How does Google do at SEO for Google.com?

Credit: bensonkua

Credit: bensonkua

November 2008: SEO Starter Guide

Source: meangene.com

100 products scored on:

 Search result presentation URLs and redirects On-page optimizations

Many products missed the basics.

Not all snippets wereinviting or descriptive.

Be careful when reusing code.

We're going to need some redirects...

define:duplicate content

www.google.com/books 200 OK

www.google.com/books/ 200 OK

books.google.com 200 OK

books.google.com/books 200 OK

70% of titles were in the"Google Product" format

Product logos don't alwayslink to canonical URLs

Monitor Webmaster Tools(or logs) for 404s.

Go where?

Many products had great anchor text

Google Video had an embarrassing sitelink

Key takeaways?

SEO Report Card:http://googlewebmastercentral.blogspot.com/

SEO Starter Guide:http://www.google.com/support/webmasters/