SEO News from Feb 2015 by Saijo George

SEO News from Feb 2015 By : Saijo George

Twitter : @Saijo_George Web : saijogeorge.com

.. and you are ?

• I am Saijo George. I work as an internet marketer at Envato , the folks behind sites like ThemeForest.

New Project

Help Me Build . IO


http://www.envato.com/

http://themeforest.net/

http://helpmebuild.io/


http://saijogeorge.com/best-marketing-tools/


http://allthefreestock.com/


http://saijogeorge.com/brand-style-guide-examples/


http://saijogeorge.com/css-puns/


• Google Now Cards show 3rd party apps, limited to Android devices and limited partners for now, might expand to include other apps. via


http://insidesearch.blogspot.com.au/2015/01/google-app-update-get-now-cards-from.html

• QUESTION : Algo / Manual penalty? Reconsideration Request documentation updated.

• KG action links – probably a test.

• Google SERP Mortgage Calculator


https://support.google.com/webmasters/answer/35843

https://twitter.com/brentnau/status/562734586611113985

https://plus.google.com/u/0/+google/posts/cQGAmBX2wv2

• Real-time Google Search powered with Twitter data is coming back? Bloomberg

• Google update : brand keyword related ?

• Custom KG entries for health & medical queries


http://www.bloomberg.com/news/articles/2015-02-05/twitter-said-to-reach-deal-for-tweets-in-google-search-results

http://blog.searchmetrics.com/us/2015/02/08/google-brand-ecommerce-update-causing-fluctuations/

http://googleblog.blogspot.com.au/2015/02/health-info-knowledge-graph.html

Google suggest wild card : * or _ will work, you can also use them multiple times.

• Title Tags & H1s should be the same for Google News (not for Search)


https://plus.google.com/u/0/+RandFishkin/posts/YwBt78PmwPW

https://www.youtube.com/watch?v=jSCwzPyrulw#t=2768

Search Carousels for mobile google.com users to surface high quality, fresh/popular content for specific queries.


https://plus.google.com/u/0/+GoogleWebmasters/posts/arHwP6gKVhn

Google My Business adds a mandatory primary category - all locations of a business must share the one category that best represents the business. You can also tell Google which images to use in your listing.


https://support.google.com/business/answer/3370250?hl=en#category

http://googleandyourbusiness.blogspot.com.au/2015/02/better-than-1000-words-introducing-new.html

Google is also testing ( with select partners ) the ability for businesses to offer live chats.


https://twitter.com/MattGibstein/status/570284736557543424/photo/1

• Google testing slow label on mobile devices

• Mobile Friendly officially becomes a ranking factor • significant impact on mobile SERP in all region (April

21st )

• app indexing will also be a ranking factor for logged in users who has the app installed ( Android only )


https://plus.google.com/u/0/+NeerajKumarKNKayastha/posts/hzgt3oUXmu1

http://googlewebmastercentral.blogspot.com.au/2015/02/finding-more-mobile-friendly-search.html

ADSENSE / ADWORDS

• Mute Ads moves content up

• Google releases an infographics that shares some interesting AdSense data.

• Adwords Tracking URLs will be updated on July 1st 2015 ( more templated options instead of landing page / tracking ). You don’t lose data on changing URL tracking parameters.


http://adwords.blogspot.com.au/2015/02/fighting-bad-advertising-practices-on.html

http://adwords.blogspot.com.au/2015/02/get-faster-and-easier-url-tracking-with.html

• AdWords Editor updated ( 11.0.3 )

• Google will try and auto covert Flash ads to HTML5, you can use Google Swiffy to do it manually

• AdWords launches Call-Only Campaigns


https://support.google.com/adwords/editor/answer/6161071?hl=en-AU

https://plus.google.com/+GoogleAds/posts/BWVyFHGUi9n

https://developers.google.com/swiffy/

https://support.google.com/adwords/answer/2453991#callonly

• Buy ads for your apps on Google Play


http://android-developers.blogspot.co.uk/2015/02/a-new-way-to-promote-your-app-on-google.html

• Facebook ads Ad Relevancy Score – lower cost of reaching people, optimize running campaign. Based on +/- feedback on ads.

• Facebook launched Product Ads


https://www.facebook.com/business/news/relevance-score

https://www.facebook.com/business/news/product-ads

• Pinterest force disables affiliate links from select networks VentureBeat

• Bing adds an AdWords Import Tool

• Twitter announced syndicate Promoted Tweets with Flipboard (@flipboard) and Yahoo! JAPAN . They also announced quick promote and video tweets and group DM.

• Amazon launched a Giveaway Tool


http://venturebeat.com/2015/02/12/pinterest-bans-all-affiliate-links-asks-power-users-to-monetize-in-other-ways/

http://advertise.bingads.microsoft.com/en-us/help-topic/how-to/51050/how-to-import-a-campaign-from-adwords-or-other-programs

https://blog.twitter.com/2015/promote-content-on-and-off-twitter-now-syndicating-promoted-tweets

https://blog.twitter.com/2015/a-faster-way-for-smbs-to-promote-tweets

https://blog.twitter.com/2015/now-on-twitter-group-direct-messages-and-mobile-video-capture

http://www.amazon.com/gp/giveaway/home

Twitter : @Saijo_George – I usually tweet about #SEO and #design

Site : saijogeorge.com


SEO News from Feb 2015 by Saijo George

Marketing

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