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Shazam, Encore Shazam!Course: MISProf: Christophe DuboisBy: Margarita LapshinaDaria Chizhova

Table of Content

History of Shazam Creation Early days Evolution and partnerships

How it works?

Types of Shazam

Competitors

Social Communications

Movie

Bibliography

History of Shazam (I). Creation

Was founded in 1999

By Chris Barton and Philip Inghelbrecht – Berkeley students

Audio specialist - Avery Wang, a Stanford PhD

Couldn’t find investors in Silicon Valley -> moved to London, partners with IDG Ventures. Dhiraj Mukherjee joined

As of 2012, Wang is the only one of the four to remain as Chief Scientist

History of Shazam (II). Creation

Andrew Fisher, the current CEO was hired in 2005 from Infospace

The first partnership - Entertainment UK, part of Woolworths; (digitise of music catalogue of 1.5 million songs )

As the service grew to have a worldwide userbase, it needed to keep its database up-to-date, which it does by having relationships with labels globally

By December 2008, the database had grown to 8 million songs

History of Shazam (III). Early Days

The service was launched initially in UK in 2002

Was known as 2580

Shazam launched in the US on the AT&T Wireless network in 2004 in a joint offering with Musicphone

The service was free at launch with AT&T saying that it would charge USD0.99 for each use in future

In 2006, users were charged £0.60 per call or had unlimited use for £4.50 a month

History of Shazam (IV).Evolution and Partnerships

Shazam's progress accelerated with the launch of the Apple's App Store

Shazam launched on the Android platform in October 2008. The Android app connected to Amazon's MP3 store instead of iTunes

The app launched on the Windows Mobile app store in October 2009

GetJar, an app store for Android, Blackberry and Symbian, added Shazam in November 2010

In January 2011, Shazam and Spotify announced a partnership for iOS and Android

While Shazam already had Facebook and Twitter share buttons, deeper Facebook integration was released in March 2011

History of Shazam (V)

Some Milestones Summary

How it works? (I)

The key element that makes Shazam work are acoustic fingerprints

Audio fingerprint is based on a time-frequency graph called a spectrogram

Shazam can identify prerecorded music broadcast from any source: radio, television, cinema or club, provided that the background noise level is not too high

How it works? (II)

The user tags a song for 10 seconds and the application creates an audio fingerprint

Database of more than 11 million songs

If there is no match, it returns an error

Types Of Shazam (I)

SHAZAM

Iphone, Ipod

Touch, Ipad

Android

Nokia

Blackberry

Windows Phone 7

Windows Mobile 6

Types Of Shazam (II)

Shazam Free

Shazam

Encore

Shazam RED

• Discover and buy music • Unlimited tagging • Lyric Play

Core Features

• Play in Spotify• Recommendations

Exclusive Encore

Features

• 20% of the purchase price is contributed to HIV and AIDS programs in Africa

Shazam Red Trait

Competitors

Similar AppsGracenote’s MusicID-

Stream

Play By Yahoo Music

SoundHound

Bing Music ID

Sony TrackID

Social Communications

Tag Chart

Blog

Twitter, Facebook, Google Plus

Shazam Sessions

Interviews

Let’s watch a Movie

http://www.youtube.com/watch?v=kNNm1vLpszI

http://www.youtube.com/watch?v=QF5GO1ztbp0

Bibliography

http://en.wikipedia.org/wiki/Shazam_%28service%29

http://en.wikipedia.org/wiki/Acoustic_fingerprint

http://www.youtube.com/watch?v=QF5GO1ztbp0

www.shazam.com

retailtechnologytrends.com

Thanks for Your Attention! Listen to Music!