Facetime With an SEO Expert - slides | 060413

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Facetime with a SEO Expert

Webinar | June 4, 2013

Helsi Gonzales-Schlaefli, Business Development Manager

Are the slides available?

Engage with us on Social:

Get a consultation:

Email us at “[email protected]”

@webmarketing123

facebook.com/webmarketing123

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Yes! Just email [email protected]

Frequently Asked Questions (FAQs)

Upcoming Webinar on June 18

Remarket & Win: Crash Course with Google

Visit our homepage and click “Register Now” link

Join us and learn: ü Remarketing types (site, search, etc.) and use cases ü In-depth explanation of Google’s remarketing capabilities ü Beginner to advanced strategies for success ü Detailed success stories from actual client campaigns

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Search Engine Optimization

Paid Search / Display Advertising

Social Media

Website Design

International Expansion

Custom Measurement and Attribution

Our Services

Since 2004, we’ve employed a metrics-based approach to converting online visibility into measurable business results

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Fast Growing. Award Winning.

Top 10 of Bay Area’s 100 Fastest Growing Companies

Top 500 Fastest Growing Private US Companies

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We are experts at growing revenue for our clients.

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We have unique experience driving lead generation campaigns for global Fortune 500 companies.

Across multiple business units and 4 countries we produced 34,356 new leads for a group of operating companies, including:

@webmarketing123 #wm123

1.  2012 State of Digital Marketing Survey

2.  State of Search Marketing

3.  A Shift in the Purchasing Process

4.  Proven Process for Strategic SEO

5.  Importance of Measurement and Attribution

6.  Live Site Analyses

/ AGENDA


In July, we surveyed over 500 U.S. marketing professionals

2nd annual State of Digital Marketing Report

/ 2012 State of Digital Marketing


When compared to Social Media and Paid Search, SEO makes the biggest impact on Lead Generation for both B2B and B2C.

Top objective for B2B: Lead Generation Top objective for B2C: Generating Awareness

/ 2012 State of Digital Marketing








/ AGENDA


Your target audience is searching for you.

Your target audience is searching for you.


There’s 4 Billion Daily Searches on Google

*SEOmoz

4 Billion (2012)

2.4 Billion (2010)

3 Billion (2011)

/ State of Search


90% of all clicks happen on Page 1

*Optify Study,

Position CTR 1 45.46% 2 15.69% 3 10.09% 4 5.49% 5 5.00% 6 3.94% 7

2.51%

Eye tracking data from official Google blog

/ State of Search


*Google and Compete B2B Customer Study

/ State of Search

Search engines are increasingly used and found useful for making decisions.








/ AGENDA


On average, B2B decision maker will wait two weeks after their initial visit before converting. (Google, Compete B2B Customer Study)

B2B Buyers are moving 60-70% of the way through the sales funnel before they engage directly with sales reps (Forrester)

/ Shift in Purchasing Process


Introducers

Influencers

Closers

ü  Keyword searches

(Broad/generic)

ü Display advertising

ü  Email marketing

ü  Social media

ü  Brand names

ü  Search advertising

ü  Remarketing

ü  Search marketing

ü Model numbers

ü  Branded terms

Decisions are being made higher in the funnel



Lead-to-Customer Close % by Channel

Inbound Channels Close More Deals









/ AGENDA


STRATEGIC SEO by

Strategy Implementation Tracking & Adjustment

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Business Research, Competitive Audit

and Opportunity Analysis

Reporting with KPI Scorecard,

Attribution and Optimization

Keywords Selection and

Mapping

Content Blog, Press Releases,

White Papers, “How-To”, News

Inbound Links

Social Signals

Meta Content

Page Titles, URL’s

Site Architecture


Importance of Keyword Selection / Proven Process for Strategic SEO


Use Google tools to Measure Demand

Adwords Keyword Tool

Keyword list with search volume

/ Proven Process for Strategic SEO


Keyword Mapping

/ Proven Process for Strategic SEO








/ AGENDA


More than half of CMOs feel insufficiently prepared to provide hard numbers regarding marketing program ROI.

Source: Deloitte CMO Summit, 2012

/ Measurement and Attribution


7 in 10 marketers can’t attribute ROI from SEO – the #1 channel for lead generation.

Source: Webmarketing123 State of Digital Marketing Survey, 2012

Hundreds of SEO keywords get potential customers to your website, but only a handful of those keywords lead to closed deals.



From search to CRM, justify your SEO investment

GOOGLE ANALYTICS- - - - - - - - - - - - - - - - - - - - - - - - - | KEYTOUCH ATTRIBUTION - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -- |



Sample Report

Actionable insight into which campaigns generate revenue:









/ AGENDA


LIVE SITE ANALYSES

Upcoming Webinar on June 18

Remarket & Win: Crash Course with Google

Visit our homepage and click “Register Now” link

Join us and learn: ü Remarketing types (site, search, etc.) and use cases ü In-depth explanation of Google’s remarketing capabilities ü Beginner to advanced strategies for success ü Detailed success stories from actual client campaigns

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OVERVIEW

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Get a second opinion on your SEO.

Thanks! Helsi Gonzales-Schlaefli | [email protected]

In a 30 minute consultation, learn:

ü Where you rank in relation to competitors

ü How much revenue opportunity is available from Search (we’ll do the research)

ü What actions you can take today to accelerate results from your SEO program

Simply email [email protected] or call 800.619.1570

Facetime With an SEO Expert - slides | 060413

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Transcript of Facetime With an SEO Expert - slides | 060413