search engine usage- 2013

What is SEO

SEO is the act of modifying a website to increase its ranking, crawler-based listings of search engines

Why SEO

Search Engine Optimization is making your website easy for both users and search engine robots to understand.

Bit about Search Engines Search engines are programs that search documents for

specified keywords and returns a list of the documents where the keywords were found.

A Search Engine operates is a three manner(Web crawling, Indexing, Ranking and Serving Results)

Crawler-Based Search Engines

These Search Engine create their listings automatically by “crawl” or “spider” the web.

Eg:Google

Page RankingThe ranking is the basic criteria by which

organic Search Engines index and then retrieve documents.

Tips for SEO you web siteDomain name you are using.

- simple, short, no hyphens, no numbers domain name- choose a keyword that is important for your business

Links The more inbound links the higher the SE

ranking. To increase links:

1.good content 2.good outbound links 3.target a list of sites from which you can request inbound links.

Keywords your web site will be indexed based on your

keywords. write keyword-rich text

- balance keyword-rich and readability Have at least 100 words on the page.

What are Stop words? - common words eg ‘the’ ‘and’ ‘of’: spiders ignore them

Title tag

The title element of a web page is meant to be an accurate and concise description of a page's

content.

<title>Example Title</title>

Meta description tags<meta name="description" content="Awesome Description Here"><meta http-equiv="content-type" content="text/html;charset=UTF-8">

Title Tag - This is the text you'll see at the top of your browser. Search engines view this text as the "title" of your page.Meta Keywords Attribute - A series of keywords you deem relevant to the page in question.Meta Description Attribute - A brief description of the page.Meta Robots Attribute - An indication to search engine crawlers (robots or "bots") as to what they should do with the page.

Eg:

Alt tags

Adding alt tags to your images will allow them to be correctly indexed by search engines. Make sure you use strong keywords in alt tags for best SEO results.

<img src="http://www.example.com/example.png" alt="Keyword">

Submit your website to SEs for indexing

https://www.google.com/webmasters/tools/submit-url

Thank you