Chief Editor : Ms Margaret Heng Writers : Ms Li Shaoting, Ms Tai Junni & Ms Shrestha Sook YeanPublished by : Singapore Hotel AssociationDesigned and printed by : Colorcom Graphics Pte Ltd

SHA Update is the official publication of the Singapore Hotel Association and copies of SHA Update are not for sale. No part of this publication may be reproduced in any form or by any means without the written permission of the publisher. The views and opinions expressed are those of the authors and do not necessarily reflect those of the publisher.Email : secretariat@sha.org.sg Website : www.sha.org.sg17 Cantonment Road, Singapore 089740

SHA UpdAte EDITORIAL TEAM

MICA (P) 050/02/2011 Oct 2011 – Dec 2011

Simply our best - The STARS of EXSA!

SHATEC INSTITUTES NEWS

•ShatecInstitutes’26thCommencementCeremony

•StrikingGoldatCulinaireMalaysia2011

8

•OpenHouse@ShatecInstitutes

•StudentInternshipProgramme

9

TOURIST TRACKS

•TourismPerformanceforNovember2011

•STBUnveilsDifferentiatedMarketingCampaigns

14

•CalendarofConventions&Exhibitions

(Jan–Mar2012)

15

SHA NEWS

•Simplyourbest-TheSTARSofEXSA!

1-2

•YourSay-TopThreeWishesfor2012

3

•SHAWelcomesANewOrdinaryMember

•SHAWelcomesNewGeneralManagers

4

•HotelSecurityConference2011 5

•3rdGeneralManager’sNetworkingSessionfor2011

6

•RCHotelsTookTopSpotatthe30thSHAInter-HotelAthleticMeet2011

•TheGreatLeapinServiceExcellenceWorkshop

•RaisingProductivityfortheHotelIndustrythroughProgressivePeoplePractices

•SHARegistryofCasualWorkers

7

HOTEL CIRCUIT

•SingaporeExperienceAwards2011

•SingaporePrestigeBrandAward(SPBA)2011

•QualityHotelRebrandsAsQualityHotelMarlow

10

•CongratulationstoourSHAMemberswhohaveachievedtheForbesTravelGuideFive-StarandFour-StarAward!

•RendezvousGrandHotelSingaporeOffersABrandNewLook

11

•Millennium&CopthorneLaunchesChildren’sConciergeServiceAtSnowmen’sGlass

12

•StarsOfChristmasCharityDrive

•SingaporeTourismIndustryBall2011FusionRendezvous–EastMeetsWest

13

Atthisyear’sExcellentServiceAwards(EXSA)–StarPresentationCeremony,atotalof414hospitalityemployeeswererecognizedforgoingtheextramileforservice.

Heldon28November2011attheNTUCAuditorium,theannualeventwasgracedbyMdmHalimahYacob,MinisterofState,MinistryofCommunityDevelopment,YouthandSports.

Into its17thyear,EXSA (HospitalitySector)2011markedyetanothermilestonewitha recordof2,431winnerscomprising414Stars,728Goldsand1,289Silversfrom88organisations.

1 AmaraSingapore,GirishMenonSankaran

2 BayviewHotelSingapore,TanSooHoonMoon

3 ChineseSwimmingClub,TohKhaiKokLouis

4 ConcordeHotelSingapore,RossSitaBinteMuhammadNor

5 ConradCentennialSingapore,JoanSengYanHui

6 CostaSandsResort(Sentosa),Rajeskumars/oRajagopal

7 CrownePlazaChangiAirport,MarlonGuipetacio

8 FraserPlaceRobertsonWalk,Singapore,NgYockYipPatricia

9 FrasersHospitalityManagementPteLtd,JacklineVictoriaa/pGeorge

10 FraserSuitesRiverValley,Singapore,QuekLayKhim

11 FuramaCityCentreSingapore,ArianeRodriguezGarcia

12 FuramaRiverFront,Singapore,AbdulMananBinMdAtan

13 GoodwoodParkHotelLtd,IdilBinHarithReuben

14 GrandCopthorneWaterfrontHotelSingapore,AngYanNi

15 GrandParkCityHall,ArasuA/LMunian

16 Hangout@MountEmily,NurWidarniBintiIsnin

17 HolidayInnAtriumSingapore,SiakCheeWaiRaymond

18 HolidayInnSingaporeOrchardCityCentre,TohWeiLoonVes

19 HotelMiramar(S)Ltd,LeeLianHongRoger

20 HotelRoyalLimited,JessieChanMeiYee

21 LinkHotelsInternationalPteLtd,BrandonLimWenjie

22 MandarinOrchardSingapore,SuhaimiBinManaff

23 MarinaMandarinSingapore,ChangLeeLee,Nobel

24 NTUCClub,GigiLowEeLing

25 OrchardHotelSingapore,SohKimD/OSreedharan

26 OrchardParadeHotelSingapore,Mohans/oVeithalingam

27 ThePanPacificHotelSingapore,JaniceChanPohTan

28 ParkAvenueSuites,WongYookSeam,Susan

29 ParkHotelClarkeQuay,TanSeowChyi,Evelyn

30 Peninsula.ExcelsiorHotel,TeohChiewNgoh,Samantha

31 RafflesHotelSingapore,KalvinderSingh

32 ResortsWorldatSentosaPteLtd,KokCheeWai

33 RoyalPlazaonScotts,LimMuiHuangWennis

34 Shangri-LaHotel,Singapore,ChewEdward

35 SingaporeMarriottHotel,ChyeTzeHsiungJohn

36 SingaporeRecreationClub,CorrinaFoxxSupaya

37 SwissôtelTheStamford,Singapore,LokeKaaYeng,Mary

38 TheRitz-Carlton,MilleniaSingapore,OoiSuanGaik,Janet

39 TowerClubSingapore,CindyTanYenHoon

40 YorkHotelPteLtd,RamliBinPabong

Inaugurated at the same ceremony last year, the “SHA OutstandingStar”sawa totalof42nomineesvying for theprestigiousaward thisyear.Aftermuchanticipation,the2SHAOutstandingStarwinnerswerefinallyannounced.

Ourheartiestcongratulationsto:

SHA Outstanding Star (Hotel category)MsWinnieChngPohKee,AssistantHousekeeperofHotelGrandPacificSingapore

SHA Outstanding Star (Non-hotel category)MrSivakumaranA/LRamlinggam,AssistantManager,F&BofSuntecSingaporeInternationalConventionandExhibitionCentre

Greatjobtoallourotheroutstandingstarnomineestoo!

Mr Sivakumaran A/L Ramlinggam, Assistant Manager, F&B of Suntec Singapore International Convention and Exhibition Centre receiving the SHA Outstanding Star Award

Ms Winnie Chng Poh Kee, Assistant Housekeeper of Hotel Grand Pacific receiving the SHA Outstanding Star Award

Mdm Halimah Yacob with SHA Board Members

SHA NEWS�

Ms Margaret Heng’s wishes:

1. WelcomemorevisitorsfromallovertheworldtoconvergeinSingaporeforbothleisureandMICE.

2. ContinuetoworkcloselywithSHAmembersandstakeholderstoidentifyopportunitiesandrolloutaslewofexcitingprojectsfor2012.

3. CollaboratewithSHAmembersinattractingmorelocaltalentstobuildacareerinthehotelindustry.

Ms Margaret HengExecutive Director

Singapore Hotel Association

Here are my Top 3 Wishes on hotel industry:

1. Iwishwewillbemoreappreciativeofourservicepersonnelandsay“thankyou”and“morethankyou”tothem.

2. Weshouldbe forgivingandmoreunderstanding tobringout thebestofouremployees toenhance theimageoftheserviceprofessional.

3. Toreachoutandbelovingandtogivemorelovetoallandenjoyyourwork.Mr Mohd K. Rafin

Senior Vice PresidentPark Hotel Group

ibis Singapore Novena’s wishes:

1. Firstlywewishtocontinuetostrengthenourservicestoourguestsbygivingthemgreatservicebywayofstaffretentionforconsistencyonservicedeliveryandcontinuetobuildonrepeatcorporateandleisureguests.

2. Wewishtocontinueourrelationshipwiththeexistingbusinesspartnersandpartnerwithnewonesfor2012inordertogainmoreandmoremarketsharecontinuouslyin2012.

3. Wewishtocontinuetodelivergreatvaluepropositiontoourguests,continueourpresenceandparticipationin the localSingaporecommunityevents,and in returncontinue tobeaprofitablebusinessunit forourowners.

Ms Shamila RolfeGeneral Manager

ibis Singapore Novena

My top three wishes are:

1. Continued Growth in Rates whilst maintaining the occupancy and thus, achieving a healthierRevPAR.

2. Maintainingwarmandefficientservicestandardswithasmilealways,24/7.

3. EnhancingProductivitybydevelopingmore“all-rounders”withapassionforhospitality.

Mr Chow Keng HaiGeneral Manager

Festive Hotel and Hotel Michael

Your Say : Top Three Wishes for 2012As we bid goodbye to 2011, the Singapore Hotel Association would like to thank all members for their strong support in our activities and events.

In welcoming the New Year, Ms Margaret Heng, the Executive Director of SHA, would like to wish everyone a healthy, happy and prosperous 2012!

Below are her 3 wishes for 2012:

SHA NEWS �

SHA Welcomes A New Ordinary Member

Far East Hospitality’s newest hotel brand, Oasia, launched its flagshipproperty,OasiaHotelSingaporeinOctober2011.LocatedinthecharmingenclaveofNovenaandconvenientforbusinessandleisuretravellers,OasiaHotelSingaporewillprovidemorethanawelcomerespitetovisitors.

Thehotel isdesignedbyawardwinningJapanesedesigner,TakashiSugimotofromSuperPotato,incollaborationwithSingaporearchitecturalfirm,Ong&Ong.Bothfirmsareknownfortheircutting-edgedesignsanduseofnaturalelements.

Walking into Oasia Hotel, guests will be enthralled by the lobby with its highceilings,largewoodenseatingareaandabreath-takingstonewall.

StyledbySuperPotato,the4ClubSuitesand100Clubroomsaredesignedtoprovidenewlevelsofunobtrusivecomfortandluxury.Totrulycareforitsguests,OasiaClubguestscanenjoyprecheck-inservice,iPodspreloadedwithdifferentmusicgenres,Nespresso®machineineachroom,aswellasachoiceofroomscents.

Its312DeluxeRoomsandSuperiorRooms,styledbyOng&Ong,boastspaciousbathroomswithrainshower,40”LEDinteractiveIPtelevision,aniPodcompatiblesoundsystemandhighspeedInternetaccess.

Thehotelhas2,400squarefeetofmeetingfacilitiesincludingthreefunctionroomsandaboardroomforseminars,corporatefunctionsandintimatebanquets.

Oasia Hotel Singapore

Ms Cyndi NgGeneral Manager, Amara Sanctuary Resort SentosaMs Cyndi Ngjoins Amara Sanctuary Resort Sentosa, a resortproperty managed by Amara Hotels & Resorts, asGeneralManageron8November2011.

MsNghasheldvariousseniorleadershiprolesinthehospitalityindustryincludingResidentManageratTheElizabeth,Singapore

and Director of Sales & Marketing for The Elizabeth, Singapore & QuincyHotel.Shehasanin-depthappreciationofthedifferentfunctionsincludingsales&marketingandday-to-dayhoteloperations.

In her most recent role, Ms Ng was Acting General Manager at Far EastOrganization’sOrchardParadeHotel.

Mr Jeffrey OngGeneral Manager, Oasia Hotel SingaporeWith more than 23 years of experience in thehospitalityindustry,MrJeffreyOnghasworkedinhishometown,Singapore,aswellasJapan,HongKongandChina.Hebringsonboardawealthofexpertisehavingworkedforinternationalhotelgroupsincludingthe Intercontinental Hotels Group and RafflesInternational.

MrOngjoinedFarEastOrganizationin2010,andisinstrumentalinthepre-openingplanningandpreparationoftheOasiabrandlaunch.

Opened in October 2011, Oasia Hotel Singapore is the flagshiphotelfortheOasiabrandandMrOngisresponsibleforsettingthebenchmarkforfutureOasiahotelsinSingaporeandregionally.

Mr Ong is proficient in English, Mandarin and Japanese and waseducatedattheNationalUniversityofSingapore.

Mr Christoph SzymanskiHotel Manager, Mandarin Orchard Singapore

MrChristophSzymanskihasbeenappointedHotelManagerforMandarinOrchardSingapore,MeritusHotels&Resorts’award-winning,flagshiphotelonOrchardRoad.MrSzymanskioverseethedaytodayhoteloperationsandworkshand-in-handwiththehotelteamstobringthispremiercityhotel,longregardedastheiconofworld-classhospitalityinSingapore,togreaterheights.

MrSzymanskijoinsMeritusfromhispreviouscapacityasGeneralManagerforCrownePlazaHongKongCausewayBaywherehisleadershipsuccessfullysteered profitability and brand presence for the then newly opened hotel,garnering3hospitalityawardswithinjustoverayearofits2010opening.

AGermannational,MrSzymanskiholdsaDiplomainHotelandRestaurantManagement, majoring in Tax and Finance, from Heidelberg ManagementSchoolinGermany.HehadbeenbasedinHongKongsince1992,workingwithsomeofHongKong’smostprestigioushotelsincludingThePeninsulaGroup’sKowloonHotel,TheLanghamHongKong,andTheRegent,HongKong(nowtheInterContinentalHongKong).HewasalsopreviouslywithTheHarbourPlazaHotelsandResortsasGroupFoodandBeverageDirector.

Mr Andrew TanGeneral Manager, Orchard Hotel SingaporeMillenniumandCopthorneInternationalLimited(MCIL)ispleasedtoannounceMrAndrewTan’sappointmentasGeneralManagerofOrchardHotelSingapore.

A dynamic hotelier who has been with the M&Cgroup since 1999, Mr Tan brings with him a wealthofinternationalexperiencespanningacross17yearsin thehospitality industryofU.K,SingaporeandAustralia. Hehasaccumulated extensive knowledge in the fields of MICE, Sales &Marketing, Revenue Management, F&B and Catering operations,having worked in various senior management positions at severalinternationalhotels.

Most recently, Mr Tan was the General Manager of MillenniumGloucesterandMillenniumBailey’sHotelinLondon.

SHA Welcomes New General ManagersOnbehalfofthehotelindustry,theSingaporeHotelAssociationwelcomesthefollowingnewGeneralManagers:

SHA NEWS�

Held in conjunction with the conferencewas thepresentationof the16thAnnualHotel Security Awards. The award wasjointly presented by SHA, the SPF andNCPCtohotelswhichhaveupheldsafetyandsecurityasatoppriority.

A total of 67 hotels qualified for thehotelsecurityaward,ofwhich30hotelswere presented with the “Hotel SecurityExcellence Award” for achieving theSS545 standard. Another 37 hotelsreceived the “Hotel Security Award” forestablishing good security measuresbasedonSS545.

Inaddition,atotalof223individualswereacknowledged for their exemplary actwithcertificatesofcommendationunderthe categories of Honesty, Bravery andVigilance.

Kudostoallthewinners!Winner of Outstanding Honesty Award 2011Mr Chia Soy Tee, Painter, InterContinental Singapore

Winner of the Outstanding Honesty Award, Mr Chia Soy Tee from InterContinental Singapore

Mr Masagos Zulkifli delivering the opening address

From left to right – Mr Eric Low, Vice Chairman, National Crime Prevention Council (NCPC), Mr Leo Llambi, General Manager, Concorde Hotel Singapore, Mr Tan Kian Hoon, Chairman, NCPC, SUPT Raymond Chong, Assistant Director, Operations (Community Involvement), Singapore Police Force (SPF), Mr Albert Teo, 1st Vice-President of SHA, Ms Pauline Yee, Executive Director, NCPC Secretariat, Ms Margaret Heng, Executive Director of SHA).

TheAnnualHotelSecurityConferencewhichwas jointlyorganisedbytheSingaporeHotelAssociation(SHA),theSingapore Police Force (SPF) and the National CrimePreventionCouncil(NCPC)washeldon6October2011

atConcordeHotelSingapore.

TheeventwasgracedbyGuest-of-Honour,MrMasagosZukifli,MinisterofStateforHomeAffairsandForeignAffairs.

Themed “Leveraging Security for Better Tourism Experience”,thefollowingfourpapersweresharedattheconference:

• Paper1 – “Overview and Analysis of Crime Situation inHotels in Singapore” by ASP Seah May Chern, CommunityInvolvementDivision,SingaporePoliceForce

Hotel Security Conference 2011• Paper2 – “IdeologicalProfileonRadicalization”byMrNeo

Loo Seng, Behavioural Sciences Unit, Ministry of HomeAffairs

• Paper3 – “SecurityasaCompetitiveEdgefortheSingaporeHotel Industry” by Mr Dominic Chester, Regional Director(Crisis&SecurityConsulting),ControlRisksSouthEastAsia

• Paper4 – “Occupier’sLiability”byMrMathewKurian,Trainer,Security Industry Institute / Managing Director, Regent LawLLC

In addition, participants had the opportunity to tour a mini-exhibitionwhichshowcasedthelatestsecuritytechnologiesandtrainingsolutionsforhotelindustry.

Winners of the Hotel Security Excellence Award 2011 1) AmaraSingapore 16) Mandarin Orchard Singapore2) AmaraSanctuaryResortSentosa 17) Mandarin Oriental, Singapore3) ConradCentennialSingapore 18) Marina Mandarin Singapore4) CopthorneKing’sHotelSingapore 19) Orchard Hotel5) CrownePlazaChangiAirport 20) Pan Pacific Singapore6) FairmontSingaporeandSwissoteltheStamford 21) Park Hotel Clarke Quay7) FourSeasonsHotelSingapore 22) Parkroyal on Kitchener Road8) TheFullertonHotelandTheFullertonBayHotelSingapore 23) The Regent Singapore9) TheGalleryHotel 24) The Ritz-Carlton, Millenia Singapore10) GrandCopthorneWaterfrontHotelSingapore 25) Royal Plaza on Scotts11) GrandHyattSingapore 26) Shangri-La Hotel12) GrandMercureRoxyHotel 27) Sheraton Towers Singapore13) GrandParkOrchard 28) Singapore Marriott Hotel14) HardRockHotelSingapore,ResortsWorldSentosa 29) The St. Regis Singapore15) InterContinentalSingapore 30) Traders Hotel

Winners of the Hotel Security Award 20111) AlbertCourtVillageHotel 20) LandmarkVillageHotel2) BayviewHotelSingapore 21) LinkHotel3) ChangiVillageHotel 22) MHotelSingapore4) ConcordeHotelSingapore 23) OrchardParadeHotel5) CrockfordsTower,ResortsWorldSentosa 24) PanPacificOrchard6) TheElizabethHotel 25) ParamountHotel7) FestiveHotel,ResortsWorldSentosa 26) ParkroyalonBeachRoad8) FuramaCityCentreSingapore 27) Peninsula.ExcelsiorHotel9) FuramaRiverFrontSingapore 28) TheQuincyHotel10) GoodwoodParkHotel 29) RafflesHotelSingapore11) GrandParkCityHall 30) RELCInternationalHotel12) Hangout@MountEmily 31) RendezvousHotel13) HiltonSingapore 32) RiverViewHotel14) HolidayInnAtriumSingapore 33) HotelRoyalSingapore15) HolidayInnSingaporeOrchardCityCentre 34) TheSentosaResort&Spa16) HotelFortCanningSingapore 35) Shangri-La’sRasaSentosaResort,Singapore17) HotelGrandPacific 36) SwissotelMerchantCourt,Singapore18) HotelMichael,ResortsWorldSentosa 37) YorkHotel19) HotelRe!@Pearl’sHill

SHA NEWS �

Some of the key highlightson2012byFengShuiMasterDannyCheong:

• TherewillbemildrecoveryintheWest,EasternEuropeandMiddleEast

• The education sector will dowellwhileallothersectorswillregisteraverageperformance

• BalancingElement:Gold

• BalancingColour :Yellow

• Ornaments:Phoenixorhenfigurines

The session concluded witha guided tour of “Titanic:TheArtifactExhibition”attheArtScienceMuseum.

3rd General Manager’s Networking Session for 2011

The3rdandfinalIndustryUpdateandNetworkingSessionforGeneralManagersfor2011washeldon2December2011attheArtScienceMuseum.

The session began with networking amongst GMs which was then followed by anindustryupdatebyMsMargaretHeng,EDofSHA.MsHeng,whoofficiallytookontheadditionalroleasCEofShatecInstituteson1December2011,alsoprovidedtheGMswithanoverviewoftheschoolthroughherpresentationon“Shatec-thepast,presentandfuture”.

Therewerealso2invitedguestspeakers,namely,MrLewisNg,CommercialDirector,APACofTripAdvisorandFengShuiMasterDannyCheong.MrNgprovidedtipsonhowhotelscanbetterutilizeTripAdvisorwhileFengShuiMastersharedhiswordsofwisdomfortheYearoftheWaterDragon.

The30thSHAInter-HotelAthleticMeet2011(Finals)washeldon17September2011attheSerangoonStadium.Atotalof21teamscontestedforthechampionshiptitle.

Fuelledbylastyear’ssweetvictory,RCHotels(Pte)Ltdpoweredthrough the events to emerge as the champion team for thesecondyearrunning.BesidesbeingtheoverallChampionHotel,RCHotels(Pte)Ltdalsobaggedboththe“BestTeam”awardsforthewomenandmencategories.

RC Hotels Took Top Spot at the 30th SHA Inter-Hotel Athletic Meet 2011

Winners for 30th SHA Inter-Hotel Athletic Meet 2011:

ChampionHotel RCHotels(Pte)Ltd

1stRunner-UpHotel RafflesHotelSingapore

2ndRunner-UpHotel ResortsWorldSentosaSingapore

BestTeam(Men) RCHotels(Pte)Ltd

BestTeam(Women) RCHotels(Pte)Ltd

BestIndividualPerformance(MaleAthlete)

ChristophGlaessel,TheFullertonHotelSingapore

BestIndividualPerformance(FemaleAthlete)

KarenLee,ResortsWorldSentosaSingapore

OneofthehighlightsoftheMeetisthe100mGMRace.Thisyeara total of 10GeneralManagers registered for theevent,whichwasdividedintotwocategories:

(i)45yearsold&below

(ii)46yearsold&above

TheresultsoftheGMracewereasfollows:

GM 100m Race (45 years & below)

Placing Name Hotel

1st Darren Ware Grand Park Orchard2nd Dominique A. Albero Grand Mercure Roxy Hotel3rd Puneet Dhawan ibis Singapore on Bencoolen

GM 100M Race (46 years & above)

Placing Name Hotel

1st Michael Cottan Shangri-La Hotel Singapore2nd John Sartain Mandarin Orchard Singapore3rd Steven Long Sheraton Towers Singapore Hotel

SHA NEWS�

The Great Leap in Service Excellence Workshop

TheSHAandSPRINGSingaporejointlyorganizedaDesignThinking and Online Customer Intelligence workshop,titled“TheGreatLeapinServiceExcellenceforHospitalitySector”onThursday,24November2011from2pmto5pm

attheformerSPRINGBuilding.

Theprogrammefortheworkshopwasasfollows:

“Design Thinking - An Approach Leading Towards ServiceExcellence In The Hospitality Sector” by Marcus Lui, Principal,BrandStrategist,Continuum

“Online Customer Intelligence – The Role of New Normal SocialMediaPlatforms”byKelvinTng,SeniorClientRelationsExecutive,Brandtology

CustomerCentricInitiativeScheme(CCI)byMsKarenKoh,SeniorManager (Business and Service Excellence Division), SPRINGSingapore

Thepresentersofferedvaluable insightsonhowbeingcustomer-focusedcanresultinasignificantimprovementinservicelevel.Theworkshopwaswellattendedby39participantsfrom20hotels.

The victorious team from Hilton Singapore!

Raising Productivity for the Hotel Industry through Progressive People Practices

TheSHA,MinistryofManpower(MOM)andtheSingaporeTourismBoard(STB)jointlyheldaworkshoponRaisingProductivity for theHotel Industry throughProgressivePeople Practices on 14 October 2011 at the STB

Auditorium.

Participantsweregivenanoverviewonhowprogressivehumancapitalpracticescanleadtohigherproductivity.Inaddition,MrAndy Hue, Senior Assistant Director, National Human-Capital

Presentation by Ms Karen Koh of SPRING Singapore

OfficefromMOMsharedonsomeoftheavailableinitiativesforhumancapitaldevelopment.

Invited guest presenter, Ms Mandeep Maitra, Head, Strategyand Development Asia, Hot Spots Institute highlighted toparticipantsonhowtheHotSpotsProgrammeandinformationgarnered fromresearchon theFutureofWorkcanhelpboostteamperformance throughcoaching, innovatingandadaptingtothechangingnatureoftheworkplace.

SHA Registry of Casual Workers

The SHA continues to work closely with Institutes ofHigherLearning(IHLs)andself-helpgroupstoactivelyengage jobseekers.Abriefing sessionon theRegistrywasheldatShatecInstituteson18October2011.

More recently, SHA took up a booth at a Recruitment DriveorganisedbytheSouthEastCommunityDevelopmentCouncil(CDC)on10November2011.

TheSHAwouldalsoliketoconveyitsappreciationtotheCDCsfortheirkindassistanceindisseminatingflyersontheRegistrytojobseekers.

Moving forward, SHA will continue to spotlight the portal(HotelPartTimeJob.com.sg) to jobseekers at the bimonthlyIndustryPreviewSessionsthatareorganisedbytheEmploymentandEmployabilityInstitute(e2i). Ushering jobseekers to the SHA booth (Recruitment Drive at South East CDC)

SHA NEWS �

30November2011markedaveryspecial occasion for more than550 Shatec students as theycelebrated their graduation at

Shatec Insitutes’ 26th CommencementCeremony.HeldatRafflesCityConventionHall, theeventwasgracedbyGuest-of-Honour, Mr Winston Toh, Deputy ChiefExecutive of the Singapore WorkforceDevelopmentAgency.

Industrypartners,Shatecalumniaswellasassociateswerepresentat theeventto witness the students’ achievementsandtopartakeinthestudents’joyastheybeginanothernewchapteroftheirlives.

Shatec Institutes’ 26th Commencement Ceremony

Young and Budding Chefs of Shatec Institutes Celebrate Graduation

Mr IgnatiusChan, founderandownerofIggy’sRestaurant (ranked27th inTheS.Pellegrino World’s 50 Best Restaurants)was one of the Shatec alumni whoattended the event. Sharing from hisindustry experience, Mr Chan deliveredaninspiringspeechtothenewgraduatesand offered useful tips on how to builda successful career in the hospitalityindustry.

Striking Gold at Culinaire Malaysia 2011

3studentsandahostmentorfromShatecInstitutestookpartinthe2011CulinaireMalaysiawhichwasheldfrom20to23September2011attheKualaLumpurConventionCentre.

The four-day event which was held alongside Food & HotelMalaysia saw 1,318 chefs and students from Asia comingtogethertopittheirculinaryskillsagainstoneanother.

Amidst strong competition, 3 Shatec students did the schoolproud as they bagged top awards with their skillful culinaryperformance. Matthew Leong clinched the Gold award undertheindividualcategoryforhisapprenticefour-coursesetmenu,whileDanielChin’s interpretationofplatedishessnaggedhimthe Silver award. Meanwhile, June Tay’s apprentice chicken/salmonmaincoursewasrecognisedwithaBronzeawardintheOpenCategory.

“I learnt to stay focused, to workas a team and persevere throughchallenges. My mentors here put alot of effort into training me for thiscompetition. I’m very glad I didn’tdisappointthem.”

Matthew Leong, Gold Award winner

Movingbeyondtheclassroom,suchcompetitionsgivestudentsfirst-hand experience of industry standards and present themwithopportunitiestohonetheirskills.

Our Beaming Management Graduates of 2011!

SHATEC INSTITUTES NEWS�

Gearing up for the first step to success Students choosing their preferred internship establishment

Open House @ Shatec Institutes

AspartofitseffortstoallowprospectivestudentstohaveabetterunderstandingofShatecInstitutes,OpenHousesessionsareheldonaregularbasis,withthemostrecentbeingon19November2011.

AttherecentOpenHouse,participantsweregivenaglimpseintotheworldofhospitalitythroughasharingsessionbyShatecalumniwhohavecarvedoutasuccessfulcareerintheindustry.

Participants were introduced to a wide range of hospitality and culinary coursesofferedbyShatecInstitutes.Theywerealsogivenaguidedtourofthecampuswhichshowcased the school’s training facilities. The tour concluded with a buffet spreadwhichwasspeciallypreparedbyShatec’sveryownculinarystudents.

Inaddition,theparticipantswereimpressedbythevariousdemonstrationsputupbythecurrentstudentswhichincludedcocktailmixingandbed-making.Lastbutnotleast,theparticipantswerealsointroducedtotheintricaciesoftruebutlerservice.

Budding chefs at work Housekeeping department in Shatec Institutes Mohd Tarmizi (DHM710B) conducting a flambé demonstration

Mr Derrick Ang, Executive Chef, Furama Riverfront Hotel was one of the speakers

Student Internship Programme

Going beyond textbooks and practice sessions,studentshadafirst-handexperienceofworkinginthehotelindustrythroughtheirinternshipprogramme.

Morethan200Shatecstudentsrecentlywentthroughanewinternship placement exercise. In this particular exercise,the Student Services & Administration department invitedindustryrepresentativestospeaktothestudentsoncareerpathways at their hotels. After the industry presentations,hotel representatives met up with students for on-siteinterviews.

Theon-campusinternshipplacementdrivewaswell-receivedbybothparticipatinghotelsandstudentsalike.

Hotels which were present included Carlton Hotel, ConradCentennial Singapore, Mandarin Orchard Singapore, Shangri-LaSingapore,TheFullertonHotelSingaporeandTheSt.RegisSingapore.

“Theselectionexercisewasverywell-organised.Itwasasmoothprocessfromregistrationtoselection.Itwasabitnerve-wreckingforeveryoneduringtheinterviewbutIwassohappywhenIwasaccepted!”sharedTommySiswantoHuangfromDTM1009.

SHATEC INSTITUTES NEWS �

The10thSingaporePrestigeBrandAwardwasheldon08December2011atRafflesCityConventionCentre.MrTharmanShanmugaratnam,Singapore’sDeputyPrimeMinister and Minister for Finance and Manpower was

theGuest-of-Honourfortheevent.

The award ceremony, jointly organised by the Association ofSmallandMediumEnterprisesandLianheZaobao,recognizesandrewardsesteemedSingaporebrandsthatarewelldevelopedand managed through various branding initiatives. The awardnot only benchmark the brand equity of SMEs against theircompetitors,butalsoservesasaneffectiveplatformfor localcompanieswhichaspirestoestablishsterlingbrandawarenessinSingaporeforglobalgrowthopportunities.

There are altogether five main award categories under SPBAnamely SPBA-Promising Brands, SPBA-Established Brands,SPBA-Heritage Brands, SPBA-Regional Brands and SPBA-SpecialMerit.

WearepleasedtosharethatthefollowingSHAMembershavebeenawardedtheprestigiousaward:

Award Category Winner

HeritageBrandandMostPopularHeritageBrandAward

MeritusHotelsandResorts

EstablishedBrand NeoGardenCatering

Singapore Prestige Brand Award (SPBA) 2011

Singapore Experience Awards 2011

ThebestofSingapore’stourismsectorwererecognisedattheSingaporeExperienceAwardswhichwasheldon17October2011.Heldat the iconicMarinaBaySands,thegalapresentationceremonywasgracedby

Guest-of-HonourPresidentTonyTanKengYam.

The annual Singapore Experience Awards is the mostprestigiousawardsplatform inSingapore’s tourism industry.The evening celebration saw accolades given out toexemplaryorganisationsand individuals for their remarkablecontributions to the industry as well as for their dedication,passionandcommitmenttodeliveringuniqueandcompellingexperiences.

Thepinnacleof theseawards, theLifetimeAchievement forOutstandingContributiontoTourism,wasaccordedtoDato’Dr.JannieChan,ExecutiveViceChairmanofTheHourGlassLimitedandPresidentoftheSingaporeRetailersAssociation,

forherrelentlesseffortsinchampioningtheretailindustryinSingaporeandsuccessfullyraisingitsprofessionalismandstandards.

TheSt.RegisSingaporewaspresentedtheBestHotelExperienceAward. Service champions, Manjeet Kaur from Resorts WorldSentosaandRomualdoBacaniCorpuzfromSwissotelTheStamfordwere recognisedwith theCustomerServiceaward for theFood&BeverageandHotelCategoriesrespectively.

TheTourismEntrepreneuroftheYearawardwenttoMrLohLikPeng,DirectorofUnlistedCollectionand2ndVice-PresidentofSHA, forhis innovative and creative contributions to the transformation ofSingapore’sboutiquehotelscene.

Aspecialrecognition(BreakthroughContributiontoTourism)awardwaspresentedtobothIntegratedResorts(IRs)–MarinaBaySandsandResortsWorldSentosaforbeingmajorcatalystsofSingapore’stourismdevelopment.

Marlow Hotels & Resorts has renewedits franchise Agreement with ChoiceAustralasiafortheirpropertyinSingapore.

ChoiceHotelsAustralasiaisapartofChoiceHotelsInternational,oneofthelargestandmostsuccessfulaccommodationFranchisorsintheworld.

Henceforth,QualityHotelSingaporewillbeknownasQualityHotelMarlow.

Quality Hotel Rebrands As Quality Hotel Marlow

From Left: Trent Fraser, GM Franchise Services and Development, Choice Hotel Australasia; Harry Leong, GM and Owner Representative, Quality Hotel Marlow; David Bayes,

Chief Executive Officer, Choice Hotels Australasia

HOTEL CIRCUIT10

Rendezvous Hotel Singapore, under its subsidiaryRendezvousHospitalityGroup(RHG),whichowns,operatesandmanagesitsstableofhotelsintheAsiaPacificregionundertheRendezvousandMarquebrands,hasundergone

S$25millioninrefurbishmenttoemergeasabrandnewplayerinthehospitalityindustry.

Rendezvous Hotel Singapore will be renamed Rendezvous GrandHotelSingapore(RGHS)aspartofRendezvousHospitalityGroup’smulti-dollarrebrandingeffort.

Underanewstructure,RendezvousHotelsandTheMarqueHotelswill evolve as one Rendezvous brand that is synonymous withsuperior value accommodation, offering discerning business andleisuretravelersauniquehospitalityexperience.

TheintroductionofdifferenttierswithintheRendezvousbrandallowsthegrouptotargetthreedistinctsegments:

• RendezvousGrandHotels - thepremierhotelofferingsuperioraccommodationfortheupscalediscerningtravelers

• RendezvousHotels - targetingupper-midscalemindfultravelers

• RendezvousStudios - compacthotelstargetingmidscalevalue-conscioustravelers

Thefirsthotelinthegrouptoberenamedunderthenewmodel,RendezvousGrandHotelSingaporewaslaunchedinDecember2011.TheHotelandadjoiningretailpodiumRendezvousGallerywillcompleteitsS$25mupgradeprogrambytheendof2011.

Rendezvous Grand Hotel Singapore Offers A Brand New Look

Rendezvous Grand Hotel Singapore

Congratulations to our SHA Members who have achieved the Forbes Travel Guide

Five-Star and Four-Star Award!

ForbesTravelGuideannounceditslistof2012winnersforFive-StarandFour-Starratingon16November2011.AmongstthewinnerswereeightAsianhotelsandspaswhichwerepresentedwiththeawardforthefirsttime.

ForbesTravelGuide’sratings,themostcomprehensiveintheindustry,arebasedonobjectiveevaluationsofmorethan550attributesateachratedhotelandover150attributesforeachratedspa.

CongratulationstoourSingaporewinnersforachievingthe2012ForbesTravelGuideFive-StarandFour-StarAward!

* New additions for 2012

MandarinOrientalisthefirsthotelinSingaporetoachievetheForbesFive-StarratingsincetheofficiallaunchoftheratingssystemsinSingaporeinApril2011.ItisalsotheonlynewForbesFive-StarratedhotelinAsia.TheSpaatMandarinOrientalalsojoinstheAurigaSpaatCapellaSingaporeinachievingtheForbesFive-StarSparating.

TheForbesTravelGuideprocessofratingconstitutes:

• FacilityInspection–evaluationofcleanliness,physicalcondition&location,accountingupto25%oftheoverallpropertyscore.

• ServiceEvaluation– focusesonguestexperienceandtheconsistency inservice,accountingupto75%of theoverallpropertyscore.

HotelsForbesTravelGuideFive-Starrating

MandarinOriental,Singapore*

ForbesTravelGuideFour-Starrating

CapellaSingaporeFairmontSingaporeFourSeasonsHotelSingaporeTheFullertonBayHotel,Singapore

Spas

ForbesTravelGuideFive-Starrating

AurigaSpaatCapellaSingapore

TheSpaatMandarinOriental,Singapore*

ForbesTravelGuideFour-Starrating

TheSpaatFourSeasonsHotelSingapore

RemèdeSpa,TheSt.RegisSingapore

HOTEL CIRCUIT 11

Millennium & CopthorneInternational Limited (MCIL)isextendingagiftofserviceto young travelers with

Singapore’sfirstchildren’shotelconciergeservice.Named‘AskAlfred’,theserviceisspeciallytailoredtotheneedsofyoungguests.

Inthespiritofgiving,MCILheldaspecialChristmas party on 9 December 2011at Orchard Hotel. The joyous occasionmarked the launch of ‘Ask Alfred’service and beneficiaries of this servicefrom Touch Community were invited tocelebrate with them. A group donationof$35,000wasalsopresentedtoTouchCommunityServices.

AskAlfredgoestheextramileinaddingthat personal touch for young guestsand incorporates a charity element asa way to empower the young to helpthose less fortunate in the community.It is a new add-on service that guestscan select when they book a room atany of MCIL’s Singapore hotels. Thechildren’s concierge service includesspecially tailored features for child

Millennium & Copthorne Launches Children’s Concierge Service At Snowmen’s Glass

Ask Alfred (From right: MCIL’s SVP Lim Boon Kwee ;Grand Copthorne Waterfront Hotel’s Colin Wang; M Hotel’s Benedict Ng; Studio M’s Esther Wai; Copthorne King’s Hotel’s Jeane Lim and Orchard Hotel’s Andrew Tan).

teddybearfromthefamousLondontoystoreHamley’s.Parentswillalsoreceivea special parents’ guide that includesuseful travel tips and information onchild-friendly activities and attractionsin Singapore. Other in-room kids’amenities include children’s bathrobeand room slippers, organic shampoo,children’stoothbrush.

Young guests will be able to pledge aportionof theproceeds fromAskAlfredto Touch Community Services of theirchoice.

MrLimBoonKwee,SeniorVicePresidentfor MCIL, said, “Children’s services atmanyhotelstodayaresimplyscaleddownversions of existing services for adultguests.AskAlfredisourwayofgoingtheextramiletoaddapersonaltouchforouryoungguestsbyprovidingamenitiesandservicesthataretrulyfocusedonthem.”

Touch Community Services reaches outtoneedyindividualsofallagesandraces,providing support through a network of17 community services, 11 centres and12children’sclubsaroundSingapore.

Mr Lim Boon Kwee (right), SVP of MCIL presenting the cheque to Mr Daniel Goh of Touch Community Services

travellers, includingchildren’samenitiesandgoodiessuchasjellybeansandicecreamwhentheyarriveatthehotel.Theywill also receive a limited edition plush

HOTEL CIRCUIT1�

Stars Of Christmas Charity Drive

Michael Sengol, CEO of Meritus Hotels & ResortsOfficial Hanging of Stars Ceremony

Inthetruespiritoftheseason,MeritusHotels&ResortsandMandarinOrchardSingapore,incollaborationwithparentcompanyOverseasUnionEnterprise(SGX-ST:“OUE”),on5December2011launchedthe‘StarsofChristmas’programme,anannualCorporateSocialResponsibility(CSR)initiativeaimedatraisingfunds

andsolicitingChristmaspresentstobenefitchildren’saidsocieties.

Thisyear,beneficiariesofthe‘StarsofChristmas’programmeincludedchildrenfromClubRainbowandtheChildren’sCancerFoundationofSingapore.

The programme kicked off with the ceremonial hanging of Christmas stars atMandarinOrchardSingapore,ledbyOUEChiefExecutiveOfficerMrThioGimHockandMandarinOrchardHotelManagerChristophSzymanski.ChildrenfrombothaidsocietiesgottoexpresstheirChristmaswishesbyillustratingthemonthebackofgoldandsilverstars,beforehangingthemonthebeautifullyadornedChristmastreeinthehotellobby.Eachstarborethename,ageandgenderofindividualbeneficiaries.

Guests were then invited to pick the stars and take part in fulfilling the children’sChristmaswishesbybuyingthemthepresentsrequestedonthestarsandplacingthembelowtheChristmastree.

Jointly organised by the Pacific Asia Travel Association(PATA)SingaporeChapter,NationalAssociationofTravelAgentsSingapore(NATAS),SingaporeHotelAssociation(SHA),SkalSingaporeandtheAssociationofSingapore

Attractions, with the support of the Singapore Tourism Board(STB),thebiennialSingaporeTourismIndustryBallwasheldon3December2011atShangri-LaHotel,Singapore.

True to its theme for theevening -FusionRendezvous -EastMeets West, guests were treated to a variety of delightfulentertainmentactsfromallovertheworld.SueSon,anelectricviolinist fromBritain’sGotTalentastoundedtheaudiencewithheropeningperformance.Otheracts includedahilariousandentertaining ventriloquist act by Joel and Friends from LosAngeles.

Inaddition,thecrowdwastickledbytheSingaporeBroadwayBengShowperformancebySebastianTan,whowasalso theemceefortheevening.

Anotherhighlightoftheeventwasthepresentationofthe2ndPATA Productivity Competition – Our Productivity Story 2011Awards. This year, the competition was divided into threecategories, namely hotels, travel agents and other services.Participating companies were required to submit an essaydescribing theirproductivity storyand2selectedentries fromeachcategoryweremadeintoamotivatingshortvideoforpublicvoting.MandarinOrchardSingaporeclinched the topspot forthehotelcategoryandwalkedawaywithacashprizeof$8,000.Thesecondprizeof$4,000wenttoFairmontHotel.

Mr Brian Tan, Director of Quality, Fairmont Singapore & Swissotel The Stamford, second from right receiving the 2nd Prize for the hotel category.

Mr Michael Sengol, CEO of Meritus Hotels and Resorts, second from left, receiving the prize for clinching the top spot in the PATA Productivity Story 2011 Award for the hotel category.

Singapore Tourism Industry Ball 2011Fusion Rendezvous – East Meets West

HOTEL CIRCUIT 1�

(Source: Preliminary figures from Singapore Tourism Board.)

Key StatisticsPerformance

% changeNov 2011 Nov 2010

VisitorArrivals 1,024,553 963,858 +6.3%

AverageOccupancyRate(AOR) 90% 88% +2%pt

AverageRoomRate(ARR) $257.20 $227.10 +13.3%

RevenuePerAvailableRoom(RevPAR) $231.90 $199.60 +16.2%

TotalRoomRevenue $222.1million $192.4million +15.4%

ThetourismindustrycontinuedtoshineinNovember2011,withvisitorarrivalsexceeding1.02million,registeringa6.3%increaseoverthecorrespondingmonthin2010.

Other performance indicators such as average occupancy rate and average room rate also demonstrated encouraginggrowth.

Snapshot of the tourism performance for November 2011

Tourism Performance for November 2011

Based on understanding of consumer needs whichdifferbymarkets,customizedmarketingplanswillberolledoutinphases,startingwiththetopfivevisitor-generatingmarkets.

TheSingapore TourismBoard(STB) recently launched itsseries of differentiated marketing campaigns, starting withthe New Discoveries campaign in Beijing, China. This hasbeentailoredtosuit theneedsofconsumers inChina. Inthecomingmonths,customisedmarketingplanswillberolledoutinphasesacrossotherkeymarkets,includingAustralia,India,IndonesiaandMalaysia.

Thenewapproach,whichisfocusedonaddressingconsumerneeds, marks a departure from the destination marketingstrategythatSTBusedtoemployacrossdifferentmarkets.Theconsumermarketingapproachhasresultedinmoretargetedandintegratedmarketingcampaigns thatwill comprisePR, aboveandbelow-the-lineadvertisinganddigitalmarketing.

“In the past year, we have deepened the understanding ofconsumers in the various regions. This has allowed us todevelopstrategiesthatarecustomisedtotheneedsofindividualmarkets. By understanding consumer needs, we can createand deliver better quality experiences to visitors. This is a

STB Unveils Differentiated Marketing Campaigns

natural evolution of the YourSingapore destination brand thatemphasisesthepersonalisationofexperiences.Webelievethatthis visitor-centricitywill increase theappeal and relevanceofSingapore, andhelpbuilda strongerbrand in the long term.”saidMsSophiaNg,ExecutiveDirector,BrandandMarketingoftheSingaporeTourismBoard.

Earlier this year, STB embarked on various in-marketengagementswithconsumersand tradewhichhaveprovidedanincreasedunderstandingoftheconsumersfromtheseinitiallaunch markets. This, coupled with STB’s market knowledgegleanedfromyearsofoperatingoverseas,enabledtheteamtodevelopcustomisedmarketingplans.Withtheseinsights,STBwill also work with industry partners, both locally and in themarkets,todevelopandpackagemoremeaningfuldestinationexperiences.

TheNew Discoveries launcheventwasheldatBeijing’sedgy798artdistrictwithhome-growncelebrityStefanieSunplayingherpartasSingapore’sTourismAmbassadorforGreaterChinaby sharing her favourite spots in Singapore. In the comingmonths,thecampaignwillalsofeaturelocalChineseadvocatesatvariousPRandcommunicationtouchpoints,includingsocialmedia platforms such as Sina Weibo, Douban and Renren toreachtheChineseaudience.

TOURIST TRACKS1�

Calendar of Conventions & Exhibitions (Jan – Mar 2012) (Source: STB Calendar of Events)

Date:From To

Event:

04Jan 06Jan CulturalDiversityinMusicEducationConference

10Jan 11Jan SupplyChainandLogisticsSummitAsia2012

11Jan 15Jan 9thAsiaPacificMedicalEducation(APMEC)

12Jan 13Jan GlobalMBALeadershipConference&Exposition

30Jan 31Jan BorderSecurityAsiaPacific

03Feb 05Feb CourseinAdvancedEndocrinology

08Feb 10Feb GlobalSpaceandTechnologyConvention

14Feb 19Feb SingaporeAirshow2012

21Feb 24Feb The10thAnnualCoalMarkets

29Feb 02Mar DemoAsia2012

07Mar 09Mar 2ndAsiaPacificResearchEthicsConference2012

09Mar 12Mar Int’lFurnitureFairSingapore2012

19Mar 21Mar BrandCouture2012

20Mar 22Mar 5thMobileCommerceSummitAsia2012

20Mar 24Mar 15thWorldConferenceonTobaccoorHealth2012

28Mar 30Mar SingaporeInt’lLED/OLEDTechnologyShow2012(LEDTECASIA2012)

TOURIST TRACKS 1�

THE SHA ASSOCIATE MEMBERS

THE SHA HOTEL MEMBERSHolidayInnSingaporeOrchardCityCentreHotel1929Hotel81(DICKSON)Hotel81(GEYLANG)Hotel81(STAR)HotelFortCanningSingaporeHotelGrandCentralHotelGrandChancellorHotelGrandPacificHotelMiramar(S)LtdHotelRe!@Pearl’sHillHotelRoyalHotelRoyal@QueensHotelSupremeibisSingaporeonBencoolenibisSingaporeNovenaInnotelHotelKlapsons,TheBoutiqueHotelInterContinentalSingaporeLandmarkVillageHotelLinkHotelMHotelSingaporeMandarinOrchardSingaporeMandarinOriental,SingaporeMarinaBaySandsMarinaMandarinSingaporeMoonHotelMovenpickHeritageHotelSentosaNaumiHotelNewMajesticHotelNostalgiaHotelNovotelSingaporeClarkeQuayOasiaHotelOrchardHotelOrchardParadeHotelPanPacificOrchardPanPacificSingaporeParamountHotel

ParcSovereignHotelParkHotelClarkeQuayParkRegisSingaporeParkroyalonBeachRoadParkroyalonKitchenerRoadPeninsula.ExcelsiorHotelPerakHotelQualityHotelMarlowTheQuincyHotelRafflesHotelTheRegentSingaporeRELCInternationalHotelRendezvousGrandHotelSingaporeResortsWorldatSentosa(CrockfordsTower,FestiveHotel,HardRockHotel,HotelMichael)TheRitz-Carlton,MilleniaSingaporeRiverViewHotelRobertsonQuayHotelRoyalPlazaonScottsTheScarletHotelTheSentosaResort&Spa–ABeaufortHotelShangri-LaHotelShangri-La’sRasaSentosaResort,SingaporeSheratonTowersSingaporeSingaporeMarriottHotelSloaneCourtHotelSouth-EastAsiaHotelTheStRegisSingaporeStudioMHotelSwissotelMerchantCourt,SingaporeSwissotelTheStamford,SingaporeTradersHotelValueHotel-ThomsonWanderlustHotelWangzHotelYorkHotel

NeoGroupPteLtdOne°15MarinaClubOrchidCountryClubPastaFrescaDaSalvatorePteLtdPernodRicardSingaporePteLtdPinedaleTradingPteLtdTheQuaysideGroupPteLtdRepublicofSingaporeYachtClubRepublicPlazaCityClub(S)PteLtdSAHotelManagementPteLtdSedonaHotelsInternationalSerangoonGardensCountryClubSiaHuatPteLtdSIHSPteLtdSimmons(SoutheastAsia)PteLtdSingaporeExhibitionServices

SingaporeFoodIndustries(Pte)LtdSingaporeIslandCountryClubSingaporeMeritusInternationalHotelsPteLtdSingaporeRecreationClubSingaporeSwimmingClubSingaporeTelecommunicationsLimitedSomerville(Singapore)PteLtdStarhubLtdTheTanglinClubTourismManagementInstituteofSingaporeTraneSingaporeUnileverSingaporePteLtdUnitedEngineersDevelopmentsPteLtdYHS(Singapore)PteLtd

AlbertCourtVillageHotelAmaraSingaporeAmaraSanctuaryResortSentosaAscottRafflesPlaceSingaporeBayviewHotelSingaporeBeachHotelBencoolenHotelBerjayaHotelBestWesternJayleen1918BroadwayHotelCapellaHotel,SingaporeCarltonHotelChangiVillageHotel–AFarEastHotelConcordeHotelSingaporeConradCentennialSingaporeCopthorneKing'sHotelSingaporeCrownePlazaChangiAirportTheElizabethHotelFairmontSingaporeFortunaHotelFourSeasonsHotelFragranceHotel-RubyFragranceHotel-SapphireTheFullertonHotelTheFullertonBayHotelSingaporeFuramaCityCentreSingaporeFuramaRiverFrontSingaporeTheGalleryHotelGoodwoodParkHotelGrandCopthorneWaterfrontHotelSingaporeGrandHyattSingaporeGrandMercureRoxyHotelGrandParkCityHallGrandParkOrchardHangout@MountEmilyHiltonSingaporeHolidayInnAtriumSingapore

TheAmericanClubSingaporeAuricPacificMarketingPteLtdBatamViewBeachResortCareerStarInternationalPteLtdCofelySoutheastAsiaPteLtdCostaSandsResort(DowntownEast)DocomoIntertouchPteLtdGRIDCommunicationsPteLtdHPLHotels&ResortsInstituteofTechnicalEducation(ITE)InternationalExecutiveEducationCenterPteLtdJack’sPlaceHoldingsPteLtdKaplanHigherEducationKristonFood&BeveragePteLtdNanyangPolytechnic

(as at 31 December 2011)