SMO & SEO

Training in AmbalaSMO & SEO

BATRA COMPUTER CENTRE

Website: www.batracomputercentre.comPh. no.: 9729666670, 0171-4000670

Social Media Optimization (SMO) is a new term that was recently coined by Rohit Bhargava and has since been taking on life of its own. In hisintroduction to SMO, Rohit draws similar comparisons to SEO. SMO tactics can drive huge amounts of people to a website and can also determine whether a startup, website or idea will make it or not. It involves driving traffic to a website through new channels because search engines arent the only sites that drive big traffic anymore. While its not taking over SEO yet, it has the potential to someday soon.Introduction to S M O

WHAT IS SMO ?

Social Media Optimizationis really a greater degree of marketing, following its previous version, the Search Engine Optimization. To put it inside the simplest of terms, SMO can be a strategy that will help your organization gain recognition by using the social media platform.To explain further, SMO involves disbursing word from the business and improving your customer base by connecting track of people in a number of online forums and media, and enabling increasing numbers of people to discover your organization page or website.

How come SMO is important ?

Google, as everybody knows, is regarded as the broadly used search engine. Inside the latter half of 2013, this popular search platform showed up in this area having a completely new SEO formula the Hummingbird. The update am referred to as because of its speed and precision. The distinguishing feature that sets the Hummingbird apart from other updates is the fact its renovated the way a Google search engine weighs in at in at and determines the rank from the site. It takes social media recognition into consideration, and for that reason pages and content thats frequently shared and applied to social media will receive a greater ranking round the search engine.

Methods to attain Social Media OptimizationAs with every new challenge, SMO might be accomplished getting a few tweaks for the way your organization works presently. A few recommendations and techniques in this connection are

Create engaging content that encourages the audiences to rapidly share the page and tell others. This guarantees common ease of access mentioned content, and for that reason, greater recognition round the social platform. Develop bite sized content by way of clips and list articles. Its simpler for people to determine and register this kind of content. Slide Share presentations work nicely to have interaction a visitors easily. Allow the visitors to discuss the publish. This dont need to be carried out a blatant and tricky manner. Rather, gently prodding everyone else track of informative questions that encourage talking about might be ideal. Make sure that the content is unique, interesting, plus much more visual. Individuals have a inclination to keep in mind colors and photographs better, which will help to attract more audiences.

Introduction to SEO

Search Engine Optimization (SEO) is the on-going process of making sure that your web site performs as well as possible on specific search engine searches.This article aims to explain the SEO basics that everySEO expert, website designer, developer, or owner should know.

Why optimize your web site?

Success is biased at being top of the rankings. The top-ranked site for a search does better than #2, and the top few get many times more visits than the results at the bottom of the first page, which in turn get many times more clicks than results on page 2 etc. etc.The skew is so great that the benefits of getting higher up the rankings far outweighs the costs. You should be optimizing your web sites to get high rankings.

WHAT IS SEO?

Whenever you enter a query in a search engine and hit 'enter' you get a list of web results that contain that query term. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query. If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique calledSearch Engine Optimization (SEO).SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines.

The search engines consider two main areas when determining what your website is about and how to prioritize it.:Content on your websiteWhos linking to you

A few factors that a search engine algorithm may consider when deciding what information to show in the SERP include:

Geographic location of the searcher

Historical performance of a listing (clicks, bounce rates, etc.)

Link quality (reciprocal vs. one-way)

Webpage content (keywords, tags, pictures)

Back end code or HTML of webpage

Link type (social media sharing, link from media outlet, blog, etc.)

On-Page SEOOff-Page SEO

Website ContentURL StructurePicturesTitle Tags & Meta TagsInternal Linking

Who's Linking to You ?How are they Linking to You ?Using Social Media to Spread ContentWho's Linking to You ?

Measuring Success

Traffic

Leads/ROI

Indexed Pages

Inbound Links

Keywords

Rankings

TWO PARTS OF SEO

2. BLACK HAT SEO 1. WHITE HAT SEO

WHITE HAT SEO In search engine optimization

(SEO) terminology,white hat SEOrefers to

the usage of optimization strategies,

techniques and tactics that focus on a

human audience opposed to search

engines and completely follows search

engine rules and policies.

BLACK HAT SEO In search engine optimization (SEO) terminology,black hat SEOrefers to the use of aggressiveSEOstrategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines guidelines.

Address: 15 SCO, Dayal Bagh, Near Hanuman Mandir, Ambala Cantt- 133001 HaryanaPh. No.: 9729666670, 0171-4000670Email-ID: info.jatinbatra@gmail.comWebsite: www.batracomputercentre.com

SOCIAL LINKS

COURSES AVAILABLEBASIC COURSESC PROGRAMMINGC++ PROGRAMMINGWEB DESIGNINGWEB DEVELOPMENTS.E.O

BASIC COMPUTER Notepad

WordPad

MS OFFICE 2010, 2013 [ Word, Excel, Power Point]

Internet [Gmail, Facebook, Twitter]

Online Form Filling

Bill paying, Mobile Recharge, Shopping [Linked, Printerrest]

Window Installation, Software Up-Loadations.

C Programming Language

Introduction

Function

Control Statements

Arrays & Strings

Pointers, Structure & Union150 PROGRAMS PRACTICALLY ON PC

C++ Programming Language150 PROGRAMS PRACTICALLY ON PCIntroductionClasses, ObjectsInheritanceConstructor & DestructorFunctionPointers StructureArrays & AsringsStructures, Union

WEB DESIGNING

HTML

JavaScript

Dreamweaver / Notepad++

Corel Draw

CSS & CSS3

WEB DEVELOPMENNT

Core Php

SQL

Server Control Structures

Session

Cookies

S.E.O CoursesSearch Engine Basic

Keyword Research

Best On-Page SEO Tricks

Role of Word Press

Domain Selection

Social media Importance

Anchor Text Messages

Black Hat Vs White Hat Local Place

Courses AttractionsServer Uploading

Working on (Responsive, Creative, E-Commerce Website)

Title Meta Tag

External Links

Official Blogs

Web 2.0 Blogs