Sharing insights - How might we gather insights and inspiration to design products and services for...
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Insights for Innovation Raquel Félix Jan/Feb 2016 Raquel Félix Jan/Feb 2016 Sharing insights 1.Designing new experiences for the modern 70’s outside their homes. 2.Before i go to sleep project. Designing better bedside tables.
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Transcript of Sharing insights - How might we gather insights and inspiration to design products and services for...
Insights for InnovationRaquel Félix Jan/Feb 2016Raquel Félix Jan/Feb 2016
Sharing insights
1.Designing new experiences for the modern
70’s outside their homes.
2.Before i go to sleep project. Designing better bedside tables.
Insights for InnovationRaquel Félix Jan/Feb 2016Raquel Félix Jan/Feb 2016
ShopSing
Read Work
Visit friends and
relatives
Watch TV
1.Designing new experiences
for the modern 70’s outside their
homes.
Talk with neighbours
Walking (dog,
grandchildren)
Sing at choir
Play cards
Fishing
Gymnastics
Chat
Taking care of others
Dance
Sharing insights
Insights for InnovationRaquel Félix Jan/Feb 2016Raquel Félix Jan/Feb 2016
Church
Cafe
Mall
1.Designing new experiences
for the modern 70’s outside their
homes.
Market
Cinema
Friends and relatives homes
Theater
University
Excursions
Around the neighbourhood
Sharing insights
Insights for InnovationRaquel Félix Jan/Feb 2016Raquel Félix Jan/Feb 2016
Not feeling
old
Value age
Feeling useful
Feeling independent
Worrying about their
children and grandchildren
Not identifying with
older people stuff and stereotypes
1.Designing new experiences
for the modern 70’s outside their
homes.
Worrying about
loneliness
Preserve autonomy
Having dreams and
desires
Urge to help
Alive
Active
Forgotten by society
Good internal
resources
“I don’t feel old. I feel fine with my own age… i’m not useless.”
“I wish to do so many things! Taking care of children or older people. Dreaming is very good!”
“One thing i know for shore, i don’t want to be a burden.”
“People think that older people have no value at all. I value my own age! It is worth having my age!”
Sharing insights
Insights for InnovationRaquel Félix Jan/Feb 2016Raquel Félix Jan/Feb 2016
ShopSing
Church
Read Work
Cafe
Visit friends and
relatives
Watch TV
Not feeling
old
Value age
Feeling useful
Feeling independent
Worrying about their
children and grandchildren
Mall
Not identifying with
older people stuff and stereotypes
1.Designing new experiences
for the modern 70’s outside their
homes.
Worrying about
loneliness
Preserve autonomy
Having dreams and
desires
Market
Cinema
Friends and relatives homes
Theater
University
Excursions
Around the neighbourhood
Talk with neighbours
Walking (dog,
grandchildren)
Sing at choir
Urge to help
Play cards
Fishing
Gymnastics
Chat
Taking care of others
Alive
Active
Forgotten by society
Good internal
resources
Sharing insights
Insights for InnovationRaquel Félix Jan/Feb 2016Raquel Félix Jan/Feb 2016
1.Designing new experiences
for the modern 70’s outside their
homes. The body is older but not
the mind
Society tends to stereotype
them in a negative way
I realized that older people just don’t stay at home and do nothing. The majority are active and happy people. We have deep and misleading perceptions about them. Some questions came to my mind while i was doing the assignments: “When i get to my 70’s, what will i do? How would i like to be treated? When i project myself, do i identify with the products, services and experiences that already exist? How will i claim my space?” Doesn’t make sense to treat older people like loose pieces of a main chain that is changing in terms of his own demography. In Portugal, almost 20% of the population has more than 65 years and this is a growing tendency.
Main findings
While we all are working, older people just “take” the
city
They have in
hands a new
currency: time
They don’t like
or identify with
“older people stuff”
They are very active!
They do normal stuff, like everyone
of us
They live in community and
value that
Insights for InnovationRaquel Félix Jan/Feb 2016Raquel Félix Jan/Feb 2016
Table Lamp
Too small
Going to bathroom
2.Before i go to sleep project.
Designing better bedside tables.
Hand cream
Personal things
Bottle of water
Books
Alarm clock
Lipstick Religious things
Switching on/off the table lamp
Lack of functionality
Sharing insights
Insights for InnovationRaquel Félix Jan/Feb 2016Raquel Félix Jan/Feb 2016
2.Before i go to sleep project.
Designing better bedside tables.
The 70’s bedside tables
aren’t filled with boxes of
pills
Main findings
When i look to a 70’s bedside table i see a normal one
Bedside tables can be improved and better designed but not just for older people! Having the notion on what’s on the 70’s bedside tables made me realize that sometimes it’s really hard to look at them and directly say: “This is a 70’s bedside table”. The stereotyped signs aren’t there… the pills, the denture, the chamber pot near there.
Insights for InnovationRaquel Félix Jan/Feb 2016Raquel Félix Jan/Feb 2016
“How far are older people (like any other generational group) able – or not – to ‘lay claim’ to urban space on their own terms? And, is it possible to think about older people’s relationship to cities and urban environments beyond ‘simply’ its physical impact? Beyond its effect on the ageing body? Beyond people’s ability to navigate a given place? Are there ways of thinking about older people as urban citizens? As social actors actively engaged in the production and reproduction of cities? And can emerging policy concepts like the ‘Age-friendly City’ support these other ways of thinking about older people’s possible relationships to urban space?”
THE AGE - F R I E N D LY LANDS C A P E 1 4 AN AGE - F R I E N D LY© HANDBOOK
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