SEO Training Institute in Ambala ! BATRA COMPUTER CENTRE

Website: www.batracomputercentre.comPh. No.: 8222066670, 4000670

Email: [email protected] COMPUTER CENTREISO CERTIFIED 9001:2008


Email: [email protected]



Search engine optimization (SEO) is the activity of optimizing web page or whole websites in order to make them search engine friendly, thus getting higher positions in search results.SEO is all about optimizing a website for search engines.



Designing and developing a website to rank well

in search engine result.

Improving the volume and quality of traffic to a

website from search engines.

Marketing by understanding how search

algorithms work, and what human visitors might

search



Crawling – process of fetching all the web pages linked to a website. This task is performed by a software, called a crawler a spiderIndexing – Process of creating index for all the fetched web pages and keeping them into a giant database from where it can later be retrieved. Essentially, the process of indexing is identifying the words and expressions that best describe the page and assigning the page to particular keywords.Processing – When search request comes, the search engine processes it, i.e. it compares the search h string in the search request with the indexed page in the database.Calculating Relevancy – It is likely that more than one page contains the search strings, so the search engines starts calculating the relevancy of each pages in its index to the search strings.Retrieving Results – The last step in search engine activities is retrieving the best matched results. Basically, it is nothing more than simply displaying them in the browser.



SEO is the process of designing and developing a website to attain a high a rank in search engine results.

When you search any keywords using a search engine, it displays thousand of results found in its database. A page ranking is measured by the position of web page on the first position, then your web page rank will be number 1 and it will be assumed as the page with the highest rank.



On-page SEO – It includes providing good content, good keyword selection, putting keywords on correct places, giving appropriate title to every page, etc.

Off-page SEO – It includes link building, increasing link popularity by submitting open directories, search engines, link exchanges, etc.



Keywords research is one of the most important, valuable and high return activities in the search marketing field

It’s not always about getting visitors to your site, but about getting the right kind of visitors



When optimizing your web pages, keep in mind that keywords relevance is more important than keyword density in SEO.

1. Using keyword in the title of the page2. Using keyword in the URL3. Using keyword and variations4. Using keyword in the meta tags, especially the

meta description5. Using keyword in any image file paths and in

the images’alt text6. Using keyword as the anchor text in links back

to the page from elsewhere on the site



Step 1 : Make a list important, relevant topics based on what you know about your business.

To kick off this process, think about the topics you want to rank for in terms of generic buckets. You’ll come up with about 5-10 topic buckets to help come up with some specific keywords later in the process.



Step 2 : Fill in those topic buckets with keywords.

Now that you have a few topic buckets you want to focus on, it’s time to identify some keywords that fail into those buckets



If I took last topic bucket for an inbound marketing software company “marketing automation” and find out the relative keyword phrases that people would type in related to that topic. Those might include:

1. How to use marketing automation software2. What is marketing automation3. How to tell if I need marketing automation

software4. Lead nurturing5. Email marketing automation6. Top automation tools



ADDRESS:

SCO -15, Dayal Bagh,

Near Hanuman Mandir

Ambala Cantt-13300, Haryana

Ph. No.: 9729666670, 8222066670 &0171-4000670

Email ID: [email protected]

Website: www.batracomputercentre.com

SEO Training Institute in Ambala ! BATRA COMPUTER CENTRE

Education

Transcript of SEO Training Institute in Ambala ! BATRA COMPUTER CENTRE