Session Title: Why Social Matters?€¦ · Why Social Matters? Finance, Fundraising, Facebook Roger...
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Session Title: Why Social Matters? SPEAKER Roger Seow NAB Proudly Sponsored by
Transcript of Session Title: Why Social Matters?€¦ · Why Social Matters? Finance, Fundraising, Facebook Roger...
Session Title:
Why Social Matters?
SPEAKER
Roger Seow NAB
Proudly Sponsored by
Why Social Matters? Finance, Fundraising, Facebook
Roger Seow([email protected]
Feb 2014
60 Hearn Rd, Mount Martha
SEARCH REVOLUTION
Search 1.0
“What is the
capital of
Australia?”
1:1
Search 2.0
“Who
manufactures
cars?”
1:Many
Search 3.0
“Where shall
we go for
dinner tonight?
1: α
“In the next year, how likely are you to make
a PURCHASE based on social media
websites or online product reviews for each
of the following products or services?”
Nielsen - Based on survey of 28,000 respondents, July 2012
Source : Nielsen Social Media Report July 2012
0 10 20 30 40 50 60 70 80
Home Electronics
Entertainment
Clothing/Fashion
Travel & Leisure
Food/Beverages
Restaurants
Appliances
Financial/Banking
Beauty and Cosmetics
Automobiles
Toys
Jewelery
Dating
Baby Care
75
74
74
72
72
69
69
63
62
55
48
48
47
43
Likelihood of using social media when making a PURCHASE decision by Category (%)
6
OUR STORY
MAKING
SOCIAL
MATTER
MAKING SOCIAL
MATTER
PHASE #1
GET
CONNECTED
PHASE #2
STAY
CONNECTED
Not A
Business
Tool
Comms
Marketing
INSIGHTS
EVOLUTION OF
SOCIAL
ADOPTION
HOW CAN YOUR
ORGANISATIOUSE
SOCIAL MEDIA
EFFECTIVELY?
1.DECIDE IF
YOU’RE EITHER IN
OUR NOT
(and how far “in”)
2. LISTEN TO
REAL-TIME
CONVERSATIONS
AND EMBED INTO
BUSINESS
OPERATIONS
DEMAND DRIVEN CONTENT
3. LEVERAGING
FACEBOOK AS A
DONATION
PLATFORM
FACEBOOK COMMERCE
FACEBOOK DONATIONS (http://nab.co/tigerpistolsignup)
CLOSING
THOUGHTS
1. DO I KNOW WHAT IS BEING
SAID ABOUT MY
ORGANISTION/INDUSTRY ON
SOCIAL MEDIA?
2. CAN I ACT ON IT? SHAPE THE
CONVERSATION?
3. CAN I LEVERAGE SOCIAL TO
CREATE NEW DONATION
STREAMS?
BUT WAIT…THERE’S MORE
(nab.co/tigerpistol)
