PPC Learning in Ambala ! Batra Computer Centre

BATRA COMPUTER CENTRE

Website: www.batracomputercentre.com Ph.no.: 8222066670, 4000670


PPC’s full form is Pay Per Click and It is also Known as Cost Per Click.

In PPC advertising advertisers pay the publisher when the ad is clicked by consumer.

The most common form of PPC ads are displayed

on search engine result pages. (SERPs).


Instant result Total control over your campaign and your

costs targeted Pay only for performance Timing


Website analysis keyword search Campaign

structure Campaign

Management


Website analysis is a very useful before starting any PPC campaign on that website. It is important to make sure that the website hasn’t got any problems

Irrelevant content Irrelevant Keywords Navigation Problem Slow loading Speed


There are five match types of keyword search Board match Exact match Phrase match Broad match modifier Negative keywords


A Set of ad group (ads, keywords and bids ) that share a budget, location targeting and other setting


A set of keywords, ads and bids that is a key part of how your account is organized. Each ad campaign is made up of one or more ad group


An ad typically includes a link to your website and a description or promotion of your product or service.A Small four line ads consisting headline, two short line of text and URL


Headline : 25 character Description line : 35

character Display URL : 25

character Destination URL : 1024

char


Text Ad Image Ad Wap Ad Specialized Search Ad Product listing Ad Display Ad Dynamic Search Ad


Any Pay Per Click (PPC)

campaign requires constant

research, testing and

evaluation, as well as

considerable PPC campaign

management in order to

provide the greatest return on

investment (ROI)


Reduce your cost – per – click Protect your brand Raise your quality score Target your local market Produce more qualified leads

for less money Return on investment


Ad position Click through rate Cost per click Conversion Quality Score Website


An advertising model unique

to INTERNET.

A small four line ads

consisting headline, two

short line of text and URL

One of the most powerful

way of advertising

U can pay when ads get

clicked on


ADDRESS: SCO -15, Dayal Bagh, Near Hanuman Mandir Ambala Cantt-133001 HaryanaPh. No.: 9729666670, 8222066670 &0171-4000670Email ID: [email protected]: www.batracomputercentre.com

PPC Learning in Ambala ! Batra Computer Centre

Education

Transcript of PPC Learning in Ambala ! Batra Computer Centre