SEOThe Big Picture
Rod Holmes
CHICAGOStyleSEO
SEO Search Engine Optimization
The process of improving the visibility of a web site or a web page in search
engines via the or un-paid ("organic") search results.
CHICAGOStyleSEO773.809.5002 • [email protected]
2020 Lincoln Park West #3 Chicago, IL 60614
SEO Search Engine Optimization
OrganicOrganicor or
NaturalNatural
LocalLocal PaidPaid
CHICAGOStyleSEO773.809.5002 • [email protected]
2020 Lincoln Park West #3 Chicago, IL 60614
SEO Search Engine Optimization
CHICAGOStyleSEO773.809.5002 • [email protected]
2020 Lincoln Park West #3 Chicago, IL 60614
Keyword Research is Key
Long-tail Keywords
# O
f Searc
hes/
Month
Keywords
SEO Components of Google’s Ranking Algorithm*
CHICAGOStyleSEO773.809.5002 • [email protected]
2020 Lincoln Park West #3 Chicago, IL 60614
*SEOMoz.com
SEO Components of Google’s Ranking Algorithm*
CHICAGOStyleSEO773.809.5002 • [email protected]
2020 Lincoln Park West #3 Chicago, IL 60614
*SEOMoz.com
SEO•On-Site SEO
•On-Page SEO
•Local SEO•Organic SEO
CHICAGOStyleSEO773.809.5002 • [email protected]
2020 Lincoln Park West #3 Chicago, IL 60614
SEO •On-Site SEO
CHICAGOStyleSEO773.809.5002 • [email protected]
2020 Lincoln Park West #3 Chicago, IL 60614
Crawl-able
Readable URLs
Canonical Homepage
XML Sitemap
Robots.txt
Unique 404 page
SEO •On-Site SEO
CHICAGOStyleSEO773.809.5002 • [email protected]
2020 Lincoln Park West #3 Chicago, IL 60614
Readable URLs
SEO •On-Site SEO
CHICAGOStyleSEO773.809.5002 • [email protected]
2020 Lincoln Park West #3 Chicago, IL 60614
Crawl-able
Readable URLs
Canonical Homepage
XML Sitemap
Robots.txt
Unique 404 page
SEO•On-Site SEO
•On-Page SEO
•Local SEO•Organic SEO
CHICAGOStyleSEO773.809.5002 • [email protected]
2020 Lincoln Park West #3 Chicago, IL 60614
SEO •On-Page SEO
CHICAGOStyleSEO773.809.5002 • [email protected]
2020 Lincoln Park West #3 Chicago, IL 60614
H1 Headline:Chocolate Donuts from Bob’s Bakery
Image Filename: chocolate-donut.jpgAlt Attribute: Chocolate Donuts
Body Text:
chocolate donuts
donuts
chocolate donuts
chocolate
chocolate donuts
Meta Description: Bob’s Bakery’s chocolate donuts are, webelieve, the most delicious, perfect donuts ever made.
SEO•On-Site SEO
•On-Page SEO
•Local SEO•Organic SEO
CHICAGOStyleSEO773.809.5002 • [email protected]
2020 Lincoln Park West #3 Chicago, IL 60614
SEO •Local SEO
CHICAGOStyleSEO773.809.5002 • [email protected]
2020 Lincoln Park West #3 Chicago, IL 60614
SEO •Local SEO
CHICAGOStyleSEO773.809.5002 • [email protected]
2020 Lincoln Park West #3 Chicago, IL 60614
Claim Your Listing!
SEO •Local SEO
CHICAGOStyleSEO773.809.5002 • [email protected]
2020 Lincoln Park West #3 Chicago, IL 60614
Encourage Reviews
SEO •Local SEO
CHICAGOStyleSEO773.809.5002 • [email protected]
2020 Lincoln Park West #3 Chicago, IL 60614
Collect Citations
SEO•On-Site SEO
•On-Page SEO
•Local SEO•Organic SEO
CHICAGOStyleSEO773.809.5002 • [email protected]
2020 Lincoln Park West #3 Chicago, IL 60614
SEO •Organic SEO
CHICAGOStyleSEO773.809.5002 • [email protected]
2020 Lincoln Park West #3 Chicago, IL 60614
Inbound LinksAre the
Currency of the Internet
Inbound Links: Anchor Text
SEO •Organic SEO
CHICAGOStyleSEO773.809.5002 • [email protected]
2020 Lincoln Park West #3 Chicago, IL 60614
Inbound Links: Anchor Text
We stopped by Bob’s Bakery to try some of their legendary chocolate donuts. We were not disappointed! They were amazing!
Inbound Links: Where?
SEO •Organic SEO
CHICAGOStyleSEO773.809.5002 • [email protected]
2020 Lincoln Park West #3 Chicago, IL 60614
Inbound Links: Where?•Check Competition (OpenSiteExplorer.org)
•Forums•Bulletin Boards•Blogs•Article Sites (Squidoo, HubPages...)
•Suppliers/Customers•Link Bait•Link Magnets
SEO•On-Site SEO
•On-Page SEO
•Local SEO•Organic SEO
CHICAGOStyleSEO773.809.5002 • [email protected]
2020 Lincoln Park West #3 Chicago, IL 60614
SEOThe Big Picture
Rod Holmes
CHICAGOStyleSEO
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