The IDEO Process

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The IDEO process – a 5 Step Method 1. Understand 2. Observe 3. Visualize 4. Evaluate & Refine 5. Implement

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Transcript of The IDEO Process

Page 1: The IDEO Process

The IDEO process – a 5 Step Method

1. Understand

2. Observe

3. Visualize

4. Evaluate & Refine

5. Implement

Page 2: The IDEO Process

Are they really constraints?‏

Step 1: Understand

The market

The client

The technology

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Step 2: Observe

What confuses?

What is hated?

What is not satisfied?

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Step 3: Visualize

Do a roll play

Write a story board

Build a prototype

How will our solution solve the problem?

Page 5: The IDEO Process

Step 4: Evaluate & Refine

Plan on several prototypes

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Step 5: Implement

Commercialize

Market

Page 7: The IDEO Process

The IDEO process – a 5 Step Method

1. Understand

2. Observe

3. Visualize

4. Evaluate & Refine

5. Implement

Page 8: The IDEO Process

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