Shay Quigley Project 2- Final

7/31/2019 Shay Quigley Project 2- Final

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-CurrentThe newsletter for alumni and friends

Spring 2012

DO YOU TWEET?

Source: PRSA Industry Facts & Figures

The most used social mediaplatforms among public relationsprofessionals and agencies are:

by Hunter Ingram

Transitioning from the structured

world of college to the ever-changing world of the workforce is

never an easy task. But for recentEast Carolina Universitygraduate Kelly Lott, the change iseven greater. She is now working inone of the fastest-paced industriesin the world: broadcast news.

and 6 p.m. primetime newscasts,as well as the 10 p.m. and 11 p.m.newscasts.

However, camera operating isnot the only duty that falls on Lott.

When she arrives at 3 p.m. everyday,Lott rst checks all the equipment,

from microphones to lighting. Shealso is given graphics to create forthe newscasts through a Photoshopprogram. The graphics that you seeover the anchors shoulders are thepictures that I create each day, saidLott.

During lming, Lotts position on

the cameras changes. Usually, thereis another camera operator out therewith me, so we switch back andforth from oor directing and will

alternate working each camera, saidLott.

However, while the process of

preparing the news is consistent dayto day, the world of news is

changing constantly, and Lott andher coworkers have to be preparedfor anything that might come theirway.

Lott recalls one such situation the stations coverage of HurricaneIrene in August 2011. [During

Irene] we were there for wall-to-wallcoverage and were on-air for around

continued on page 4

Kelly Lott operates a WCTI camera at work.

PhotobyHunterIn

gram

Communication alumnagoes behind the camera

Inside this issue

Alumna honored.......p. 2

Comedic research......p. 3

ECU in Poland............p. 5

Book for Haiti relief.....p. 6

of the School of Communication

Lott, who graduated from ECUs

School of Communication with

a degree in media production inMay 2011, now works full-time asa camera operator for WCTI NewsChannel 12 in New Bern, N.C. As anevening news staffer, Lott controlsthe cameras for the 5 p.m., 5:30 p.m.

Twitter

Facebook

LinkedIn

31%

29%

18%


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by Samantha Rice

School of Communication alumnaApril Baer, who received her mas-ters degree from ECU in 2008, wasrecently recognized for her careerachievements by a Marylandnewspaper.

The Daily Record named Bear

one of their top 50 very importantprofessionals in 2011. This list

highlights professionals under theage of 40 who have made signicant

achievements in their work andcommunity.

Baer received her bachelors degreein communication with a

concentration in public relations in2006, graduating Cum Laude. Shewent on to earn her masters incommunication with a concentration

in health. She completed thegraduate program with Phi KappaPhi honors in 2008.

Bear currently works at FrostburgUniversity in Maryland as the

coordinator for University Wellness.She related that it felt surreal toreceive this kind of recognition forher work.

I believe in always doing

something that fullls me, so it

wasnt even on my radar, Baer said.Aside from her work as the

coordinator for University Wellness,Baer has been working closely witha new program at Frostburg calledCHILL.

CHILL was a generous gift givento us by AstraZeneca and I havebeen tasked with it. It stands forcreating healthy, informed, lasting

Alumna honored for achievements

lifestyles. CHILL has really becomemy child.

CHILL works to promote thehealth of students at Frostburg byproviding them with preventativehealth screenings, encouragingwellness, and many other activitiesand educational programs thatencourage the importance of

exercise and good nutrition all over

the campus.Baer was also part of a project to

make Frostburg a

smoke-free campus. In the futureBaer hopes to expand her programto a national level.

Director of the School ofCommunication, Dr. Linda Kean,had Baer as a student.

April is an incredibly exceptionalindividual, Kean stated. She has

always been a hard worker whovalues the health of the universitystudent and addresses that in avariety of ways.

Kean added that the communica-tion program for graduate studentsprovidesindividuals with the information and

opportunities to achieve success inserving the health needs ofcommunities through expertise incommunication.

Baer says that what she learnedwhile completing her degrees at EastCarolina Universitys School ofCommunication has helped her agreat deal today.

The communications programtaught me tenacity, Baer said.

That no doesnt mean no; it meansmaybe. You always have potentialand you just cant be afraid, you haveto push the boundaries. ECU taughtme to go for it and I think thatswhat all Pirates have in common.n

Successful before 40 honoree April Baer.

Ph

oto

courtesyofA

prilBaer

HOW DO YOU GET

YOUR NEWS?

percentage of device ownersgetting their news from their gadget

.Smartphone51%

Tablet

56%.

70%Dektop/Laptop

.

Source: State o the News Media 2012


3/8

by Lisa Klopp

Sarah Silverman is the onlycomedian breaking down walls forwomen in terms of vulgar andhostile humor, according toProfessor Eric Shouse.

Shouse, who is a Professor ofCommunication at ECU, was the

speaker at a recent colloquium where

he presented his latest

research, entitled Sarah is Magic:The (Post-Gendered?) Comedy ofSarah Silverman. The paper was co-written by Professor Patrice Opp-liger of Boston University.

Shouse touched on the idea of

outdated beliefs about women inregards to comedy. What does itmean to be a lady? Shouse asked.Society believes their role

models should be modesty, virtue,and placidity. What a lady should beand what humor is are opposites.

But Shouse says Silverman is the

rst woman to segue into un-ladylike

characteristics of womens humorand receives much harsher criticismfor it. Critics call her narcissistic,wrongheaded, and irritating.

From what Shouse researched,

Silverman has broken all ve traits

of what womens humor usually is.These include telling stories instead

of jokes, using a less hostileapproach, making jokes about thepowerful instead of the powerless,trying to connect to the audience,and using self-deprecating humor.In each case Silverman breaks awayfrom the stereotype.

To demonstrate, Shouse quoted

Silverman. I was raped by adoctor, which, for a Jewish girl, is sobittersweet. Shouse said that jokeslike these showcase her ability to tell

jokes in a less feminine way.Another point made by Shouse

was that there is a double standardtowards women in the comedy

never taken to task by critics of theirperformances of empathy-starvedhumor, a phrase which is appliedto Silverman.

Shouse said these belifs can betraced back to the early 20th century

when women rst started

performing comedy. They startedout at night clubs and strip joints

where they were only seen as sexobjects.

Now, women are placed on safedaytime talk shows to share theirhumor instead of the more stand-upcomedy way of late night talk showsFor example, Shouse called EllenDegeneres one of the best comics

of all time, despite the fact that sheis a woman.

Shouse said that even the bestfemale comics remain ghettoized in

the mainstream media. The onlywoman in late-night television isChelsea Handler, and Shouse saideven she is not pushing theboundaries as much as men.

But Silverman is: she even goes sofar as to verbally attack heraudience members.

But since women are taughtnot to have a public voiceaccording to Shouse, her humor is

not very well accepted. n

Professor presents comedic research

Dr. Shouse speaks about his research.

PhotobyLisaKlo

pp

women are taughtnot to have a public

voice.

business. Men who use foullanguage and taboo subjects are seenas brave and edgy, said Shouse.He writes in his paper that despitedoing so on a regular basis, male

comedians like Dave Attell, LouisC.K. and Daniel Tosh are almost


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I am going to workmy butt of to achieve

my goals.

60 hours, recalls Lott. Becauseof the storm, people couldnt orwouldnt come in to relieve us, sofor the last 12 to 13 hours, I was

there in the station and I wasworking no breaks or anything.

Another challenge Lott had toendure was the relocation ofsomeone she admired at WCTI.The thing that has been mostchallenging has been losing myfavorite director, Dave Henderson,said Lott. He taught me so manythings since I began working here

and it was amazing. He truly was my

mentor and I wanted him to teachme more on directing.

Henderson, who moved back toRaleigh in November 2011 to be

closer to his family, now works

at WRAL as the newscastdirector the same position heheld at WCTI.

Recalling when he rst

started working with Lott,

Henderson said, As the director,Im the one in the control roomcalling the shots, following thescripts, and talking to the camera

people for playback I amcoordinating everything. When Kellyrst started working [at WCTI],

she was the playback operator, soI coordinated with her on wheneverything was to happen and when

it was to roll and when it was tochange.

Henderson said that the stationworks on a platform where most

people know most jobs, so Kelly iscapable of stepping up into any

position. He also said Lott hasalways been very open to newexperiences and new tasks thatwerent necessarily part of her job.

She wanted to learn audio, soshe sat in and watched our audioguys, even during her time off, saidHenderson. Kelly was one of those

people that I never minded showing

new stuff to because I knew she wasgoing to pick it up and turn aroundand use it for the company.

Even after leaving WCTI,Henderson recalls Lott as beingsomeone who has a very goodattitude toward her work and thoseshe works with. She also handles

pressure situations very well,which for Henderson, is a bigaccomplishment.

Trust me, TV is a pressure-situat-ed atmosphere, laughs Henderson.

But for Lott, while news is giving

her the experience to grow, lm will

always be her true passion. While

studying at ECU, Lott was not onlythe Student Activities Boards FilmsChair, but she also made her ownshort lm, entitled Pride. The

lm, which she directed, produced

and wrote, was entered into the 2011North Carolina Gay and LesbianFilm Festival.

I already knew that lm was what

I wanted to do, but creating my ownlm and everything that goes into

it helped me realize that I am goingto work my butt off to achieve mygoals, said Lott.According to Lott, working in

ALUMNA, continued from page 1

STAY

IN

TOUCHwith

the

purpleandgold

news may just be the best way to

achieve those goals. When yougraduate college, dont expect toget your dream job that pays great.You are going to have to start at thebottom until you prove yourself thats how the world works, saidLott. Im new and Im willing tolearn a lot of different things

because I know I am able to growhere at the station.

Even with a career in lm in her

sights, Lott knows that working atWCTI is a step in the rightdirection. According to Lott, Inthe real world, employers wantexperience, experience, experience,and thats what I am getting here at

WCTI.n

Photo courtesy of ecu.edu

www.ecu.edu/comm


5/8

Update Your RecordLet us know what youre up to.

Even if youve only had a change in phone number or email address, please let us know.

Please email the following to:

Barbara Bullington, Alumni Relations Committee Chair, at [email protected]:

Semester/year of graduation:Degree:Email:Phone number:Current job title:Company/organization:Personal news (such as marriage, children, awards, etc.):

by Cara Linens

Luggage tags, passport, and tickets

are all some need to travel. Otherschoose to travel with pets, friends,family and even strangers. But forDr. Linda Kean, the only extrabaggage she needs is the culture ofEast Carolina University.

Dr. Kean, the Director of theSchool of Communication at EastCarolina, has been invited to travelacross the world to work with

Krosno State College in Krosno,Poland. She plans to work closelywith the Krosno State College (KSC)administrators and faculty to create

and work with the global partnershipunit. Kean plans to bring with herthe many things shes learned frombeing a Pirate to Poland in hopes oflearning more in return.

Though Kean did notgraduate from East Carolina, she

understands the value of the PirateNation. I love working at ECU,

said Kean. I really enjoy the loyalty

people feel to ECU.Kean looks forward to the

opportunity to travel to Krosno

and talk with the administrators.Planning to work closely with theDepartment of English at KrosnoState College (KSC), Kean must fullyunderstand her options and goals to

benet their department. This past

fall, the Rector and Vice Rector fromKSC visited East Carolina wherethey were able to see what thecurriculum and studies were like.

Kean, as well as other colleaguesfrom KSC, plan on teaching coursestogether to utilize the globalclassroom. Aside from teaching,

plans have been made in hopesof creating and developing studyabroad programs. This summer,Kean specically aims to gure out a

way to make these options possible.Kean has been invited to be a

presenter at KSCs summer intensive

study program that focuses onNarration and Migration. According

to KSCs website, this program is

free and welcomes to many differentstudents. These students will spendtwo weeks in Krosno studying issues

of migration and will listen tospeakers from several universities.Kean plans to present an overviewon the research on Latinoimmigration in the US as well asrepresentations of Latinos in the US

mainstream entertainment media.Kean graduated from University

continued on page 7

Director will bring ECU to PolandPhotocourtesyofecu.edu

Dr. Kean, Director of the School ofCommunication.


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by Shay Quigley

A 7.0 magnitude earthquake ravaged Haiti and sur-

rounding areas on January 12, 2010. Nations watchedas the already poverty-stricken country became evenmore devastated. In response, missionaries anddoctors from the United States packed their bagsand made their way to the hurting people in Port-au-Prince.

But, for those unable to make the journey for

personal or medical reasons, hopes of assisting Haitiwere discarded as impossible. Christina Ruotolo,

graduate of East Carolina Universitys School ofCommunication, was determined to nd a way to aid

Haiti from North Carolina despite how far-fetched itseemed.A few years before the earthquake, four of the ve

main authors of The Day the Earth Moved Haiti:From Havoc to Healing met in a writing andpublishing class at East Carolina University in 2006.

The group regularly met at a local Barnes & Noble

store to swap and critique one anothers new work. Italso happened to be the same store at which Ruotoloworked part-time.

After talking with the group on numerousoccasions, Ruotolo eventually joined Elaine Hughes,Patricia Koenig, Elizabeth Thompson and Lynne

Wigentin the Critique It For Me Writers Guild.

Soon after Ruotolo joined the Guild, a woman

named Carol West walked into Barnes & Noble whileRuotolo was working. West was purchasing books forchildren in Bolivia, and the two began talking aboutmission work. The topic turned to Haiti, and Westmentioned that she had been there during the

earthquake.

As a writer, what do I do? I write. So I asked her, Can

I write about you? Ruotolo said. After telling the Guildabout her conversation with West, the idea of writing abook about Haiti, its people and the earthquake was born

The book wouldnt be any ordinary book however, as all

the prots from the book would go toward relief efforts

in Haiti. The idea was wildly accepted, and over two yearsof hard work began.

Everything really just fell into place with this book,said Hughes, a childrens book author and staff memberin East Carolina Universitys Department of Kinesiology.We all just started writing pieces separately. As we saw

things on the news or wherever, we would write piecesthat touched our heart from what we saw.

Soon after the ve women began writing in reaction to

photographs and videos of the disaster, a mission teamreturned from Haiti and another was preparing to depart

from a church a few of the authors attend. Onceapproached with the Guilds book concept, themissionaries readily agreed to contribute photographs,writings and personal time to be interviewed by theauthors about their experiences in the devastated nation.

Alumna writes for Haiti relief

I can put pen to

paper and make adiference.

Phot

ocourtesyofChristinaRuotolo

Proceeds from the book will go toward rebuilding Haiti.


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of Illinois in 1989 with a bachelorof science in broadcast journalism,Kean felt comfortable in her area

DIRECTOR, continued from page 5

of study. She then went on toreceive her master of arts incommunication arts in 1994 aswell as her doctorate degree incommunication arts in 1998 fromthe University of Wisconsin

Madison. From there, her journeyinto the Pirate Nation began.

In 1998, Kean settled in Greenvilleto work with the School ofCommunication and become afaculty member of the university.Kean has been the director for the

past ve years. As director, Kean is

in charge of budget and

personnel matters relating to theschool as well as providing structure

and a vision to its faculty, staff andthe students.

My role is one based in serviceto the unit in that I try to do whatI think will help all of those men-tioned above me be moresuccessful in achieving their goals,

said Kean.People are so supportive of this

university so they act in its bestinterest, said Kean, It makes it avery good place to work.

Not only does Kean enjoy workingfor the school, but she enjoysworking with fellow faculty

members as well.Dr. Kean is an energetic, outgo-

ing and charismatic director for theSchool of Communication, saidBarbara Bullington, a professor atEast Carolina.

She has a long history at ECU,has done many important research

studies in the eld of

communication and has seen theSchool of Communication gothrough many changes. She is astrong leader and a great ambassadorfor our program. n

Two years later, the writing wascompiled and completed, and theGuild had found a publisher. Thenext step was to get the word outabout their book and its purpose.Ruotolo, who graduated with a B.A.

in Communication with aconcentration in public relations

Haiti population:

Haitianscurrently with

clean water andsanitation:

370 thousandSource: Te Hufngton Post

reasons. For countless otherswanting to make a difference but

unsure how to, Ruotolo advisesthose people to nd a personal

talent and take advantage of it. For

Ruotolo, its communication: Im awriter. Thats my gift. Thats what Ido. I can put pen to paper and makea difference that way. n

PhotobyECUSchoolofCommunication

Christina Ruotolo holds the nished book.

from East Carolina University in2002, currently has her own PR

rm, The Ruotolo Agency. Using

her knowledge of media andpromotion, Ruotolo helped tospread the word about the Guildsbook.

As authors, you are partly respon-

sible for marketing your own book.We market to all of our friends andfamily. We use social media and

Facebook, email blasts and thingslike that, said Ruotolo.

The ve authors are currently

holding book signings locally,celebrating the fruition of theirvision, and vying for slots on na-

tional television. All the prots from

the book are benetting the RyannEpps Childrens Home, Compas-sion Weavers, and The Hope ForHaiti Foundation--all organizationsactively at work in Haiti.

The Day the Earth Moved Haiti:From Havoc to Healingbegan with Ruotolos desire to makea difference in Haiti, but also withthe knowledge that she couldnt

travel there for health


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Help the School of Communication continue to grow:

Join CommCrewfor Friends and Alumni of the East Carolina University School of Communication

Recent Alumni ($25) Director ($500)

Member ($50) Chancellors Society ($1,000)

Patron ($100) Call me about corporate sponsorship

Benefactor ($250) Other (Amount) $________

Name ________________________________Address ________________________________

________________________________________________________________Phone ________________________________E-mail ________________________________

Your membership supports academic scholarships,student journalism and creative media production.

Please make your check payable to the ECU Foundation and return to:Dr. Linda Kean, Director School of Communication

102 Joyner East Greenville, NC 27858-4353

School of CommunicationJoyner E. 102

East Carolina UniversityGreenville, N.C. 27858

Photos courtesy of the School of Communication

Shay Quigley Project 2- Final

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