INFUSIONS h h h t … S c i e n c e !

Friday, 8th May 2015

Federico Demartini Creative Technologist

tw: @demapersempre

No t s h i t . S h h h t . We’re going to talk about Science.

Yes : S c i e n c e i s c o o l ! Science is matter of communication.

Hype is important in science as in a woman’s choice for

a nightdress .

Albert Einstein

D o yo u n e e d a n exa m p l e?

G o d s ave t h e C E R N !

2 . 2 5 0 Staff Members

1 3 . 0 0 0 People on site at any time

1 B i l l i o n € 2014 Budget

6 Particle

Accelerators

w i t h s u p e r c o o l n a m es ! PS Booster

Proton and Super Proton Synchrotron Large Hadron Coll ider

0 Tunnel

2 7 k m LHC Diameter

1 4 Te V LHC Operating

Energy

Wo rl d Wi d e We b wa s b o r n i n C E R N i n 1 9 8 9 .

W h at t h ey’r e l o o k i n g fo r? The Higgs Boson.

aka

T h e G o d Pa r t i cl e

Why God Particle? Two reasons. One, the publisher

wouldn't let us call it the Goddamn Particle , though that might be a more appropriate title , given its

villainous nature and the expense it is causing. And two, there is a

connection, of sorts , to another book , a much older one. . .

Leon M. Lederman

P r o t o n a n d P r e j u d i c e

T h e g r e at est d i s c r i m i n at i o n eve r * * in Italy

W h at’s t h e m o s t s c a r i n g hy p e rb o l o i d ?

Tr i n o Ve r c e l l es e C a o rs o M o n t a l t o d i C a st r o L at i n a S es s a Au r u n c a

0 Victims

Va j o n t D a m

1 9 1 0 Victims

Nu cl e a r M a g n e t i c

Res o n a n c e

I T E R - T h e way t o n ew e n e rg y www.iter.org

Eve ry o p i n i o n c o u n t s , s o m e m o r e t h a n o t h e rs !

Nuclear Energy is the Energy of l ife

☠ D i hyd r o ge n M o n ox i d e ☠

I s a l s o k n ow n a s hyd r oxyl a c i d , a n d i s t h e m a j o r c o m p o n e n t o f a c i d ra i n . Co n t r i b u t es t o t h e "g r e e n h o u s e e f fe c t". M ay c au s e s eve r e b u r n s . Co n t r i b u t es t o t h e e r o s i o n o f o u r n at u ra l l a n ds c ap e . Ac c e l e rat es c o r r o s i o n a n d r u st i n g o f m a ny m e t a l s . M ay c au s e e l e c t r i c a l fa i l u r es a n d d e c r e a s e d e f fe c t ive n es s o f au t o m o b i l e b ra kes . H a s b e e n fo u n d i n exc i s e d t u m o rs o f t e r m i n a l c a n c e r p at i e n t s .

D es p i t e t h e d a n ge r, d i hyd r o ge n m o n ox i d e i s o f t e n u s e d :

A s a n i n d u st r i a l s o lve n t a n d c o o l a n t . I n nu cl e a r p owe r p l a n t s . I n t h e p r o d u c t i o n o f sty r o fo a m . A s a f i r e r e t a r d a n t . I n m a ny fo r m s o f c r u e l a n i m a l r es e a r ch . I n t h e d i st r i b u t i o n o f p est i c i d es . Eve n a f t e r wa s h i n g , p r o d u c e r e m a i n s c o n t a m i n at e d by t h i s ch e m i c a l . A s a n a d d i t ive i n c e r t a i n " j u n k - fo o ds" a n d o t h e r fo o d p r o d u c t s .

S i g n t h e Pe t i t i o n ! All together we can change!

G o fo r b a n n i n g … water

D o n’ t c a l l m e M a g i c i a n !

N i ko l a Tes l a Smiljan 1856 - New York 1943

A l t e r n at e Cu r r e n t a n d I n d u c t i o n M o t o r

R a d i o Co n t r o l

L i g h t B u l b s a n d Ne o n S i g n s

Wi r e l es s Te l e g rap hy a n d E l e c t r i c i ty

T h i s i s n o t a Fa i ry Ta l e , t h i s wa s t h e l i fe

o f a g r e at s c i e n t i s t . Completely devoted to facts and methods

G a m i f i c at i o n

S a mu e l L oyd Philadelphia 1841 - New York 1911

C h e s s p l aye r a n d c o m p o s e r P uzz l e a u t h o r

Re c r e at i o n a l m at h e m at i c i a n

Fa m o u s Tr i ck D o n keys

1 5 - P u zz l e

B u t t o n h o l e P u zz l e

THE common sense , respectable fellow that he is in the homely realm of his own four walls ,

has very wonderful adventures directly he ventures out into the wide world of research.

FrIedrich Engels

D o yo u n e e d a n i n s p i rat i o n?

A n ew go l d

I n L o s A l a m o s l a b o rat o ry, p l u t o n iu m wa s st o r e d i n a l i t t l e b a l l

st a n d i n g o n t h e e n d o f a p e d es t a l .

That pedestal was in a small room, the door stop of that room was a

hemisphere , yel lowish metal , gold as a matter of fact .

T h e m o st b e au t i f u l e q u at i o n

e i π + 1 = 0 Euler ’s Identity

M at h e m at i c a l B e au ty Yes , i t exists* !

*If in wikipedia, it’s real! http://en.wikipedia.org/wiki/Mathematical_beauty

Res o n a n c e

I n t e ra c t i o n s c r e at e a r e a c t i o n s * *Newton’s Third Law, in common sense

Ac t u a l ly s o m e i n t e ra c t i o n s c r e at e a n o p p o s i t e r e a c t i o n s

S o m e o t h e r c r e at e u n ex p e c t e d o u t c o m es

https ://www.youtube.com/watch?v=wvJAgrUBF4w

https ://www.youtube.com/watch?v=wvJAgrUBF4w

https ://www.youtube.com/watch?v=6_PLnInsh7E

E q u i l i b r iu m

W h at d o es e q u i l i b r iu m m e a n s ?

I ’m Stable!

I ’m Neutral !

I ’m Instable!

Eve ryo n e c a n b e e q u i l i b rat e But the way his/her is going to react

to external st imulus is much more important!

E n t r o py

C a n yo u d e f i n e t h e E n t r o py ? I ’m speaking with you, my beloved designer!

L'e n t r o p i a , i n p a r o l e s e m p l i c i , rap p r es e n t a i l fat t o ch e

n es s u n a t ra s fo r m az i o n e n e l l a r e a l t à p u ò es s e r e c o n s i d e rat a i d e a l e .

G l i o rga n i s m i v ive n t i n o n s o n o s i st e m i i s o l at i q u i n d i r i c e r c a n o l 'o r d i n e e u n au m e n t o d i o r d i n e

p r ovo c a l 'es p u l s i o n e d i s o st a n ze d i r i f iu t o e d i c a l o r e .

I n p a r o l e p ove r e , l a t u a c a m e ra , q u a n d o è i n d i s o r d i n e , h a p iù

e n t r o p i a d i q u a n d o t u a m a d r e l a r i o r d i n a .

Fo r a ny f u r t h e r i n fo r m at i o n https :// it .answers .yahoo.com/question/

index?qid=20080805022233AAMK2Aq

L e t m e s ay. Entropy measures the level of disorder in

a system.

i s i t t h e b l u e o r t h e r e d st at e w i t h t h e h i g h e r

E n t r o py ?

S u p p o s e t o h ave wat e r, o i l a n d w i n e : p i ck u p two o f t h e m a n d m ix t o ge t h e r.

What ’s the f inal system with higher Entropy?

NO O N E

O i l a n d wat e r? T h ey r e m a i n s e p a rat e d

E n t r o py = 0

O i l a n d w i n e? T h ey r e m a i n s e p a rat e d

E n t r o py = 0

Wat e r a n d w i n e? Yo u c a n n o t m ix wat e r a n d w i n e .

I s a p o st u l at e !

We scientists are clever — too clever — are you not satisfied?

Is four square miles in one

bomb not enough? Men are still thinking. Just tell us how big

you want it!

Richard FEynman

B i b l i o g rap hy

Ri c h a r d Fey n m a n Are you joking Mr. Feynman? The Pleasure of Finding Things Out Lectures on Physics R a n d a l l M o n r o e What If? : Serious Scientific Answers to Absurd Hypothetical Questions Fr e d e r i ch E n ge l s Antidurhing

L i n ko g rap hy

N i ko l a Tes l a Coffe and Cigarettes https ://www.youtube.com/watch?v=sL9bq3YmHJo Suyo es el Futuro http://espacio.fundaciontelefonica .com/nikola-tesla/

# 6 s e c o n ds c i e n c e Six Seconds Science Fair http://6secondscience.tumblr.com/

INFUSION is the weekly report released by Alquimia WRG.

Every Friday morning we have breakfast exploring insights on the edge of creativity, strategic thinking and technology.

If you'd like to get infused, feel free to contact us at infusion@alquimiawrg.com

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