7 Things about Mobile SEO you need to Know - @Aleyda at #BrightonSEO
SEO - Moving the dial #BrightonSEO - September 2016
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Transcript of SEO - Moving the dial #BrightonSEO - September 2016
@BERIANREED #BRIGHTONSEO
YOUR WEBSITE IS ONE IN A BILLION
Source: https://hostingfacts.com/internet-facts-stats-2016/
@BERIANREED #BRIGHTONSEO
YOUR CONTENT IS ONE IN 2.7 MILLION
2.7 million blog posts are published every day
Source: https://hostingfacts.com/internet-facts-stats-2016/
@BERIANREED #BRIGHTONSEO
YOU NEED TO BE FOUND
2.9 billion Google searches are made every day
Source: https://hostingfacts.com/internet-facts-stats-2016/
@BERIANREED #BRIGHTONSEO
2016
There has never been a better time to be in the SEO industry
@BERIANREED #BRIGHTONSEO
3 REASONS WHY SEO IN 2016 KICKS ASS
1. Huge advances in SEO software2. Legacy tactics no longer work3. High quality content is winning
@BERIANREED #BRIGHTONSEO
HOW TO MOVE THE DIAL IN 2016• Content purge• Ultimate SEO tool set• Link building• Finding new keywords• eCommerce power tip• Position 0
@BERIANREED #BRIGHTONSEO
A WINNING SEO STRATEGY FOR 2016 Our 2016 philosophy has been
• Have as few ‘low-quality’ pages as possible• Use as few legacy SEO techniques as possible
@BERIANREED #BRIGHTONSEO
BASICALLY
You need to stop filling the internet with
@BERIANREED #BRIGHTONSEO
A STORY ABOUT A CUSTOMER
11 days to crawls the site
100+ URL hops
1.6m URLs
@BERIANREED #BRIGHTONSEO
Low quality content?
I will find you, and I will kill you
@BERIANREED #BRIGHTONSEO
THE CONTENT PURGE• Full crawl of website• Cross referenced SEO landing pages with GA organic traffic• Any pages with <5 visits over a 3 month period were deleted
@BERIANREED #BRIGHTONSEO
THE CONTENT PURGE
90% of SEO pages were deleted
@BERIANREED #BRIGHTONSEO
BEFORE AND AFTER1.6m pages over
100+ levels
~300k pages over 12 levels
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RESULTS 1 year of SEO decline
1.3 millions pages deleted
@BERIANREED #BRIGHTONSEO
30 days free SEO Monitor access, using code: M0v1ngth3d1al
@BERIANREED #BRIGHTONSEO
GET BACK YOUR KEYWORD DATA
30 days free SEO Monitor access, using code: M0v1ngth3d1al
@BERIANREED #BRIGHTONSEO
THE GOOD OLD DAYS
30 days free SEO Monitor access, using code: M0v1ngth3d1al
Organic keywords
Revenue and conversion data at
a keyword levelBuild in revenue
projections
@BERIANREED #BRIGHTONSEO
SPLIT TESTING FOR SEO
https://www.distilledodn.com/
@BERIANREED #BRIGHTONSEO
YOUR BEST LINK BUILDER IS YOUR CEO
Hey Steve, sorry to bother you. We are
working on improving your
websites SEO via link building
@BERIANREED #BRIGHTONSEO
YOUR BEST LINK BUILDER IS YOUR CEO
Hi. You mean links to my website help
my SEO?
@BERIANREED #BRIGHTONSEO
YOUR BEST LINK BUILDER IS YOUR CEO
They sure do! Especially links from
other well established sites.
@BERIANREED #BRIGHTONSEO
YOUR BEST LINK BUILDER IS YOUR CEO
Wow. I didn’t know that. I’ll see what I
can do.
@BERIANREED #BRIGHTONSEO
YOUR BEST LINK BUILDER IS YOUR CEO
Great. I’ll just keep hiding here under
the table.
@BERIANREED #BRIGHTONSEO
YOUR BEST LINK BUILDER IS YOUR CEO
Hey. Would a link on the home page of the Guardian be
good for SEO?
@BERIANREED #BRIGHTONSEO
YOUR BEST LINK BUILDER IS YOUR CEO
Do bears shit in the
woods?
@BERIANREED #BRIGHTONSEO
YOUR BEST LINK BUILDER IS YOUR CEO
I believe they do. Here is the CEO’s
email address, just tell him what you
need.
@BERIANREED #BRIGHTONSEO
YOUR BEST LINK BUILDER IS YOUR CEO
Thanks a million Steve. Leave it with
me.
@BERIANREED #BRIGHTONSEO
YOUR BEST LINK BUILDER IS YOUR CEO
*silently*I am a link building
god!
@BERIANREED #BRIGHTONSEO
LINK BUILDING BE LIKE
*silently*I am a link building
god!
@BERIANREED #BRIGHTONSEO
SPOT THE TRENDS2017 searches
start in Jan 2016Burton snowboards 2015Burton snowboards 2016Burton snowboards 2017
@BERIANREED #BRIGHTONSEO
BUILD TOMORROWS PAGES TODAY
Home
Snowboards
Burton
2015 2016 2017
Build next years pages ahead of
competitors to pick up on early search trends and claim
rankings
@BERIANREED #BRIGHTONSEO
RELATED QUERIES = SEO OPPORTUNITY
There are often SEO nuggets hidden in the
related queries
@BERIANREED #BRIGHTONSEO
KEYWORD EXPANDER
http://pureoptimisation.co.uk/keyword-expander/
@BERIANREED #BRIGHTONSEO
SEO KEYWORD EXPANDER TOOL SEO keyword
goodness
Search queries
@BERIANREED #BRIGHTONSEO
FEATURED SNIPPETS ARE HERE TO STAY
• Now appear on ~10% of queries
• 100% increase in the last 12 months
Source: https://moz.com/blog/ranking-zero-seo-for-answers
@BERIANREED #BRIGHTONSEO
YOU DON’T HAVE TO BE #1 TO GET THEM
• Only ~1/3 of #1 rankings have featured snippets
Source: https://moz.com/blog/ranking-zero-seo-for-answers
@BERIANREED #BRIGHTONSEO
HOW TO GET FEATURED SNIPPETS
• Choose your subject• Research your questions• Enrich your key content• Wait patiently