Amsterdam | P: +31 (0)20 622 5333

Gassan Dam Square

Rokin 1-5 (Dam) | 1012 KK Amsterdam | P: +31 (0)20 624 5787

Gassan Boutique

P.C. Hooftstraat 84 | 1071 CB Amsterdam | P. + 31 (0)20 210 5900

Gassan Schiphol

Dep. Lounges 1,2,3,4 & Arrivalhall 3 | Schiphol Airport | P: +31 (0)20 405 9951

www.gassan.com

Craftsmanship for over 70 years

CONTRIBUTORS

6

Andrew Nye

Andrew Nye created this season’s

cover illustration for SHOP

Holland. His graphic artwork has

previously been commissioned

by Barclays and Eurostar, among

others. His conceptual approach

makes him a perfect illustrator for

this cover inspired by Holland’s

inventive fashion scene. It shows a

woman’s dress constructed out of

elements of Rotterdam’s striking

Erasmus bridge.

Read more about our cover

illustrations at globalblue.com/covers.

Hannah Lewis

Hannah Lewis, features editor

at SHOP, read English literature

and language at the University of

Oxford before going on to study

for an MA in journalism at the

London College of Fashion. She

has worked for Time Out in the

Middle East and, more recently,

has produced her own magazine

in London.

Sally McIlhone

As SHOP’s deputy editor, Sally

McIlhone is in touch with leading

brands, creatives and writers

around the world so she can stay

on top of the latest styles and

designs. Sally has contributed to

ShortList, Stylist and Total Film

online. She adores Amsterdam’s

De Negen Straatjes (Nine Streets)

area and its eclectic boutiques.

globalblue.com

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SHOP FLOOR

EDITOR IAL

Editor-in-chief

Emma Cheevers

PUBLISH ING

Publisher

James Morris

Chief executive officer

Jacques Stern

SHOP is published

by Global Blue

Group headquarters

Global Blue SA,

Route de Crassier 7,

CH-1262 Eysins, Switzerland

Corporate registration number

5565726923

globalblue.com

info@globalblue.com

Deputy editor

Sally McIlhone

Cover illustrator

Andrew Nye

Contributor

Maria Kirchen-Hill

Production editor

Caterina Mazzolai

Assistant production editor

Katie Muxworthy

Features editor

Hannah Lewis

City guide and lifestyle editor

Isabella Redmond Styles

Fashion editor

Ximena Daneri

Fashion coordinator

Fani Mari

Fashion intern

Danielle De Wolfe

News editor

Rebecca Davies

Assistant news editor

Theresa Harold

Chief sub-editor

Hester Lacey

Copy editors

Katie Davis, Sue Flook,

Claire Gervat, Ann Morphew,

Harriet O’Brien

Picture editor

Kirsty Andrews

Assistant picture editors

Grace Bird, Katie Byrne

Senior picture assistant

Mónica R Goya

Picture assistant

Charlotte Rogers

Artwork editor

Simon Thompson

Artworking assistants

Aaron Carline, Dionne Hélène,

Milkha Lala

Artworking intern

Onur Unaltay

Online managing editor

Kirsty Welsh

Assistant online editor

Marina Nelson

Online writer

Emily Scrivener

Disclaimer: SHOP magazine is published by Global Blue Group. All rights reserved. Reproduction in whole or part is strictly prohibited. Whilst every care is made to

ensure all of the information is correct, Global Blue cannot be held responsible for any changes in information that may occur after publication. Global Blue shall

not be liable for any damage, loss, injury or inconvenience arising out of, or in connection with, the contents of the guide. All rights reserved. ©2016 Global Blue

GL OBA L BLU E

N E T H E R L A N DS

Head of commercial Benelux

Jorn Hoogesteijn

Marketing and sales manager

Kathy van Haaren

Sales and marketing support

Nikki de Graaf,

Regina de Neve

Key account manager

Peter Belang

Account manager telesales

Samuel Sonius

Account managers

Astrid Maes,

Karish Resodikromo,

Irene Schermer

Global Blue Holland BV,

Leidsevaartweg 99-6,

2106 AS Heemstede,

The Netherlands,

+31 (0)23 524 1909

Chinese editor

Yuan Fang

Associate Chinese editor

Junjie Dou

Chinese contributing editor

Qingya He

Chinese editorial assistants

Yangzi Liang, Manqing Li

Chinese translators

Yin Shi, Chenguang Yi

Russian editor

Anastasia Nemchenok

Russian editorial assistant

Karina Starobina

Russian translators

Teena Garnik,

Gary Ramazanov

Translation services

Language Connect

Print

Dane Consultancy

Commercial editor

Ruairidh Pritchard

Commercial artworking assistant

Samantha Junak

AVP business development manager

Patrice Janet

Art director

Fabio Gervasoni

Junior designer

Kiranjeet Kaur

Content corporate

production manager

Steve Brown

Corporate production coordinator

Inga Abramian

Head of digital

Eamonn Leacy

Digital campaign manager

Iwona Wlodarczyk

Digital data analyst

Dian Liu

Digital marketing assistant

Anastasia Budieva

Product manager

Devesh Sankadecha

Developer

Mohammed Hakki

Digital production manager

Andrew Lugton

Production assistants

Olivia Chou, Sammy Ha

RACING IN STYLE.

MILLE MIGLIA

CONTENTS

10

Products

14 Check Out

SHOP selects a standout piece

from Holland this season

16 My Favourites

Rodny Heemskerk and Bob

Koning of Two-O and Mujjo’s

Remy Nagelmaeker reveal

their top tips for spring/

summer 2016

20 Products

Key looks for the season, from

fashion and footwear to

jewellery and accessories

News

24 Shop Window

One store not to be missed in

Holland

26 News

Seasonal updates on shops,

services and new products

Features

32 All Change

Amsterdam’s Rokin area is

undergoing a substantial and

exciting redevelopment. Sally

McIlhone explores the latest

must-visit part of the city

38 What She Wants

Olcay Gulsen – founder of

SuperTrash, an eponymous

eveningwear line and now ST

Studio – has an uncanny

ability to make clothing that

women covet. She explains

her business philosophy to

Hannah Lewis

Above: the Rokin area of Amsterdam is undergoing an exciting redevelopment

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Longines DolceVita

Paulus Potterstraat 2-6

Amsterdam

T: +31(0)20 305 5555

www.costerdiamonds.com

Elegance is an attitude

Kate Winslet

CONTENTS

12

Essentials

82 How To Shop Tax Free

The simple steps to saving

money on your shopping

Translations

83 Русский Перевод92 美文翻译

98 Terjemahan Bahasa Indonesia

Souvenir

106 The essential item to bring

home

Experience

46 Table Talk

Dining out in Holland is an

inspiring experience, says

Maria Kirchen-Hill

52 Perfect Day

Where to go and what to do in

Rotterdam and The Hague

Guide

57 Maps and guides to Holland’s

top shops and destinations,

plus SHOP’s unique view of

the country’s sights

ENGLISH | Р УС СКИЙ | 中文

VISIT US ONLINE...

The latest in luxury shopping

and travel is updated every

day at globalblue.com

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FOLLOW US AT...

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Leading menswear store in Italian Brands

意大利领先潮流男装品牌

Ведущий мужской магазин итальянских брендов

Attolini, Brioni, Caruso, Canali, Corneliani, ETRO, Jacob Cohen, Loro Piana, Marinella, Moncler, Santoni, Woolrich and many more

PC HOOFTSTRAAT 75-81 AMSTERDAM, NOORDEINDE 6 THE HAGUE

KRUISKADE 63-65 ROTTERDAM, LANGE GASTHUISSTRAAT 7 ANTWERPEN (BE)

OR SHOP ONLINE AT OGER.NL

CHECK OUT

Save up to 16% by shopping tax free, see page 82

14 | PRODUC TS

has created a bracelet called

Plastic Soup, which is made from

straws melted into gold or

silver-plating. It is part of the

collection of Chi Ha Paura, which

means ‘who is afraid of’ in Italian,

a jewellery brand co-founded by

Bakker in 1996. It is a consortium

of conceptual jewellery designers

using new techniques and

alternative materials. fm

Gijs Bakker for Chi Ha Paura

Plastic Soup bracelet, €1,500,

Galerie Ra, Nes 120,

1012 KE Amsterdam,

+31 (0)20 626 5100,

chpjewelry.com

DRINK IT IN

This bracelet cleverly combines

innovation with conservation,

using drinking straws as its

starting point. Non-

biodegradable plastic causes some

of the worst sea and wildlife

pollution on the planet, and

plastic drinking straws are

particularly bad as they are used

only briefly but continue to exist

for more than a lifetime. Bringing

attention to this important

environmental issue, jeweller and

industrial designer Gijs Bakker PH

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Remy Nagelmaeker is an entrepreneur and one of the co-founders of Mujjo, which launched in 2011 with warm winter gloves that worked on touchscreens. The innovative company has since expanded with a range of felt-lined leather cases for iPhones, iPads and MacBooks, all made with the same attention to quality, functionality and clean lines. He shares his insider tips for spring/summer 2016 with Ximena Daneri

MY FAVOURITES: Remy Nagelmaeker

16 | PRODUC TS

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2. ‘The iPhone 6s is

the most essential

multi-functional

tool I own. I always

carry mine with my

Mujjo wallet’

Apple iPhone 6s,

from €749, Apple, Leidseplein 25, 1017 PS Amsterdam, +31 (0)20 530 2200, apple.com

1. ‘I really like the

shoes from Filling

Pieces, a contemporary

footwear brand based

in Amsterdam. The

spring/summer 2016

Metamorphosis

collection is inspiring’ Aspact, Leidsestraat 25, 1017 NT Amsterdam, +31 (0)20 229 5333, fllingpieces.com

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SHOP | 17

5. ‘I can’t do without

a wallet case or sleeve

for my phone, which

is cut out of a single

piece of our signature

leather. Use one for a

short while and you’ll

know what I’m

talking about’

Mujjo leather wallet

sleeve, €34.95, mujjo.com

4. ‘Minimum is a

Danish brand that

makes comfortable,

simple and stylish

knitwear using

high-quality yarns.

What more can you

ask for?’

We Are Labels, Utrechtsestraat 68, 1017 VR Amsterdam, +31 (0)20 427 8840, minimum.dk

3. ‘I’ve been wearing

Diesel’s Thavar

jeans for a few years

now – the cut is

perfect for me. I also

like the recently

introduced and

slightly skinnier

Spender style’

Diesel Thavar jeans,

€300, Diesel, Heiligeweg 15, 1012 XN Amsterdam, +31 (0)20 638 4082, diesel.com

4

Save up to 16% by shopping tax free, see page 82

18 | PRODUC TS

1. ‘Our favourite

stores in Amsterdam

are 290 Square

Meters and The New

Label Project.

They’re both lovely

small places crammed

with interesting

products’

The New Label Project, Rozengracht 75, 1016 LT Amsterdam, thenewlabelproject.com

2. ‘We’re big fans of

Bleu de Chanel and

Chanel’s Allure

Homme Sport

– lovely fragrances’

Chanel Bleu de

Chanel eau du

parfum,

150ml, €117.90, Douglas, Kalverstraat 71, 1012 NZ Amsterdam, +31 (0)20 627 6663, chanel.com

Rodny Heemskerk and Bob Koning founded Amsterdam-based accessories brand Two-O in 2011. Along with a background in product design, the two young entrepreneurs share an enthusiasm for wood and for the environment, so Two-O’s products are made with recycled materials wherever possible. They tell Theresa Harold about their Amsterdam picks for the season

OUR FAVOURITES: Rodny Heemskerk and Bob Koning

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3. ‘The caps with the

wooden visors are

great – new, different

and very nice to wear.

They’re good on

sunny days when

you’re at your

favourite festival’

Two-O cap, €49.95, two-o.com

4. ‘As far as we’re

concerned, Biotherm

Homme is the best

beauty brand’

Biotherm Homme

Force Supreme gel,

50ml, €45.90, DA Boogaard, Cornelis Schuytstraat 38, 1071 JK Amsterdam, +31 (0)20 662 8259, biotherm.com

5. ‘We love people

who think outside the

box, like the designers

at Hay. They make

unfussy, original

products for interiors’

Hay, Spuistraat 281, 1012 VR Amsterdam, +31 (0)20 370 8851, hay-amsterdam.com

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20 | PRODUC TS

PRIME PASTELS

Step into summer with a fresh wardrobe dominated by bright, nude shades

1. Mac Myth lipstick, €19.50, Douglas, Lijnbaan 175, 3012 EN Rotterdam, +31 (0)10 213 0213, maccosmetics.com

2. Cartier ring, €4,300, Cartier, PC Hooftstraat 132-134, 1071 CE Amsterdam, +31 (0)20 670 3434, cartier.com

3. Boss shoes, €829, Boss, Leidsestraat 1-3, 1017 NS Amsterdam, +31 (0)20 422 1511, hugoboss.com

4. Chopard necklace, €2,180, Chopard, PC Hooftstraat 53, 1071 BN Amsterdam, +31 (0)20 305 3660, chopard.com

5. Cos coat, €175, Cos, Venestraat 17-19, 2511 AR The Hague, +31 (0)70 363 5773, cosstores.com

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175 YEARS of CRAFTSMANSHIP

Paulus Potterstraat 2-6 | 1071 CZ Amsterdam | The Netherlands

Tel. +31 (0) 20 305 55 55 | www.costerdiamonds.com

Opening hours: 09.00 a.m. till 17.00 p.m. 7 days a week

Visit Coster Diamonds and see how diamond cutters turn a raw

diamond into a beautiful piece of jewelry.

Save up to 16% by shopping tax free, see page 82

URBAN ATHLETE

Set the pace with this sleek, sport-inspired look

1. Calvin Klein Jeans Luke backpack,

€179.90, Calvin Klein Jeans, PC Hooftstraat 105, 1071 BR Amsterdam, +31 (0)20 681 0821, calvinklein.com

2. Vertu Signature Touch for Bentley

mobile phone, €13,250, Schaap en Citroen, PC Hooftstraat 51, 1071 BZ Amsterdam, +31 (0)20 303 1192, vertu.com

3. Salvatore Ferragamo sunglasses,

€260, Salvatore Ferragamo, PC Hooftstraat 59-61, 1071 BN Amsterdam, +31 (0)20 675 6498, ferragamo.com

4. Björn Borg jumper, €89.95, Björn Borg, Kalverstraat 7, 1012 NX Amsterdam, +31 (0)20 427 1208, bjornborg.com

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SHINE ON

Team casual denim with iridescent accessories to create a laid-back look with edge

1. Tod’s sandals, €535, Tod’s, PC Hooftstraat 74, 1071 CB Amsterdam, +31 (0)20 675 7143, tods.com

2. Filippa K coat, €435, Filippa K, PC Hooftstraat 129, 1071 BS Amsterdam, +31 (0)20 673 2343, filippa-k.com

3. Bulgari watch, €10,400, Bulgari, PC Hooftstraat 73, 1071 BP Amsterdam, +31 (0)20 760 0747, bulgari.com

4. Tommy Hilfiger jeans, €129, Hilfiger Denim, PC Hooftstraat 125, 1071 BS Amsterdam, +31 (0)20 673 7239, tommy.com

SHOP | 23

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SHOP WINDOW

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PLAINLY DIFFERENT

Men’s footwear label ETQ, founded in Amsterdam in 2010, now has its first bricks-and-mortar store in its home town. Occupying two storeys of a beautiful historic building, the boutique has a starkly minimalist interior of whitewashed walls, concrete flooring and white steel furniture, which fits perfectly

with the brand’s fundamental principle that everything it creates should be ‘elegant, timeless and quality’. As well as the label’s own pared-backed footwear, the store also carries clothing and accessories from a range of carefully chosen brands including 3.1 Phillip Lim, Clothsurgeon and Études Studio. rdETQ, Singel 465, 1012 WP Amsterdam, +31 (0)20 261 3815, etq-amsterdam.com

Save up to 16% by shopping tax free, see page 82

26 | N E WS

INSIDE KNOWLEDGE

Anyone with an interest in home décor and furniture will be in their element at the Timothy Oulton store in the south of Amsterdam. Every one of the brand’s pieces is made by hand using traditional methods, to designs that are inspired by the past but updated for modern tastes. Oulton’s love of furniture and the past stem from his father, who ran an antiques business in Britain for many years. Needless to say, his Amsterdam gallery is set in a heritage building, which dates back to 1890 and was previously a church. rdTimothy Oulton, Amstelveenseweg 136, 1075 XM Amsterdam, +31 (0)20 686 7070, timothyoulton.com

CHANGE IS GOOD

Opened in the summer of 2015, Keet is a concept store with a difference. The idea is simple: to create a retail space where local artists and designers can sell their wares. As such, while the shop itself is a permanent fixture, the products within change depending on which designers have rented out a space that month. From beauty products to postcards, clothes to art prints, there is a diverse range of unique – and often custom-made – items. The in-store café serves fair trade coffee, homemade smoothies and a well-thought-out selection of light bites. thKeet, Oppert 2A, 3011 HV Rotterdam, +31 (0)10 210 5433, keetrotterdam.nl

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CHILD’S PLAY

Makii creates fun and colourful items for children, designed to inspire them to play and use their imaginations. Illustrators Idris van Heffen and Mielo Pouwer, who launched the company in 2013, have turned their talents to creating engaging products such as giant colouring-in pictures, art prints, greeting cards and even a Makii-your-own-print app. This charming print (€35 unframed; €55 framed) is limited to a run of just 200, and comes numbered and signed by hand. thEdwin Pelser, Piet Heinstraat 123, 2518 CG The Hague, +31 (0)70 360 9237, makii.nl

CAFÉ CULTURE

Since it opened 13 years ago, Amsterdam multi-brand store Sprmrkt has been the place to head for an imaginative selection of contemporary fashion, accessories, books and design objects. At the end of last year it added to its repertoire with a café manned by The Coffeevine, known for its reviews of the best places to drink coffee around the world and a roasted-bean subscription service. The cool café serves The Coffeevine’s pick of the finest freshly roasted coffees in ceramic cups created exclusively for the new space by Russian graphic designer and illustrator Illarion Gordon. rdSprmrkt, Rozengracht 191-193, 1016 LZ Amsterdam, +31 (0)20 330 5601, sprmrkt.nl

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BEST OF BRITISH

British retailer John Lewis’s

well-made products, exemplary

customer service and ‘never

knowingly undersold’ motto have

made it a much-loved name in

the UK. This spring it is making

its European debut, with the

opening of shop-in-shops in the

Amsterdam, Rotterdam and The

Hague branches of De Bijenkorf

department store. The spaces,

designed by John Lewis’s

in-house team, will carry a

selection of its own-brand home

and lifestyle items. th

De Bijenkorf,

Dam 1, 1012 JS Amsterdam;

FOR MAP GO TO PAGE 64

Coolsingel 105,

3012 AG Rotterdam;

FOR MAP GO TO PAGE 78

Wagenstraat 32,

2512 AX The Hague,

+31 (0)88 245 3333;

johnlewis.com

FOR MAP GO TO PAGE 79

Save up to 16% by shopping tax free, see page 82

28 | N E WS

WATCH THIS SPACE

September 2015 saw the

reopening of the Ace & Dik

boutique in Amsterdam’s

Museumkwartier area. With a

new, larger retail space, the

store stocks luxury jewellery

and watch brands such as

Bulgari, Omega, Longines and

Breitling, and is also the first

exclusive retailer of Parmigiani

Fleurier in the Netherlands.

Designed in conjunction with

renowned architect Kees

Marcelis, the renovated

interior is bright, modern and

airy. The store is one of two in

the Dutch capital belonging to

the Ace Luxury Group, which

has been owned and operated

by the Ben Joseph family for

more than 40 years. th

Ace & Dik, Van Baerlestraat 46,

1071 AZ Amsterdam,

+31 (0)20 571 1560,

acejewelers.com

FOR MAP GO TO PAGE 70

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30 | N E WS

WORLD OF MOOOI

Since its opening in 2008, the

Moooi store in Amsterdam’s

colourful district of De Jordaan

has been a beacon of inspiring

design. Nestled among the art

galleries and restaurants, the

interior brand’s flagship

Amsterdam showroom offers a

variety of products ranging from

lighting and tables to home

accessories and storage options

from a host of designers. Moooi

was founded in 2001 by Marcel

Wanders and Casper Vissers,

taking its name from the Dutch

word for beautiful – with an

additional ‘o’ to represent the

company’s extra dose of

individuality. th

Moooi, Westerstraat 187,

1015 MA Amsterdam,

+31(0)20 528 7760,

moooi.com

SEEING IS BELIEVING

Online optical retailer Ace &

Tate opened its first flagship store

last year, in the De Negen Straatjes

(‘Nine Streets’) area of its native

Amsterdam. It stocks a wide range

of shapes and colours from the

innovative label’s seasonal and

mainstay collections, in both

optical and sunglass options – all

of which are still available to buy

online. However, the physical store

enables the brand to extend what it

can offer customers with the

addition of an optometry service.

The fresh and unfussy interior was

designed by Occult Studio, which

was also drafted in to create the

equally sleek décor for Ace &

Tate’s flagship in Utrecht. rd

Ace & Tate, Huidenstraat 20,

1016 ES Amsterdam,

+31 (0)20 214 9054,

aceandtate.com

FOR MAP GO TO PAGE 72

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RICH PICKINGS

American heritage brand

Woolrich has a new store in

Amsterdam. The design concept

for the bright and airy shop was

created by Japan’s Wonderwall

studio, and features a Dutch-style

skylight on the ground floor and a

cosier lounge area in the basement.

Reflecting the brand’s heritage – it

was founded in 1830 – the walls

are hung with archive material,

prints and pictures of its historic

mills, and the furniture is

upholstered in classic Buffalo

Check woollen fabric. Customers

will find Woolrich’s much-loved

outerwear for men and women,

along with shirts, jumpers and

accessories. rd

Woolrich, PC Hooftstraat 36,

1071 NL Amsterdam,

+31(0)20 760 4134, woolrich.eu

FOR MAP GO TO PAGE 74

LOOKING FORWARD

Having started out as a small

online retailer, Gorilli has

become one of the most

innovative bricks-and-mortar

stores in Rotterdam. Here,

visitors can browse covetable

brands such as Billionaire Boys

Club, Love Moschino and

Adidas Y-3 by Yohji Yamamoto.

This streetwear emporium

eschews the traditional cash

desk in favour of iPad

transactions, with receipts

emailed to clients, who can opt

to leave their goods in the

storage lockers provided while

they carry on exploring the city,

or take advantage of the

shipping service. th

Gorilli,

Korte Lijnbaan 20,

3012 ED Rotterdam,

gorilli.com

ALL CHANGE

Amsterdam’s Rokin area is

undergoing a substantial and

exciting redevelopment. Sally

McIlhone explores the latest

must-visit part of the city

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Amsterdam is a city with a plethora of diverse shopping

options. Those who prefer to peruse small independent

boutiques, bars and cafés are well catered for in the De

Negen Straatjes (‘Nine Streets’) area, whereas PC

Hooftstraat offers the crème de la crème of international

design talent. And in the past few years, the city has seen a

new key location emerge: the historical street of Rokin and

its surrounding areas.

Rokin is currently being transformed from an underused

and industrial boulevard dotted with a handful of

time-honoured shops to a retail powerhouse that will boast a

luxury concept store and a flagship of British department

store Marks & Spencer. ‘In 2011 we developed a vision

together with the local council: a city boulevard with style,’

says Pauline Buurma, manager of Rokin’s association of

entrepreneurs and property owners. ‘The trigger was the

making of the new metro system’s north-south line.’

34 | F E AT U R E S

Previous page: a view of RokinAbove (from top): Weekday store; Hogendoorn & Kaufman

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The creation of this new

transport network, connecting

opposite ends of the city, has turned

Rokin into an increasingly appealing

spot for redevelopment and the

perfect place for a new shopping

area. ‘Rokin is the shopping

street with the highest potential in

the Netherlands,’ Buurma continues.

‘The combination of monumental

buildings and a spacious boulevard

gives Rokin extraordinary chances.

The new Rokin square with a

sophisticated metro system and 300

parking spaces underground offers a

unique area for special shops,

museums and high-end restaurants

and hotels.’

With the development due to be

completed later this year, there are

already plenty of intriguing shops to

be discovered in Rokin. Hogendoorn

& Kaufman stocks an impressive

array of ceramics and glassware,

including items from brands such as

Lladro, Royal Delft, Lalique,

Meissen, and crystal by Swarovski.

Run by mother-and-son team

Angelique and Ramon Hogendoorn,

the store is filled with items that they

have personally selected for their

calibre and concept. The setting, in a

traditional wooden canal house, is

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SHOP | 35

Above (from left): Betsy Palmer footwear; an exhibit at the Allard Pierson Museum

equally inspiring; marvel at the

antique-tiled fireplace and the oak

panelling as you select which item to

take home as a souvenir. If you’re

running out of room in your

suitcase, Hogendoorn & Kaufman

will even ship your purchases to

anywhere in the world.

Ramon is excited about Rokin’s

future. ‘I believe the rejuvenation to

be a good thing, with the metro and

the establishment of a big new

shopping centre. This will mean

more visitors to Rokin,’ he explains.

‘With the new centre meant to house

luxury stores, it will mean more

luxury shoppers. As a consequence

we hope that more high-end stores

will open along Rokin.’

Betsy Palmer is a hidden gem for

footwear fans. Opened in 1996, the

store offers quirky designs from both

Palmer herself and brands including

Castañer and Chie Mihara. Choose

from trainers and block heels to flat

brogues and ankle boots. To

complement your new shoes, seek

out sleek staples with a contempo-

rary edge at Forever 21, Weekday

and Urban Outfitters.

Once you’ve invested in a whole

new wardrobe, stop to explore the

exhibits at the Allard Pierson

Museum. Those with an interest in

historical civilisations, from the

Roman Empire to ancient Egypt,

will be particularly impressed by the

artefacts that date back as much as

6,000 years. For those who prefer

relaxation to archaeology, the Skins

Institute spa in the De l’Europe hotel

offers a variety of treatments for lone

travellers or couples, as well as two

saunas, a Turkish steam bath and a

The Rokin area is primed to become a key retail centre, with new stores opening all the time

36 | F E AT U R E S

Above (from top): Skins Institute at De l’Europe hotel; exquisite cooking at Bord’Eau restaurant

selection of beauty treatments.

End your day with dinner at

Bord’Eau, which boasts two

Michelin stars. Here you can sample

dishes including duck liver steamed

in kombu with bouillon of seaweed

and umeboshi plum. If you’re

celebrating a special occasion, the

restaurant even offers an exclusive

dining room with ‘walls of wine’

which enables guests to enjoy a

spectacular view of the Amstel river

while surrounded by some of the

finest vintages in Europe.

The Rokin area is primed to

become a key retail centre in Amster-

dam, with new stores opening with

increasing frequency in the lead-up

to the completion of the renovation

work. The summer of 2016 is set to

be an exciting time for this already

bustling area, as the final stages of its

reinvention will cement its position

as a must-visit destination for

shopping. Whether you know

Amsterdam like the back of your

hand, or you’re visiting the city for

the first time, the sense of newness

and optimism surrounding this

space is sure to be infectious

Once you’ve invested in a whole new wardrobe, stop for some serious relaxation

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AMSTERDAM | P.C. Hooftstraat 38 | Tel. +31 20 737.22.03

Olcay Gulsen – founder of SuperTrash, an

eponymous eveningwear line and now ST

Studio – has an uncanny ability to make

clothing that women covet. She explains

her business philosophy to Hannah Lewis

WHAT SHE

WANTS

Left: ST Studio spring/summer 2016

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‘As a brand, we aren’t static but

dynamic. We evolve to the changing

world around us,’ says Olcay Gulsen.

Truer words could hardly be spoken

about the Amsterdam-based designer

and her fashion business. Having

founded successful womenswear brand

SuperTrash in 2001, and in 2011

presented a second, eponymous line of

luxe eveningwear, Gulsen and her team

are now celebrating the launch of a third

label: ST Studio. The new line will cater

to a different audience ‘without losing

our brand identity’. Not a new audience,

as such, but those Gulsen has been

clothing for 15 years, whose tastes and

habits have developed. Gulsen has a real

ability to anticipate women’s needs, and

it’s this instinct that gives her the edge

in a competitive market.

40 | F E AT U R E S

Above (from left): designer Olcay Gulsen; SuperTrash spring/summer 2016

focus on the exclusive international

market.’ The results have been worn

by a number of A-list stars, and

Gulsen creates her stunning pieces

with the red carpet in mind.

SuperTrash and Olcay Gulsen

may be directed at different

audiences, but for Gulsen the

common traits that link her clients

are clear. ‘We cater to women with

real character,’ she explains simply.

And it is this characterful woman

who was also the inspiration behind

her new venture, ST Studio.

Launched earlier this year, it is the

new figurehead for Gulsen’s fashion

empire, born from the changing

desires Gulsen perceived in her

clients, who increasingly look for

excellent cuts and materials, along

with classic, lasting design, as

opposed to the fast fashion that had

become so prevalent over the last

decade. More sophisticated than

SuperTrash, and more accessible

than Olcay Gulsen, it looks set to

‘I wanted to create a fashion

brand that linked design with the

high street and was affordable to

every girl,’ says Gulsen of the

inspiration behind SuperTrash.

‘SuperTrash is young and on trend

with fashionable hits and bold pieces

with an outspoken character. Each

collection contains that perfect quote

tee, eclectic prints, denim …

Affordable pieces that fit the season.’

Catering to a young, fashion-

conscious market, SuperTrash grew

quickly, opening stores and securing

retailers in more than 16 countries

worldwide. Bolstered by this success,

Gulsen made her first foray into the

world of high-end apparel, launching

her eponymous eveningwear line in

2011. ‘Olcay Gulsen is an uber-

feminine collection with a classic

twist,’ says the designer. ‘Each

season a small capsule collection of

50 exclusive and unique pieces is

made in a specialised atelier in New

York and launched with a strong

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For over 50 years Perfumery ‘Marjo’ is the premium address

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Above (clockwise from top left): two looks from ST Studio; Olcay Gulsen, all spring/summer 2016

appeal not only to both sets of

existing customers, but also to a new

audience.

‘ST Studio creates contemporary

womenswear with head-to-toe looks

for authentic women,’ explains

Gulsen. ‘Feminine, classic essentials

that last a lifetime, perfect layering

pieces and directional looks that

complement the collection season

after season.’ Her favourite piece

from the debut collection is a grey

suit: ‘It’s very versatile and easily

takes you from day to night. I think

every woman should own a power

suit.’ But she is also very proud of her

range of versatile maxi dresses and

all-in-ones. In fact, Gulsen seems

truly enthusiastic about every aspect

of her business, a trait that no doubt

has carried her forward.

This year will see an overhaul of

42 | F E AT U R E S

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Above: ST Studio Essentials sketches

the brand’s existing store concept, as

SuperTrash boutiques become ST

Studio spaces (with SuperTrash

being available only through other

retailers). The new concept will

represent the juxtaposition of

strength and vulnerability that

Gulsen addresses in her apparel,

mixing oak with mother-of-pearl,

and velvet with glass. Gulsen has

always striven for ‘open service in

every aspect of the customer

journey’, so the counters will be

round, not square, allowing for easier

interaction between client and stylist.

Staff are friendly and knowledge-

able, and look to match visitors with

the pieces that are perfect for them as

individuals. ‘I think you look stylish

when you wear clothes that make you

feel good,’ says Gulsen.

With so many projects at once,

it’s intriguing to know where Gulsen

finds her seemingly endless

inspiration. Are her clothes distinctly

Dutch, for example? ‘Well, they are

born and designed here, so they must

have something Dutch, but in a way

we are borderless – as fashion is

everywhere. I think our collection is

very international.’ At ST Studio,

Gulsen combines the ‘comfy styles

most Dutch women crave’ with a

sense of high fashion, and perhaps

it’s this that gives the label its distinct

aesthetic. As for the inspiration that

keeps her going forward, she believes

she finds this everywhere. ‘You don’t

always need to travel far to be

inspired ... I know it sounds clichéd,

but you can’t go out and look for

inspiration, inspiration finds you’

‘We aren’t static; we’re dynamic. We evolve with the world around us’

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globalblue.com

TABLE TALKAmsterdam’s restaurants are never content to rest on their laurels, as Maria Kirchen-Hill discovers

46 | E X PE R I E NCE

Amsterdam’s long history as a

hub of international trade has

had a signifcant impact on its

culinary scene. Ships from over-

seas brought with them exotic

new ingredients for which the

city’s prosperous citizens soon

developed a taste. This brought

with it a willingness to experi-

ment and reinvent familiar dishes

that still characterises Amster-

dam today. The Dutch capital is

brimming with fantastic places

to eat, from Michelin-starred

restaurants to experimental food

projects. The best chefs in Am-

sterdam know that the only way

to make a mark in a city flled

with foodies is to ofer something

distinctive. Whether through

unique locations or unexpected

services, the best Amsterdam

eateries are going the extra mile

to please their guests.

S T O R K

The banks of the river Ij would

seem to be the perfect location

for a fsh and seafood specialist.

Set within an old industrial loft in

a business park, this café-cum-

restaurant is achingly on-trend,

its exposed bricks and minimal-

ist rustic interior design making

for a strikingly modern venue.

Stork’s dishes are simple, honest

and delicious, making the most

of the abundant fsh and seafood

caught locally. Perfect in the sum-

mer months, the spacious terrace

provides a wonderful spot to enjoy

lunch, dinner or just a cofee and

snack al fresco.

Stork, Gedempt Hamerkanaal 201,

1021 KP Amsterdam,

+31 (0)20 634 4000,

restaurantstork.nl

SHOP | 47

48 | E X PE R I E NCE

D E C U L I N A I R E W E R K P L A A T S

De Culinaire Werkplaats,

Fannius Scholtenstraat 10,

1051 EX Amsterdam,

+31 (0)65 464 6576,

deculinairewerkplaats.nl

Conceived by Marjolein Wintjes, a

food conceptualist and storyteller,

and Eric Meursing, a 3D designer

and chef, De Culinaire Werkplaats

is much more than a restaurant. In

fact, the owners see the restaurant

as a secondary element: primarily,

the space is a design studio, a

creative space in which to

experiment with food (its name

translates as ‘the culinary

workplace’). Still, a few days each

week the team opens the doors to

diners, offering an unforgettable

culinary experience. As of this

year, it is also possible to book for

special VIP arrangements. Get in

touch to find out more.

globalblue.com

50 | E X PE R I E NCE

V I N K E L E S

Housed in an old bakery and now

part of the chic Dylan hotel,

Vinkeles offers fine dining in an

intimate setting. The interior

features original 18th-century

bread ovens and other unusual

period features: a surprisingly

effective backdrop for the

sophisticated cooking that has

earned the restaurant a Michelin

star and executive chef Dennis

Kuipers numerous other accolades.

Those looking for something

extra-special should book a place

at the chef’s table, where they can

watch how Kuipers’ refined French

dishes are prepared, or enquire

about the Vinkeles on the Water

service, where guests are served

dishes in the hotel’s own small

boat: a unique experience.

Vinkeles, Keizersgracht 384,

1016 GB Amsterdam,

+31 (0)20 530 2010, vinkeles.com

C I E L B L E U

When Onno Kokmeijer was

offered the position of head chef at

Ciel Bleu restaurant in 2003, he

knew he wanted to do something

extraordinary. He also knew who

he wanted to work with: long-time

friend and colleague Arjan

Speelman. Together, they have led

Ciel Bleu to not just one but two

Michelin stars. Kokmeijer has a

passion for seafood, and is

committed to embracing local

produce, believing the Nether-

lands to be rich in excellent

ingredients. The food, wine and,

above all, service at this venue are

outstanding, as is the view, thanks

to its location on the 23rd floor.

Ciel Bleu,

Hotel Okura,

Ferdinand Bolstraat 333,

1072 LH Amsterdam,

+31 (0)20 678 7450,

okura.nl

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globalblue.com

Denham, Fossil, Guess, Lacoste,

Nike, Oilily, Replay, Suitsupply,

Scotch & Soda, Supertrash,

Van Bommel, Villeroy & Boch and

many more

250 FASHION BRANDS

30-70% SAVINGS

OPEN 7 DAYS A WEEK

BATAVIASTAD.COM

Bohemian by Jibodh

Bohemian by Jibodh is the

creation of two brothers –

Imro and Eric Jibodh – who

had worked in the fashion

industry for several years

before setting up their own

menswear store in 2013.

Visitors to the welcoming

space will find everything

for a modern man’s wardrobe,

from well-cut suits to smart

casual pieces and jeans.

Stocking a wide range of

brands, including Dr Denim,

Daniel Wellington and

Bertoni of Denmark, this

characterful shop is definitely

not to be missed.

52 | E X PE R I E NCE

A dynamic city with an ever-changing skyline and a fearless approach to reinvention, Rotterdam is an ideal day-trip destination. This famous port town offers a wealth of shops, cultural attractions, festivals, restaurants and parks. SHOP spends a day exploring

PERFECT DAY: ROTTERDAM

Niche

Holland is one of the world’s

leading cut-flower producers,

so why not pick up a bouquet

to liven up your hotel room

during your stay? Niche is a

small flower shop selling a

colourful selection of plants

and flowers. But you won’t

find typical bouquets here – in

fact, you won’t find any

pre-made arrangements at all.

Alongside flowers, the shop

also carries postcards and

various vases from Dutch

labels. Visit the website for

more information on the

flower-arranging workshops

hosted on Thursday nights.

DIRECTORYBohemian by Jibodh,

Pannekoekstraat 48A,

3011 LH Rotterdam,

+31 (0)10 737 1568, bohemianrotterdam.nl

Niche,

Nieuwe Binnenweg 235A,

3021 GC Rotterdam,

+31 (0)68 113 8585, nicherotterdam.nl

Osteria Vicini,

Kortekade 63-69,

3062 GP Rotterdam,

+31 (0)10 890 0555, vicinirotterdam.nl

Parqiet,

Baden Powelllaan 20,

3016 GJ Rotterdam,

+31 (0)65 315 1133, parqiet.nl

Osteria Vicini

Located in the chic district of

Kralingen, Osteria Vicini is the

perfect venue in which to end a

day of exploring. The popular

Italian restaurant offers a menu

of simple, authentic Italian

food – including a particularly

indulgent tiramisu – in a

friendly and welcoming

atmosphere. The newly opened

Bar Vicini in the same building

is an excellent place to relax

with an impeccably made

cocktail in a retro-style setting.

Parqiet

Opened at the start of this

year, Parqiet is a charming

café in the park next to the

Euromast. Serving a selection

of delicious baked goods,

sandwiches, juices and coffee,

this is a picturesque and

relaxing spot in which to enjoy

a breakfast or light lunch.

SHOP | 53

Gemeentemuseum

Delftware is as Dutch as it

gets, and where better to

explore the history of the

distinctive blue-and-white

pottery than at the world-class

Gemeentemuseum, which has

one of the most extensive

collections in the world. Its

permanent exhibition charts

the rise of Delftware as a

symbol of Dutch prosperity in

the Golden Age of the 17th

century, and includes several

pieces by Koninklijke

Porceleyne Fles, or Royal

Delft – the last remaining

maker from the 1600s.

54 | E X PE R I E NCE

Lola Bikes and Coffee

A bike shop and espresso

bar combined, Lola has a

unique charm. Not only

does it serve up award-

winning coffee, but it also

hosts regular weekly cycling

events. Open to everyone,

the bike rides are a great

opportunity to bond with

fellow cycling enthusiasts as

well as enjoy Holland’s

beautiful scenery. The café

also offers a coffee

workshop on the last

Thursday of every month,

which reveals a few tricks of

the barista trade.

The Hague combines all the amenities of an international metropolis with the charm of a seaside resort town. Home to the Dutch government and the royal family, the city offers an array of attractions, ranging from fascinating museums to cool cafés. SHOP spends a day exploring

PERFECT DAY: THE HAGUE

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Damen/Papier-Royaal

Founded in 1895, Damen/

Papier-Royaal is a family-run

stationery shop which has been

supplying luxury writing and

bookbinding materials for four

generations. Stocking high-quality

papers from countries such as

Japan and Nepal, the store is a

treasure trove that begs to be

explored at leisure. Alongside

paper, there is also a wide selection

of journals and greeting cards.

SHOP | 55

The Fine Store

Fans of interior design will be

delighted by the offerings at

The Fine Store, located in the

popular Zeeheldenkwartier

neighbourhood. Opened in

2014 by Eveline Maat, the

shop carries a wide range of

responsibly made homeware

from both international and

Dutch designers. The

emphasis is on timeless pieces

that have been crafted to last,

whether it’s furniture,

lighting, textiles, accessories

or paper goods.

DIRECTORYGemeentemuseum,

Stadhouderslaan 41,

2517 HV The Hague,

+31 (0)70 338 1111, gemeentemuseum.nl

Lola Bikes and Cofee,

Noordeinde 91,

2514 GD The Hague,

+31 (0)61 471 5854, lolabikesandcoffee.nl

Damen/Papier-Royaal,

Noordeinde 186,

2514 GR The Hague,

+31 (0)70 360 0166, papier-royaal.nl

The Fine Store,

Piet Heinstraat 64,

2618 CJ The Hague,

+31 (0)70 365 6400, thefinestore.com

Global Blue’s guide ensures you make the most of your trip to Holland with a look at the city’s must-visit destinations, from a beauty emporium to the best restaurants. Start with our recommendations before delving deeper with expert guidance from our well-travelled team. For more helpful hints and detailed city guides, check out globalblue.com/holland.

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A Glimpse of Holland

Above: colourful wooden tulips on display in Amsterdam’s unique floating flower market

THE GUIDE

SHOP | 57

58 | GUIDE

SNAPSHOTS

OF A CITY

‘Amsterdam offers

a combination of historic

charm with avant-garde

artistic flair, and a visit

is always inspiring’ –

Kirsty Andrews, SHOP’s

picture editorP

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SHOP | 59

Follow our

team’s travels on

Instagram

@shopcontent.

Tag us in your city

pictures when

sharing them and

you might see

them in print!

60 | GUIDE

LEIDSESTRAAT

OVERTOOM

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AT

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ROKIN

ROKIN

LIJNBAANSGRACHT

BILDERDIJKSTRAAT

BILDERDIJKSTRAAT

VANBAERLESTRAAT

SINGEL

WILLEM

SPARKW

EG

NASSAUKADE

NASSAUKADE

STADHOUDERSKADE

ST

ADHOUDERSKADE

PRINSENGRACHT

PRINSENGRACHT

MARNIXSTRAAT

WETER

INGSCHANS

DACOSTAKAD

E

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RACHT

R AADHUISSTR

AAT

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ROYAL PALACE AMSTERDAM

NEW CHURCHAMSTERDAM

ANNE FRANKHOUSE

NATIONAL MONUMENT

AMSTERDAM MUSEUM

ALLARD PIERSON MUSEUM

AMSTERDAM THEATRE

PARADISO

VONDELPARK

THE RIJKSMUSEUM

VAN GOGH MUSEUM

THE STEDELIJK MUSEUM

HEINEKENEXPERIENCE

MUSEUM CONCERT HALL

FLOWERMARKET

HOUSE OF BOLS

MADAME TUSSAUDS

ZAZARE DIAMONDS

THE AMSTERDAM DUNGEON

AMSTERDAMBODY WORLDS

COSTERDIAMONDS

WATCH CITY

DIAMOND MUSEUM

Suzy Wong

Supperclub

Jimmy Woo

Melk Weg

Litle Buddha

Nomads

Bo Cing

Hard Rock Café

Food HallenRestaurant

AMSTERDAM

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Underground Station

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Train Station Tourist Information Bar

SHOP | 61

KATTENBURGERPLEIN

GELDERSEKADE

WEESPERSTRAAT

WEESPERZIJDE

EERSTE

OOSTERPARKSTRA

AT

OOSTERPARK

HEMONYSTRAAT

DE RUYTERKADE

IJTUNNEL

P

RINSHENDRIKKADE

KATTEN

BURGERSTRAAT

PLANTAGEMIDDENLAANA

MSTEL

OOSTERDOKSKAD E

RUYSCHSTRA

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LINNAEUSSTRAAT

MAURITSKADE

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URITSKADE

UTRECHTSESTRAAT

VANWOUSTRAAT

SARPHA

TISTRA

AT

SARPHATIS

TRAAT

BEURS VAN BERLAGEAMSTERDAM

GASSAN DIAMONDS FACTORYTHE

REMBRANDTHOUSE

MUSEUM THEATERSCHOOL

JEWISH HISTORICAL MUSEUM

HERMITAGE AMSTERDAM

THEATRE CARRÉ

PASSENGER TERMINAL AMSTERDAM

MUZIEK GEBOUW AAN 'T IJ

CITY HALL & OPERA

NEMO

SCHEEPVAARTMUSEUM

TROPENMUSEUM

HORTUS BOTANICUS

ARTIS

TOURS & TICKETS

PORTUGUESE SYNAGOGUE

CENTRALUNDERGROUND STATION

AMSTERDAMCENTRAAL STATION

Club Air

Skylounge

&Samhoud Places

PAGE

64

PAGE

64

Place Of Interest Restaurant

TOP 3...AMSTERDAM ART MUSEUMS

Rijksmuseum

The internationally

celebrated

Rijksmuseum is one

of the world’s oldest

public galleries, with

a breathtaking

collection of paintings,

sculptures and

drawings.

Rijksmuseum,

Museumstraat 1,

1071 XX Amsterdam,

+31 (0)20 674 7000,

rijksmuseum.nl

FEATURED ON PAGE 74

Van Gogh

Museum

Dedicated to the life

and work of the

world-famous Dutch

artist and his

contemporaries, the Van

Gogh Museum attracts

around 1.6 million

visitors a year.

Van Gogh Museum,

Museumplein 6,

1071 DJ Amsterdam,

+31 (0)20 570 5200,

vangoghmuseum.nl

FEATURED ON PAGE 74

Stedelijk

Museum

The Stedelijk is

Amsterdam’s leading

modern and

contemporary art and

design museum, known

for its thought-

provoking temporary

exhibitions.

Stedelijk Museum,

Museumplein 10,

1071 DJ Amsterdam,

+31 (0)20 573 2911,

stedelijk.nl

FEATURED ON PAGE 70

62 | GU I DE

DOUGLAS

Douglas is a must-visit for

anyone interested in high-

quality beauty, cosmetic and

perfumery products from

leading brands as well as more

niche discoveries. Its store on PC

Hooftstraat has an unrivalled

selection of products, many of

them exclusive to Douglas. Look

out for in-store services

including skin analysis and

colour tests to ensure the perfect

make-up purchases, and a useful

range of beauty treatments.

Douglas,

PC Hooftstraat 107-109,

1071 BR Amsterdam,

+31 (0)800 899 1115, douglas.nl

FOR MAP GO TO PAGE 74

64 | GUIDE

PAGE

146

Global Blue Retailer Non-Global Blue Retailer Place Of Interest

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Damrak, Dam & Rokin

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AMSTERDAM EXPERIENCE ●

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C&A Amsterdam, Damrak 70. Open 7 days a week. More than 130 stores in the Netherlands. c-a.com

66 | GU I DE

Global Blue Retailer Non-Global Blue Retailer

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Heiligeweg

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Kalvertoren Shopping Center

THE CITY STREET SPA

The City Street Spa is one of

Amsterdam’s best-loved places

for indulgent body and skin

treatments, and founder

Chantal Naughton aims to

provide everything her busy

clients need to rest, relax and

rejuvenate. Visitors can choose

from a tempting selection of

massages, facials and more,

carried out using luxurious

products from brands including

Dermalogica, Cowshed,

Aromatherapy Associates and

Perricone MD. The spa’s most

popular treatment is the Wake

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facial that combines

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The City Street Spa,

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+31 (0)20 221 4102,

thecitystreetspa.com

Shopping Centre/Mall

68 | GUIDE

Global Blue Retailer Non-Global Blue Retailer

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Kalverstraat, Spui & Sint Luciensteeg

SPUI

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SIDESTEP ●Outmeyer Coffee Corner

Café Luna

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Van Baerlestraat

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Vondelpark

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Small Talk Coffee Corner

Bagels & BeansConser vatorium Hotel

THE STEDELIJK MUSEUM

SELECTED STORES IN THE

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Café

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P.28

P.62

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72 | GU I DE

Featured In This Issue

Café

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PIMKIE ●

SACHA ●

RIVER ISLAND ●

CHASIN’ ●

BAZAR ●

OBEY YOUR BODY ●

ICI PARIS XL ●

SCORE ●

TOPSHOP ●

STRADIVARIUS ●

GEOX ●

DIDI ●

ZARA ●

Peek & Cloppenburg

McDonalds

SHOP | 73

RON GASTROBAR

The philosophy at Ron

Gastrobar is simple: anything is

possible, and the guest is king.

Serving up high-end food in a

relaxed setting, this restaurant

has become a favourite with

locals. Offering great wines as

well as delectable cocktails, the

space is as well suited to an

impromptu snack with evening

drinks as it is to a leisurely long

lunch. Dishes are inventive and

modern without being fussy.

Look out for the lobster

sandwich with cognac sauce,

which is pure indulgence.

Ron Gastrobar,

Sophialaan 55,

1075 BP Amsterdam,

+31 (0)20 496 1943,

rongastrobar.nl

Global Blue Retailer Non-Global Blue Retailer Department Store

74 | GUIDE

PC Hooftstraat

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PROFUOMO ●KAAKS

SOUVENIRS ●

GIMMICKS ●WOOLRICH ●

BOGGI ●

SCHAAP + CITROEN ●

LACOSTE ●

TASCHEN ●

MULBERRY ●

BURBERRY ●

7 FOR ALL MANKIND ●

IKKS MEN & WOMAN ●GUCCI ●

JIMMY CHOO ●BALLY ●

CHANEL ●CORNELIANI ●

TOURBILLON ●TOD'S ●

ERMENEGILDO ZEGNA ●

ZADIG & VOLTAIRE ●SHOEBALOO ●

GUESS BY MARCIANO ●

GASSAN BOUTIQUE ●

TIFFANY & CO. ●MONCLER ●

ANNE FONTAINE ●CHANEL ●

AGENT PROVACATEUR ● DIOR ●

JAEGER-LECOULTRE ●THE KOOPLES ●

DOLCE & GABBANA ●LORENZO FUENTE ●

PHILLIP PLEIN ●MAX MARA ●

CHURCH’S ●MCGREGOR ●

P.C. HOOFT CLINIC ● HUGO BOSS ●

AZZURRO KIDS ●DOLCE & GABBANA ●

MARC CAIN ●NESPRESSO ●

CLAUDIA STRÄTER ●CARTIER ●

PAUL SMITH ●AZZURRO DUE ●

HUGO BOSS ● EMPORIO ARMANI ●

AZZURRO ●

● SANDRO

● TESLA CARS

● SUPERTRASH

● SOUVENIRS33.COM

● TRU TRUSSARDI

● STONE ISLAND

● ESCADA

● MEYER

● RIMOWA

● IWC / SCHAAP + CITROEN

● CHOPARD

● LA PERLA

● MONTBLANC

● SALVATORE FERRAGAMO

● PRADA

● LOUIS VUITTON

● LONGCHAMP

● KAREN MILLEN

● BULGARI

● OGER ● WOLFORD● PHILIPP PLEIN

● RALPH LAUREN● OGER DONNA● LIU-JO● HERMÈS● BRUNELLO CUCINELLI

● TOMMY HILFIGER

● CALVIN KLEIN

● DOUGLAS

● MICHAEL KORS

● CAROLINA BLISS

● MARINA RINALDI

● HACKETT

● DIESEL BLACK GOLD

● ICI PARIS XL

● HILFIGER DENIM

● FOUR BY AZZURRO

● FILIPPA K

MAJE ●

Vondelpark

● Q

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Café PC

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WATCH CITY

ICE AMSTERDAM

COSTER DIAMONDS

DIAMOND MUSEUM

AMSTERDAM

STEDELIJK MUSEUM

Café Restaurant Featured In This Issue

Global Blue Retailer Non-Global Blue Retailer Place Of Interest

P.62

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76 | GUIDE

Leidsestraat

KERKSTRAAT

HERENGRA

CHTLEIDSESTRAAT

PRINSENGRACHT

KEIZERSGR

ACHT

KEIZERSGR

ACHT

HERENGRA

CHT

SINGEL

PRINSENGRACHT

● ACE & SPYER

● MICHAL NEGRIN

● SHOEBALOO

● FRONTRUNNER ● KINGS SQUARE

● OCCHIALI OPTICIENS

● THE BODY SHOP

● HUGO BOSS

● ADIDAS

● SUPERTRASH

● G-STAR WOMEN

● KAREN MILLEN

● RITUALS

● PALLADIUM● ASPACT● HUNKEMOLLER● ASPAC● ONITSUKA TIGER● SACHA

● HANRO● MAG BAG● CHASIN’● PAUL WARMER● BRANDY LOVES MELVILLE● AAIKO● POP CULT● SOUVENIRS● PANDORA● FILIPPA K● TIMBERLAND● CAMPER

● BOTTICELLI LIMITED● NEW ZEALAND AUCKLAND● PYLONES

● ICI PARIS XL● SOUVENIRSHOP DE AMSTERDAMMER

● IKKS WOMEN● MAC

ECCO ●

LEVI’S ●

INVOTIS ●

LUSH ●

PAUW ●

COS ●

JUST BRANDS ●

SOUVENIRS ●

JULIETTE POUR ROMEO ●

MICHAEL KORS ●

ABERCROMBIE & FITCH ●

BOOTS ●

MANFIELD ●

CHEESE & MORE BY HENRI WILLIG ●

DE TUINEN ●

HARTMAN CIGARS ●

TED BAKER ●

GOODS ●

CORA KEMPERMAN ●

POUR VOUS ●

SUNGLASS HUT ●

TOURS & TICKETS ●

GSUS IGSUS INDUSTRIES ●

FROCELLA ●

CYNTHIA ●

DA

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BU

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Johannes

YOUNG DESIGNERS ● UNITED

Restaurant

Featured In This Issue

FOR EVERY UNIQUE WOMANJewellery that celebrates the uniqueness of women

AMSTERDAM KALVERSTRAAT 86

AMSTERDAM LEIDSESTRAAT 51

ROTTERDAM BEURSTRAVERSE 180

DEN HAAG PASSAGE 71

ROERMOND MCARTHUR GLEN OUTLET

STADSWEIDE 336

78 | GUIDE

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The Manhatan Hotel

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Happy Sushi

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Place Of Interest Tourist Information Restaurant Department Store

P.28

SHOP | 79

THE HAGUE

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Featured In This Issue Hotel Café

P.28

A73

A30

Designer Outlet Roermond

AMSTERDAM

CENTRAAL

STATION

ROERMOND

80 | GU I DE

DAY TRIP

OPENING TIMES

Monday-Friday: 10am-8pm

Saturday-Sunday: 9am-8pmDESIGNER

OUTLET ROERMOND

Discover all your favourite brands

at Designer Outlet Roermond,

where more than 150 boutiques

offer year-round savings of up to

70%. A picturesque location near to

the centre of Roermond, the space

is also home to cafés, restaurants

and a children’s play area.

Multilingual customer service

advisors are on hand to cater to

visitors from across the world.

Designer Outlet Roermond,

Stadsweide 2, 6041 TD Roermond,

+31 (0)475 351777,

designer-outlet-roermond.com,

mcarthurglen.com

PERFECT DAY

10am The clothing

collections at Daniel

Hechter are ideal for those with an

active lifestyle.

2pm Baldinini enjoys a

prestigious reputation for

its shoes and leather goods.

5pm Pick up a pair of

classic American jeans at

True Religion.

7pm Alongside its famed

Swiss Army knives,

Victorinox offers a range of cutlery,

watches and fragrances.

Train Station Outlet

HOW TO GET THERE

By car From Maastricht take

the A73 to exit 19 for Roermond.

Follow the signs to Roermond and then

to the Designer Outlet.

• From Eindhoven take the Dutch A2 to

exit 40 for Roermond. Follow the signs

to Roermond (N280) and then to the

Designer Outlet.

By train

Designer Outlet Roermond is two

hours by direct train from Amsterdam

Centraal station, with departures every

30 minutes. When you leave the station,

cross Stationsplein and follow the signs

to Designer Outlet Roermond; the walk

takes 15 minutes. For train times and

ticket prices, please visit ns.nl.

SHOP | 81

DAY TRIP

BATAVIA STAD FASHION OUTLET

Batavia Stad Fashion Outlet offers

over 100 boutiques with discounts

of up to 70%, as well as relaxed

cafés and superb restaurants.

Batavia Stad Fashion Outlet,

Bataviaplein 60, 8242 PN Lelystad,

+31 (0)320 292900,

bataviastad.nl

PERFECT DAY

10am Siebel offers a fine

selection of luxury watches

and diamond jewellery.

1pm Van Bommel is known

for its high-quality footwear,

which it has been producing since 1734.

3pm Choose your favourite

jeans at Denham, the leading

Dutch denim and fashion label.

5pm Discover youthful,

fashion-forward apparel at the

SuperTrash store.

LELYSTAD

AMSTERDAM

CENTRAAL

STATIONA6

A6

A6

Batavia Stad

Fashion Outlet

OPENING TIMES

Monday-Friday: 10am-6pm

Saturday-Sunday: 10am-8pm

HOW TO GET THERE

By car From Amsterdam, take

the Lelystad-Noord exit on the A6

highway and follow the Batavia Stad signs.

By train From Amsterdam

Centraal station, take the train to

Lelystad. From here, Batavia Stad is a

short distance on bus number 3 or by taxi.

By shuttle bus Take the daily

shopping shuttle from the official

bus drop-off point in front of Park Plaza

Victoria Amsterdam. It leaves Amsterdam

at 10am, returning from Batavia Stad at

4pm. Tickets cost €15 for adults and

€7.50 for children under 12 years.

82

WHEN YOU SHOP THE WORLD,SHOP TAX FREE

Wherever you shop, ask for a Global Blue Tax Free Form and remember to keep your receipts.

When you’re heading home, at your point of departure visit customs to get your receipts approved, before collecting your refund at one of our Refund Ofces.

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Global Blue Tax Free Shopping brings you savings on the purchases you make at over 270,000 stores across the world’s best shopping districts.So why not join the 26 million travellers who shop tax free with Global Blue every year? Simply look for the blue star or ask for Global Blue, and follow our easy process.

Refund Office details:Amsterdam Schiphol AirportLandside1. Terminal 3Entrance B next to customsOpen: 7am-8:30pm

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104Terjemahan Bahasa Indonesia

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РУССКИЙ ПЕРЕВОД

32: All Change

Перемены к лучшему

Салли МакИлхоун рассказывает

об амстердамской улице Рокин,

которая переживает серьезные

перемены и превращается в

обязательное для посещения

место в городе

Амстердам предоставляет

множество возможностей для

шоппинга. Если вам интересно

побывать в небольших

независимых бутиках, барах и

кафе, то для вас – окрестности De

Negen Straatjes («Девять улиц»).

А ценителям международных

брендов будет интересно на PC

Hooftstraat. В последние годы в

городе образовалась еще одна

TRANSLATIONS

ключевая локация – историческая

улица Рокин (Rokin) и ее

окрестности.

Раньше Рокин был обычной промышленной улицей, которой пользовались нечасто и где работали только старые небольшие магазины. Теперь же она превращается в большой центр шоппинга с большим торговым центром и флагманским магазином британского универмага Marks & Spencer. «В 2011 году совместно с муниципальным советом мы разработали концепцию: это будет полноценный городской бульвар с акцентом на стиль, – утверждает Паулина Буурма, руководитель ассоциации предпринимателей и собственников Рокин. – Импульсом к развитию стало

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открытие новой линии метро Север-Юг».

Развитие транспортной сети,

соединившей противоположные

части города, сделало окрестности

улицы Рокин еще более

привлекательными для застройки

и идеальными для новой торговой

зоны. «Рокин – это торговая улица

с самым высоким потенциалом

в Нидерландах, – продолжает

Буурма. – Подобное сочетание

монументальных строений и

широкого бульвара преподносит

улице необычайные шансы. Новая

площадь Рокин с входом в метро

и подземной парковкой на 300

мест может стать прекрасным

местом для магазинов, музеев,

качественных ресторанов и

отелей».

Строительство планируют

закончить к концу этого года. Но

уже сейчас на Рокин работают

достойные внимания магазины.

Один из них – Hogendoorn &

Kaufman, на прилавках которого

представлены произведения из

керамики и стекла компаний

Lladro, Royal Delft, Lalique,

Meissen и кристаллы Swarovski.

Владельцы магазина Ангелика

Хогендорн и ее сын Рамон лично

подбирают ассортимент по своему

вкусу. Магазин находится в

традиционном деревянном доме

на канале и обставлен с душой:

выбирая уникальные сувениры,

можно любоваться на камин со

старинными изразцами и дубовые

панели в отделке стен. Если у

вас кончилось место в чемодане,

магазин Hogendoorn & Kaufman

с удовольствием доставит ваши

покупки в любую точку мира.

Рамон Хогендорн предвкушает

будущее Рокин: «Я уверен, что

эта реконструкция сыграет

значительную роль, поскольку

появится метро и большой

торговый центр. Это определенно

привлечет больше посетителей в

Рокин. И в частности – людей со

вкусом, поскольку новый центр

примет известные модные дома.

Мы надеемся, что в результате

вдоль Рокин появится еще больше

качественных магазинов».

Компания Betsy Palmer

работает для ценителей обуви с

1996 года. В ее ассортименте – как

необычные коллекции самой

Бетси Палмер, так и модели

брендов Castañer, Chie Mihara и

других, от кроссовок и обуви на

широком каблуке до ботинок-

броугов и ботильонов. Дополнить

новую пару обуви можно с

помощью стильных базовых

вещей Forever 21, Weekday и Urban

Outfitters.

Собрав новый гардероб, PH

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можно изучить выставки в музее

Allard Pierson Museum, особенно

если вы интересуетесь древними

цивилизациями, будь то Римская

Империя или древний Египет:

некоторым экспонатам более

6000 лет. А если вам хочется

расслабиться, то спа Skins Institute

в отеле De l’Europe к вашим

услугам: здесь есть процедуры

для одного и для пар, две сауны,

турецкая парная и косметология.

Завершите свой день обедом

в ресторане Bord’Eau, обладателе

двух звезд Мишлен. Здесь

сервируют утиную печень,

распаренную в листьях комбу, с

бульоном из морских водорослей

и умэбоси. Отпраздновать особый

случай можно в эксклюзивном

обеденном зале с «винными

стенами»: вдоль стен расставлены

шкафы с лучшими винтажными

винами в Европе, а из окон

открывается красивый вид на

реку Амстел.

Улица Рокин готовится стать

одним из ключевых центров

шоппинга в Амстердаме, и чем

ближе завершение реконструкции,

тем чаще открываются новые

магазины. Лето 2016 года станет

волнительным временем для

этого района: ремонт перейдет в

завершающую фазу, и позиции

Рокин как обязательной локации

для шоппинга укрепятся. Не

имеет значения, знаете ли вы

Амстердам как свои пять пальцев

или посещаете город впервые, вас

непременно покорит атмосфера

новизны и открывающихся

перспектив, поселившееся в

окрестностях улицы Рокин.

38: What She Wants

Чего хочет женщина

Олкей Гулсен основала марку

SuperTrash, линию вечерней

одежды Olcay Gulsen, а

теперь и ателье ST Studio. Она

обладает сверхъестественной

способностью угадывать желания

женщин в одежде. Ханна Льюис

поговорила с дизайнером о

философии ее бизнес

«Наш бренд не статичен, он всегда

в движении. Мы включены в

жизнь постоянно меняющегося

мира вокруг нас», – делится Олкей

Гулсен. И эти слова наиболее

точно характеризуют творчество

этого амстердамского дизайнера

и ее модный бизнес. В 2001 году

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она основала успешный бренд женской одежды SuperTrash, в 2011 открыла второе направление – линию вечерних нарядов. Теперь Гулсен и ее команда представляют третий проект – ST Studio. Он предназначен другой аудитории, однако «без утраты узнаваемого характера». По большому счету, это не совсем новая аудитория, а те люди, для которых Гулсен создавала свою одежду на протяжении 15 лет и чьи вкусы и привычки изменились со временем. Гулсен обладает удивительной способностью предугадывать потребности женщин, и этот инстинкт дает ей преимущество на конкурентном рынке.

«Изначально я стремилась создать бренд, в котором соединились бы модный дизайн и доступность, чтобы эту одежду могла себе позволить любая девушка, – Гулсен рассказывает о своих мотивах, побудивших ее открыть SuperTrash. – Super-Trash – это молодая и актуальная марка, ее востребованные и яркие вещи обладают с откровенным темпераментом. В каждой коллекции есть идеальная футболка с цитатой, эклектичные принты, деним... Доступные вещи, которые вписываются в сезонные тренды».

Ориентируясь на молодой модный рынок, SuperTrash стремительно развивался, появлялись фирменные магазины, а в 16 странах вещи бренда были представлены у мультибрендовых ритейлеров. На волне этого

успеха Гулсен сделала первую попытку войти в мир дорогой одежды: в 2011 году она открыла вечернюю линию Olcay Gulsen: «Это самая женственная одежда с классическим акцентом. Каждый сезон в специализированном ателье в Нью-Йорке мы шьем небольшую капсульную коллекцию из 50 эксклюзивных вещей и выводим ее на международный рынок высокой моды». Работая над этой линий, Гулсен ориентируется на светские рауты, и наряды Olcay Gulsen теперь носят звезды первой величины.

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SuperTrash и Olcay Gulsen,

конечно, работают для разных

аудиторий. Но Гулсен очевидны

общие черты, объединяющие

всех ее покупательниц: «Мы

работаем для женщин с ярким

характером». И этот же образ

вдохновил дизайнера на новый

проект – ST Studio. Лейбл

появился в начале этого года и уже

встал во главу модной империи

Гулсен. Дизайнер прекрасно

чувствует перемены в желаниях

своих клиенток: они все чаще

интересуются безупречным

кроем и качественными

материалами, а также стремятся к

классическому и неподвластному

времени дизайну в противовес

быстрой моде, превалирующей

в последнее десятилетие. Эта

марка позиционируется как более

изысканная, чем SuperTrash, и

более доступная, чем Olcay Gulsen,

а потому нацелена не только на

покупателей уже существующих

лейблов, но и на тех, кто только

знакомится с творчеством Гулсен.

«Под брендом ST Studio мы

создаем полноценный гардероб

для сильных женщин, – объясняет

Гулсен. – Каждый сезон мы

представляем женственные и

классические предметы гардероба,

которые будут актуальными очень

долго, и идеальные многослойные

сочетания. Дополняют коллекцию

востребованные именно в этом

сезоне образы». Своей любимой

вещью в дебютной коллекции

она называет серый костюм:

«Это очень многоплановая вещь,

которая подходит и для дневного

гардероба, и для вечера. Я думаю,

у каждой женщины должен

быть свой идеальный костюм».

Кроме того, Гулсен особенно

гордится длинными платьями

и комбинезонами. Похоже, она

вообще воодушевлена каждым

нюансом своего дела, и это вне

всякого сомнения помогает ей

двигаться вперед.

На этот год запланирована

полная реконструкция

существующих концепт-сторов

компании: бутики SuperTrash

превратятся в пространства ST

Studio (а коллекции SuperTrash

будут доступны только у других

ритейлеров). Новое оформление

будет отражать базовую идею

бренда – соединение силы и

слабости, которое воплощается

в сочетании дуба с перламутром,

вельвета со стеклом. Гулсен

всегда борется за «политику

открытости в покупательском

сервисе». Поэтому прилавки

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90

в магазинах будут круглыми,

а не квадратными, что

облегчает общение клиентов и

стилиста. Персонал здесь всегда

дружелюбен и компетентен в

своей задаче подобрать каждому

клиенту вещи, подчеркивающие

индивидуальность. «Я думаю,

чтобы выглядеть стильно, нужно

носить одежду, в которой вы

хорошо себя чувствуете», –

говорит Гулсен.

Учитывая количество

проектов, которые Гулсен ведет

одновременно, интересно узнать,

где она черпает бесконечное

вдохновение и силы. Может быть,

в ее стиле есть нечто истинно

нидерландское? «Конечно, мои

вещи были придуманы и созданы

здесь, поэтому в них наверняка

проявляется нидерландский

стиль. В то же время, в известном

смысле, у нашего стиля нет

границ, поскольку мода живет

повсюду. Нашу коллекцию можно

называть космополитичной».

В ST Studio Гульсен соединяет

«удобство, которое востребовано

среди жительниц нашей

страны» и атмосферу высокой

моды. И наверное, именно это

предопределяет особенную

эстетику этого бренда.

По ее словам, мотивация,

помогающая двигаться

вперед, тоже обнаруживается

всюду: «Не нужно постоянно

путешествовать куда-то далеко,

чтобы вдохновиться... Знаю, это

избитая мысль, но невозможно

отправиться на поиски

вдохновения – вдохновение само

находит вас».

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92

32: All Change

改头换面

在阿姆斯特丹的罗肯地区，一场实

实在在、激动人心的改造正在进

行。Sally McIlhone带您前往这座

城市，探索最新的必游之地

在阿姆斯特丹，人们有着丰富多样

的购物选择。喜欢在小型独立精品

店、酒吧和小餐馆徜徉的人可以在

第九街（De Negen Straatjes）逛

逛，而PC Hooftstraat名品街则荟

萃了众多顶级国际设计天才。过去

几年里，这座城市有了一处新兴购

物胜地：罗肯（Rokin）老街及其周

边地区。

从前的罗肯街是一条未被充分

利用的工业大道，零星坐落着几家

由来已久的商铺。如今，它正转型为

一处零售重地，将会拥有一家奢侈

品概念店和英国玛莎百货（Marks

& Spencer）旗舰店。“2011年，我

们与当地议会携手描绘了这样的愿

景：一条别具一格的城市大道，” 罗

肯企业家及业主协会经理Pauline

Buurmac说道。“当时，新的地铁系

统正在建造南北线路，我们以此为

契机，萌生了这样的愿景。”

这个新运输网络的诞生，将城

市的两端联系了起来，罗肯街也因

此成为了日益热门的改造区，更是

新购物区的完美选址。”罗肯是荷兰

最具潜力的购物街，” Buurma继续

说道。“纪念性建筑加上宽敞的大

道，给罗肯带来了非比寻常的机会。

新罗肯广场拥有成熟的地铁系统和

300个地下停车位，这为特别商店、

博物馆、高端餐厅和酒店提供了得

天独厚的区位条件。”

罗肯地区的开发工作将于

今年完工，许多有趣的商铺已然

入驻，待您发掘。走进Hogen-

doorn & Kaufman，琳琅满目的

陶瓷和玻璃制品定会令您应接不

暇，Lladro、Royal Delft、Lalique

和Meissen等名牌的产品一应俱

全，施华洛世奇的水晶亦不在话

下。Angelique与Ramon Hogen-

doorn母子俩悉心经营店铺，亲自

甄选货品，店内商品无不体现着两

人的审美水准与经营概念。传统

运河小木屋的布景，也同样予人启

发；在您挑选纪念品带回家时，那

贴着瓷砖的旧壁炉和橡木板定将

让您惊叹连连。如果您的行李箱空

间不够，Hogendoorn & Kaufman

甚至能帮您将买好的商品寄送到

世界上任何地方。谈到罗肯的未

来，Ramon十分兴奋。“有了地铁和

新的大型购物中心，这里便重焕了

生机。我认为这是件好事，这意味

着罗肯会迎来更多的游客，”他解释

道。“有了新的购物中心供奢华品牌

店铺入驻，就会有更多的奢侈品购

物者来到这里。因此，我们希望罗

肯沿线能开设更多的高端店铺。”

对鞋履爱好者来说，Betsy

Palmer是一枚隐藏的宝石。这家店

开设于1996年，出售Palmer本人和

Castañer、Chie Mihara等品牌的

新奇设计，从运动鞋、粗跟鞋、平底

布洛克鞋到及踝靴，各类款式任您

挑选。若想让新鞋造型更加完满，

就去Forever 21、Weekday和Urban

Outfitters找几款造型时髦而个性

的服装吧。

衣服鞋履都焕然一新后，接下

来可以去探索阿拉德·皮尔逊博物馆

（Allard Pierson Museum）的展品

了。从罗马帝国到古埃及，对古代文

明感兴趣的游客必定会对远达6000

年前的手工制品赞叹不已。和考古

学相比更喜欢放松休闲的游客不妨

前往De l’Europe酒店，享受Skins

Institute（皮肤研究所）的spa水疗。

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独行的旅人或夫妇都可在此享受到

多种多样的疗法，还有两间桑拿房、

一个土耳其蒸汽浴缸和一系列美容

护理项目可以选择。

用米其林二星餐厅Bord’Eau的

晚餐结束这一天吧。尝一尝海带蒸

鸭肝，再配上海藻肉汤，佐以梅干。

如果您需要庆祝特别的日子，餐厅

还会为您提供带有“酒壁”的专供包

厢。您将被众多欧洲最优质的陈年

佳酿环绕着，尽赏阿姆斯特河的壮

丽景色。

新店铺如雨后春笋般涌现，这

里的翻新工作也接近尾声。已然人

声鼎沸的罗肯地区，非常适合作为

阿姆斯特丹的重点零售中心。2016

年夏季注定会激动人心，翻新项目

的最终阶段将进一步巩固罗肯作

为“购物必经之所”的地位。不论您

是对阿姆斯特丹的一切熟稔于心，

还是初次拜访这里，洋溢在这片天

地中的点点心意和乐观气息一定会

让您备受感染。

38: What She Wants

她想要的是什么

Olcay Gulsen女士不仅是时尚品

牌SuperTrash的创始人，还打造了

一条同名晚礼服产品线以及如今

的ST Studio。她以非比寻常的能

力，创造出无数女性梦寐以求的服

饰。Gulsen在此向Hannah Lewis

详述她的商界哲学

“作为品牌，我们并非一成不变，反

而是充满活力的，跟随瞬息万变的

世界一同发展，”Olcay Gulsen说

道。不论是关于自身还是关于她的

时尚事业，这位来自阿姆斯特丹的

设计师都已道出了肺腑之言。2001

年成功创立女装品牌SuperTrash

后，她又于2011年组建了一条同名

产品线，设计奢华晚礼服。如今，

她的团队正在庆祝第三个商标的

问世：ST Studio。这条新的生产

线将在满足不同受众的同时，“不失

品牌个性”。ST Studio面向的倒未

必是新的受众，而是15年来忠实于

Gulsen、审美和习惯已有所改观的

老主顾。Gulsen确实有能力预见女

性的需求。正是靠这种直觉，她才

在竞争激烈的市场中所向披靡。

“我想创造这样一种时尚品牌：

既有高街的设计感，又能让每个女

孩都买得起，”Gulsen如此阐述Su-

perTrash背后的灵感。“SuperTrash

是个年轻的品牌。它以热门的时尚

单品引领潮流，在醒目的衣物中张

扬性格。每个系列都包含完美的

宣言T恤、风格各异的印花、牛仔

布……既应季又买得起。”

迎合着年轻而富有时尚感的

市场，SuperTrash迅速成长，并已

在全球逾16个国家拥有门店和稳

定的零售商。受此鼓舞，Gulsen首

次进军高端服装领域，于2011年推

出了以自己名字命名的晚礼服产品

线。“Olcay Gulsen系列的产品是极

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其女性化又带有经典风情的，”这位

设计师说道。“每个季节，我们都会

通过纽约专门的工作坊推出一个

包含50件独一无二单品的迷你系

列，瞄准高端国际市场发售。”这些

作品已被众多一线明星穿上身，而

Gulsen也将红毯记挂于心，倾心打

造令人惊叹的时尚佳作。

SuperTrash和Olcay Gulsen或

许被不同的受众分散着心力，但在

Gulsen看来，她的顾客们有着清晰

的共同点。“我们要迎合的，是拥有

真性情的女性，”她简单地解释道。

这种个性鲜明的女性，亦是她的新

品牌ST Studio背后的灵感。今年早些时候问世的ST Studio，已经成为Gulsen时尚帝国的新标兵。它

的诞生，是因为Gulsen察觉到了顾

客们悄然变化的时尚愿望——人们

越来越中意上佳的剪裁和面料，以

及经典、恒久的设计，而过去十年

里那么热门的快时尚，如今已是明

日黄花。应运而生的ST Studio，比SuperTrash更显老练，又比Olcay

Gulsen更接地气。看来，它不仅能

取悦两条既有产品线的消费群体，

还能满足新受众的需求。

“ST Studio出品的现代女装，从头到脚尽显女性本色，”Gulsen

解释道。“柔美而经典的、穿一辈子

都不会过时的基本款，搭配完美的

叠层着装，以及随着季节流转为系

列产品作补充的个性时装。”首次亮

相的系列中，她最喜欢那件灰色西

装：“它的用途非常广泛，朝夕皆宜

穿着。我认为，每个女人都该拥有一

套得体的正装。”不过，那一系列曳

地长裙和连体衣也令她颇为自豪。

其实，Gulsen似乎对自己事业的方

方面面都怀有真挚的热情，这个特

质无疑使她更上一层楼。

今年，品牌当下的店铺理念

将全面升级。随着ST Studio入主SuperTrash专卖店，SuperTrash

产品将只在其他零售店出售。新的

理念中，力量将与柔弱并存，正如

Gulsen在服饰中凸显的那样——

橡树与珍珠母、天鹅绒与玻璃和谐

交融。一直以来，Gulsen都致力于“

为消费者选购行为的方方面面提供

开放式服务”，所以店内的柜台都是

圆形而非方形，让顾客与造型专家

的互动更为轻松。店员们都热情友

好，而且熟稔挑款知识，竭诚为顾

客挑选最适合个人的完美款式。“我

觉得，身穿令自己感觉良好的衣服

时，你看上去才最时髦，”Gulsen如

此说道。

这么多项目齐头并进，令人不

禁好奇——Gulsen那似乎源源不

绝的灵感是从哪儿来的？她的作品

是天生就具备荷兰特色吗？“我的

作品是在这儿设计和诞生的，所

以肯定有着荷兰的印迹。但在某种

程度上，我们是不分国界的——因

为时尚无处不在。我认为我们

的系列产品非常国际化。”在ST Studio，Gulsen将“大多数荷兰女性P

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98

32: All Change

Semua Berubah

Daerah Rokin di Amsterdam

sedang mengalami

peremajaan besar-besaran dan

menggairahkan. Sally McIlhone

menjelajahi pelosok wajib kunjung

terbaru kota ini

Amsterdam adalah sebuah kota

dengan berlimpah pilihan belanja

yang beragam. Mereka yang

lebih suka memindai butik, bar,

dan kafe kecil yang independen

terlayani dengan baik di daerah

De Negen Straatjes (‘Jalan

Sembilan’), sementara PC

Hooftstraat menawarkan inti sari

bakat desain internasional. Dan

di dalam beberapa tahun terakhir,

kota ini menyaksikan munculnya

sebuah lokasi utama baru: jalan

bersejarah Rokin dan daerah

sekitarnya.

Rokin saat ini sedang

bertransformasi dari sebuah

bulevar industri yang kurang

termanfaatkan dan diselingi

segelintir toko bersejarah

panjang menjadi sebuah poros

ritel yang akan mengusung

toko konsep mewah dan lokasi

utama toserba Inggris Marks &

Spencer. ‘Di tahun 2011, kami

mengembangkan sebuah visi

bersama dewan setempat: sebuah

bulevar kota yang bergaya,’ ujar

Pauline Buurma, pengurus

asosiasi pengusaha dan pemilik

properti Rokin. ‘Pemicunya

adalah pembuatan jalur baru

渴望的舒适风格”与高端时尚的设

计感结合在一起，也许这便是该品

牌独特美感的来源。至于那令她不

断前行的灵感，Gulsen认为它是无

处不在的。“你并不一定总要远行才

能得到灵感……我知道这听上去像

老生常谈，但灵感不是你出去找就

能找到的，而是应该让灵感自然而

然地找到你。”

82: When You Shop The

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为单位收取现金退税手续费。

Terjemahan Bahasa Indonesia

99

utara-selatan sistem metro.’

Pembuatan jaringan angkutan

baru ini, yang menghubungkan

kutub-kutub berlawanan kota ini,

telah mengubah Rokin menjadi

tempat yang makin memikat

bagi peremajaan dan lokasi yang

sempurna bagi sebuah kawasan

perbelanjaan baru. ‘Rokin adalah

jalan perbelanjaan dengan

potensi tertinggi di Belanda,’

sambung Buurma. ‘Kombinasi

gedung-gedung monumental

dan bulevar yang lebar memberi

Rokin peluang yang luar biasa.

Alun-alun Rokin yang baru

dengan sistem metro yang canggih

dan 300 lahan parkir bawah

tanah menawarkan sebuah daerah

yang unik bagi toko spesialis,

museum, serta restoran dan hotel

kelas atas.’

Dengan pembangunan

akan selesai belakangan tahun

ini, sudah banyak toko yang

memancing rasa ingin tahu akan

ditemukan di Rokin. Hogendoorn

& Kaufman menyetok ajaran

keramik dan barang pecah belah

yang mengesankan, yang meliputi

produk dari merek-merek seperti

Lladro, Royal Delft, Lalique,

Meissen, serta kristal karya

Swarovski. Dikelola oleh satu

tim ibu dan putra Angelique

dan Ramon Hogendoorn, toko

ini diisi dengan barang-barang

yang telah mereka pilih secara

pribadi untuk kaliber dan konsep

mereka. Suasananya, di sebuah

rumah kanal kayu tradisional,

sama mengilhaminya; takjubilah

perapian berubin antik dan panel

berbahan oak sembari Anda

memilih barang untuk dibawa

pulang sebagai cendera mata.

Jika Anda kehabisan ruang di

koper, Hogendoorn & Kaufman

bahkan akan mengapalkan

belanjaan Anda ke mana saja

di dunia. Ramon bersemangat

tentang masa depan Rokin. ‘Saya

meyakini bahwa peremajaan

akan menjadi sesuatu yang baik,

dengan metro dan pendirian

sebuah pusat perbelanjaan besar

baru. Ini berarti akan lebih banyak

pengunjung ke Rokin,’ urainya.

‘Dengan pusat baru itu ditujukan

untuk menampung toko-toko

mewah, artinya akan makin

banyak pebelanja mewah. Sebagai

akibatnya, kami berharap lebih

banyak toko kelas atas akan dibuka

di sepanjang Rokin.’

Betsy Palmer adalah sebuah

permata tersembunyi bagi

penggemar alas kaki. Dibuka di

tahun 1996, toko ini menawarkan

desain-desain tidak lazim dari

globalblue.com

100

Palmer sendiri dan merek-merek

yang mencakup Castañer dan

Chie Mihara. Pilihlah dari kets

dan tumit blok hingga brog datar

dan bot selutut. Untuk melengkapi

sepatu baru Anda, carilah pernak-

pernik busana ringkas dengan

keunggulan kontemporer di

Forever 21, Weekday, dan Urban

Outfitters.

Setelah Anda berinvestasi

pada isi lemari yang sama sekali

baru, mampirlah untuk menyusuri

benda-benda pameran di Allard

Pierson Museum. Mereka dengan

minat pada peradaban bersejarah,

dari Kekaisaran Romawi hingga

Mesir Kuno, akan khususnya

terkesan oleh artefak-artefak yang

berasal dari hingga 6.000 tahun

silam. Bagi mereka yang lebih suka

relaksasi daripada arkeologi, spa

Skins Institute di hotel De l’Europe

menawarkan beragam perawatan

bagi wisatawan sendirian atau

berpasangan, serta dua sauna,

sebuah kamar mandi uap Turki,

dan serangkaian pilihan perawatan

kecantikan.

Akhiri hari Anda dengan

makan malam di Bord’Eau,

yang mengusung dua bintang

Michelin. Di sini Anda bisa

mencicip hidangan yang meliputi

hati bebek yang dikukus dalam

kombu dengan air kaldu rumput

laut dan prem umeboshi.

Jika Anda merayakan sebuah

peristiwa istimewa, restoran

ini bahkan menawarkan ruang

makan eksklusif dengan ‘dinding

anggur’ yang memungkinkan

tamu menikmati pemandangan

spektakuler sungai Amstel seraya

dikelilingi oleh beberapa dari

anggur terbaik di Eropa.

Daerah Rokin digadang-

gadang untuk menjadi

sebuah pusat ritel utama di

Amsterdam, dengan toko-toko

baru dibuka semakin kerap

menjelang perampungan kerja

renovasi. Musim panas 2016

siap untuk menjadi waktu yang

menggairahkan bagi daerah yang

sudah hiruk pikuk ini, seraya

tahap-tahap akhir dari temu diri

kembalinya akan mengukuhkan

posisinya sebagai sebuah tujuan

wajib kunjung untuk berbelanja.

Apakah Anda mengenal

Amsterdam bak punggung tangan

sendiri, atau Anda mengunjungi

kota ini untuk kali pertama, kesan

dan rasa kebaruan dan optimisme

di sekitar ruang ini pasti menular.

38: What She Wants

Yang Diinginkan Perempuan

Olcay Gulsen – pendiri

SuperTrash, lini busana malam

yang senama dengan dirinya, dan

sekarang ST Studio – mempunyai

satu kemampuan luar biasa untuk

membuat pakaian yang diidamkan

perempuan. Dia menjelaskan

filosofi bisnisnya kepada Hannah

Lewis

‘Sebagai sebuah merek, kami tidak

statis, namun dinamis. Kami

berkembang mengikuti dunia

yang berubah di sekitar kami,’

ujar Olcay Gulsen. Kata-kata

yang lebih benar hampir tidak

bisa diucapkan tentang perancang

yang berpangkalan di Amsterdam

101

ini dan bisnis modenya. Setelah

mendirikan merek pakaian

perempuan SuperTrash yang

sukses di tahun 2001, dan di

tahun 2011 menyorongkan lini

busana malam mewah kedua

yang senama dengan dirinya,

Gulsen dan timnya sekarang

merayakan peluncuran label

ketiga: ST Studio. Lini baru ini

akan melayani sebuah kalangan

yang berbeda ‘tanpa kehilangan

jati diri merek kami’. Bukan

kalangan baru, secara harfiah,

namun mereka yang telah

“dibusanakan” Gulsen selama 15

tahun, mereka yang cita rasa dan

kebiasaannya telah berkembang.

Gulsen mempunyai kemampuan

nyata menyongsong kebutuhan

perempuan, dan naluri inilah

yang memberinya keunggulan

di sebuah pasar yang sarat

persaingan.

‘Saya ingin menciptakan

sebuah merek mode yang

mengaitkan desain dengan

masyarakat awam dan terjangkau

bagi setiap gadis,’ ujar Gulsen

tentang ilham di balik SuperTrash.

‘SuperTrash adalah muda dan ikut

tren dengan hit yang modis dan

potongan yang lugas berkarakter

blak-blakan. Tiap koleksi berisi

kaus bermotif kutipan yang

sempurna, cetak berwawasan,

denim … Potongan berharga

terjangkau yang cocok dengan

musim.’

Dengan melayani pasar

kaum muda yang sadar mode,

SuperTrash bertumbuh dengan

cepat, membuka toko, dan

menembus peritel di lebih dari

16 negara di seluruh dunia.

Ditunjang oleh keberhasilan ini,

Gulsen melakukan terobosan

pertamanya ke dunia busana

kelas atas, dengan meluncurkan

lini busana malam yang senama

dengan dirinya di tahun 2011.

‘Olcay Gulsen adalah sebuah

koleksi over feminin dengan geliat

klasik,’ ujar sang perancang. ‘Tiap

musim, sebuah koleksi kapsul

kecil berisi 50 potongan eksklusif

dan unik dibuat di sebuah

studio spesialis di New York dan

diluncurkan dengan fokus kuat

pada pasar internasional eksklusif.’

Hasilnya telah dikenakan oleh

sejumlah bintang termahal, dan

Gulsen menciptakan karya-

karyanya yang menakjubkan

dengan mengingat karpet merah.

SuperTrash dan Olcay Gulsen

mungkin ditujukan kepada

khalayak yang berbeda, namun

bagi Gulsen, bakat bersama

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102

yang mengaitkan para kliennya

adalah jelas. ‘Kami melayani

perempuan dengan karakter yang

nyata,’ jelasnya dengan ringkas.

Dan perempuan berkarakter

inilah yang juga menjadi ilham di

balik usaha barunya, ST Studio.

Diluncurkan di awal tahun ini,

ST Studio adalah wayang baru

bagi imperium mode Gulsen,

dilahirkan dari keinginan berubah

yang dirasakan Gulsen pada para

kliennya, yang makin mencari

potongan dan bahan yang

cemerlang, bersama desain klasik

yang abadi, sebagai kebalikan

dari mode cepat yang telah begitu

dominan selama satu dasawarsa

terakhir. Lebih canggih daripada

SuperTrash, dan lebih terjangkau

daripada Olcay Gulsen, lini ini

sepertinya siap untuk memikat

bukan hanya kedua kalangan

pelanggan yang ada, namun juga

sebuah khalayak baru.

‘ST Studio menciptakan

busana perempuan kontemporer

dengan kesan dari kepala hingga

kaki bagi mereka yang autentik,’

urai Gulsen. ‘Busana esensial

feminin klasik yang awet seumur

hidup, potongan berlapisan

sempurna dan kesan berarah yang

melengkapi koleksi musim demi

musim.’ Potongan favoritnya

dari koleksi debutnya adalah satu

setelan abu-abu: ‘Ini amat serba

guna dan membawa Anda dengan

mudah dari siang ke malam.

Saya pikir setiap perempuan

semestinya memiliki setelan yang

bertenaga.’ Namun, dia juga

amat bangga akan jajaran gaun

maksi dan terusan (all-in-one)

karyanya yang serba guna. Malah,

Gulsen tampak sungguh-sungguh

antusias tentang setiap aspek dari

bisnisnya, sebuah bakat yang tidak

diragukan telah membawanya

maju.

Tahun ini akan menyaksikan

sebuah perombakan total

konsep toko saat ini dari merek

ini, karena butik SuperTrash

menjadi ruang ST Studio (dengan

SuperTrash tersedia hanya lewat

peritel lain). Konsep baru akan

mewakili penjajaran kekuatan dan

kerentanan yang dijawab Gulsen

di dalam pakaian karyanya, yang

mencampur oak dengan kerang

mutiara, dan beludru dengan

kaca. Gulsen selalu berupaya

mewujudkan ‘pelayanan terbuka

di setiap aspek perjalanan

pelanggan’, sehingga meja konter

di tokonya akan bundar, bukan

persegi, yang memungkinkan

interaksi yang lebih lancar antara

klien dan penata gaya. Stafnya

ILL

US

TR

AT

ION

: ST

ST

UD

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104

ramah dan berpengetahuan luas,

dan berusaha mencocokkan

pengunjung dengan potongan

busana yang sempurna bagi si

pengunjung sebagai pribadi.

‘Saya pikir Anda terlihat bergaya

ketika mengenakan busana yang

membuat Anda merasa nyaman,’

ujar Gulsen.

Dengan begitu banyak proyek

sekaligus, akan memancing rasa

ingin tahu untuk mengetahui

tempat Gulsen menemukan

ilham yang seperti tidak habis-

habis. Apakah busana-busananya

khas Belanda, misalnya? ‘Yah,

busana-busana ini dilahirkan

dan dirancang di sini, jadi pasti

memiliki sesuatu yang Belanda,

namun dengan suatu cara, kami

bersifat tanpa batas – karena

mode menyebar ke mana saja.

Saya pikir koleksi kami sangatlah

internasional.’ Di ST Studio,

Gulsen memadukan ‘gaya nyaman

yang diidamkan kebanyakan

perempuan Belanda’ dengan

rasa mode tinggi, dan mungkin

inilah yang memberi labelnya

estetika yang khas. Mengenai

ilham yang menjaganya terus

maju, dia meyakini bahwa dia

menemukannya di mana-mana.

‘Orang tidak harus selalu berjalan

jauh untuk merengkuh ilham ...

Saya tahu bahwa itu terdengar

klise, namun Anda tidak bisa pergi

keluar dan mencari ilham, ilhamlah

yang akan menemui Anda.’

82: When You Shop The

World, Shop Tax Free

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