SEO The Big Picture Rod Holmes CHICAGO Style SEO.
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Transcript of SEO The Big Picture Rod Holmes CHICAGO Style SEO.
![Page 1: SEO The Big Picture Rod Holmes CHICAGO Style SEO.](https://reader036.fdocuments.us/reader036/viewer/2022062515/56649d255503460f949fb94e/html5/thumbnails/1.jpg)
SEOThe Big Picture
Rod Holmes
CHICAGOStyleSEO
![Page 2: SEO The Big Picture Rod Holmes CHICAGO Style SEO.](https://reader036.fdocuments.us/reader036/viewer/2022062515/56649d255503460f949fb94e/html5/thumbnails/2.jpg)
SEO Search Engine Optimization
The process of improving the visibility of a web site or a web page in search
engines via the or un-paid ("organic") search results.
CHICAGOStyleSEO773.809.5002 • [email protected]
2020 Lincoln Park West #3 Chicago, IL 60614
![Page 3: SEO The Big Picture Rod Holmes CHICAGO Style SEO.](https://reader036.fdocuments.us/reader036/viewer/2022062515/56649d255503460f949fb94e/html5/thumbnails/3.jpg)
SEO Search Engine Optimization
OrganicOrganicor or
NaturalNatural
LocalLocal PaidPaid
CHICAGOStyleSEO773.809.5002 • [email protected]
2020 Lincoln Park West #3 Chicago, IL 60614
![Page 4: SEO The Big Picture Rod Holmes CHICAGO Style SEO.](https://reader036.fdocuments.us/reader036/viewer/2022062515/56649d255503460f949fb94e/html5/thumbnails/4.jpg)
SEO Search Engine Optimization
CHICAGOStyleSEO773.809.5002 • [email protected]
2020 Lincoln Park West #3 Chicago, IL 60614
Keyword Research is Key
Long-tail Keywords
# O
f Searc
hes/
Month
Keywords
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SEO Components of Google’s Ranking Algorithm*
CHICAGOStyleSEO773.809.5002 • [email protected]
2020 Lincoln Park West #3 Chicago, IL 60614
*SEOMoz.com
![Page 6: SEO The Big Picture Rod Holmes CHICAGO Style SEO.](https://reader036.fdocuments.us/reader036/viewer/2022062515/56649d255503460f949fb94e/html5/thumbnails/6.jpg)
SEO Components of Google’s Ranking Algorithm*
CHICAGOStyleSEO773.809.5002 • [email protected]
2020 Lincoln Park West #3 Chicago, IL 60614
*SEOMoz.com
![Page 7: SEO The Big Picture Rod Holmes CHICAGO Style SEO.](https://reader036.fdocuments.us/reader036/viewer/2022062515/56649d255503460f949fb94e/html5/thumbnails/7.jpg)
SEO•On-Site SEO
•On-Page SEO
•Local SEO•Organic SEO
CHICAGOStyleSEO773.809.5002 • [email protected]
2020 Lincoln Park West #3 Chicago, IL 60614
![Page 8: SEO The Big Picture Rod Holmes CHICAGO Style SEO.](https://reader036.fdocuments.us/reader036/viewer/2022062515/56649d255503460f949fb94e/html5/thumbnails/8.jpg)
SEO •On-Site SEO
CHICAGOStyleSEO773.809.5002 • [email protected]
2020 Lincoln Park West #3 Chicago, IL 60614
Crawl-able
Readable URLs
Canonical Homepage
XML Sitemap
Robots.txt
Unique 404 page
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SEO •On-Site SEO
CHICAGOStyleSEO773.809.5002 • [email protected]
2020 Lincoln Park West #3 Chicago, IL 60614
Readable URLs
![Page 10: SEO The Big Picture Rod Holmes CHICAGO Style SEO.](https://reader036.fdocuments.us/reader036/viewer/2022062515/56649d255503460f949fb94e/html5/thumbnails/10.jpg)
SEO •On-Site SEO
CHICAGOStyleSEO773.809.5002 • [email protected]
2020 Lincoln Park West #3 Chicago, IL 60614
Crawl-able
Readable URLs
Canonical Homepage
XML Sitemap
Robots.txt
Unique 404 page
![Page 11: SEO The Big Picture Rod Holmes CHICAGO Style SEO.](https://reader036.fdocuments.us/reader036/viewer/2022062515/56649d255503460f949fb94e/html5/thumbnails/11.jpg)
SEO•On-Site SEO
•On-Page SEO
•Local SEO•Organic SEO
CHICAGOStyleSEO773.809.5002 • [email protected]
2020 Lincoln Park West #3 Chicago, IL 60614
![Page 12: SEO The Big Picture Rod Holmes CHICAGO Style SEO.](https://reader036.fdocuments.us/reader036/viewer/2022062515/56649d255503460f949fb94e/html5/thumbnails/12.jpg)
SEO •On-Page SEO
CHICAGOStyleSEO773.809.5002 • [email protected]
2020 Lincoln Park West #3 Chicago, IL 60614
H1 Headline:Chocolate Donuts from Bob’s Bakery
Image Filename: chocolate-donut.jpgAlt Attribute: Chocolate Donuts
Body Text:
chocolate donuts
donuts
chocolate donuts
chocolate
chocolate donuts
Meta Description: Bob’s Bakery’s chocolate donuts are, webelieve, the most delicious, perfect donuts ever made.
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SEO•On-Site SEO
•On-Page SEO
•Local SEO•Organic SEO
CHICAGOStyleSEO773.809.5002 • [email protected]
2020 Lincoln Park West #3 Chicago, IL 60614
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SEO •Local SEO
CHICAGOStyleSEO773.809.5002 • [email protected]
2020 Lincoln Park West #3 Chicago, IL 60614
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SEO •Local SEO
CHICAGOStyleSEO773.809.5002 • [email protected]
2020 Lincoln Park West #3 Chicago, IL 60614
Claim Your Listing!
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SEO •Local SEO
CHICAGOStyleSEO773.809.5002 • [email protected]
2020 Lincoln Park West #3 Chicago, IL 60614
Encourage Reviews
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SEO •Local SEO
CHICAGOStyleSEO773.809.5002 • [email protected]
2020 Lincoln Park West #3 Chicago, IL 60614
Collect Citations
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SEO•On-Site SEO
•On-Page SEO
•Local SEO•Organic SEO
CHICAGOStyleSEO773.809.5002 • [email protected]
2020 Lincoln Park West #3 Chicago, IL 60614
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SEO •Organic SEO
CHICAGOStyleSEO773.809.5002 • [email protected]
2020 Lincoln Park West #3 Chicago, IL 60614
Inbound LinksAre the
Currency of the Internet
Inbound Links: Anchor Text
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SEO •Organic SEO
CHICAGOStyleSEO773.809.5002 • [email protected]
2020 Lincoln Park West #3 Chicago, IL 60614
Inbound Links: Anchor Text
We stopped by Bob’s Bakery to try some of their legendary chocolate donuts. We were not disappointed! They were amazing!
Inbound Links: Where?
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SEO •Organic SEO
CHICAGOStyleSEO773.809.5002 • [email protected]
2020 Lincoln Park West #3 Chicago, IL 60614
Inbound Links: Where?•Check Competition (OpenSiteExplorer.org)
•Forums•Bulletin Boards•Blogs•Article Sites (Squidoo, HubPages...)
•Suppliers/Customers•Link Bait•Link Magnets
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SEO•On-Site SEO
•On-Page SEO
•Local SEO•Organic SEO
CHICAGOStyleSEO773.809.5002 • [email protected]
2020 Lincoln Park West #3 Chicago, IL 60614
![Page 23: SEO The Big Picture Rod Holmes CHICAGO Style SEO.](https://reader036.fdocuments.us/reader036/viewer/2022062515/56649d255503460f949fb94e/html5/thumbnails/23.jpg)
SEOThe Big Picture
Rod Holmes
CHICAGOStyleSEO